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Jinean Robinson - Social Innovation

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BIO//JINEAN ROBINSONJinean Robinson, creative director & social entrepreneur, is considered one of the leading authorities on design for social innovation. Brands, celebrities & non-profits alike refer to her for transformative cause marketing programs. Despite accolades, she says she’s just a “wannabe” super hero, minus the cape and cool belt.

She has developed a national campaign against teen dating violence, galvanized the Atlanta community and media to catch a violent rapist, provided immediate disaster relief to Tuscaloosa tornado survivors, and lead international art workshops for children with Sickle Cell Disease and victims of sex trafficking. As co-founder of TwitChange, the world’s first ever celebrity Twitter auction, she raised $1+ million in 10 months and won the Mashable Award for Best Social Good Campaign. Jinean is determined to continue using her creative powers for good and not evil.

On the her podcast, Rock It With JBird, she covers how creativity, business and technology can make a difference in world. She just launched Remedy, a smoothie, juice and bread company that provides at-risk girls and trafficking survivors with leadership, entrepreneurship & career opportunities.

Robinson has appeared on WSB/ATL, WXIA/ATL, FOX NEWS/USA, RADIO STATION Rob & Dave Show/ATL and numerous other television and radio programs. Robinson and her work have been featured in Advertising Age/USA, Creative Loafing/ATL CNN, ET, extra, Fast Company, Fox News, The Huffington Post, The New York Times, OK!, The Wall Street Journal, Mashable, NBC, USA Today and other leading media outlets.

Prior to starting Germ, LLC in 2003 and Bird Studios in 2010, Robinson worked as a Creative Director and art director/designer for a number of Fortune 100 brands and leading ad agencies.

Based in Atlanta and armed with a passport, her trusty MacBook Pro & @rockitwithjbird Twitter account she travels the globe working to bridge the gap between causes, brands & the community. She encourages everyone to ROCK their world for good! A lover of musicals, you may find her breaking out in an Annie number at the drop of a hat...don’t judge just sing along.

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