Thomas Tallis School – BTEC Programmes

Observation Record Form

Learner: Jimmy  An  

Programme: BTEC  National  Diploma  in  Creative  Media  

Production  (TV  &  Film) Level: 3

Unit Name:

 

Communication  Skills  for  Creative  Media  Production  

Unit Number:

2  

Description of activity undertaken (please be as specific as possible)

The student completed a period of research on their chosen brand/product including basic history, prior advertising, SWOT analysis, place in market and target audience; participated in several ideas creation workshops; developed a range of advertising ideas, and used the material and knowledge gained to develop a presentation pitch for a TV Commercial production. In pairs students then peer reviewed their presentations and agreed next steps for improvements.

Assessment criteria (to which the activity provides evidence)

P2, M2, D2, P3, M3, D3, P4, M4, D4, P5, M5, D5

How the activity meets the requirements of the assessment and grading criteria (please explain how the learner met the criteria and the qualitative aspects of their performance) Jimmy opened in a really professional manner with a good intro and a summary handout of his presentation to support his audience. His eye contact was good throughout and his manner was engaging and held attention for the most part. He had an excellent and confident brand knowledge (Beats Headphones) referring to his cue notes for occasional statistics and dates. His presentation was clear, well structured and designed and had obviously been proof read and spell/grammar checked, having only occasional errors. Primary research was presented in table form and perhaps graphs would have allowed him to maintain his fluid pace more as here he slowed in delivery. There was good use of appropriate terminology for advertising and audience and all considerations around the idea pitched were integrated. However, he went through his idea development without acknowledging why he dismissed the ideas he did. Grade Awarded: M2 M3, M4, M5

Assessor’s name: Tom DW Assessor’s signature: Date:

Learner’s name: Jimmy An Learner’s signature: Date:

Internal Verifier’s signature: Date: