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JOURNAL OF INTERNATIONAL MARKETING EDITORIAL BOARD EDITORS Editor in Chief David A. Griffith Michigan State University Assistant to the Editor Nicki Augustyn E-mail: [email protected] AMA Vice President of Publications Richard J. Lutz University of Florida Former Editors S. Tamer Cavusgil (1993–2000) Georgia State University Bodo B. Schlegelmilch (2000–2003) Vienna University of Economics and Business Administration (WU-Wien) Daniel C. Bello (2003–2007) Georgia State University American Marketing Association Dennis Dunlap Chief Executive Officer Francesca Van Gorp Cooley Managing Editor Marilyn Stone Technical Editor Sarah Burkhart Graphics Editor  JIM Web site: www.marketingpower.com/JIM  JIM submissions: Dana Alden University of Hawaii Kwaku Atuahene-Gima CEIBS Rajeev Batra University of Michigan Daniel C. Bello Georgia State University Ruth N. Bolton Arizona State University Roger J. Calantone Michigan State Univesity Tamer S. Cavusgil Georgia State Univesity Nicole Coviello Wilfrid Laurier University Samuel Craig New York University Michael R. Czinkota Georgetown University Adamantios Diamantopoulus University of Vienna Susan P. Douglas New York University Esra Genctuck Koc University Kate Gillespie University of Texas at Austin David Gilliand Colorado State University Zeynep Gurhan-Canli Koc University Kelly Hewett Bank of America Harmut Holzmuller Universitat Dortmung Michael Y. Hu Kent State University John Hulland University of Pittsburg Subhash Jain University of Connecticut Constantine S. Katsikeas Leeds Business School Gary Knight Florida State University V. Kumar Georgia State University Luis Filipe Lages Universidade Nova de Lisboa Naresh K. Malhotra Georgia Institute of Technology Bruce Money Brigham Young University Neil A. Morgan Indiana University Janet Y. Murray University of Missouri at St. Louis Matthew B. Myers University of Tennessee Cheryl Nakata University of Illinois at Chicago Alex Rialp-Criado Universitat Aut` onoma de Barcelona Aric Rindfleisch University of Wisconsin Saeed Samiee University of Tulsa Bodo B. Schlegelmilch Vienna University of Economics and Business Administration Steven H. Seggie Ozyegin University Aviv Shoham University of Haifa Carl Solberg Norweigian School of Management Carlos M.P. Sousa University College Dublin Chris Styles University of Sydney Gerard J. Tellis University of Southern California Frenkel ter Hofstede University of Texas at Austin David K. Tse Hong Kong University Ana Valenzuela Baruch College Jeryl Whitelock Bradford University Nancy Wong University of Wisconsin–Madison Goksel Yalcinkaya University of New Hampshire Eden Yin Cambridge University Shaoming Zou University of Missouri at Columbia Volume 17, Number 1, 2009 http://mc.man uscriptcent ral.com/ama_jim

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JOURNAL OF INTERNATIONAL

MARKETING

EDITORIAL BOARD

EDITORS

Editor in Chief David A. GriffithMichigan State University

Assistant to the EditorNicki AugustynE-mail: [email protected]

AMA Vice Presidentof PublicationsRichard J. Lutz University of Florida

Former EditorsS. Tamer Cavusgil (1993–2000)Georgia State University

Bodo B. Schlegelmilch (2000–2003)Vienna University of Economics andBusiness Administration (WU-Wien)

Daniel C. Bello (2003–2007)Georgia State University

American Marketing AssociationDennis Dunlap

Chief Executive Officer

Francesca Van Gorp Cooley Managing Editor

Marilyn StoneTechnical Editor

Sarah Burkhart Graphics Editor

 JIM Web site: www.marketingpower.com/JIM

 JIM submissions: 

Dana AldenUniversity of Hawaii

Kwaku Atuahene-GimaCEIBS

Rajeev BatraUniversity of Michigan

Daniel C. BelloGeorgia State University

Ruth N. BoltonArizona State University

Roger J. CalantoneMichigan State Univesity

Tamer S. CavusgilGeorgia State Univesity

Nicole CovielloWilfrid Laurier University

Samuel CraigNew York University

Michael R. CzinkotaGeorgetown University

Adamantios DiamantopoulusUniversity of Vienna

Susan P. DouglasNew York University

Esra GenctuckKoc University

Kate GillespieUniversity of Texas at Austin

David GilliandColorado State University

Zeynep Gurhan-CanliKoc University

Kelly HewettBank of America

Harmut HolzmullerUniversitat Dortmung

Michael Y. HuKent State University

John HullandUniversity of Pittsburg

Subhash JainUniversity of Connecticut

Constantine S. KatsikeasLeeds Business School

Gary KnightFlorida State University

V. KumarGeorgia State University

Luis Filipe LagesUniversidade Nova de Lisboa

Naresh K. MalhotraGeorgia Institute of Technology

Bruce MoneyBrigham Young University

Neil A. MorganIndiana University

Janet Y. MurrayUniversity of Missouri at St. Louis

Matthew B. MyersUniversity of Tennessee

Cheryl NakataUniversity of Illinois at Chicago

Alex Rialp-CriadoUniversitat Autonoma de Barcelona

Aric RindfleischUniversity of Wisconsin

Saeed SamieeUniversity of Tulsa

Bodo B. SchlegelmilchVienna University of Economics andBusiness Administration

Steven H. SeggieOzyegin University

Aviv ShohamUniversity of Haifa

Carl SolbergNorweigian School of Management

Carlos M.P. SousaUniversity College Dublin

Chris StylesUniversity of Sydney

Gerard J. TellisUniversity of Southern California

Frenkel ter HofstedeUniversity of Texas at Austin

David K. TseHong Kong University

Ana ValenzuelaBaruch College

Jeryl WhitelockBradford University

Nancy WongUniversity of Wisconsin–Madison

Goksel YalcinkayaUniversity of New Hampshire

Eden YinCambridge University

Shaoming ZouUniversity of Missouri at Columbia

Volume 17, Number 1, 2009

http://mc.manuscriptcentral.com/ama_jim

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2008 Hans B. Thorelli AwardEach year the Editorial Board of  Journal of International Marketing honors the author(s) of one of the articles published with the Hans B. Thorelli Award, which, in 2004, was reestab-lished as a five-year-plus award. This year’s award recognizes an article published in 2000that has made the most significant and long-term contribution to international marketing theory or practice. The JIM Editorial Board, in conjunction with the award committee com-posed of Dana Alden (University of Hawaii at Manoa), Rajeev Batra (University of Michi-gan), and Editor David A. Griffith (Michigan State University), has selected the followingrecipients and article for the 2008 Hans B. Thorelli Award:

“The International Market Entry Choices of Start-Up Companies in High-TechnologyIndustries”

Oliver Burgel and Gordon C. Murray Volume 8, Number 2

 Journal of International Marketing honored the recipients with a $1,000 cash award and aspecial plaque, which was presented at the American Marketing Association’s Winter Mar-keting Educators’ Conference held February 20–23, 2009, at the Marriott Tampa Watersidein Tampa, Florida.

The editor thanks the Editorial Board members and the members of the Award Committeefor taking the time to participate in this important aspect of  JIM , which honors the scholar-ship of authors.

The award is named in honor of Professor Hans B. Thorelli. Thorelli’s “significant contri- butions to global marketing knowledge” were recognized in the first award given by theAMA Global Special Interest Group. He directed the first-ever representative study of con-sumer experience in the marketplace in a developing country (Thailand). He initiated thedevelopment of the pioneering, marketing-oriented International Operations Simulation(INTOP) at the University of Chicago in 1964, and he directed the 2006 edition of INTOPIAB2B for the Internet. Thorelli is Distinguished Professor of Business Administration Emeri-tus at Indiana University and the author of more than 100 articles and 11 books in market-ing, international business, strategic management, and public policy. He holds doctoraland LL.D. degrees from the University of Stockholm.

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2008 S. Tamer Cavusgil AwardEach year the Editorial Board of  Journal of International Marketing honors the author(s) of one of the articles published with the S. Tamer Cavusgil Award, which was established in1998. This year’s award recognizes the article published in 2008 that has made the mostsignificant contribution to the advancement of the  practice of international marketing management . The JIM Editorial Board, in conjunction with the award committee com-posed of Rajeev Batra (University of Michigan), Kate Gillespie (University of Texas atAustin), and Editor David A. Griffith (Michigan State University), has selected the follow-ing recipients and article for the 2008 S. Tamer Cavusgil Award:

“Knowledge Transfer Between Multinational Corporations’ Headquarters and TheirSubsidiaries: Influences on and Implications for New Product Outcomes”

Ruby P. Lee, Qimei Chen, Daekwan Kim, and Jean L. JohnsonVolume 16, Number 2

 Journal of International Marketing honored the recipients with a $1,000 cash award and aspecial plaque, which was presented at the American Marketing Association’s Winter Mar-keting Educators’ Conference held February 20–23, 2009, at the Marriott Tampa Watersidein Tampa, Florida.

The editor thanks the Editorial Board members and the members of the Award Committeefor taking the time to participate in this important aspect of  JIM , which honors the scholar-ship of authors.

The award is named in honor of Professor S. Tamer Cavusgil, Fuller E. Callaway Professo-rial Chair and Director of the Institute of International Business at Georgia State University.Cavusgil specializes in international marketing strategy, early internationalization, andemerging markets. He is the author of several books and more than 170 refereed articles.His most recent book, International Business: Strategy, Management, and the New Reali-ties, coauthored with Gary Knight and John Riesenberger, was published by Prentice Hall.Cavusgil served as the inaugural Editor-in-Chief of  Journal of International Marketing,published by the American Marketing Association. Cavusgil currently edits the Emerald

 book series, Advances in International Marketing . He serves as a visiting professor at Man-chester Business School and was 2007 Gianni and Joan Montezemolo Visiting Chair at theUniversity of Cambridge, United Kingdom.