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Creating a Compelling Vision for Your
Product Roadmap
Jim Semick
How well are you communicating your company’s
product strategy?
Signs of Roadmap Chaos• Strategic objectives not clear• Confusion about current
roadmap & what’s coming• Lack of transparency into
decisions • Roadmaps disjointed across
org• Execs not on board or lost in
weeds
Question: How often do you meet with the executive / management team to
review the product roadmap?
Consider Your Audience
Executives? Engineers?Sales?Customers?
You might need a different roadmap for each audience
Align your roadmap with goals
Keep your initiatives high level
Tell a compelling story
Getting Stakeholder Buy-in
• Tell the story – be visual• Be transparent about
your process - involve them
• Align decisions with Goals and KPIs
• Give them access to the roadmap
Group features into themes that deliver
value
Ways to Organize Your RoadmapsEach product might have its own roadmap
• Product Line• Product Category (e.g. Web, Mobile, Platform)
• Markets Served• Strategic Initiative (e.g. monetization, growth)
• Team / Product Manager• Outcomes, Goals• Sales Channel• Status
Discussion:What are the primary elements you use
to organize your product roadmap?
Roadmap Samples
Typical Executive Facing Roadmap
Product Lines or Categories
Long-term Timeframe
Strategic Goals
Details: Value, Features, Effort
Other Formats
romanpichler.com, S. Doubinski
Discussion:What tool/software/template are
you using to share and communicate your strategic
roadmap today?
www.productplan.com
Thank You!