Jim SchwabGlobal Alliances Director, Clarabridgejim.schwab@clarabridge.com+1.585.261.9433

2 © 2011 Clarabridge®

Clarabridge at a GlanceLeading provider of Text Analytics for unstructured content

•Industry Thought Leader•7th fastest growing software company1

1Inc. 500Representative Customers

Market Leader

Market Favorite

- Drive Value for our customers• Advanced, End User Friendly Technology• Industry Expertise• Experience and Best Practices

- 100% Focus on CEM/VOC- 200+ CEM projects- Proven Multi-Source Solution- Enterprise Standard across Fortune 1000

3 © 2011 Clarabridge®

Explosion of Feedback Data

4 © 2011 Clarabridge®

Universal Customer Analytics

5 © 2011 Clarabridge®

Transforming Feedback into Insight

6 © 2011 Clarabridge®

Auto classification and sentiment scoring drive reporting

Unstructured content is organized into category themes, fine tuned for your client’s business

Each word is scored for sentiment that is tuned for your client’s unique business & language

7 © 2011 Clarabridge®

Complete Spectrum of Customer Sentiment

Every clause, each verbatim, across all sources scored and tuned

Please provide any additional details

Suscipit ullamcorper ullamcorper, populus exputo letatio bene. Suscipit brevitas, tamen gilvus decet pagus exputo antehabeo, comis. Pagus melior, suscipere utrum reprobo luptatum facilisis roto illum lobortis. Et usitas te vereor gemino ut, capto fatua secundum blandit immitto ut. Usitas ulciscor illum vel ex eu ventosus facilisi mara plaga nisl antehabeo. The beds were too soft, but the manager was kind. In praesent inhibeo odio vero augue zelus eros dignissim neo ut damnum consequat iusto. Wisi ea ymo augue, indoles letatio, dignissim. Conventio oppeto proprius vel loquor bis gravis qui iriure indoles commoveo feugait brevitas.

Suscipit ullamcorper ullamcorper, populus exputo letatio bene. Suscipit brevitas, tamen gilvus decet pagus exputo antehabeo, comis. Pagus melior, suscipere utrum reprobo luptatum facilisis roto illum lobortis. Et usitas te vereor gemino ut, capto fatua secundum blandit immitto ut. Usitas ulciscor illum vel ex eu ventosus facilisi mara plaga nisl antehabeo. In praesent inhibeo odio vero augue zelus eros dignissim neo ut damnum consequat iusto.

Name: Ijeilly@mymail.com

Location ID: 72363

Date of Visit: 05/23/2011

8 © 2011 Clarabridge®

Partnership Programs

1.Alliance (referral)• Simple and easy, get us working together• 10% referral fee• Access to Clarabridge eval environment• Commercial enablement, access to partner kit, training to enable

early stage conversations for lead gen activities

2.Resell• 20-40% discount off list depending on many variables• Customized contract to partner requirements

3.OEM• Embed Clarabridge technology • Highly customized contracts

9 © 2011 Clarabridge®

Alliance referral programWhat does this look like in practice?

1. Indentify complementary joint value prop….write it down2. *Lead gen activities, eg. Account planning

• Best to find a few friendly partner clients to “try out” our joint value proposition

3. Close collaboration in the beginning and ongoing communication is important

• Initial client conversations take place with support from Jim Schwab

4. Lead identified• Bring in Clarabridge sector expert and agree joint approach

5. Clarabridge works deal through sales process • Implementation, training and ongoing support work is driven by #1 (above)

*Other possibilities: participation in CB marketing events, intro to sales team, build relationships with CB account managers

10 © 2011 Clarabridge®

Clarabridge sales channelsPartners Technology /

Telco Retail / CPG Manufacturing Travel / Hospitality

Financial / Insurance International

Direct enterprise sales teamOEM partners

11 © 2011 Clarabridge®

Partner EcosystemOEM, Resellers & Alliance

Integration

API EnhancementsSalesforce Connector

13 © 2011 Clarabridge®

Clarabridge

How do I get data into\out of Clarabridge?

Files

DB Access

ETL Tools

Connectors

APIs• Adhoc Upload API

DB Extracts

APIs• Report APIs

Event Handler • Trigger actions to external

systems

Reports

Excel from Navigator

Clarabridge UI

BI solutionsMicostrategyCognosBusiness Objectsmany others….

14 © 2011 Clarabridge®

API Enhancements

Categorization API Create a model using Theme

Detection

Reporting API Create reports using Words &

Relationships Create project-wide reports

Dataflow API Monitor dataflow completion via an

API

New API Services Available in 5.0:

15 © 2011 Clarabridge®

Salesforce Connector

Joint Salesforce and Clarabridge customers can now analyze their data directly in NavigatorMeasure Voice of the Customer initiatives by including your support dataFull data pulls and specific keyword searches are supportedSuggestion: Start with the “Customer Support” Industry Standard Template to effectively analyze your data

THANK YOU!

Jim SchwabGlobal Alliances Director, Clarabridgejim.schwab@clarabridge.com+1.585.261.9433