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Jim Meyerhoff
Assistant Executive Director
• “A community investment in America” available from the NFHS
• You need to have “all the facts” to be able to successfully promote high school athletics as well as your individual athletic programs
• The script of the video is part of the handout today
Some updated Washington State Information
A 2003 survey of Washington high schools indicated the following:– GPA for athletes: 3.312– School GPA: 2.829
• ALMOST a .50 GPA HIGHER (.462) for students participating in athletics/Activities
More Washington Update• The same 2003 survey indicated:
– Athletic Attendance Percentage: 92.669%– School Wide Attendance Percentage: 92.032%
STUDENTS PARTICIPATING IN ATHLETICS/ACTIVITIES HAD A BETTER ATTENDANCE BY (.637%) or OVER 1/2 DAY PER STUDENT
Final Washington Update
• The 2003 survey indicated
• Washington High Schools are spending 2.5% of their school district Budget on Athletics/Activities Programs
Who are the shareholders in your program?
• Athletes• Coaches
• Parents/families• Studentbody• Community
How do you involve (sell) each group of Shareholders
• Let’s share things you as a coach do to get students in your school involved in your program
• How would you encourage someone to become an assistant coach in your program.
• How do you get the rest of the school’s coaching staff involved in supporting your program
• How do you get your parents and or families involved in your program?
• How do you get your school involved in your program?
• How do you promote your program in your school?
• How do you get your community involved in your program?
How can you the coach, get everything done when your
plate is already full?
• Recruit others to be you sales force• Be media friendly, they will help spread
the word• Delegate, Delegate, Delegate• YOU DON”T HAVE TO DO
EVERYTHING
You can do to sell your program
Make your Pre-season Meeting “An Event”
• Make the pre-season meeting more than just a meeting
• Guest Speaker• Family BBQ or Picnic• Bring back Alumni to speak• Feature your athletes
SCHEDULE A SPECIAL EVENT
• Host a tournament
• Take a team trip to compete
• Cross Town rival event
• Take your team to a college or professional game
• Take your team to another school event
Find ways to have “fun” beyond your sport at each
practice
• Funny hat day
• Dog patch Olympics
• Take a Popsicle break
• College sweatshirt day
• Rambo day
Make your Awards Programs Sizzle
• Parental involvement• Make food part of the program• Multi-media recap of the season• Develop special team awards that do
not focus just on winning• Invite others to attend
ESTABLISH A COMMUNITY SERVICE PROJECT FOR
YOUR TEAM
• Get parents and families involved• Many small projects can be more
powerful than one big project—start small
• Adopt a grandparent• Alert the media
Athletics are the “OTHER PART” of education
• Focus on the athletes
• Teach them to be better people, not just better athletes
• You need to be the #1 Salesman for your program if you expect others to follow
BRAINSTROM IDEAS THAT WORK FOR YOU
• Please share some things we have not discussed that you have done in your sport to “Sell your program”?
• What has worked, what hasn’t worked?
