Jim Markunas Career Packet (Master) V4 Hi-Res

7/31/2019 Jim Markunas Career Packet (Master) V4 Hi-Res

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10 Years

Project Management in

New Media

Big Brands

Disney, NBC, Warner

Content Promotion

Online Programming &

Social Media

T 310.926.7191

E [email protected]

New Media Project Manager



MY H IT-LIST

Companies I’m targeting for

informational interviews

THE WALT DISNEY COMPANY

Disney ABC, ABC Family & ABC.com

Disney Channel

NBC/UNIVERSAL

NBC/UniversalG4 & Style

CBS

CBS & CBS DigitalShowtime

FOX

Fox & FX

VIACOMMTV

Paramount

TIME WARNER

Warner Bros.HBO

SONY

Sony

Crackle

YAHOO!

STARZ

DELUXE

263 W. Olive Ave., #385 Burbank, CA 91502 T 310.926.7191 E [email protected]



BIOGRAPHY

3 Things I Do

Really Well

• Project Management

• Digital Marketing

• Monetizing Digital Content

I’m a digital trailblazer with over 10 years

of entertainment & new media project

management experience. My main focus

is marketing, promotion & viral contentcreation - I promote big brands on the

internet, invent new business/advertising

models for digital content and always

keep ahead of the curve at the

intersection of music, television & new

media. I also handle special projects for

Disney and NBC/Universal on a case-

by-case basis.

I’ve been managing newmedia projects since I was 17

Before new media was a buzz word, or

a line item on an HR requisition, I

shamelessly promoted local bands on

the internet and built a solid reputation

as a marketing whiz. This landed me a

gig working on a state-wide advertising

campaign for the Illinois Department of

Transportation and a long term new

media position with Minty FreshRecords.

My boss at Minty Fresh told me I had to

choose between New York or L.A. if I

wanted to have a shot at a real career. I

love sunny weather and palm trees, so I

packed two suitcases, bought a one-

way ticket, and flew to Los Angeles to

launch my career. I quickly picked up

high level project management gigs

handling personal appearances for Mick

Fleetwood, digitally promoting James

Brown’s last concert appearance,

launching Sam Sparro's "Black & Gold"

single, and managing digital marketing

for Sony Legacy’s post-humous Miles

Davis releases.

To become more we ll -rounded , I

decided to learn the back-end of the

entertainment industry. I picked up a

long term contract with The Walt Disney

Company’s Business & Legal Affairs

department and spent a few years

working on the execution and paymentof record deals for Hollywood Records,

Lyric Street and Walt Disney Records.

I managed royalty accounts for Jerry

Bruckheimer, Indigo Girls, Queen,

Breaking Benjamin, Hilary Duff, Hannah

Montana, Grace Potter, The Cheetah

Girls, Atreyu, Sparta and all of the A&R

executives like Jon Lind, Matt Harris and

Jay Landers.

I have the ability to build

something out of nothing

I became editor-in-chief of CW

Magazine and built it into a millio

subscriber web destination that w

named #2 music publication on t

internet by Yahoo. We launched

respectable brand and got to hang o

with our idols (Slash, Lemmy fro

Motorhead, Page Hamilton from Helm

etc.) Tim from OKGO and I talke

earthquakes, L.A. dating and ‘the Pi

pong’ video, Praga Khan friended me o

Facebook, and Rob Zombie spurned m

on camera.

Not resting on my laurels, I transforme

CWG into an ‘MTV for the interne

Then, we got bought by a bigg

company.

ZEVO tapped me to be their inter

CEO. They wanted to launch a real-tim

streaming Internet TV channel. I helpe

launch the world’s first interactive 2

hour internet television network.

I was also in charge of fundraising an

got to drive up to Silicon Valley to pit

the same venture capitalists that help

launch GoDaddy, Netflix, Revision3 a

the Huffington Post.

I have a Bachelor of Arts in Integrat

Mark et ing Communicat ions fro

Roosevelt University and a certification

SCRUM/Agile Development.

3


https://vimeo.com/8264348







I Build BrandsBroke Sam Sparro's "Black & Gold": Before he was a pop

star, Sam Sparro needed a viral marketing campaign for his

self-financed Black & Gold EP to attract major label offers.

Execution: I picked “Black & Gold” as the promotional single,

sent it to internet radio and leveraged the airplay to drive fans

to Sparro's Last.fm, Myspace & Twitter pages. The buzz led to

Sparro signing to Island/Def Jam. They shot a video for “Black

& Gold” that I promoted to zines like Spin & Rollingstone.com.

Results: Sam Sparro became an overnight success: “Black &

Gold” secured rotation on 500 internet stations, 4 million plays

on Last.fm & 16 million YouTube views, named #72 best single

of 2008 by Rolling Stone & nominated for a Grammy Award.

I Manage Big Projects Built CWG Into National Product: A few friends from Disney

& EMI invited me to start an online pop culture magazine and

transform it into a nationally-known product.

Execution: Led development team in building a cross-

platform site, grew editorial team (30 writers/photographers) to

ensure daily content updates. Leveraged viral videos, social

media & strategic content partnerships to increase traffic.

Partnered with iTunes, Rhapsody & Amazon to offer electronic

sell-through of editorial products.

Results: CWG reached 1 million readers in 6 months, iOS app

reached 2 million downloads, CWG named #2 online music

magazine by Yahoo, and in Q3 2009 - Q2 2010, beat Spin and

Rollingstone.com in monthly web traffic.

I Solve Complex ProblemsReduced Disney Royalty Accrual: Disney had a multi-milli

dollar accrual due to incompatible enterprise systems & silo

segregation of duties across unrelated departments. Th

needed an analyst to help reduce the growing back log.

Execution: I reduced the accrual over 3 semi-annu

accounting periods by interpreting & executing compl

recording agreements, coordinating contractual & sales da

across departments & inventing streamlined data processes.

Results: Reduced royalty accrual by $10 million (over 50%

Developed streamlined processes still in use today.

4




I Command Digital Miles Davis Conquers Social Media: Sony Legacy had re-

issues in the vault & wanted to re-up the brand for digital. They

also wanted buzz for post-humous release Miles From India.

Execution: I developed/executed an in-depth digital marketing

strategy including a YouTube remix contest, launches of official

Myspace, Twitter, Facebook & Last.fm pages. Coinciding with

Sony's release, I leveraged digital partners & e-mail lists to

promote the YouTube contest and drove targeted impressions

to Miles Davis web destinations.

Results:

• Contest/official YouTube acquired 7 million impressions.

• 31 million plays & 1.2 million fans on Last.fm.

• Miles From India reached #6 on Billboard Jazz Chart.

I Make ‘Complicated’ EasyMonetizing Digital Content: As interim CEO of ZEVO, t

world's first real-time internet TV network with on-demancapabilities, I was charged with building a cross-platfo

HTML5 product, raising $20 million in venture capit

producing 40 hours of weekly programming & developing

monetization strategy to generate $200m in annual revenue.

Execution: I produced a viral video to secure init

subscribers & launched a cross-platform digital product

leading Agile software development. I assembled a board

directors that put us in front of Silicon Valley VC's (ones th

invested in Netflix & Huffington Post) & led in-person invest

presentations. I helped engineer a revolutionary way

monetize digital content & secured business partnerships launch our first interactive product placement packages.

Results: We launched the world's first premium streami

internet TV network with on-demand capabilities. Additionally

• Acquired 5 million beta subscribers.

• Created a forward-facing revenue model.

• Launched a new production model for digital content.

5




PROFESSIONAL EXPERIENCE

ZEVO.tv | INTERIM CEO/CTO | Jan. 2012 – Jun. 2012

Pioneered streaming digital TV network. Led development/production of content & new technology build-out across digital platform

Supervised strategy, budgets and production. Raised funding & pitched VC’s in Silicon Valley. Served as audience ambassador, develope

product documentation & specifications, and coordinated technical/product development across key stakeholders. Supervised cross-functio

teams to develop user experience & support marketing/revenue goals (view channel).

CWG MAGAZINE | EDITOR-IN-CHIEF/HEAD PRODUCT MANAGER | Jan. 2009 – Jun. 2012

Delivering engaging & immersive web experience to millions of devoted pop culture lovers, managing multiple content & technological projec

within short development cycles, and day-to-day cross-functional leadership. Overseeing product execution & directing marketing, produ

development, technology & editorial. Managing 30 writers, directors & outside content producers. Directing daily content updates & productio

• Secured 1 million monthly viewers and exclusive content with well-known artists like Slash, Lil' Wayne, & Snoop Dogg.

• Named #2 music publication by Yahoo & CWG iOS app reached 2m downloads.

WARNER BROS. | DIGITAL PROJECT MANAGER | Nov. 2008 – Jan. 2009

Coordinated digital distribution & marketing of network TV titles via iTunes, Netflix, YouTube. Managed promotional assets, daily conteupdates & promotional efforts across mobile/social media platforms. Leveraged social media & analytical data to track campaign impa

Delivered 300 titles to EST/VOD outlets & Secured iTunes/Myspace features for Two-And-A-Half Men & Dark Knight.

THE WALT DISNEY COMPANY | BUSINESS/LEGAL AFFAIRS ANALYST | Aug. 2007 – Nov. 2008

Royalty administration of studio/record deals for Walt Disney/Hollywood Records & Walt Disney Pictures. Executed royalty reconciliation

interpreted contracts for advance/royalty provisions. Handled accounts for Hilary Duff, Miley Cyrus, Queen, Jerry Bruckheimer. Reduc

phonographic record royalty accrual by $10 million.

IND. CONSULTING | FREELANCE PROJECT MANAGER (NEW MEDIA, MARKETING, PUBLICITY) | Jul. 2006 – May. 2012

Walt Disney Studio Franchise: Executed internal events in support of The Lone Ranger starring Johnny Depp. Coordinated AV needs & even

logistics. Booked domestic venues & administered contracts. Managed budgets & coordinated TWDC departments.

Miles Davis: Lead social media marketing, viral video creation, and fan outreach for posthumous recordings. Executed YouTube video conte

re-booted YouTube presence (7 million impressions) & Secured 30,177,269 plays and 1,094,410 fans on Last.fm.

Sam S parro: Managed social media and mark eting. Thrust Sparro’s "Black & Gold” single to mainstream success. Secured 16 million viral view

on You Tube, 4 million plays on Last.fm & 100,000 Facebook/Twitter followers.

Mick Fleetwood: Managed digital marketing, publicity & logistics for 30-date personal appearance tour, booked network TV appearance

Secured 10 major market morning talk show appearances & local press coverage.

James Brown: Managed digital marketing & fan outreach for final tour. Secured 200,000 contest entries & 5 million digital impressions.

MINTY FRESH RECORDS | NEW MEDIA/PUBLICITY COORDINATOR | Jun. 2003 – Jun. 2006

Coordinated new media marketing/publicity, online ticket sales, contests, e-mail marketing & music license clearances.

CERTIFICATIONS & SKILLS

CERTIFICATIONS: Scrum Master/Agile Development

DESIGN & PROGRAMMING: Final Cut Pro, Photoshop, Illustrator, HTML, CSS, PHP, Wordpress, Content Management Systems

ENTERPRISE & ANALYTICS: SAP, Word, Excel, PowerPoint, Mac/Windows, Google Analytics, Omniture, Facebook/YouTube Insights

EDUCATION

BACHELOR OF ARTS, Integrated Marketing Communications, Roosevelt University, Chicago, IL


http://www.ocregister.com/news/wine-39473-fleetwood-costco.html


http://voices.yahoo.com/chicks-guns-magazine-becomes-2-internet-publication-4930030.html?cat=33



http://zevo.tv/

http://zevo.tv/

http://zevo.tv/



http://www.youtube.com/watch?v=eHuebHTD-lY

http://www.youtube.com/watch?v=eHuebHTD-lY



http://zevo.tv/

http://zevo.tv/



References & Testimonials

Victoria Hill

The Walt Disney Company

Former Supervisor, CWG Magazine

P 818.414.8574 | E [email protected]

Wesley Pitts

Editor-in-Chief: Werner Media

Business Contact


Susan Devall

CEO: Devall Design & Home

Client, Freelance Work


Ryan Sullivan

Manager: The Walt Disney Company

Former Colleague


Paul LeClerc

Director, IT: KLA

Former Co-worker, ZEVO


Bryan Kulik

Counsel: The Walt Disney Company

Former Supervisor


David Milam

Manager, Research: MRI/GFK

Former Supervisor, Warner Bros. & ZEVO


Ana Navarro

Dir., Participations/Residuals: The Walt Disney Company

Former Colleague


“ W o r k i n g u n d e r Markunas at Chicks Guns Magazine was a learning experience. attention to his wri

personal strengths and interests made writing for him a delight to look forto. That along with his business mindset earned the site notoriety amartists, publicists, record labels and other music industry types. He was ab

mold a musical hot spot online that highlighted household names like Wylde, but also took notice of smaller indie acts as well."

“ W o r k i n g u n d e r Markunas was an amaeducational experienceleadership helped makeCWG brand an impoplayer in the music indu

Whether it was cutting-edge multi-media or the vast breadth of coverageCWG provided, it became the place for music news. I learned a tremenamount working for Jim. His knowledge and passion drove him and helpebe a better writer. I highly recommend him and would work with him a

without question.”

“In working with Jifound him to be a p r o f e s s i o n a l . J i mproactive, diligent inwork, a quick learner a

pleasure to be around. Jim would be an asset at any company.”

“Jim did good work foand he was always fideas and eager to tany task.”


Documents

Jim Markunas Career Packet (Master) V4 Hi-Res