11
© 2012 IO Integration, Inc. All rights reserved. How Top Brands Automate To Innovate Jill Talvensaari | Strategic Marketing & Alliances | 10/24/12

Jill Talvensaari - Io Intergration - how top brands automate to innovate - IMS Boston 2012

Embed Size (px)

Citation preview

Page 1: Jill Talvensaari - Io Intergration - how top brands automate to innovate - IMS Boston 2012

© 2012 IO Integration, Inc. All rights reserved.

How Top Brands Automate To InnovateJill Talvensaari | Strategic Marketing & Alliances | 10/24/12

Page 2: Jill Talvensaari - Io Intergration - how top brands automate to innovate - IMS Boston 2012

© 2011 IO Integration, Inc. All rights reserved.

Since the very beginning, managing digital media and marketing automation have been at the heart of what we do. Founded in California by former Xinet, Apple and DALIM executives and partners in 2001, IO Integration helps top retailers, agencies, marcom and publishers rapidly deliver digital media to any platform worldwide.

The world’s top retailers and advertising agencies look to IOI for innovative, creative digital workflow solutions that enable fast, effective global management of all brand assets and rich media, from creation to content delivery. We do this by integrating best of breed new technologies into your existing processes and structure. This results in streamlined processes such as managing and sharing rich media, online Review and Approval cycles, and enabling the rapid delivery of localized, branded content to any media, worldwide. Incredible efficiencies are achieved by improved communications and digitally automating workflows, often cutting turnaround times from weeks to minutes. In a nutshell, we help our customers manage millions of assets across thousands of users.

Page 3: Jill Talvensaari - Io Intergration - how top brands automate to innovate - IMS Boston 2012

© 2011 IO Integration, Inc. All rights reserved.

Top Worldwide Brands Use Automation Technologies

3

Page 4: Jill Talvensaari - Io Intergration - how top brands automate to innovate - IMS Boston 2012

© 2011 IO Integration, Inc. All rights reserved.

Create Brand Loyalty

Images Assets Metadata Media Message Video Social

Whether you are passionate about your favorite beverage, jeans, tablet, or sailboat, you can be sure that information, images and repeated great experiences with the product played a large role in forming your loyalty. The number of ways your favorite brands influence you comes from more channels than ever.

Page 5: Jill Talvensaari - Io Intergration - how top brands automate to innovate - IMS Boston 2012

© 2012 IO Integration, Inc. All rights reserved.

Create

Ingest

Approve

PublishArchive

Integrate Digital Media & Brand Management Solutions Seamlessly into Your Workflow

Page 6: Jill Talvensaari - Io Intergration - how top brands automate to innovate - IMS Boston 2012

© 2011 IO Integration, Inc. All rights reserved.

What is marketing automation - why do it?

6

Create OncePublish

Everywhere

Time to Market

Workflow Efficiency Brand Loyalty

Revenue Streams

Innovate. Automate. Resonate with customers.

(But why IO Integration?) At IO Integration we are passionate about helping our customers manage millions of brand assets on a global scale. We automate creative workflows for maximum efficiency and to eliminate errors, and above all, provide incredible customer support experiences. The world’s top retailers, publishers, and advertising agencies look to us for best practices to refine and automate their creative digital workflows, production environments and datacenters that are the core of their brand.

Page 7: Jill Talvensaari - Io Intergration - how top brands automate to innovate - IMS Boston 2012

© 2012 IO Integration, Inc. All rights reserved.

Rich Media Provides Context and Enhances Information

Page 8: Jill Talvensaari - Io Intergration - how top brands automate to innovate - IMS Boston 2012

© 2012 IO Integration, Inc. All rights reserved.

How it works

Page 9: Jill Talvensaari - Io Intergration - how top brands automate to innovate - IMS Boston 2012

© 2012 IO Integration, Inc. All rights reserved.

Create once, publish everywhere

Page 10: Jill Talvensaari - Io Intergration - how top brands automate to innovate - IMS Boston 2012

© 2012 IO Integration, Inc. All rights reserved.

Create once, publish everywhere

Page 11: Jill Talvensaari - Io Intergration - how top brands automate to innovate - IMS Boston 2012

© 2011 IO Integration, Inc. All rights reserved.

Thank you #ims12!@ioi_inciointegration.com/[email protected]