97.5 RADIO JAMBOALL NEW RADIO JAMBO

ALL OVER KENYA : Nairobi 97.5, Mombasa 92.3, Nakuru 96.9, Eldoret 99.5, Meru 92.7, Kisii 89.3, Kisumu 100.1, Nyeri 99.3, Webuye 95.3, Kibwezi 104.7, Voi 105.7, Lamu 104.7, Kitui 104.9, Maralal 97.3, Malindi 98.1, Narok 97.3 Nyahururu 97.3, Kapenguria 99.7, Garissa 104.3

A Sponsorship proposal prepared on Thursday 27th November, 2014

JIBAMBE VIDEADLY NA VALEUR SUPERIOR BRANDY!On Radio Jambo

Background

ALL OVER KENYA : Nairobi 97.5, Mombasa 92.3, Nakuru 96.9, Eldoret 99.5, Meru 92.7, Kisii 89.3, Kisumu 100.1, Nyeri 99.3, Webuye 95.3, Kibwezi 104.7, Voi 105.7, Lamu 104.7, Kitui 104.9, Maralal 97.3, Malindi 98.1, Narok 97.3 Nyahururu 97.3, Kapenguria 99.7, Garissa 104.3

● Tanzania Distilleries Limted ws established in 1969 and is currently the market leader in the distribution of wines and spirits.

● TDL's Flagship brand, Konyagi, has dominated the spirit category for over four decades.Other popular spirit brands produced by TDL include Valeur Superior Brandy, Regency Whiskey, Vladmir Vodka and the Zanzi Cream Liquer.

● Valeur Superior Brandy is a quality brandy with just the right pricing. Everything about it is superior: from its packaging, to its name and more importantly that refined taste.

ALL OVER KENYA : Nairobi 97.5, Mombasa 92.3, Nakuru 96.9, Eldoret 99.5, Meru 92.7, Kisii 89.3, Kisumu 100.1, Nyeri 99.3, Webuye 95.3, Kibwezi 104.7, Voi 105.7, Lamu 104.7, Kitui 104.9, Maralal 97.3, Malindi 98.1, Narok 97.3 Nyahururu 97.3, Kapenguria 99.7, Garissa 104.3

Concept● Christmas is a fantastic time of the year. It is a season full of happiness and great

moments. In order to exploit this festive mood and spirit, we will position Valeur Brandy as THE drink that represents all those fun moments.

● Radio Jambo's hosts are a humorous lot who always enjoy what they do in the studio. We will package all these fun moments into sound bites sponsored by Valeur Brandy.

● Every single good time and great moment our presenters have in the studio will be associated with Valeur Brandy.

● Every time you WANT TO have a good time, Valeur Superior Brandy will come to mind. Every time you ARE having a good time, Valeur Superior Brandy will still come to mind.

ALL OVER KENYA : Nairobi 97.5, Mombasa 92.3, Nakuru 96.9, Eldoret 99.5, Meru 92.7, Kisii 89.3, Kisumu 100.1, Nyeri 99.3, Webuye 95.3, Kibwezi 104.7, Voi 105.7, Lamu 104.7, Kitui 104.9, Maralal 97.3, Malindi 98.1, Narok 97.3 Nyahururu 97.3, Kapenguria 99.7, Garissa 104.3

SAMPLE

Tag in: Jibambe Videadly na Valeur Superior Brandy

Body: Funny SoundBite from Gidi and Ghost Asubuhi

Tag Out: Jibambe Videadly na Valeur Superior Brandy, Superior Taste in Every Drop

Additional value is provided through brand tags.

Sponsorship Format• The soundbites will be aired 3 times a day (Monday – Friday) at peak audience

times:• 6am and 10am• 10pm and 2pm • 2pm and 7pm

• They run at 45 seconds and are loaded every two weeks to ensure listener retention.

• Valeur Superior Brandy will also get the following as added value:• 2 x 30-second commercial spots to be aired daily on a Run-of-Station (ROS)

basis.

ALL OVER KENYA : Nairobi 97.5, Mombasa 92.3, Nakuru 96.9, Eldoret 99.5, Meru 92.7, Kisii 89.3, Kisumu 100.1, Nyeri 99.3, Webuye 95.3, Kibwezi 104.7, Voi 105.7, Lamu 104.7, Kitui 104.9, Maralal 97.3, Malindi 98.1, Narok 97.3 Nyahururu 97.3, Kapenguria 99.7, Garissa 104.3

On Air ImpactThe Feature has the following on air impact on a monthly basis.

ITEM NO RATE (Kshs) TOTAlROS spots 40 10,000 400,000Brand credits 120 15,000 1,800,000SWEEPERS (production costs) 80,000TOTAL Kshs 2,280,000

Our offer to Client is Kshs. 1,500,000 + VAT per month and is available for a minimum period of three months

The FREE ADDED VALUE given by the sponsorship is Kshs. 780,000

ALL OVER KENYA : Nairobi 97.5, Mombasa 92.3, Nakuru 96.9, Eldoret 99.5, Meru 92.7, Kisii 89.3, Kisumu 100.1, Nyeri 99.3, Webuye 95.3, Kibwezi 104.7, Voi 105.7, Lamu 104.7, Kitui 104.9, Maralal 97.3, Malindi 98.1, Narok 97.3 Nyahururu 97.3, Kapenguria 99.7, Garissa 104.3