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COURSE OUTLINE

PROGRAM/CODE : Diploma in Tourism Management/HM 111 SEMESTER : 5COURSE/CODE : Sales and Promotion/HTT357 CREDIT HOURS : 3

CONTACT HOURS : 3 STATUS : CoreLECTURER : Siti Hajar Md Shahar

OFFICE & CONTACT : BAB e!el 5" #oom no$ 3" %&&'513755/%1(')**)*75"sitihajar+sa,ah$uitm$edu$m-

1.0 COURSE DESCRIPTION

This .ourse ill 0o.us on sales and promotion o0 the tourism produ.ts and ser!i.es" ,earing the !alue o0 strategi. allian.e ithin the pla-ers in the tourism industr-$ The stud- ould in.lude sales and mar etingoperations" plan and management$ Students ill also ,e taught on the aspe.t o0 personal sellingpro.ess and the te.hnolog- and trend o0 sales and promotion in the tourism industr-$

2.0 OBJECTIVE

2pon .ompletion o0 this .ourse" students should ,e a,le to1$ 4no the ,asi. prin.iples o0 tourism sales and promotion$$ 2nderstand the relationship ,et een sales" mar eting and operations$

3$ Appl- the sales and promotion te.hni6ues in the tourism industr-$

3.0 COURSE CONTENT

WEEK TOPICS HOURS ASSESMENT C !""A#$% %$'

1' ntrodu.tion to Sales and mar eting ) C819no test: e.$

') The nature 80 Tourism Produ.tThe Promotional Mi;

* C81 e./<=

)'5 The Pla-ers * C8 e./<=/

* Test 1 9topi. 1'3:*'7 Personal Selling The Sales Pro.ess

Personal Selling The Deli!er-* C83 e./<=

7'& Sales Management ) C81 e./<=

( Sales Te.hnolog- 3 C81/C8

('1% ntermediaries and Tourism Partnership 3 C81/C8 9notest:

e./<=

11'1 Ser!i.e > mportant Mar eting Tool ) C81/C8 e./<=

13 Test 9topi. )'7:Mar eting in tourism Present and ?uture

1) 3 C83 P@ote

e. e.ture

<= <roup =orP Presentation on topi.s gi!en$

)$% METHOD OF INSTRUCTION

a: e.tures b) <roup dis.ussion/Presentation

5$% ASSESSMENTCourse or )% ?inal e;amination *%

Test 1 1%Test 1%<roup Assignment 1%Case Presentation

FA C U LT Y O F H O T E L & T O U R I S MM A N A G E M E N TU niversit i T eknologi M ARA(UiTM) Sabah, Kota Kinabalu CampusLocked Bag 71, 88997 Kota Kinabalu, SabahTEL : 088-3 !1!1" #$% : 088-&9399! ' &9 900

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ui es 1%

*$% REFERENCES

1$ Sha " M and Morris S$ $ Hospitalit- Sales A Mar eting Approa.h" Eohn=ile- F son" n.$ %%%

$ Da!ido00" P$<$ and D$P$" Sales and mar eting ?or Tra!el and Tourism"Prenti.e Hall nternational %%%

3" Bur e" E$ ?$ F #esni. " B$P$" Mar eting and Selling the Tra!el Produ.t"Delmer Thomson earning$

7$% CLASS CONDUCT

a: 8nl- students ho are register 0or the .ourse are allo ed to attend the .lass$,: Students are re6uired to ,eha!e pro0essionall- in .lass$ Please ensure that -ou o,e- the 0ollo ing

rules

i$ =ear proper attire as a..ording to the uni!ersit- student dress .ode$ii$ S$(%#$ ' NO JEANS )( DENIM materials are allo ed to ,e orn to .lass$iii$ N) T*S+%($" are allo ed to .lass$i!$ Sandals and 0lip 0lops 90or ladies: are not allo ed$ Please ear proper shoes$!$ adies are re6uired to put on ma e >up and appear neat to .lass$!i$ <entlemen are re6uired to appear neat to .lass$ Please ma e sure that -our hair is

short and tid-$!ii$ NO SNICKERS are to ,e orn to .lass$!iii$Students are re6uired to ear ne. 'tie on e!er- Monda-$

.: Students must prepare a .ourse 0ile 0or this .ourse and ensure that all materials .ir.ulated are0astened neatl- in the 0ile$ The .ourse 0ile should in.lude

i$ Course outlineii$ Past 0inal e;am 6uestions

iii$ Assignment instru.tionsi!$ =or sheets!$ @otes!i$ Blan papers

d: Student must ,ring their o n pen.il .ase to .lass$ NO BORROWING )( LENDING are allo edespe.iall- during tests" 6ui es and e;ams$

e: Student must .ome to .lass as a..ording to the s.hedule$ ON TIME $ Should -ou en.ounterpro,lems in meeting the time please SMS 9in0orm:$ This is NOT to sa- that -ou are allo ed to .omein late as -ou ish$ Please prepare a letter o0 a,senteeism should -ou 0ail to attend the .lass$

0: Students are re6uired to turn in their or a..ording to the time agreed upon$ Assignments ma- ,ereje.ted i0 it is not su,mitted on time$

g: A.tion ill ,e ta en to those ith tard- attendan.e$

0 at an- time students 0ail to adhere to these rules and regulations" reser!e the right to re0rain thestudents 0rom entering the .lass until .orre.tion is done$

NOTE : a. Attendance is compulsory b. Plagiarism is an offence

HTM130 –Course Outline / ers ms!uitm""!#uly$011