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JewelryJewelryIndustryIndustry

Submitted to : Ms. NEETU AHMEDSubmitted by: MEENA CHAUDHARY

Jewelry Jewelry

Jewelry is a type of accessory It includes necklaces, rings, bracelets, watches,

and earrings. Jewelry can be made from a variety of different

materials including Silver, Gold, Metal, and WoodThe name originates from the Latin word jocale

meaning playthingBegan with materials made from bone, teeth,

and shellConsidered a symbol of wealth and artistic

displayCan incorporate beads, stones, gems, and

diamonds

Industry OverviewIndustry Overview

The retail jewelry industry is comprised of five main segments:

Bridal jewelry (30%)Fashion jewelry (22%) Watches (18%)Precious stones (15%) Precious metals (15%)

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The retail jewelry industry is highly fragmented.No retailer claims more than 6 percent market

share.There are nearly 50,000 stores engaged in

jewelry retail. The industry employs approximately 200,000

individuals.Annual jewelry store sales run about $27 billion;

wholesalers and manufacturers account for an additional $27 billion in sales. 

Wal-Mart is the largest retailer.

Ten Largest Jewelry RetailersTen Largest Jewelry Retailers

Wal-MartZale CorporationSterling JewelersSears, Roebuck and CompanyFinlay's Fine JewelryJ.C. PenneyQVCTiffany and CompanyService MerchandiseKmart

Criteria Criteria

The consumers were to rank the luxury jewelry designers based on 4 criteria:

(1) superior quality (2) uniqueness and exclusivity (3) social status and (4) excellent customer service.

Most Prestigious Jewelry BRANDMost Prestigious Jewelry BRAND

1. HARRY WINSTON  2. BUCCELLATI     3. VAN CLEEF and ARPELS    4. GRAFF     5. TIFFANY & CO     6. PIAGET     7. CARTIER 8. CHOPARD     9. BULGARI     10. MIKIMOTO

INDIAN JEWELLERY INDUSTRYINDIAN JEWELLERY INDUSTRY

India is a leading player in the global gems and jewellery market

The gems and jewellery industry occupies an important position in the Indian economy.

The two major segments of the sector in India are gold jewellery and diamonds.

The Indian gems and jewellery industry is competitive in the world market due to its low cost of production and the availability of skilled labor.

Indian retail jewelry overviewIndian retail jewelry overview

Leading BrandsLeading Brands

Organized players such as Tata with its Tanishq brand and Gitanjali a pioneer in the branded jewelry segment.

INDIA SITUATIONINDIA SITUATION

Indian jewellery industry is a highly regarded industry and earns huge profits through the jewellery exports all over the world.

The Indian jewellery sector is largely unorganized at present.

There are over 15000 players across the country in the gold processing industry, of which only about 80 players have a turnover of over US$ 4.15 million (Rs. 200 million).

There are about 450,000 goldsmiths spread throughout the country.

COMPANY PROFILECOMPANY PROFILEZale CorporationZale Corporation

In the 1920s, Morris (M.B.) and William Zale had a vision: to provide customers with quality merchandise at the lowest possible price.

first Zales Jewelers store opened in Wichita Falls, Texas, on March 29, 1924.

Zale now operates over 2,200 retail stores throughout the United States, Canada, and Puerto Rico.

Zale is a leading specialty retailer of fine jewelry

Brands Brands

Brand names: Zales JewelersZales OutletGordon's JewelersPeoples Jewelers Mappins Jewelers Piercing PagodaPlumb GoldSilver & Gold ConnectionZale also operates online www.zales.com  and 

www.gordonsjewelers.com

SALESSALES

Zale with annual sales that topped $1.3 billion - up from $920 million and a 25 percent net earnings growth (excluding unusual items).

posted a single-day sales record of $10 million

MISSIONMISSION

The mission of Zale Corporation is to be the best fine jewelry retailer in North America. Our goal is to develop and market compelling jewelry assortments and to deliver a superior customer experience.

The Company's strong financials, its focus on improving the core mall business, the streamlining of its organization, and its ability to identify growth opportunities positions Zale to meet its objective of enhancing shareholder value.

WAL-MARTWAL-MART

The world’s largest jewelry retailerWal-Mart Stores was established in 1962

by Sam Walton. It was registered as a corporation on

October 31, 1969. It became listed on New York Stock

Exchange in 1972. 

Products and services Products and services 

In jewelry section, Wal-Mart Stores providesBracelets, Personalized jewelry,Earrings, Rings, Watches,Jewelry cases, Wedding pendants andNecklaces. 

Financials , Awards and Financials , Awards and recognition recognition 

Financials 

Sales of Wal-Mart Stores amounted to around $378.80 billion and it earned profits worth nearly $12.73 billion. Value of assets held by Wal-Mart Stores was about $163.38 billion and its market value stood at around $198.60 billion. 

Wal-Mart Stores was conferred honor of "No. 1 Most Generous Company Overall" by Forbes magazine. It also received Evangeline Booth Award for excellence in corporate philanthropy. It also received “The Fisher House Patriot Award” and Boys & Girls Club Chairman’s Award. 

TARGETTARGET

Current financial crisis

Wal-Mart Stores have not been affected by ongoing global financial crisis. It is carrying on with its expansion activities in Mexico as well as other markets where United States co

Target: By 2010 achieve 10% traceability of all diamonds, gold and silver in jewelry sold in Wal-Mart from mines, refineries and manufacturers meeting Wal-Mart’s sustainability standards and criteria companies do business.

operationsoperations

Wal-Mart Stores is regarded as biggest public corporation of world as per revenue.

It has business operations in Mexico and Japan besides United States of America. 

Love, Earth ® Jewelry lovers can trace pieces from Wal-Mart’s new Love, Earth® line all the way back to the mines they came from simply by going online. Love, Earth is first completely traceable jewelry line.

Reliance Retail entered into branded jewellery Reliance Retail entered into branded jewellery marketmarket

Reliance Retail has marked it's presence into the branded jewellery market with their new venture titled "Reliance Jewel". Its first store in Bangalore, will offer gold, diamond, platinum and silver jewellery.

Reliance has ambitious expansion plans of opening over 200 multi-storey stores across metros and mini-metros and will offer competitive pricing.

By 2010, they plan to overtake Tata's Tanishq, the largest organised player in this market now.

CONCLUSTION:

Jewelry has become a vital element in everyone’s life. Men, women and even kids love to wear jewelry articles all the time. Wearing jewelry is the demand of modern fashion. A few years back jewelry was used only on special occasions like weddings, engagements and other formal parties and it was associated with the brides and married girls only. But nowadays it is worn casually as well as formally and everyone likes to wear beautiful and elegant jewelry items. Trendy and stylish jewelry is in fashion these days. The gems and jewelry industry has been growing rapidly and has become one of the most profitable industries of the world 

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