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JewelleryMaking33TipsandTricksForMakingUnique
Earrings
TableofContents
Introduction
BONUS:YourFREEGift
Chapter1–GettingStarted
Chapter2–Gettingtherightdesign
Chapter3–Choosingtherightbeadsandcharms
Chapter4–Howtomakeearrings
Chapter5–Howtosellyourearrings
Chapter6–Keepingearshealthy
Conclusion
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BONUS#2:MoreFreeBooks
CopyrightNotice
©Copyright2015byDebraHughes-Allrightsreserved.
Thisdocumentisgearedtowardsprovidingexactandreliableinformationinregardstothetopic and issue covered. The publication is soldwith the idea that the publisher is notrequired to render accounting, officially permitted, or otherwise, qualified services. Ifadviceisnecessary, legalorprofessional,apracticedindividual in theprofessionshouldbeordered.
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Theinformationprovidedhereinisstatedtobetruthfulandconsistent,inthatanyliability,intermsofinattentionorotherwise,byanyusageorabuseofanypolicies,processes,ordirectionscontainedwithinis thesolitaryandutterresponsibilityof therecipientreader.Under no circumstances will any legal responsibility or blame be held against thepublisher for any reparation, damages, ormonetary loss due to the information herein,eitherdirectlyorindirectly.
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While all attemptshavebeenmade toverify the informationprovided in this book, theauthordoesnotassumeanyresponsibilityforerrors,omissions,orcontraryinterpretationsof the subjectmatter containedwithin.The information provided in this book is foreducationalandentertainmentpurposesonly.Thereaderisresponsibleforhisorherownactionsandtheauthordoesnotacceptanyresponsibilitiesforanyliabilitiesordamages,realorperceived,resultingfromtheuseofthisinformation.
Introduction
Becoming an earring designer is one of the most rewarding, affordable and fulfillingcreativepursuitsthatalmostanyonecandointhecomfortoftheirownhome.
Whether you are searching for a new stream of income, up-skilling, or are looking forways to create beautiful and personalised gifts and accessories, earring design andconstructioncanbeasversatileasyouare.
Brimmingwith33tipsandtrickstosharpenyourdesignskills,thishandyguidewilltakeyoustep-by-step through the foundations togetyouonyourway tobuildingadazzlingempire.
So,readonandenjoy!
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Chapter1–GettingStarted
So,you’vetakentheplungeintoearringdesign–fabulous!
While most crafters enter the industry with some inclination as to what they want todesign,therearetimeswhenitisdifficulttogetthecreativejuicesflowingortofigureoutwheretostart.
Herearesomehandytipsongettingstartedonyourproject.
1. Havetherighttools
Having theright toolsfor the taskaheadwillensure thatyourearringsaresafe towear,resistanttoprematurewear-and-tearandofferthehighestfinish.
Yourtoolboxshouldinclude:
Round-nosepliers
Wire-cutter
Chain-nosepliers
Crimper
Flat-nosedpliers
Scalesthatmeasuregrams(optional)
Non-slipperysurfacetoworkon(e.g.siliconeorlinenmats)
2. Knowtherightmaterialstouse
Material selection is often considered farmore important than the eventual design of apiece;earringsthatcauseirritationwillnotbewornagain.
Metal and material sensitivities are often caused by skin reactions to non-preciouselements that exist within the final product; reactions can be exacerbated by diet,hormonesandskinacidity.
Duetothenatureofitsextraction,preciousmetalsthatareavailableforjewellerymakingarerarelyever100percentpure.Batchesofgoldandsilveraremeasuredfortheirpuritylevelandsoldtosuit.Thisdoesnotmeanthatimpuregoldorsilverisworse,infact,theyadoptcharacteristicsthatmakethemeasiertowearanduse.
Silver
PureSilver=purityrateof100/100,thismaterialisverysoft
Sterling Silver = purity rate of 92.5/100, this material offers strength and flexibility.CommercialproductsmadeinSterlingSilverfeaturethestamp“925”.
Gold
PureGold:24carat,thismaterialhasaverywarmyellowappearanceandissosoftitcanbemanipulatedbyhand.
Goldisthenmadeavailableinthefollowingpurities:
22carat(22partsgoldto2partsother)
18carat(18partsgoldto6partsother)
14carat(14partsgoldto10partsother)
9 carat (9 parts gold to 15 parts other): the strongest and most versatile goldproductavailable;veryfewpeoplewillreacttothisalloy
Widthstouse
22Gauge: probably the thinnest recommendation to use, thiswidth is suitable for fineearrings,butmayneedtobework-hardenedtomakeitlessflimsy.
21Gauge:themostversatilewidth;thiswillfitmost,ifnotallpiercingsandoffersgreatversatility.
20Gauge:thickerthanthe21,thisoffersalittlemoresturdinessbutmaynotslipeasilyintomostpiercings.
Beads
This is where you have a lot of creative license to explore and put together creativecombinations.Justmakesurethatyouandyourwearersunderstandtheafter-careneededforthebeadsassomewillreacttoperfumes,hairsprays,cosmeticsandsoaps.
3. Knowthattherearelow-costalternativestopreciousmetals
Whilesilverandgoldareidealforpreciousearrings,therearesomelow-costalternativesthatyoucanuseformoreaffordableordress-styleearrings:
SurgicalSteel–idealforsensitiveskin
Silver plated – ideal for most skin-types, but there are cases of skin irritationsdevelopingafterlong-termwearandtear
4. Beconsciousofhowmuchyourfinishedproductisgoingtoweigh
Whileeachwearerwillhaveadifferentweighttolerancewhenitcomestoearrings,itisrecommendedthatearringsshouldnotweighmorethan4gramseach.
5. Figureoutwhatsortofoccasiontheearringswillsuit
Whileearringsarearguablythemostversatileaccessoriesinthemarket,itisfareasiertogiftandsellearringsthatsuitaparticularoccasion:
Weddings–usuallysimpletocomplementthestyleofthebrideandbridesmaids,greatopportunitytoworkintheme-colours
Formaloccasions–largerstatementpiecesindrop,cuffandchandelierstyle
Fashion-forwardoccasions–again, largerstatementpiecessuchasearcuffs thatareunusualforeverydaywear
Workplace–usuallysimpleandregulatedbylength,thisstylewillbestshowcaseyourworkmanship
Schools–perfectforthosewhoenjoynovelty,youcanexperimentwithdifferentstudsdesignsfromthecutetothewacky
Chapter2–Gettingtherightdesign
Designing a beautiful set of earrings is often one of the hardest elements of jewellerymaking; butwith a few simple tips and tricks, you can design the perfect pair for anywardrobeandneed.
6. Makesureyoufindtherightshapetosuitroundfaces
Wearerswithroundfacesarebettersuitedtoearringsthatgivetheillusionoflengthtothefacialstructure.Stayawayfromlargestuds,hoopsandthickchunkydesignsthatwillonlyservetodrawattentiontothewidthoftheface.
Recommended:
Longteardrops
Earthreads
Narrowchandeliers
7. Makesureyoufindtherightshapetosuitdiamondandheart-shapedfaces
Wearerswithheart-shaped facescanbalance theirhighcheekbonesandnarrowchinwithdropearringsthatwidentowardthebaseorfeatureromantic,softcurves.Avoidlargestudsasthesemaydrawattentiontothewidthoftheforeheadandcheekbones.
8. Makesureyoufindtherightshapetosuitsquare-shapedfaces
Wearers with square-shaped faces will benefit from simple teardrops, hoops anddanglingpieceswithelongatedcurvestoaddsoftness.Itisbesttoavoidlargesquareoroverlyroundedpiecesastheymayaddtotheillusionofawiderface.
9. Pickastyletosuitofficeandcorporateworkers
Most employers have strict requirements when it comes to jewellery.Whether it’s forhealth and safety reasons, or tomaintain a corporate look,muted piecesworkwell forthesepurchasers.
10.Knowwhichstylesworkforweddings
Whetherit’saformalaffairoraneventfilledwithwhimsy,bridalearringsareamongthemostrewardingandsentimentalpiecesthatajewellercancreate.Asanartist,youwillbeabletoworkwiththebridetocreatesignaturestylesthatworktocomplementthebride’s facialstructure,hairstyleandweddingcolourpalette.Arguable themostdiverseeventtodesignfor,jewellersareoftenaskedtocreatecustomstudsthroughtoelaboratedropstocelebratethebigday.
Chapter3–Choosingtherightbeadsandcharms
Withthousandsuponthousandsofbeadsandcharmstochoosefromtoyoucantaketheguessworkoutofbeadselectionusingthesehandytips:
11.Knowwhichcolourcombinationsworktogether
Colourscansayalotaboutthedesignerandwearer,abadcombinationcanmakeevenanexpensivepiecelookcheapandtacky.
Usingthecolourwheel:
ComplementaryColours
Thesearecoloursthatappearoppositeeachother,theylookespeciallyvibrantwhenusedinpartnership.
Analogous
Great for colour schemes, these side-by-side colour combinations are naturallyharmonious.Itisbesttouseonecolourasthe‘hero’,asecondtosupportwiththethirdasanaccent.
Triad
Thisusescolours thatareevenlyspacedthroughout thecolourwheel tocreateavibrantcombination.Perfectwhenusingpaledor saturatedversionsof thecolours, it isbest tofocusonone‘hero’colourwiththeothertwoasaccents.
Split-Complementary
AvariationoftheComplementarystyle,thisusesabasecolourandtwocoloursadjacenttothebase’scomplement.Thisoffersaslightlygentlerpalette.
12.Makesurethedesignyoupickmatchestheclient’sskintone
Youmayhavenoticedthatcertaincoloursworkbestonyourskintonethanothers;thisislargelyinfluencedbywhetheryouhaveawarm,orcool,skintone.
Tofindoutwhatsortofskintoneapersonhas,drapeasilverandthenagoldribbonoverthe person’s wrist; a person with warmer skin tones will look more appealing whenmatched with the gold ribbon, a person with cooler skin tones will look better whenmatchedwiththesilverribbon.
13.Coloursthatsuitcool-tonedskin
Silver
Brightpinks
Purplesofallshades
Lilacs
Vibrantgreens
Aqua
Teal
Grey
Burgundy
Black
Blue
Crispwhites
14.Coloursthatsuitwarm-tonedskin
Gold
Warmyellows
Grassygreens
Peach
Rose
Coral
Brown
Pearl
Cream
15.Knowwhichcolourbeadsusuallysuitdifferentoccasions
Specialoccasions:
Glitterysilvers
Black
Clear
Purples
Green
Orange
Corporate:
Black
Blue
Teal
White(andderivativesof)
Coral
Red
Weddings:
White
Ivory
Cream
Pearlescenthues
Pastelpinks
Pastelyellow
Clear
Royalblue(statementpiece)
Glitterysilvers
16.Understandthesubtlecharacteristicsofculturally-inspiredearringdesigns
If you’re designing culturally specific earrings it’s best that you have a rudimentaryunderstandingofsomeofthethemecoloursandsymbolismimportanttothosecultures:
Chinese:elementsofred,goldandjadearewellliked
Vietnamese:jadeandpearlarewidelyused
Indian:largeornamentalfiligree-chandelierstyleearringsingold,redandgreenareoftenworn
Eastern-European: often silvery and bead and stone-centric, popular styles include theteardropandhoopswithcurtainedbeads
African: drops are frequently designed using brightly coloured ceramic, wooden andblownglassbeads.
Nordic:predominantlysilvery,theseearringsoftenshowcasethejewellersskillattwistingandweavingmetalthreadsintoornatepatterns
Native Americas: featuring feathers, dream-catcher motifs and brightly colouredcascadingbeads,theseareamongthemostdecorative.
Peruvian:whilesharingsimilarcharacteristicswiththeircousinsofthenorth,thisregionishometotheimpressivePeruvianStringearrings
17.Understandart-decostyle
Withdesignsoriginallyheraldingfromthe1920s-40s,art-decoinspiredaccessorieshavebecome a wardrobe must-have in recent years. Art-deco inspired earring often featurestrong geometric ‘industrial’ like designs with clean, bold lines and structured drops.Drops featuringcascadingcurbchainsandstatement stonesorbeadswillworkwell forthisstyle.
18.Understandbohostyle
Undeniably the most eclectic of all styles, jewellers playing with boho styling will bespoiltforchoicewhenitcomestostructuringandbeadingtheirpiece.Notforthefaintofheart, the boho-style earing is often a drop hoop or stud featuring additional drop-beadings.Beadsofmixedorigin,suchasglass,ceramic,bone,metalandsemi-precious,arecombinedcolour-wisetocreateasoftfemininedesign.
19.Understandmodernistearrings
Focusingonformovercolour,thesetypesofearringsfavourstriking,orunusual,shapesandstatementcolours.With lotsofdesignoptions for studs,dropsandcuffs, a jewellercreatingaminimalist-styleearringshouldfocusonclean,stronglines.
20.Ideasforwhimsicaldesigns
Unlike the boho style, which focuses on creating feminine designs to complement thewearers,whimsicalearringsareconsideredasstandalonepiecesofart.Arguablythemostdemandinggenrecreatively,jewellersareencouragedtolookforinspirationfromunusualmaterialsandsourcesfromhand-paintedceramics,plasticfigurines,paintedglass,pressedmetals,felt,enamel,shell,woodandmore.
21.Makingstar-signearrings
Creatinganaccessory thatsharessomeof theuniqueattributesassociatedwithazodiacsign is a fantastic way to add a personal touch to your jewellery. While some of thematerials listed below are unsuitable or unaffordable for earring use, you can findalternativesthatprovideasimilarlookandfeel.Hereisasimpleguideonhowtochoosematerialsforyourstar-signfriends:
Aries(March21–April20)
Colour:Red
Metal:Iron
Stones:Diamond
Taurus(April21–May20)
Colour:Green,orange,earthtones
Metal:Copper
Stones:Emerald
Gemini(May21–June20)
Colour:Yellow
Metal:Quicksilver
Stones:Pearl
Cancer(June21–July20)
Colour:Violet,seagreen
Metal:Silver
Stones:Ruby
Leo(July21–August21)
Colour:Orange
Metal:Gold
Stones:Peridot
Virgo(August22–September22)
Colour:Navyblue
Metal:Quicksilver
Stones:Sapphire
Libra(September23–October22)
Colour:Indigoblue
Metal:Quicksilver
Stones:Opal
Scorpio(October23–November22)
Colour:Deepred
Metal:Steel
Stones:Citrine
Sagittarius(November23-December20)
Colour:Lightblueandpurple
Metal:Tin
Stones:Topaz
Capricorn(December21–January19)
Colour:Darkgreenandblue
Metal:Lead
Stones:Garnet
Aquarius(January20–February18)
Colour:Skyblue
Metal:Uranium
Stones:Amethyst
Pisces(February19–March20)
Colour:Lavender
Metal:Platinum
Stones:Aquamarine
22.Makesureyouunderstandtheusesofsymbolism
Adopting beads that feature special symbolism is a wonderful way to add somepersonalityandmeaningtoyourdesigns;youcancreatearepertoireofworkbyadaptingsomespecialbeadsintoyourfavouritedesigns:
Prosperity:
Ankh
Heart
Turtle
ManekiNeko(wavingcat)
Salmon
Peaceandbalance:
Peacesign
YinandYang
Olivebranch
Doves
Lotus
Aum(Sanskrit)
Goodluck:
Four-leafclover
Shooting-star
Lady-birds
Wish-bones
Rainbows
Horseshoes
Keys
Acorn
Dreamcatchers
HandofFatima
Crescentmoon
23.Createalibraryofhealingcrystalearrings
Lotsofpeopleareturningtoalternativemedicineandhealingpracticestoimprovetheirhealth;crystalhealingisoneofthese.
Byincorporatingarangeofsemi-preciouscrystalsandbeadsintoyourdesigns,youcancreate thoughtful anduniquegifts; here is a list of stones that canbeused to influenceailments:
Headaches:amethyst,amber,lapislazuli
Sleeplessness:rosequartz,citrine,amethyst
Nightmares:tourmaline
Unsettledstomachs:moonstone
Lethargy:yellowtopaz,goldenamber
Lowspirits:tiger’seye,clearquartz,citrine
Lowlibido:redgarnet,fluorite
Lackofconcentration:quartz,carnelian
Forgetfulness:citrine,lapislazuli
Difficultystudying:sodalite
Nervousness:greenjade,rosequartz,bluelaceagate,opal
Chapter4–Howtomakeearrings
Nowthatwehavegonethroughthedesignelementsofyourearringswecannowstarttocreatetheearrings.
Inthischapteryouwilllearnhowtomakea:
Dropearring
Chandelierearring
Studearring
Interchangeablehoopearing
Cuffearring,and
Peruvianthreadstringearring
24.Howtomakeadropearring
Youwillneed:
Wireclippers
Round-nosedpliers
Chain-nosedpliers
Twohook-and-coilearringmounts
Two2-inch22gaugehead-pins(forthedrop)
Beadsandcharmsofyourchoice
Method:
Slideaninch-worthofbeadsandcharmsofyourchoiceontothehead-pin
Takeyourround-nosepliers,grabtheheadpinatthetopofthelastbeadandbenditclockwisetoaright-angle,release
Repositionyourround-nosedplierstojustpastyournewbendandbendthewirebackonitselfinananticlockwisedirectiontocreatealoop
Holdtheloopyoujustcreatedinthepliersandusingyourhandsorchain-noseplierwraptheheadpinexcessaroundthebaseofthelooplikeacoiltowardyourbeads,thiswillpreventthebeadsslidingupanddownthepin
Clip the excess and using your chain-nose pliers squeeze the coil endclosed
Tomount the earrings take your pre-made hook-and-coil earring mount,withyourroundnosedpliergentlyeasethejump-ringatthebottomtotheside
Threadyourtear-droploopthroughthejumpring
Easethejump-ringbackinplaceandyou’redone!
NOTE:Ifyouwanttodangleacharmfromthebaseofthedropusea22gaugeeyepin
25.Howtomakeachandelierearring
Youwillneed:
Twopre-madechandelierfindings(skeletons)
Two2-inch22gaugehead-pins(forthedrop)
Wireclippers
Round-nosedpliers
Chain-nosedpliers
Beadsandcharmsofyourchoice
Method:
Slideasmalllengthofbeadsandcharmsofyourchoiceontothehead-pin
Tofinishthisdrop,followtheinstructionsin“howtomakeadropearring”oncreatingaloop
Beforeclosingtheloop,choosewhichpartofthechandelieryouwantthisdroptosit.Threadyourdropthroughtheportionofthefindingyouwantittosit
Now,youmayclosetheloopwithyourpliers
Repeatthismethodwithyourotherdrops
To mount the earrings take your pre-made hook-and-coil earring mount,withyourroundnosedpliergentlyeasethejump-ringatthebottomtotheside
Threadyourchandelierloopthroughthejumpring
Easethejump-ringbackinplaceandyou’redone!
26.Howtomakeacluster-beadstudearring
Youwillneed:
Twopre-caststudbacks
Superglue
Tweezers
Waxpaper
Beadsandcharmsofyourchoice
Method:
Playwithyourbeadstocomeupwithanarrangementthatyoulike
Squirtadropofsuperglueontothewaxedpaper
Takingyourtweezers,gentlyassembleyourbeadarrangementintothespotofgluemakingsurethatthebeadsrestintheglue
Letthisdryfor15minutesandcreateyoursecondset
Gentlypeelthespotofdriedgluefromthewaxedpaperandusinganotherspotofglue,fixthebeadarrangementtothepost
Let the earring dry for 24-48 hours upside down (bead-head down) to let theearringdesignset
NOTE:gluedearringsarenotsuitableforwetconditions,somakesuretoletyourwearersknowtheyneedtobetakenoutbeforeswimmingandbathing
27.Howtomakeaninterchangeableearrings
Youwillneed:
Twopre-casthoops
Two2-inch22gaugehead-pins(forthedrop)
Wireclippers
Round-nosedpliers
Chain-nosedpliers
Beadsandcharmsofyourchoice
Method:
Slidesomebeadsontothehead-pin,youonlyneedacouple
Tofinishthisdrop,followtheinstructionsin“howtomakeadropearring”oncreatingaloop–butmakeyourfinallooplargeenoughtoslideontothe
hoop
Slipthenewdropthroughthehoop,andyouaredone!
28.Howtomakeacuffearring
Youwillneed:
Aboutthreeinchesof21gaugewiretocreatethecuff
Wireclippers
Round-nosedpliers
Chain-nosedpliers
Method:
Takeyour21gaugewire
Usingyourround-nosedpliers,createansmalleyeletateachend
Takeyour flat-nosedpliers andholdingoneeyelet flat, start spiralling theeyeletinwardsabout1.5-2turns.Thisspiralwillsitontheearlobe
At about the half-waymark, use your round-nosed pliers to bend the wire to aright-angle
Repositionyourround-nosedpliersabouta1.5cmfromthenewbendandbenditbacktocreatealongu-bend
Createanotheru-bends
Usingyour round-nosedpliers youwant to bend theu-bends toward eachother,
thesebendswillendupholdingthecuffinplaceontheear
Checkthefitwithyourear,makingminoradjustmentstosuit–andyou’redone!
NOTE:Addingbeads to the lobeportionof thecuff is agreatway toaddsomepersonalitytothepiece
29.HowtomakeaPeruvianthreadstringearring
Youwillneed:
Aroundwoodenspoonhandle,orrodtoshapetheteardropbase
24gaugewiretocreateaspringcoil
20gaugewiretocreatea‘spine’forthetear-drop
A‘CoilingGizmo’(availableatallgoodcraftshops)
Twohook-and-coilearringmounts
Twocoloursofthicksilkthreadorthicksheenythread
Clearnailpolish
Wireclippers
Round-nosedpliers
Chain-nosedpliers
Method:
Cutoff roughly11cmof18gaugewire andusingyour spoonhandleor similar,shapetheteardropbasebygentlybendingthemiddleofthewireandsqueezingtheendstogether.Setaside
UsingtheinstructionsontheCoilingGizmo,usethethinner21-24gaugewiretocreateasinglespringlongroughly7cmlong
Takingyourtwosetsofpliers,gentlypulltheendsofthecoilapart,it’sfinallengthshouldbearound12-13cm
Slideyour20gaugewirethroughthecoil,thecoilendsshouldgopastthe‘spine’
Wrapthecoiledendstogethertightlytocreatea‘stem’,youonlyneedabout1cmofexcessheresocliptherest
Usingyourround-nosedpliers,bendoverthestemtocreatealoopthatliesflatonthesurface(thiswillstoptheearringsswingingsidewayswhenyouwearthem)
Now,forthethreading.Takingonepieceofthreadtieaslip-knotatthetopofthetear-drop
Youwillhavenoticedthatthecoilhascreatedexcellentmarkers;makeanoteofthewhere3o’clock,6o’clockand9o’clocksitonthetear-drop,youwillgetthebestdesignswithyourdifferentcolouredthreadstartsintheseareas
Tocreateabackground,taketheendofyourtiedthreadandbringitoveranddownto6o’clock,gounderthetear-dropandtakethetreadtothenextcoilslotfrom12o’clockontheRIGHT.Now,takethethreadoverthefrontofthedropandheadtothenextcoilslottotheLEFTof6o’clock
Keep looping the thread over and under and in a clockwise direction until youreach12o’clockagain
Tie another slip-knot and using your clear nail polish leave a thin film over theknots
Once thepolishdries takeyoursecond threadand tieaslip-knot in the top.Youwillalwaysstartyourthreadfrom12o’clock.
If youwanted to create a gentle slope in thebaseof thedrop, takeyour secondthreadto6o’clock,gounder,thenheadto3o’clock
At 3 o’clock, take your thread over and head to the coil slot to the LEFT of 6o’clock,justlikewhatwedidwithmakingthebackground
Keep heading in a clock-wise direction until you reach 6 o’clock, where you’llheadbackto12o’clockandtieanotherslip-knot
Addanotherthinfilmofnailpolishandletitdry
Repeatthedesignonthesecondearring
Tomounttheearringstakeyourpre-madehook-and-coilearringmount,withyourroundnosedpliergentlyeasethejump-ringatthebottomtotheside
Threadyourtear-droploopthroughthejumpring
Easethejump-ringbackinplaceandyou’redone!
Chapter5–Howtosellyourearrings
Ifearringdesignistobecomeanewincomestreamforyourcraftsmanship,thenyouneedtoknowthemostcost-effectivewaystopromoteandsellyourearrings.
30.Knowwheretosellandpromoteyourproducts
Therearelotsoftraditional,andnon-traditional,placestopromoteandsellyourproducts.
Website-Aperfectplacetoshowcaseandpromoteyourdesigns.Agoodwebsitewill let you add images, descriptions and images easily, but this is not themostaffordableoption.
Onlineshoppingsites-Thisisagreatanchor-pointforthosewhoarestartingoutor are creating earrings as a side-project.Many of these sites will take a smallcommissionfromthesaleofyourproduct.
Socialmedia-Alovelywaytopromoteyourproductscost-effectivelyFacebook,PinterestandInstagramareallviableoptionstogetpeopleinterestedinyourbrandand product. User-friendly, these sites will often let you link to your onlineshoppingportals(orletyouleaveyourcontactdetails)soyoucanpromoteandsellyouritemsfarandwide.
Markets-Marketsarestillamassivelypopularoptionforjewellers.Whilenotthemostaffordableoption, ifyoudoyour researchandfindanotherstallholderwithcomplementary items (e.g. beauty products, fashion items) youmight be able tosplitthecostsofastallandsharethespace.
Shopcross-promotion -Thereare lotsof formal andbridal-wearboutiques thatwillletjewellerydesignershireorutilisecabinetspacetodisplaygoods.Thisisagreatwaytoshowcasebeautifulstylesandpromoteabespokeservice.
Privatelabel-Ifbuildingabrandisnotnecessarilyyourplan,youcanstillearnanincomefromyourdesignskillsandworkmanshipbysecuringacontractwithanexistingaccessorycompany.Lotsof companieswill engageartists todesignandcreatelooks,sopresentingaportfolioofdifferentworksisamustforthischannel.
Jewelleryparties-LikeyourTupperwareparties,thisisaterrificinformalwaytoshowcaseyour jewellery toyour interested targetdemographic.Parties involveahostwhowill organise drinks and snacks in return for freebies fromyour store.The parties usually involve some casual chatter before the jewellery isdemonstrated.Partiesaremostsuccessfulwhenthereisasalespromotioninvolvedandavarietyofpaymentoptionsavailable(cash,banktransfer,PayPal).
31.Howtopresentyourearringsforsale
Abeautifuldesignmadewithexpertcraftsmanshipwillamounttonothingiftheearringsarenotdisplayedwell.
While cost-effectiveness is important, purchaserswill bemore inclined to pay a dearerpriceifthepiecesaredisplayedfittingly:
Photographs-Ifyouaretakingthephotosyourself,makesureyouhaveahigh-definitioncamera, extra lighting sources andagoodearringmount that suits theproduct’s colour and shape.Thereare lotsofonline resources thatwillgiveyouinstructionsonhowtosetupagoodphoto,butifyouareusingamodelmakesurethat themodel is wearing heavier than usual natural-colouredmakeup and theirhairispleasantlycolouredandstyled.
In-shoppromotions -Plain clearorwhite earringmounts tend toworkbest forcabinetdisplaysofearrings.Mostcabinetswillbefittedwithpowerfullighting,soacolouredmountmaymakethedisplayseemclutteredanddusty.
Marketdisplays-Mostjewellerstendtousevelvetpin-boardsinblackornavytodisplay their productsAs you are reliant upon natural lighting sources, the darkbackgroundswillmakeyourearringdesignsstandout,butyoumustbecarefultoresisttheneedtocluttertheboards.Makesureyoubuymorethanenoughboardsandarrange theboards in styles (drop, stud, chandelier).Arrange theearrings inneatrowsandcolumns,andtrytoonlyhaveoneofeachstyleondisplay.Postingsignsaroundyourdisplaypromotingyourcustomdesigningabilitiesandrangeofcolourswillencouragepurchaserstospendmoretimebrowsing.
32.Wrappingandpresentingyourearringsasgifts
Asure-firewaytogetpeopleexcitedabouttheirnewpurchaseorgiftistomakesuretheyarepresentedingoodqualitymaterials.
Therearelotsofopportunitiestopurchaseorcreatepresentationboxes;herearejustafewfrommostexpensivetotheleastexpensive:
Clamshellboxes - Themost traditional kind of box, these are oftenmade fromleather, leatherette,polishedwoodorwrappedcardboardandfrequentlyfeatureavelveteen‘tongue’insideinwhichtomounttheearrings.
Shoebox - Simpler than the clamshell, the lid of this box will be severalmillimetreslargerthanthebasebox.Theseboxeswillusuallycontainacolouredfoaminsertfortheearringstobemounted.
Cardboardenvelope -Among themost cost-effective, these die-cut and scoredcardboard boxes are squeezed into shape and the ends folded down. This styleworks best when there is a card insert in which to mount the earrings, whichprotectstheearringsintransit.
Tulle bags - The easiest option, tulle or satin bags are perfect for fun orinexpensiveearringcombinations.Makesurethatthebagscomewithadrawstringclosesotheearringsdon’tescape.
Chapter6–Keepingearshealthy
Whilemany people have pierced ears, it is still highly possible forwearers to developirritationsandinfectionsfromjewellery.
33.Keepingyourclients’earshealthyandhappy
Makesurethatyouonlyusemetalposts,pinsandstudsthataresafestforsensitive skin. If a client develops a skin irritation and you suspect themountingistheproblem,taketheremainingmountingsbacktotheoriginalstorewithyourproofofpurchaseandgetareplacement.
Makesureyourearringsarenottooheavy,wearerswithfineskinmayfindheaviersetstendtopullorriptheirlobes.
Clean each finished product you create with antiseptic ear piercingaftercarespraybeforestorage.
Donotletcustomerstryontheearringsbeforepurchase.Instead,youcanbuyclearearringmountsthataprospectivepurchasercanusewhenlookinginamirror.
Spray the posts of purchased earrings with antiseptic ear piercing spraybeforewrapping.
Provideearringcareinstructionstoallclients,particularlythosewhohavepurchasedgluedstuds.
Provideyourprofessionalcontactdetailstoallpurchaserssoanyenquiriescanbeswiftlysolved.
Conclusion
Now thatyouhave seenhow togetyourself startedas a jeweller,youwill findearringdesignisanincrediblydiverseandrewardingcrafttogetinto!
From designs that complement a wearer’s facial structure through to power-crystalcombinationsthatarebelievedtocorrectimbalanceswithinthebody,thereissomuchtolearnanduseinearringdesign.
For thosewith business acumen, there are plenty of opportunities for new jewellers toutilisecost-effectivesolutionstobuildasteadystreamofincome.
We hope you enjoyed this handy guide, and wish you all the best in your jewellerycreations!
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