GOOD MORNING

SHAKTI SINGH CHUNDAWAT

JET AIRWAYSAbout Jet Airways : Jet Airways (India) Private Limited is India's

leading private airline. It boasts a market share of about 29 percent.Jet operates a relatively young fleet of Boeing

737 jets and ATR72 turboprops. It carries about seven million passengers a

year. Its reputation for punctuality and outstanding

service attracts a large proportion of business travelers.

Jet's founder and chairman is Naresh Goyal, an Indian expatriate living in London.

light on Naresh Goyal: Founder and CEO1.Naresh Goyal is the founder and Chairman of Jet Airways, India's largest domestic airline.

2.In May 1974, Naresh Goyal founded Jet air (Private) Limited to look after Sales and Marketing operations of foreign airlines in India.

3.Naresh Goyal took advantage of Open Skies Policy of the Government of India and set up Jet Airways for the operation of scheduled air services on domestic sectors in India.

Key Dates: 1993: Jet Airways begins domestic operations flying Boeing 737 jets. 1997: Kuwait Airways and Gulf Air sell their stakes in Jet Airways. 1999: A regional network is launched with turboprop aircraft. 2004: The first international services are started.

2007: Acquired Air Sahara and re launched it as jet lite.

Principal Competitors:

International Market : - - British Airways

- - South West Airlines

Domestic Market :- King Fisher- Indian Airlines- Go Air- Spice jet- Indigo

Market Share of aviation industry

Market Segmentation:1. Economic Class2. Business Class3. Premium class

Target customers4. Business Class5. Economic class(Jet lite)

Marketing Strategy: STP for Jet airways.

Promotional Activities For promotions we use tactics like

i) Offering free tickets

ii) Concessional fares for students

iii)Jet lite surprises

iv) Corporate deal offers

v)International special fares.

UNIQUE SELLING PROPOSITION

Customer relationshipPunctuality

Conclusion  Out of our study we can conclude that Jet Airways is a

‘silent killer’. Without making any fuss it is keeping a huge market share of 29%.

Its USP’s (Unique selling proposition) are customer relationship and punctuality which is the most demanded quality with any service industry.

With its innovative customer centric promotional policies and USP’s we can conclude that Jet Airways has a bright future lying ahead!!

THANK YOU