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Jesuit Retreat House. Leslie Abraham & Genna Fanelli. Project Overview. Background John Carroll University Initiative Research Objectives Methodology Demographics Data Collection Recommendations Called and Sent Research Objectives Methodology Demographics Data Collection - PowerPoint PPT Presentation
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Jesuit Retreat House
Leslie Abraham & Genna Fanelli
Project Overview Background John Carroll University Initiative
o Research Objectiveso Methodologyo Demographicso Data Collectiono Recommendations
Called and Sent o Research Objectiveso Methodologyo Demographicso Data Collectiono Recommendations
Background Jesuit Retreat House
o Located in Parma, OHo Rooted in spirituality of St. Ignatiuso Provides a sacred setting for retreats and programso Inspires growth and development
Opportunitieso Collaborate with John Carroll Universityo Improve existing “Called and Sent” Program
John Carroll Initiative
Research Objectives Determine where current JCU students find value
from John Carroll’s spiritual programs to develop a target market
Identify interest in the future “Called & Sent” initiative from John Carroll students
Understand consumer preferences regarding schedule, learning styles, and spirituality to create a program that meets attendees’ needs
Methodology Qualtrics Survey Survey opened on November 16 Survey closed on December 5 Survey sent to approximately 150 students Number of Responses: 50 20 Questions on Survey Questions on a ranking scale from 1-10
o 1 is the lowest (least likely, least satisfied, etc.)o 10 is the highest (most likely, most satisfied, etc.)
Demographics
Male,
27%
Female 73%
Gender
18-24 year olds,100%
Age
• Out of 50 survey responses, 33 people answered demographic questions.• Of the 33 people who answered demographic questions, the survey
participants are primarily female 18-24 year olds.
Demographics
2013; 3%
2014; 58%
2015;
16%
2016; 23%
Graduation Year
Yes49%
No52%
Employment
• Of the people who answered the demographic questions, the majority of participants are seniors who will graduate in 2014.
• Nearly half of the students are employed.• The majority of employed students work less than 30 hours per week. • 50% of the employed students work 10-19 hours per week.
Value Added Spirituality Programs
Murphy Mass
Christian Life Communities
Daily Mass on Campus
Eucharistic Minister
Service Learning Courses
Retreat Programs
Campus Ministry
Service Opportunities (CSSA)
Weekly Mass at St. Francis Chapel
Immersion Experiences
0 1 2 3 4 5 6 7 8 9 10
5.66
6.3
6.38
6.91
7
7.72
7.97
8.27
8.38
8.58
• Of the people involved in JCU spiritual offerings, students found the most value in immersion experiences (8.58), weekly mass (8.38), and service opportunities (8.27).
Correlation between Highest Valued Programs
Weekly
Mass
Campus Ministry(.927)
Immersion(.739)
Service Opportuniti
es(.719)
Retreat Programs
(.483)
Strong Correlation Weak Correlation
• Out of the most valued spiritual services, weekly mass is strongly correlated with campus ministry, immersion, and service opportunities.
• These participants are categorized as the spiritually advanced, as Called and Sent targets.
Weekly Mass vs. Value in Spirituality
In My Personal LifeF=2.727, p>.05
t=-3.492, p=.001
In My Free Time
F=1.275, p>.05t=-4.263, p<.001
In My PrayerF=2.885, p>.05
t=-4.518, p<.001
In My Faith Tradition
F=2.025, p>.05t=-5.746, p<.001
In My Family Life
F=1.113, p>.05t=-4.106, p<.001
In My Friendships
F=.046, p>.05t=-2.498, p<.05
• Equal variances are assumed for all of these contexts.There is a significant difference in people who find value in weekly mass and those who do not in these categories.
• Students who attend weekly mass are more advanced in the following areas: personal life, family life, friendships, free time, prayer life, and faith tradition.
• If JRH structures the retreat for JCU the same as Called and Sent, they should target students who find value in attending weekly mass.
Interest in Spirituality in the Workplace
Making
Meaning of Your Work
• R Square= 35%
• F=16.293• F Sig<.001• t=4.036• p<.001
• Making meaning of your work drives interest in spirituality in the workplace.
• When targeting interest in spirituality in the workplace, it is recommended to use a topic such as “Making Meaning of Your Work.”
• 35% of variance is explained by the topic “Making Meaning of Your Workplace.”
Most Interesting Topics
Making Meaning of Your Work
Who Am I As a Person?
What Is My True Calling in Life?
Am I Living a Fulfilling Life?
7 7.2 7.4 7.6 7.8 8 8.2 8.4
7.42
7.88
8.06
8.18
Retreat Topic
• Students are most interested in the topic, “Am I Living a Fulfilling Life?” • If JRH wants to make a connection with students at JCU, they should
consider this topic rather than spirituality in the workforce.• After conducting a t-test, students who are likely to attend a retreat ranked
the topics significantly different than students who are not likely to attend. • Although the topics remain in the same preferential order, the means were
ranked higher by those interested in attending the retreat.
Likelihood to Attend
No27%
Yes73%
• Of the 33 people that responded to this question, 73% of survey participants would be interested in attending a retreat targeted toward young alum.
Learning Styles
Lectures
Analytic Approach
Discussion
Hands On Approach
Visual Aids
0 1 2 3 4 5 6 7 8 9 10
6.42
7.12
7.7
8.67
8.79
• Students prefer learning with visual aids (8.79) or an interactive, hands-on approach (8.67) rather than typical lectures (6.42).
Discussion Types
Large Group Discussion
Discussion with Unfamiliar People
One-on-One with Another Participant
One-on-One with Leader
Individual Reflection
Small Group Discussion
Discussion with Familiar People
0 1 2 3 4 5 6 7 8 9
5.97
6.32
6.35
6.38
7.41
7.94
8.06
• Based on our survey results, JCU students prefer small group discussions (7.94) over large group discussions (5.97).
• JCU students prefer discussion with familiar people (8.06) over discussion with unfamiliar people (6.32).
Learning Styles
Strong Correlation Moderate CorrelationWeak Correlation
.855
Discussion with Familiar People
Individual
Reflection
One-on-One
Discussion with Another Participa
nt Combination of All Discussion Types
.741
Discussion with Unfamili
ar People
.779
.619
.348
• There is strong relationship (.855) between individual reflection and discussion with familiar people and a weak relationship (.348) with unfamiliar people.
• Using a combination of these learning styles would allow retreat participants to learn effectively.
Recommendations Determine where current JCU students find value from
John Carroll’s spiritual programs to develop a target marketo Value Added: Students find value in immersion experiences
(8.58), weekly mass at St. Francis Chapel (8.38), and service opportunities (CSSA) (8.27).
o Target Market: JRH should focus on the students who find value in weekly mass because this represents a group who encounters spirituality frequently and consistently, once a week.
Identify interest in the future “Called & Sent” initiative from John Carroll studentso Future Attendance: 73% of 33 survey participants are likely
to attend.
Recommendations Understand consumer preferences regarding schedule,
learning styles, and spirituality to create a program that meets attendees’ needso Schedule: Currently, students prefer middle of the week
evening sessions, lasting no longer than two hours, and meeting only once a month. This schedule may change once they graduate and begin working.
o Learning Styles: Students prefer interactive styles of learning, such as visual aids and hands-on approach. Discussion is another important aspect, but should utilize small groups with familiar people.
Recommendations Understand consumer preferences regarding
schedule, learning styles, and spirituality to create a program that meets attendees’ needso Level of Spirituality: The target market (people who attend
weekly mass) are more spiritually advanced in the following areas: personal life, family life, friendships, free time, prayer life, and faith traditions. They are most spiritually advanced in their faith tradition (t=5.746) and in their prayer (t=4.518).
o Topic Preference: • Focus on the Workplace: If JRH hopes to continue to focus the
retreat on spirituality in the workplace, “Making Meaning of Your Work” drives the most interest. Students who find value in attending weekly mass are not significantly different in their spirituality in the workplace than those who do not attend weekly mass.
• Focus on Student Interests: If JRH hopes to create a new program targeted towards JCU students’ interests, the most popular topic choice would be “Am I Living a Fulfilling Life?”
Summary Target Market:
o Those who find value in weekly mass, ages 18-24 Topic:
o Am I Living a Fulfilling Life? Learning Styles
o Small Group Discussion with familiar peopleo Hands on Approach or Visual Aids
Schedulingo Tuesday, Wednesday, Thursday eveningso 1 or 2 hour long sessionso Once a month
Called and Sent
Research Objectives Determine why people did not attend Called and
Sent Improve retreat attendance by determining
scheduling preferences Cultivate a program based on participants’
learning styles
Methodology Qualtrics Survey Survey opened on November 21 Survey closed on December 5 Survey sent to 31 people Number of Responses: 10 18 Questions on Survey Questions on a ranking scale from 1-10
o 1 is the lowest (least likely, least satisfied, etc.)o 10 is the highest (most likely, most satisfied, etc.)
Demographics
Male70%
Female30%
Gender
25-3410%
45-5420%
55-6430%
65 +40%
Ages
• Of the ten survey participants, 70% were male and 30% were female.• The majority of survey participants were 65 years of age and older. The
second most popular age group was 55-64 year olds.
Demographics
Yes40%
No60%
Survey Participants’ Retreat Attendance
• Of the 10 survey respondents, only 40% actually attended the retreat.
Reasons for Not Attending
Too Advanced
Location
Lack of Child Care
Too Expensive
Conflicting Dates
Time Commitment
0 2 4 6 8 10 12
1
3
4
5.33
6.5
9.67
• On a scale of 1-10, survey participants rated time commitment at the main reason for not attending the retreat.
• Time commitment and conflicting dates should be considered while planning the next retreat.
• Location and spiritual advancement did not affect the decision to attend.
Time Commitment and Scheduling
Daily
2-3 Days/Week
Once a Week
Less than Once a Month
Once a Month
2-3 Days/Month
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
0
0
1
1
3
4
• Survey participants prefer to meet 2-3 times per month. We recommend meeting 1-3 times per month and no more than once per week.
• Respondents would prefer 2 hour long sessions on Tuesday, Wednesday, or Thursday evenings.
• Providing dinner will not increase attendance.
Learning Preference
Analytical Approach
Lectures
Hands-On Approach
Visual Aids
Discussion
0 1 2 3 4 5 6 7 8 9
6.33
7.33
7.7
7.7
8.5
• On a scale of 1-10, survey respondents prefer discussion as a learning style.
• Although the ratings are relatively similar among learning preferences, we recommend using mostly discussion based learning and avoiding analytical approach.
Drivers of Learning Styles: Discussion
Small Group
Discussion
• R square = 66%• t= 3.113
• F = 9.689• p < .05
• Small group discussion is the only significant driver of overall preference for discussion at F=9.689, p<.05.
• Small group discussion stands out among the other discussion types.• Since there is only one driver, 66% of variance is explained by small group
discussion.
Spiritual Advancement between Genders
There is a significant difference in the spiritual advancement of men and women in the following categories:
In your workplace
Equal variances are not assumedt=-2.111
p<.1F sig<.05
In your free time
Equal variances are not assumedt=-2.68P<.05
F sig <.01• Women are more spiritually advanced in the workplace and in their free
time than men. • When targeting the spiritually advanced, women would find more value in
“Called and Sent” because it focuses on spirituality in the workplace.• Although these are the only two significantly different factors, women also
rated themselves as more advanced in their personal life, family life, and friendships.
Recommendations Determine why people did not attend Called and Sent
o Factors: Interested people did not attend Called and Sent because of the time commitment (9.67) and the conflicting dates (6.5).
Improve retreat attendance by determining scheduling preferenceso Schedule: People prefer to meet 2-3 times per month on Tuesday,
Wednesday, or Thursday evenings for 2 hour long sessions. Although 2-3 times per month is preferred, the next most preferred timing is once a month, therefore, it is suggested to meet 2 times per month to accommodate both group preferences.
o Meal: Providing a meal will not increase participation in Called and Sent.
Cultivate a program based on participants’ learning styles o Learning Styles: Discussion is the most preferred way to learn,
this statistic is driven by small group discussion
Summary Reasons for Not Attending:
o Time Commitmento Conflicting Dates
Schedule Preferenceso Twice a montho Tuesday, Wednesday, Thursday eveningso Two hour long sessions
Learning Styleso Small Group Discussion