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BA (Hons.) GRAPHIC DESIGN Module Code: OUGD603 Module Title: Extended Practice Brief Title: Jessie Leong Creative CV Grace Buckley BRIEF BACKGROUND CONSIDERATIONS MANDATORY REQUIREMENTS TARGET AUDIENCE TONE OF VOICE DELIVERABLES LEVEL 6 Create a set of creative CVs for Jessie to send to photography studios she admires, with the hope of getting a job. Jessie Leong is a commercial and fashion photographer who graduated from Leeds College of Art in 2014. The main focus within her work is on culture and orientalism. Brand guidelines made by Tom Squire must be considered Must be consistent with Sam Walker’s Portfolio for Jessie Stock must be Colorplan Amethyst 10 CVs Consider the size of the CV - ideally must be small enough to be posted How could Jessie’s photos be best presented Professional photographers and studios that Jessie finds inspiring and relevant to her practice. Professional Appealing Unique

Jessie Leong

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  • BA (Hons.) GRAPHIC DESIGN

    Module Code: OUGD603

    Module Title: Extended Practice

    Brief Title: Jessie Leong Creative CV

    Grace Buckley

    BRIEF

    BACKGROUND

    CONSIDERATIONS

    MANDATORY REQUIREMENTS

    TARGET AUDIENCE

    TONE OF VOICE

    DELIVERABLES

    LEVEL 6

    Create a set of creative CVs for Jessie to send to photography studios she admires, with the hope of getting a job.

    Jessie Leong is a commercial and fashion photographer who graduated from Leeds College of Art in 2014. The main focus within her work is on culture and orientalism.

    Brand guidelines made by Tom Squire must be consideredMust be consistent with Sam Walkers Portfolio for JessieStock must be Colorplan Amethyst

    10 CVs Consider the size of the CV - ideally must be small enough to be postedHow could Jessies photos be best presented

    Professional photographers and studios that Jessie finds inspiring and relevant to her practice.

    ProfessionalAppealingUnique

  • BA (Hons.) GRAPHIC DESIGN

    Module Code: OUGD603

    Module Title: Extended Practice

    Brief Title: Pugliese Food Stall (Application)

    Grace Buckley

    BRIEF

    BACKGROUND

    CONSIDERATIONS

    MANDATORY REQUIREMENTS

    TARGET AUDIENCE READING LIST

    TONE OF VOICE

    DELIVERABLES

    LEVEL 6

    Apply the branding for an Italian food and drink travelling stall mainly inspired by Pugliese cuisine to products and a stall.

    Inspired by the travelling stalls in Trinity Kitchen, this would be a new business that could appear in the Kitchen, and also at festivals. Puglia is in the heel of Italy, and is famous for its olive oil and orechiette little ears pasta in particular.

    Evidence of research and development work on blogBrand identity should be applied across a range of media

    Packaging for food & drinkStall front graphics (sign/pop up stand etc)Website proposalProposals for the look of the stall

    Price rangeHow to make the food easily transportable and easy to eatMake the packaging/napkins as eco friendly as possible

    Adults/Families looking for tasty, affordable and healthy street food

    Dello Russo,W. Apulias Favourite Recipes Sime BooksGoldfinch, T. Easy Pasta (2011) Exclusive Editions PublishingCarluccio, A. 100 Pasta Recipes (2011) BBC Books

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