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Jessica Layne Hooper E-mail: [email protected] Phone: 936-569-4851
1006 Banister Lane Apt 1411 Austin, TX 78704
Confident, Creative, and Enthusiastic marketing professional with print, digital, and web-based experience.
Experienced in social media, SEM, SEO, mobile, site retargeting and email marketing. A background which
encompasses an exceptional work ethic and a commitment to organizational objectives within a highly competitive
and rapidly changing marketplace. Proactive manager, team builder, and planner with ability to attract key client
base utilizing a combination of marketing platforms, including social media. Recognized by my peers for my
positive attitude and ability to execute sound decisions head-on.
PROFESSIONAL STRENGTHS
Marketing Analysis Print and Web-based Advertising
Strategic Planning Skills Social Media Marketing
Web-based Sales and Data Platforms Exceptional Customer Service
E-commerce Strategy and Planning Sales Administration
WORK EXPERIENCE
Cox Media Group 2012-Present
Digital Reach Extension Specialist
I began as a temp employee in 2012 and was later promoted to a product specialist. In this role I educate team
members on site retargeting, keyword targeting and outreach capabilities. By doing so I increased sales by 54.5% during
the back half of 2014. Develop and maintain third party vendor relationships. Write and update sales collateral. Manage
and track advertising campaign delivery from initiation to completion. Investigate, report, and resolve internal and third
party discrepancies to ensure campaign optimization. Ensure all advertising campaigns are properly booked via the
company’s web-based platform. Provide guidance and support to the sales team to enhance inventory requests and
maximize revenue opportunity.
Stitch Fix 2014-2015 Digital Stylist Utilize a web-based platform to analyze a client’s shipment and purchase history to identify customer preferences and
patterns of spending. Review Pinterest boards and other social media accounts to select the best products from our
inventory to optimize the client experience. Work with a remote customer service team to resolve client issues. Provide
feedback regarding the company’s platform, software, and inventory assortment to our management team.
Levi Strauss & Co. 2009-2012 Account Associate
I began in the retail stores in 2009 and was later promoted to the wholesale office. In this role I provided support to
account executives in executing sales, partner with order management to ensure timely delivery of inventory, and manage
product information and size scales within an electronic database. Create streamlined weekly, monthly, and yearly
inventory and sales reports for presentation to account executives. Work to develop and improve key relationships with
both internal and external clients.
EDUCATION
B.S. Human Science Minor Marketing 2007
Stephen F. Austin University
VOLUNTEER
All for Good 2015- Present
Computer Literacy and Internet Coach
Work closely with adults to help them learn basic computer and internet skills.
