Jessica FongJessica FongJungmin YooJungmin YooBecca RefvemBecca Refvem

WHO LOVES IT?WHO LOVES IT?

• You all do. Admit it.

They are everywhere!They are everywhere!

• Starbucks currently has more than 12,000 stores, including 8,800 in the United States.

The End of the Universe

Mission StatementMission Statement

Decision Making Must Reflect These Values

• Respect and Dignity for Employees• Diversity• High Standards for Products and processes• Customer Satisfaction• Focus on Communities and Environment• Profits are Essential

Focus on EnvironmentFocus on Environment• Understanding of Environmental Issues• Developing innovative and flexible • solutions• Buy, sell and use environmentally friendly

products• Fiscal Responsibility = Environmental • Future• Environmental Responsibility = Corporate

Value• Measuring and monitoring our progress • for each project.• Share Our Mission

What’s the Plan?What’s the Plan?

Guatemala Education Initiative

StrengthsStrengths

Profitable corporation

Fortune 500 top 100 companies

Many Stores in convenient locations

StrengthsStrengths

Global brand

Customer services: such as downloading music (iTunes, Wi-Fi, Music)

Cross-selling: music, accessories, mugs, tea (Tazo), food (pastries and sandwiches)

WeaknessesWeaknesses

Many branches (McDonaldization): contaminating its own brand images Starbucks in the grocery stores (since 1998)Reliance on US Market (about 85% of its revenue)Drive-thru Windows

OpportunitiesOpportunities

Strong brand image (Media)

Business alliance program with hotels, restaurants, grocery stores, etc.

OpportunitiesOpportunities

Starbucks opens in library

Global expansion (in more than 35 countries) General increase of coffee demand(ICO promotes coffee consumption)

ThreatsThreats

Competitors: Dunkin, Nestle, Tim Hortons

Growth of local coffee shops

Increase of cost of coffee and dairy products

ThreatsThreats

Some bad images: rumors

ThreatsThreats

Consumer attitudes to diet and health(calories and caffeine)

ThreatsThreats

Tall Grande

Café Latte 200 265

Café Mocha 313 396

Caramel Macchiato

406 515

Cappuccino 122 153

Calories of Starbucks CoffeeCalories of Starbucks Coffee

ReferencesReferenceshttp://www.starbucks.com

http://media.www.dailylobo.com/media/storage/paper344/news/2005/08/24/News/Starbucks.Opens.In.Library-969351.shtml

http://www.lisnews.com/pollBooth.pl?qid=51&aid=-1

http://marketingteacher.com/SWOT/starbucks_swot.htm

http://www.boycottwatch.org/misc/starbucks2.htm

http://www.hoovers.com/starbucks/--ID__15745--/free-co-factsheet.xhtml

http://www.consumeraffairs.com/news04/2005/coffee_prices.html

http://www.johnnyjet.com/images/picforwebsiteVANCOUVERAUG302002twoStarbucks.JPG

www.gergltd.com/users/ isaac.gerg/starbucks/

http://www.ico.org/promoting_consumption.asp