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Saint Louis Closet Co.
Jennifer Q. Williams
Saint Louis Closet Co.
Saint Louis Closet Co. designs, manufactures and installs custom closets and organizational for both residential and commercial clients.
Products: Master Walk-In Closets,
Pantries, Laundry Rooms, Home Offices, Playrooms, Kid’s Closets, Entertainment Centers, Murphy Beds and Craft Centers.
Jennifer’s Biography
Started at 25 years old Graduate student at St. Louis University
(communications) Worked for another closet company for 2
weeks—loved!! Dropped out of school, researched
custom closet industry, wrote business plan with help from SBA.
Jennifer’s Biography
Went to Small Business Administration class “How to Write a Business Plan”
SBA Loan with bank Started Saint Louis Closet Co.
Saint Louis Closet Co.
Opened 1991 1st year only 2 employees 1st year $240,000 2nd year $465,000 3rd year $620,000 Today over 58 full and part
time employees
Saint Louis Closet Co. 1996 - Purchased 1st building-
9,000 sq. ft./Maplewood
2002 - Opened 1st remote showroom in Chesterfield
2006 - Opened 2nd showroom in O’Fallon
2006 - Purchased new building-30,000 sq. ft.
2007 - Over $5.5 million
Jennifer’s Biography
Entrepreneurial family-
grandparents and parents 5/4/94 met husband Matt Williams,
fellow entrepreneur— TKO DJs 1997 Married Matt 2000 Son - Matthew 2001 Daughter - Hallie
Opened November 2007 All wines under $20 Wines categorized by taste Fun Labels Make wine shopping
accessible to all Events-private & charity
Why Wine? New Marketing arm of Saint
Louis Closet Co. Exposes new people to closets Allows ‘event business’ part of
plan to work Fun way to have a hobby and
work too!
The Challenges Starting young, inexperienced and
underfinanced Being a woman business owner in a male-
dominated field Juggling business ownership and
motherhood Always wondering, “What’s next?” Continued growth
Jennifer Williams
314-781-9000
www.stlouisclosetco.com