JennaWade

InstagramRecommendations

Thegoalofthiscampaignistoraisebrandawarenessthroughstrategicallyencouraging

engagements.Asofrecently,Instagramupdatedtheiralgorithmtobebasedonengagements:

thenumberof“likes”andcommentsthatapostreceivesdividedbyauser’snumberof

followers.Asaresultofthisstructuralchangeandamorecompetitivelandscape,70percentof

Instagrampostsareneverseen.SkoutBackcountryshouldusetherecommendationsinthis

reporttomotivatepublicinteractionwithpostedcontent,andinturn,Instagramwilldisplay

thiscontentmorefrequentlyonnewsfeedsandexplorepages.

• WhyisInstagramanimportanttoolforbusinesses?

o 700millionactiveusersasofApril2017

o Atleast30%ofInstagramusershavepurchasedaproducttheyfirstdiscovered

onInstagram

o Instagramprovidesbrandswith25%moreengagementoverothersocial

platforms

o Engagement,views,andacquisitionsaretrackable

• AdSchedulingisahelpfultooltomanagethecontentpostedacrossallsocialmedia

platforms,especiallyInstagram.ItisimportantforSkoutBackcountrytopostat

strategictimes,instrategicincrements,andintherightquantities.

o Weekdaysarethebesttimetopostforbusinesstoconsumerengagements.

Savethemostimportantpostsforweekdays,specificallyWednesdayand

Thursday.Onweekdays,postduringoff-workhourssuchaslunchtimeand

evenings:

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§ Besttimes=(11am-1pm)(7pm-9pm)

§ WorstTimes=(3pm-4pm)

§ Feedbackfromsocialmediamanagerswithlargeaudiencesontheeast

orwestcoastfoundthat4pmESTand8pmESTarethebesttimestopost

o Postonetimeeachday

o Acompilationof14advertisingstudiesdonebycoschedule.comshowsitisideal

forcompaniestoposttoInstagram1-2timesperday,butalso,onlywhenthe

postisrelevantandusefultotheconsumer.

o Themosthighlyrecommendedtoolsforadschedulinginclude:

§ LaterbyLatergram

§ Hootsuite

§ CoSchedule

• Siphoningfollowerswillallowyoutobuildatargetedfollowingbyusingthe

competition.

o Gotoacompetitor’saccountandclick“followers”toseethelistofpeoplewho

followthatcompetitor.Then,engagewiththeirfollowersbyeitherfollowing

them,likingtheirphotos,orcommentingontheirphotos.AstudybyOberloon

Instagram-influencermarketingfoundthattheseactionsledto14percent,22

percent,and34percentfollowbackratesrespectively.

o Agoodtoolforsiphoningfollowersistheapplication“Crowdfire”

• Locationshouldbeincludedineverypost.InstagramanalyticsrevealthatpostsWitha

LocationGet79%MoreEngagement.

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• StoriesshouldbeusedtofacilitateengagementwithSkoutBackcountryinunisonwith

posts.

o Therearemorethan250milliondailyusers

o Storycontentshouldrotatebetween:

§ Positivepublicrelations

§ Experientialopportunitiesorpop-ups

§ Ambassadorfeatures

§ “Swipe-up”featuresfeedingtraffictosite

§ Discounts

§ Accentuatingpostswithlowengagementorhighimportance

• Hashtagsshouldbeincludedineachposttofosterdiscoveryandoptimization.Ideally,

SkoutBackcountryshoulduse8to10perpost.

o Studiesshowthatincludingjustonehashtagincreasesengagementby12.6%.

Alsoconsiderthatincludingmorethan11hashtagscanhurtuserengagement.

o Recommendedkeywordsincludeinstagood,photooftheday,picoftheday,

nature,foodandfitness.ThesearelistedbyWebstatobeinthebest40

hashtagsforengagementandreach.

o Tokeepaconsistentbrandimage,endeverypostwith#organicenergy

#skoutbackcountry

o Toolsforcreatingeffectivehashtags:

§ TagBlender

§ HashtagsForLikes

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§ InstagramTags

SocialInfluencers

• Thereshouldbeoftenandconsistentuseofsocialmediaproductplacementwith

influentialmembersofacommunitythatreflectsSkoutBackcountry’stargetmarket

• Influencersshouldhavebetweentwothousandand10thousandorganicfollowersand

shouldreceiveincentives

• Eachinfluencershould:

o Haveadesignateddiscountcodewithtrackablelinks

o PostaboutSkoutBackcountryatminimumonceperweek

o Writeoneblogposteachmonth

o IncludeabitlylinkbacktoSkoutBackcountryintheirbio

o Include“#ad#organicenergy#skoutbackcountry”attheendofeachpost

• Theme

o SkoutBackcountryshouldaimtocreateamoresynthesizedandvisualtheme

§ Useofgraphics

§ Lightingcontrast

§ Visualdiversity

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o StudiesdonebyYahooLabsandGeorgiaTechthisyearfoundthat60percentof

topbrandsuseaconsistentfilteronalloftheirposts

o UseClarendonasacommonfilter-researchersrevealsittobethetoplikedfilter

ineveryU.S.state

Sources:

http://igreviews.org/2017/05/which-instagram-filters-should-be-using/

https://webdam.com/blog/brand-marketing-infographic

https://later.com/blog/best-time-to-post-on-instagram/

https://sproutsocial.com/insights/instagram-stats/

Source:https://www.experticity.com/the-best-times-to-post-on-instagram/

Source:https://www.oberlo.com/blog/instagram-influencer-marketing