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Client’s Goal Put this important new community foundation on the map in the Pittsburgh region Akoya’s Role Encapsulate the clear mission and sense of place at the heart of the Jefferson Regional Foundation Highlights • Brand identity and applications • Graphic standards • Descriptive yet aspirational tagline 2325 East Carson Street • Pittsburgh, PA 15203 • 412.481.9800 • www.akoyaonline.com Jefferson Regional Foundation Client’s Goal Prepare the far-reaching VA system to effectively serve the growing population of women veterans Akoya’s Role Create an instantly recognizable identity for the vast array of campaigns and tools used in this culture change effort Highlights • Tagline conveying vital mission • Identity design and application standards • Core tools including website and presentation templates Women’s Health Services U.S. Department of Veterans Affairs AKOYA CASE STUDIES | GRAPHIC DESIGN 2012 VA Certificate of Appreciation 2010 VA Ace Achievement Award

Jefferson Regional Foundation Client’s Goal Akoya’s Role ... Studies/GraphicDesign_CaseStudy.pdf · 2012 VA Certificate of Appreciation 2010 VA Ace Achievement Award. Client’s

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Page 1: Jefferson Regional Foundation Client’s Goal Akoya’s Role ... Studies/GraphicDesign_CaseStudy.pdf · 2012 VA Certificate of Appreciation 2010 VA Ace Achievement Award. Client’s

Client’s GoalPut this important new community foundation on the map in the Pittsburgh region

Akoya’s RoleEncapsulate the clear mission and sense of place at the heart of the Jefferson Regional Foundation

Highlights• Brand identity and applications• Graphic standards• Descriptive yet aspirational tagline

2325 East Carson Street • Pittsburgh, PA 15203 • 412.481.9800 • www.akoyaonline.com

Jefferson Regional Foundation

a little grit and the right chemistry

Client’s GoalPrepare the far-reaching VA system to effectively serve the growing population of women veterans

Akoya’s RoleCreate an instantly recognizable identity for the vast array of campaigns and tools used in this culture change effort

Highlights• Tagline conveying vital mission • Identity design and application

standards• Core tools including website and

presentation templates

Women’s Health Services

U.S. Department of Veterans Affairs

AKOYA CASE STUDIES | GRAPHIC DESIGN

2012 VA Certificate of Appreciation2010 VA Ace Achievement Award

Page 2: Jefferson Regional Foundation Client’s Goal Akoya’s Role ... Studies/GraphicDesign_CaseStudy.pdf · 2012 VA Certificate of Appreciation 2010 VA Ace Achievement Award. Client’s

Client’s GoalEnsure the sizeable and clinically complex caseload required by military surgeons to maintain high level of skills

Akoya’s RoleSupport the Defense Health Agency in a pilot effort to “recapture” regional market share in the newly integrated Puget Sound Military Health System

Highlights• Unifying brand for consolidated

system of Army, Navy, and Air Force facilities

• Integrated patient-centric marketing campaign

• Internal communications on new business plan and process improvements

• Successful elements of pilot now being replicated in other regional systems

2325 East Carson Street • Pittsburgh, PA 15203 • 412.481.9800 • www.akoyaonline.com

U.S. Department of Defense

a little grit and the right chemistry

AKOYA CASE STUDIES | GRAPHIC DESIGN

Puget Sound Military Health System

2017 MarCom Gold Award