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Jeff Hancock
Affordances and the Psychology of Social Media
FaceBook Self-Affirmation Technique
Self-Affirming
View your profile
Toma & Hancock (2013) PSPB
FaceBook Self-Affirmation Technique
Self-Affirming
View your profile
Control
View someone else’s profile
yoked profile
Toma & Hancock (2013) PSPB
Toma & Hancock (2013) PSPB
Toma & Hancock (2013) PSPB
Music
News
Games
YouTube
Would you like to do another study for extra credit?
After Neutral Feedback
= 30.8% Facebook
Music
News
Games
YouTube
After Negative Feedback
= 59.6%
χ2(1,N=86)=7.11,p=0.01
Toma & Hancock (2013) PSPB
Golder&Macy(2011).Science.
N=689,003
% Negative Posts Withheld
% Positive Posts Withheld
% Random Posts Withheld
% Random Posts Withheld
% Negative Posts
Kramer, Guillory & Hancock (2014) PNAS
N=689,003
% Negative Posts Withheld
% Positive Posts Withheld
% Random Posts Withheld
% Random Posts Withheld
Less NegativeMore Positive
% Negative Posts
Less PositiveMore Negative
Kramer, Guillory & Hancock (2014) PNAS
Condition Activity Instructions
Social support Text a Friend
SMS text conversation during surgery
Social interaction Text a Stranger
Distraction Angry Birds Play during surgery
Control Nothing Normal surgery
Mediated Social Support and Surgery
ROOM IN NEW YORK (1932)
EDWARD HOPPER
Jeff Hancockwith
Catalina TomaJamie GuilloryAdam KramerChris Woodruff
AffectandSocialMediaAffordances:
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