Jeff Davis Photography PR Plan2

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Capturing memoriesone snapshot at a time.

PR Plan by: Brittany Davis

I have abided by the UNCG Academic Integrity Policy on this assignment. All workcontained within this is my own work and follows the guidelines provided.

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Brittany Davis

Abstract

I would like to thank you for reviewing the enclosed Public Relations Plan for Jeff DavisPhotography. This plan is designed to measure the increased sales and enhance

publicity of Jeff Daviss photos within a year.

The first section of this plan contains the client-based research information. In thissection you will find the goals and strengths and challenges of Jeff Davis Photography,a list of client and target publics, as well as the strategic research design. In the secondsection, strategic planning, you will find information with regards to a spokes person andspokes entity as well as a message and communication objective that will allow JeffDavis Photography to effectively relate to their target public. The third section of theplan includes various communication tactics such as a press release and a pitch letter.It also includes a planned event and event timeline with media contacts and plans forpublicity.

Overall this plan will serve as a tool that Jeff Davis Photography can use to connecttheir target public in a manner that will benefit the business as a whole. Again, I thankyou for taking the time to review this plan. I look forward to working with you soon.


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Table of Contents

Section One: Situational Analysis ............................................................................... 1

Contact Information ..................................................................................................... 2

Days and Hours of Operation ...................................................................................... 2

Description of Services ................................................................................................ 2

Mission Statement ....................................................................................................... 2

Administrative Staff ...................................................................................................... 3

Short-term Goals ......................................................................................................... 4

Long-term Goals .......................................................................................................... 4

Strengths of Organization ............................................................................................ 5

Challenges of Organization ......................................................................................... 5

Existing Competitors .................................................................................................... 6

Government and Regulatory Agencies ........................................................................ 6

Reference Publications ................................................................................................ 7

Channels of Communication ........................................................................................ 7

Exhaustive Ranked List of Client Publics ..................................................................... 8

Opportunity Client Statement ....................................................................................... 9

Target Public Description and Defense ..................................................................... 10

Target Public Demographics ..................................................................................... 10

Target Public Psychographics ................................................................................... 11

Defense Psychographics ........................................................................................... 11

Strategic Research Design ........................................................................................ 12


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Budget Information .................................................................................................... 12

Section Two: Strategic Planning Detail ..................................................................... 13

Communication Objective .......................................................................................... 14

Message .................................................................................................................... 15

Spokesperson ............................................................................................................ 15

Spokes Entity ............................................................................................................. 16

Section Three: Communication Tactics .................................................................... 17

Event Description....................................................................................................... 18

Event Rationale ......................................................................................................... 19

Event Timeline ........................................................................................................... 20

Event Day Timeline .................................................................................................... 22

Event Partners ........................................................................................................... 23

Partner Rationale ....................................................................................................... 23

Publicity ..................................................................................................................... 24

Budget ....................................................................................................................... 24

Feedback ................................................................................................................... 24

Sample Feedback Survey Questions ......................................................................... 24

Media Contacts .......................................................................................................... 25

News/Press Release ................................................................................................. 26

Pitch Letter ................................................................................................................ 27

Appendix .................................................................................................................... 28


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Section One:

Situational Analysis


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Contact Information:

Jeff Davis Photography219 Pine Court Dr.Siler City, NC 27344

Phone: (919) 542-7664Email: [email protected]: www.jeffdavis.zenfolio.com & www.facebook.com/jeffdavisphotos

Day and Hours of Operation:

Ordering photographs on website: 24 hours, 7 days a weekAccessibility to Jeff Davis: MondayFriday: 8 A.M.5 P.M.After hours by appointment only

Description of Services:

Jeff Davis Photography, an online photography business based out of Siler City, NC,provides high quality dcor photos to be used in homes or businesses. Jeff has been aprofessional photographer for over thirty years and specializes in landscapes, wildlife,and portrait photography. Jeff Davis Photography also provides studio photographs byappointment.

www.jeffdavis.zenfolio.com

Mission Statement:

Jeff Davis Photography provides creative, decorative photographs for those who have adiscerning taste for quality. With over thirty years experience, I have a diverse selectionof photos to choose from, which include landscapes, wildlife, and flowers so you canattain the exact look that you are seeking for your home or business. Along with offeringdcor photography, I also take portrait photography and photos for corporate brochuresand publications.

www.jeffdavis.zenfolio.com


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Administrative Staff:

Jeff DavisOwner/PhotographerPhone: (919) 542-7664

Email: [email protected]

Janet DavisPhotographers AssistantPhone: (919) 548-1911Email: [email protected]

Brittany DavisTechnical SupportPhone: (919) 548-5683Email: [email protected]


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Short-term Goals:

To get 20% more exposure and statewide recognition through online media To provide a supplemental annual income of $6,000 to $8,000 while working as a

photographer at The Chatham News Publishing Company

Long-term Goals:

To transform a room within Jeffs house into a studio To make Jeff Davis Photography the sole income To provide credit card service for services and products not available online


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Strengths of Organization:

Jeff Davis Photography uses creativity with the help of Lightroom and Photoshopsoftware to provide the extra punch needed to capture moments that will forever befrozen in time.

Over the years, Davis is an expert in software including Pagemaker, Photoshop,Lightroom, and InDesign. Davis uses various types of video software to provide theclient with DVD slideshows.

Jeff Davis Photography uses professional equipment including a Nikon D300 camerabody and a Nikon D5200 camera body, which includes a high definition video recorder.Zoom lenses used include Tokina Fish Eye,18-135, 70-200 2.8, and 80-400 4.5. Fixedlenses used are 30mm 1.8, 60mm Macro, 300mm 2.8, and 1.4 teleconverter. Strobeunits used include SB-600 and SB-800. Studio lighting includes Alien Bee 1600, twosoftboxes, pocket wizards, and transreceivers.

Jeff Daviss specialty is wildlife and nature photography. While driving, Jeff has an eyefor spotting all types of wildlife and takes the time to pull over to wait for the wildlife toget into the ideal position for a picture. Also, many times, Jeff has waited multiple hoursfor a single cloud to move in front of a mountain or for a bird to poke its head out of thenest just to get a perfect shot.

Challenges of Organization:

Jeff Davis Photography is an online business and is having a hard time reaching alarger public outside of the local area. Additionally, Jeff Davis is a full time photographerfor The Chatham News Publishing Company, which is a local newspaper that wasestablished in the 1800s.

Many parents and onlookers have requested that sports photos be put on the websitefor purchase, however, there is not enough sales to support the time required in editingand post production.


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Existing Competitors:

Cranford Studio & Camera Shop211 N Dogwood Ave.Siler City, NC 27344

Phone: (919) 742-2713

Lee Moody Photography508 West Park Dr.Siler City, NC 27344Phone: (919) 663-1984

Patti White PhotographyEmail: [email protected]: www.pattiwhitephotography.zenfolio.com

Jimmy Haire Studio140 West Main St.Sanford, NC 27330Phone: (919) 776-8048 & 1-800-487-0245Email: [email protected]

Kim Crenshaw Photography816 N Carolina 751

Apex, NC 27523Email: [email protected]: (919) 387-6590 & (919) 698-9797Website: www.kimcrenshawphotography.com

Government and Regulatory Agencies:

Internal Revenue Service (IRS) (State)4905 Koger Blvd.Greensboro, NC 27407Phone: (336) 574-6024Website: www.irs.gov/uac/Services-Provided-Greensboro-NC

Internal Revenue Service (IRS) (Federal)P.O. Box 931000Louisville, KY 40293-100Phone: 1-800-829-100Website: www.irs.gov


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Reference Publications:

The Chatham News Publishing Company303 W Raleigh St.Siler City, NC 27344Email: [email protected]

Website: www.thechathamnews.com National Fire and Rescue Magazine

5808 Farringdon Place Suite 200Raleigh, NC 27609Website: www.nfrmag.comCeased publication in 2009

A Vision of A ChampionHuron PublicationP.O. Box 7797

Ann Arbor, MI 48107Website: www.huronriverpress.com

Images of AmericaSiler City420 Wando Park Blvd.Mt. Pleasant, SC 29464Email: [email protected]: www.arcadiapublishing.com

Channels of Communication

Social media (i.e. Facebook) Website

Online advertisement Print media Word of mouth


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Exhaustive Ranked Labeled List of Client Publics

Rank Public Resource Internal/External

1 Customers Reason to Exist E

2 Future Customers Reason to Exist E3 Employees Workforce I

4 Suppliers Provide Equipment E

5 Media Information Awareness E

6 Competitors Motivation E


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Opportunity Client Statement

Since 1978, Jeff Davis has been a multi-award winning photographer in the annual NCPress Award Contest. His passion of photography has led him to start an online photodcor and portrait photography website.

The high quality diverse selection of photos in his portfolio, that are available forpurchase, are the most important element in starting the online website. Unfortunately,with being employed full time at The Chatham News Publishing Company, it is hard tohave enough time to dedicate to getting more exposure and statewide recognition of theonline business.

There will be an opportunity to do more studio photography and promoting the onlinebusiness over the next couple of years as the owner transitions to working the businessfull time. This plan will provide a guideline to keep focus on the goals this businesswants to achieve.


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Target Public Description and Defense:

Jeff Davis Photographys target public will be the 855 households that reside inPittsboro, NC. The members of these households have various levels of disposableincome that could be used for purchasing photos. Due to already having a local

following in Pittsboro, the business will profit from the name recognition to entice peopleto view Jeff Daviss photography website.

Target Public Demographics:

The target public chosen for this plan is the 855 households that reside in Pittsboro, NC.Jeff Davis already has a local following in Pittsboro due to having photos publishedweekly in The Chatham News/Record newspaper. The business will capitalize on thename recognition already in place in the Pittsboro area.


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Target Public Psychographics:

Experiencers

Experiencers are motivated by self-esteem. Young, enthusiastic, and impulsive

consumers, Experiencers quickly become enthusiastic about new possibilities but areequally quick to cool. They seek variety and excitement, savoring the new, the offbeat,and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, andsocial activities.

Experiencers are avid consumers and spend a comparatively high proportion of theirincome on fashion, entertainment, and socializing. Their purchases reflect the emphasisthat they place on look good and having cool stuff.

http://www.strategicbusinessinsights.com/vals/ustypes/Experiencers.shtml

Achievers

Motivated by the desire for achievement, Achievers have goal-oriented lifestyles and adeep commitment to career and family. Their social lives reflect this focus and arestructured around family, their place of worship, and work. Achievers live conventionallives, are politically conservative, and respect authority and the status quo. They valueconsensus, predictability, and stability over risk, intimacy, and self-discovery.

With many wants and needs, Achievers are active in the consumer marketplace. Imageis important to Achievers; they favor established, prestige products and services thatdemonstrate success to their peers. Because of their busy lives, they are ofteninterested in a variety of time-saving devices.

http://www.strategicbusinessinsights.com/vals/ustypes/Achievers.shtml

Defense of Psychographics:

The Achievers label is appropriate for this psychographic, as Jeff Daviss fellowphotographers often seek advice from Jeff concerning how to make their photos better.This is apparent from the comments from his co-workers expressing the quality ofphotos that he has taken.

The Experiencers label is appropriate as well. Jeff Davis uses creativityin hisphotography, which creates a lot of interest from his public. It is apparent that his clientsenjoy Jeffs unique and creative photography by the positive comments that hereceives.


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Strategic Research Design:

A research will be conducted on the 855 households in Pittsboro, NC in order to gatherthe needed data from Jeff Davis Photographys target public. This research will be aqualitative and quantitative survey questionnaire. There will be an invitation included

with the survey inviting these people to a meet and greet with Jeff Davis at the CarolinaBrewery in Pittsboro, NC, to be held on February 1st, 2015 from 12:003:00 p.m.

The questionnaire will mostly be quantitative. Some sample quantitative questions willinclude: How much money do you typically spend on photo dcor for your house peryear? Do you hang pictures in your household? Would you be likely to purchase sportsphotos from local high schools? Would you be more likely to purchase landscapephotos or wildlife photos? Would you be more interested in purchasing local photos orphotos from outside the local area? These questions will provide data that can be usedfor adjusting the prices of photographs.

There will be some qualitative questions such as: What do you like most about JeffDavis Photography?

The answers to these questions will be collected and reviewed in order to achieve abetter understanding of what clients would be more likely to purchase and how muchthey would spend on the photo.

Budget Information:

The budget for this plan will be $2,500.


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Section Two:

Planning Detail


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Communication Objective

To increase public awareness of Jeff Daviss photographybusiness and to determinewhat type of photography the customers would be interested in purchasing. The primarygoal is to promote the website as this would generate interest in Jeff Davis photos. The

secondary goal is to determine if customers are more interested in dcor photographyor local sports photography. This will take place over the next year, starting December1st, 2014 and ending December 1st, 2015.

By increasing website viewers, Jeff Davis Photographys short term goals of gettingmore exposure while providing supplemental income will be achieved. Once these goalshave been met, Jeff Davis will be able to focus on transforming a room in his house intoa studio, making his business his sole income, and providing credit card services andproducts not currently available online within the next few years. This also connects tothe companys overall mission statement of taking portrait photography.

To achieve these objectives, the selected households in Pittsboro, NC will be receivingthe qualitative and quantitative questionnaire to determine interests of the target public.The pre-program benchmark indicator is to determine the current interest in Jeff DavisPhotography. After the feedback is given, changes will be made to the website. Afterthree months, a follow up questionnaire will be sent to the same customers to determinehow Jeff Davis Photography has improved. The goal is to get 20% of the 855households to view Jeff Daviss website.


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Message:

Creating memoriesone snapshot at a time.

This message would capture the attention of Jeff Davis target public (855 households inPittsboro, NC) as it applies to all aspects of the meaning of family. This slogan is veryappealing to the target public as Experiencers, as these individuals are enthusiastic,seeking variety and outdoor beauty. Also, this message appeals to Achievers becausethey are family and goal oriented. This expression recognizes that memories canhappen in an instant but can last a lifetime.

Spokesperson:

The elected spokesperson for Jeff Davis Photography will be Jeff Davis, the owner andfounder of the company. With over 30 years of experience in the photography field,

Davis has a skilled eye for capturing moments in time. As a result of being aphotographer for the local newspaper, Davis has already established name recognitionin the area. Davis connects to the Experiencers and Achievers as he is family orientedas well as spontaneous. Jeff Davis strives for success by meeting the short term andlong term goals while continuously adding to his photo collection.


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Spokes Entity:

Creating memoriesone snapshot at a time.

This is the best spokes entity for Jeff Davis Photography because it connects to thetarget public and their interests. The photograph inside the lens represents the type ofphotography that is provided by Jeff Davis. This entity is appealing to Experiencers and

Achievers. The Experiencers value variety while Achievers value image; both the imageand the message work together to promote variety and memories.


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Section 3:Communication Tactics


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Event Description:

Jeff Davis Photography will partner with the Carolina Brewery in Pittsboro, NC. Jeffsphotography will be displayed in their restaurant for the month of February 2015. Therewill be a meet and greet event held at the Carolina Brewery on Sunday, February 1 st,

2015. The Carolina Brewery features many local artists throughout the year, thereforethey have the proper lighting, hooks for pictures to hang on, the tables and chairsnecessary to host the event, as well as the space to accommodate 175 guests.Brochures and business cards will be available for interested guests. Lastly, theCarolina Brewery will provide light hors doeuvres during the meet and greet.

During the meet and greet, raffle tickets will be sold for $5 each to win a 16x20 framedphoto, which will be displayed at the table where the raffle tickets are sold. Jeff Daviswill be on site to mingle with guests and fellow artists alike to answer any questions thatmay occur. The spokes entity will be shown on the brochure that describes this event;the brochure will be displayed in the Carolina Brewery two weeks prior to the event.

There is no charge for displaying the photography, however, the hors doeuvres will bepaid for by the proceeds from selling the raffle tickets. A press release and pitch letterwill be sent to The Chatham News/ Record Newspaper. Updates will also be made onsocial media websites (Facebook, Twitter, etc.) prior to the event. The winner of thephoto will be contacted directly through email or phone and will also be announced onFacebook and Twitter. After the event, a post on Facebook and Twitter will be made,informing others of the success of the event.


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Event Rationale:

The main purpose of the meet and greet is to help get Jeff Davis and his newfoundphotography business some publicity. Displaying the photography, as well as Jeff Davisbeing available for the meet and greet, in a well-known local restaurant allows potential

clients the opportunity to view the photography in person. This event will be designed totarget each Experiencer andAchieverin a family friendly setting.

Experiencersare avid consumers and spend money on fashion, entertainment, andsocializing. They are also interested in new and exciting things. These individuals wouldbenefit from Jeff Daviss creative photography because they are interested in outdooractivities and outdoor photography is one of the types of photography that Jeff Davisspecializes in.Achieverswould be interested in the meet and greet as well because it isin a family friendly setting andAchievers are motivated by their own desire forachievement. This meet and greet would allow theAchieversthat are interested inphotography to have an opportunity to talk with Jeff Davis to get his input and insight.

The Carolina Brewery in Pittsboro, NC, is the ideal location for this event because JeffDavis already has a local following in Pittsboro and the Carolina Brewery is already setup to accommodate local artists by displaying their artwork.


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Event Timeline:

In order to plan for the meet and greet at the Carolina Brewery, the following timeline

will be used.

December 1st, 2014 Call the Carolina Brewery to schedule Jeff DavisPhotography to be displayed as well as the meet andgreet event.

December 15th, 2014 Coordinate event with Jeff Davis Photography employees.

January 1st, 2015 Confirm event with the Carolina Brewery.

January 5th, 2015 Print brochure for event.

January 8th, 2015 Print photographs to be displayed.

January 9th, 2015 Call the Carolina Brewery for menu of hors doeuvres tobe served at meet and greet.

January 11th-18th, 2015 Frame 31 photographs for display and raffle.

January 15th, 2015 Display brochures at the Carolina Brewery.

January 20th, 2015 Update Facebook and Twitter noting occurrence of meetand greet and photography exhibition at the CarolinaBrewery.

January 27th, 2015 Update Facebook and Twitter noting occurrence of meetand greet and photography exhibition at the CarolinaBrewery.

January 31st, 2015 Update Facebook and Twitter noting occurrence of meetand greet and photography exhibition at the CarolinaBrewery.

January 31st, 2015 Display photography at the Carolina Brewery.

February 1st, 2015 Update Facebook and Twitter noting occurrence of meetand greet and photography exhibition at the CarolinaBrewery.

February 1st, 2015 Attend exhibition and meet and greet.


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February 2nd, 2015 Call winner of raffle.

February 2nd, 2015 Announce winner of raffle on Facebook and Twitter

February 2nd, 2015 Send press release to The Chatham News/Record.

February 2nd, 2015 Send pitch letter to editor of The Chatham News/Record.

February 4th, 2015 Determine overall success of meet and greet.

March 1st, 2015 Collect unsold pictures from the Carolina Brewery.


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Event Day Timeline:

8:00 a.m. Update Facebook and Twitter noting occurrence of meet and greetand photography exhibition at the Carolina Brewery.

11:00 a.m. Set up raffle ticket table.

11:45 a.m. Set up hors doeuvres table.

12:00 p.m. Meet and greet begins.

2:45 p.m. Raffle drawing performed.

3:00 p.m. Meet and greet ends.

3:15 p.m. Remove tables used for raffle tickets and hors doeuvres.

3:30 p.m. Return home.


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Event Partners:

Carolina Brewerythis location will provide both the facility for the exhibition as well asthe meet and greet. (Includes hooks for pictures, track lighting for photos, as well aspreparing the hors doeuvres for the meet and greet.

Partner Rationale:

Carolina Brewerywill partner with Jeff Davis Photography because it is locally knownfor exhibiting local artists work. Jeff Davis already has a following in Pittsboro, NC,therefore the Carolina Brewery is helping Jeff Davis by providing a facility for displayinghis photos and Jeff is bringing business to the Carolina Brewery due to the event andexhibition. Jeff Daviss mission statement includes providing creative, decorativephotographs for those who have a discerning taste for quality. The Carolina Brewery isan upscale local restaurant which has the clientele that Jeff Davis Photography wouldbe targeting.


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Publicity:

Controlled

Electronic announcement (posted post-event) on Jeff Daviss Facebook and

Twitter page Electronic announcement (posted post-event) on Jeff Daviss website Verbal announcements made to employees Printed brochures

Uncontrolled

Press release Word of mouth News coverage (post-event) from local media

Budget:

The budget for this plan is $1,000. $600 will be allotted for the printing, matting, andframing of the photos. $150 will be used for printing the brochures for the event. $250will be allotted to pay for the hors doeuvres (in case raffle money does not cover thisexpense).

Feedback:

Anonymous paper feedback forms will be provided at the event for customers to

determine the success of the meet and greet event.

Sample Feedback Survey Questions:

1. How much money do you typically spend on photo dcor for your house peryear?

2. Do you hang pictures in your household?3. Would you be likely to purchase sports photos from local high schools?4. Would you be more likely to purchase landscape photos or wildlife photos?5. Would you be more interested in purchasing local photos or photos from outside

the local area?

6. What did you like about the meet and greet?7. What would you change about the meet and greet?


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Media Contacts:

Alan ReschEditor in ChiefThe Chatham News Publishing Company

303 W Raleigh St.Siler City, NC 27344Email: [email protected]: www.thechathamnews.comPhone: (919) 663-3232


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219 Pine Court Drive, Siler City, NC 27344

NEWS RELEASE

February 2, 2015FOR IMMEDIATE RELEASE

JEFF DAVIS HOSTS MEET AND GREET

Loc al Businesses Work Together To Increase Sales

PITTSBORO, NC- Jeff Davis Photography and the Carolina Brewery teamed upyesterday, February 1, 2014 in Pittsboro, NC to hold Jeff Daviss first annual meet andgreet.

The purpose of this event was to feature Jeff Daviss new business, Jeff DavisPhotography, by having photographs displayed within the restaurant and a meet andgreet session to ask the professional photographer about what kind of equipment heuses as well as how he achieved to capture such great photos.

The owner of Jeff Davis Photography, Jeff Davis, states: I am very pleased withthe outcome of this event. Everything fell together so nicely and the Carolina Brewerydoes a wonderful job of helping my business reach new eyes in the community. Im verythankful that I could team up with the Carolina Brewery and help bring them customersas they have helped me.

Carly Martinelli, a waitress at the Carolina Brewery, observed: This event waspretty extraordinary. Ive been working here for three years and I have never seen asmany people in the restaurant as I did when Mr. Davis was having this meet and greet.

For more information regarding this event, please contact Jeff Davis at(919) 742-4367 or Monica Harris, manager at the Carolina Brewery, at (919) 542-9786.

Founded in 2014, Jeff Davis photography aims to provide a diverse selection ofphotos to choose from, which include landscapes, wildlife, and flowers so you can attainthe exact look that you are seeking for your home or business.

-###-

Contact InformationBrittany Davis, Public Relations DirectorOffice: (919) [email protected]


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February 2, 2015

Alan ReschEditor in Chief, The Chatham News Publishing Company

303 W Raleigh St.Siler City, NC 27344

Dear Mr. Resch:

On Sunday, February 1st, 2015, Jeff Davis, the owner and founder of Jeff DavisPhotography held a meet and greet at the Carolina Brewery in Pittsboro, NC.

The successful event provided 150 guests the opportunity to speak with Jeff Davisabout his professional insight and view his beautiful photography during the meet andgreet. The exhibition will be held until the end of February at the Carolina Brewery.There are currently 30 photographs displayed throughout the restaurant and areavailable for purchase.

During the event, a total of 13 photographs were sold. A raffle was also held at theevent in which Linda Burkhart was the winner of a 16x20-framed photograph of asunset. I hope you are able to inform the residents of Chatham County of therelationship that the Carolina Brewery has with local artists in the area.

As the Public Relations director, I would like for you to conduct an interview with theowner of Jeff Davis Photography, Jeff Davis. Jeff will be able to share the success ofthe meet and greet event. I will contact you on February 6 th, 2015 to touch baseregarding the interview. In the meantime, please feel free to contact me with anyadditional questions or information at (919) 548-5683 or by email [email protected].

Thank you for your time,

Brittany Davis, Public Relations Director

Contact Information:Brittany Davis

Phone: (919) [email protected]


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Appendix

Davis, J (2014, February 1). Interview with Jeff Davis. Owner of Jeff Davis Photography,Siler City, NC

Jeff Daviss Facebook Page (2014). Retrieved fromwww.facebook.com/pages/JeffDavisPhotos

Jeff Daviss Official Website (2014). Retrieved from www.jeffdavis.zenfolio.com

Strategic Business Insights: VALS. (2014). Retrieved fromhttp://www.strategicbusinessinsights.com/vals/ustypes.shtml

Carolina Brewery (2014). Retrieved from www.carolinabrewery.com

Comment: Per class discussion, each section needs to flow into the nextin this

section, I dont see reference to the target public identified in section one. See othercomments. Grade: 11.75/15


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Sample Feedback Survey Questions:

Anonymous paper feedback forms will be provided at the event for customers todetermine the success of the meet and greet event.

Some sample qualitative questions will include the following:

1. What did you like most about the meet and greet?2. Which picture at the exhibit is your favorite?3. What would you change about the meet and greet?

The questionnaire will mostly be quantitative and include some of the followingquestions, which will help Jeff Davis determine what he needs to change:

1. Would you be likely to purchase sports photos from local high schools?

2. Would you be more likely to purchase landscape photos or wildlife photos?3. Would you be more interested in purchasing local photos or photos from outsidethe local area?

4. How much money do you typically spend on photo dcor for your house peryear?

Documents

Jeff Davis Photography PR Plan2