Groove Digital Engagement | Sausalito, CA Digital & Social Media Strategist September 2013 – Present Clients: Jean-Charles, Beringer Vineyards, Chateau St. Jean, Manhattan Toy Company, Twisted Shotz, Double Barrel Shots, Wine Tasting, Stirrings, Vivino (app) BBDO SF | San Francisco, CA Brand & Digital Strategist August 2011 – August 2013 Clients: HP, Barefoot Wine, Gallo wines, Sutter Health, Heavenly Ski Mountain, Mars Petcare – Cesar & Nutro, SPCA, PIMA Air & Space Museum, and new business BBDO SF | San Francisco, CA Strategy Intern June 2011 – August 2011 Clients: Barefoot Wine, Uncle Bens, Harrahs Casino Academy Of Art University | San Francisco, CA MFA Advertising & Creative Strategy Student September 2009 – December 2011 Phone: (415)-577-2931 // Email: [email protected] // LinkedIn: www.linkedin.com/in/jeetdesai Instagram: urbantrekker // Twitter: StratExplorer STRATEGIC EXPLORER JEET DESAI EMPLOYMENT HISTORY • Building robust customer acquisition strategies for brands • Creating and optimizing digital and social media ads to ensure cost-effective ad pricing and rapid sustained fan growth • Creating and curating engaging social publishing content (across all channels) with high organic shares and link clicks • Planning and implementing social gamification and loyalty programs • Finding relevant influencers and bloggers to form strategic brand partnerships with • Tracking data and analyzing the results to measure advertising effectiveness • Initiating and conducting extensive consumer, market, and trend research for new product development and strategic brand development • Managing in-person and online quantitative and qualitative ad testing EXPERIENCE Groove Clients: Exceptional Facebook Ad Pricing Successfully lowered Facebook ad pricing to $0.18 - $0.30 CPL (cost per new page like) for all my clients, four times lower than the industry average, through weekly strategic testing and optimization Double Barrel Shots: Vine Campaign Formed strategic partnerships with key millennial male influencers on Vine to create fun and engaging short-form videos, resulting in millions of brand impressions overnight (view Vines here: https://vine.co/u/1156751875841142784) PIMA Air & Space Museum: “The Great Paper Airplane Project” (Gold Lion & Gold Effie Winning Campaign) Amplified the campaign’s content across major social channels and measured its overall effectiveness ACHIEVEMENTS Academy of Art University | San Francisco, CA | September 2009 – December 2011 Master of Fine Arts in Advertising (Concentration: Creative Strategy / Account Planning) Classes In: Strategy, Digital Strategy, Trend Research, Branding, Copy Writing, Art Direction, Campaign Development Drexel University | Philadelphia, PA | September 2004 – September 2009 Bachelor of Science in Business Administration (Major: Marketing & Accounting) EDUCATION • Digital & Social Media Advertising: Google AdWords, Facebook Ads, Twitter Ads, LinkedIn Ads, Amazon Ads, Yelp Ads • Analytics: Google Analytics, Facebook Insights, Compete, ComScore, MRI, DART • Social Listening: Social Radar, Radian6, Sysomos, Lithium • Social CMS: Hootsuite, TweetDeck, Wildfire, Percolate, WordPress, HTML (Basic) • Research: Simmons OneView, Mintel, Forrester, Iconoculture, WARC, Competitrack, SSI, blogs, etc. • Design: Photoshop, Illustrator, InDesign, After Effects • Video Editing: Final Cut Pro, iMovie TOOL KIT

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BBDO SF | San Francisco, CABrand & Digital StrategistAugust 2011 – August 2013Clients: HP, Barefoot Wine, Gallo wines, Sutter Health, Heavenly Ski Mountain, Mars Petcare – Cesar & Nutro, SPCA, PIMA Air & Space Museum, and new business

BBDO SF | San Francisco, CAStrategy Intern June 2011 – August 2011Clients: Barefoot Wine, Uncle Bens, Harrahs Casino

Academy Of Art University | San Francisco, CAMFA Advertising & Creative Strategy StudentSeptember 2009 – December 2011

Phone: (415)-577-2931 // Email: [email protected] // LinkedIn: www.linkedin.com/in/jeetdesai

Instagram: urbantrekker // Twitter: StratExplorer

STRATEGIC EXPLORERJEET DESAIEMPLOYMENT HISTORY

• Building robust customer acquisition strategies for brands

• Creating and optimizing digital and social media ads to ensure cost-effective ad pricing and rapid sustained fan growth

• Creating and curating engaging social publishing content (across all channels) with high organic shares and link clicks

• Planning and implementing social gamification and loyalty programs

• Finding relevant influencers and bloggers to form strategic brand partnerships with

• Tracking data and analyzing the results to measure advertising effectiveness

• Initiating and conducting extensive consumer, market, and trend research for new product development and strategic brand development

• Managing in-person and online quantitative and qualitative ad testing

EXPERIENCE

Groove Clients: Exceptional Facebook Ad PricingSuccessfully lowered Facebook ad pricing to $0.18 - $0.30 CPL (cost per new page like) for all my clients, four times lower than the industry average, through weekly strategic testing and optimizationDouble Barrel Shots: Vine CampaignFormed strategic partnerships with key millennial male influencers on Vine to create fun and engaging short-form videos, resulting in millions of brand impressions overnight (view Vines here: https://vine.co/u/1156751875841142784)PIMA Air & Space Museum: “The Great Paper Airplane Project” (Gold Lion & Gold Effie Winning Campaign)Amplified the campaign’s content across major social channels and measured its overall effectiveness

ACHIEVEMENTS

Academy of Art University | San Francisco, CA | September 2009 – December 2011Master of Fine Arts in Advertising (Concentration: Creative Strategy / Account Planning)Classes In: Strategy, Digital Strategy, Trend Research, Branding, Copy Writing, Art Direction, Campaign DevelopmentDrexel University | Philadelphia, PA | September 2004 – September 2009Bachelor of Science in Business Administration (Major: Marketing & Accounting)

EDUCATION

• Digital & Social Media Advertising: Google AdWords, Facebook Ads, Twitter Ads, LinkedIn Ads, Amazon Ads, Yelp Ads • Analytics: Google Analytics, Facebook Insights, Compete, ComScore, MRI, DART• Social Listening: Social Radar, Radian6, Sysomos, Lithium • Social CMS: Hootsuite, TweetDeck, Wildfire, Percolate, WordPress, HTML (Basic)• Research: Simmons OneView, Mintel, Forrester, Iconoculture, WARC, Competitrack, SSI, blogs, etc. • Design: Photoshop, Illustrator, InDesign, After Effects• Video Editing: Final Cut Pro, iMovie

TOOL KIT