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Oracle’s Cloud Computing Strategy Doug Hughes, VP Oracle Applications Development – JAPAC Roland Slee, VP Oracle Database Development – JAPAC

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The following is intended to outline our general product direction. It is intended for informational purposes only, and may not be incorporated into any contract. It is not a commitment to deliver

code or functionality and should not be relied upon in making purchasing decisions. The development release and timing of any features and functionality described for Oracle's products remains at the sole

discretion of Oracle.

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Agenda

• Next-Generation Cloud Services • Oracle Next-Generation Platforms

• Oracle Next-Generation Applications

• Next-Generation Business Implications

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Delivering Next-Generation Cloud Services

•  Oracle is intent on solving the biggest problems in I.T.

–  Fragile, proprietary infrastructures

–  Siloed, proprietary applications

–  Agonising implementations and upgrades

–  Yesterday's technology implementing yesterday's thinking

The Next Generation Of Software

Transformation Efficiency

PEOPLE

PROCESS

TECHNOLOGY

Knowledge Worker Transaction Worker

Business Automation Business Agility

Proprietary Open Standards

© 2011 Oracle Corporation – Proprietary and Confidential 7

Customers Choose Oracle Because Everything Works Together

© 2011 Oracle Corporation – Proprietary and Confidential 8

Old Way: Fragmented Platforms Customer Designs Systems From Individual Components

Costly Integration High Maintenance

Complex Upgrades Lengthy Deployment

More Points of Failure

© 2011 Oracle Corporation – Proprietary and Confidential 9

New Way: Integrated Systems Oracle Engineers Hardware and Software To Work Together

Higher Performance

More Innovation

More Flexibility

Better Security

Faster Deployment

Lower Cost

© 2011 Oracle Corporation – Proprietary and Confidential 10

Engineered Together

Tested Together

Certified Together

Packaged Together

Deployed Together

Upgraded Together

Managed Together

Supported Together

Oracle’s Integrated Technology Stack

© 2011 Oracle Corporation – Proprietary and Confidential 11

Integration Within Each Stack Layer

User interface

Process

Data and Metadata

Infrastructure hardware and software

Management

Development

© 2011 Oracle Corporation – Proprietary and Confidential 12

Integration Across Stack Layers

Performance

Reliability, Availability, Serviceability

Security

Manageability

Flexibility & Customization

© 2011 Oracle Corporation – Proprietary and Confidential 13

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Oracle Cloud: Engineered for the Enterprise

• Simplified & Sustainable Integration

• Enterprise-Grade Security

• Always Current

• Enterprise-Grade Reliability

• Business-Led Configurability

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Why Enterprise Cloud? Because one size does not fit all

SMB’s Need •  Fast turn-up •  Cost savings •  Elasticity

Enterprises Need •  Fast turn-up •  Cost savings •  Elasticity

•  Reliability •  Security

•  Compliance

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So, What is Enterprise Cloud?

“Industrial strength” cloud capability that meets the distinct requirements of large businesses.

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Enterprise Cloud - A Break from Tradition

• Simplicity – One architecture for any workload, at any scale and any

level of business-criticality • Standards

•  Entirely based on open, standards-based technology for maximum choice, agility and economy

• Automation •  Productised, not customised to minimise time to value,

maximise reliability and decrease risk

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Oracle Engineered Systems for Cloud

•  Tested and ready-to-run •  Identical configurations

as Oracle Engineering •  Highly optimized and

supportable

Oracle Exalogic Elastic Cloud

Oracle Exadata

Database Machine

Deployed in Days not Months

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Oracle Exadata Database Machine

Teradata 2650

Netezza TwinFin 12

Exadata

Flash

Disk

75 GB/sec Query Throughput GB/sec Uncompressed

Data Single Rack

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Storage Data Bandwidth Uncompressed GB/sec

IBM XIV

NetApp 6080

Exadata IBM DS8700

Hitachi USP V

EMC VMAX

2.5 <6

Flash

Disk 9 11 ???

75 GB/sec

Teradata 2650

Netezza TwinFin 12

Exadata EMC VMAX

Systems with Equal User Data

All with Largest Disks, Best Compression

1.4x 3x 2-4x

10x •  More Data Capacity

•  Faster Than DW Appliances

•  More Bandwidth Than High-End Arrays

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Oracle Exalogic Elastic Cloud

Exalogic Alternative

Exalogic

Alternative

Exalogic Alternative

•  1.4x Improvement for Database Applications

•  12x Improvement For Internet Applications

•  4.5x Improvement for Messaging Applications

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Summary

•  A transformation in I.T. infrastructure

•  Proven, extreme performance

•  More than 1,100 systems deployed

•  Foundation for Next-Generation Applications

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I.T. Needs Reinventing

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A New Inflection Point for Applications

Applications Platform

Technology Adoption

Mobile Computing

User Experience

Open Standards

Service Oriented

Architecture

Cloud / SaaS Modularity

Smartphones Tablet PCs

Enterprise 2.0 Embedded Intelligence

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The Past: Traditional Software Applications

§  Built by developers

§  Developed on proprietary platforms

§  Only extendable using proprietary tools

§  Only extendable by a small core of highly trained IT professionals

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The Problems with the Past §  Limited ability to quickly make even minor

software modifications in response to business requirements

§  Needed to stop and re-start servers for users to see modifications

§  Increased operational costs

§  Reduced organizational agility

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1999 – The Birth of SaaS

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So Much Has Changed 12 Years is an Eternity in Technology

2011

1999 2001

2004 2005

2006 2007

2010

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•  Fast deployments

•  Low initial cost

•  Single version

•  Always current

•  Demand elasticity

•  OPEX not CAPEX

BENEFITS

Software as a Service

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Fragmented Software as a Service

Limits the Business

•  Integration complexity

•  Security risks

•  Long term costs

•  Data & process redundancy

•  Limited flexibility

Limits Users

•  Application-centric

•  Work silos

•  Inconsistent UX

•  Narrow visibility

•  Limited configurability

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Deborah Sales Hiring

Manager

Jeff New Hire Sales Rep

1.  Request to Hire – ERP System

2.  Recruit – SaaS Recruiting system

3. On Board – SaaS HCM system

4.  Train– SaaS Learning system

5.  Assign territory – manual process!

6.  Load leads in SFA – SaaS CRM system

7.  Perform analysis on most effective new hires = impossible

Fragmented SaaS – Best of Breed Example

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How Oracle Fusion Applications in the Cloud Address These Problems

§  Build a wide range of modern and integrated business software applications

§  Develop these applications on a new standards-based platform, Oracle Fusion Middleware

§  Build a suite of intuitive, wizard-like Composer tools to both enable extensibility and see results instantly

§  Empower a wide range of users to easily tailor their applications

Complete

Extensible

Standards Based

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Tailor Oracle Fusion Applications in the Cloud Lower Your IT Costs, Increase Agility

Before

Applications

Meta-Data Services

Now Meta-Data Driven

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Oracle’s Family of Composers Data Composer

FUNCTIONAL EXTENSIONS

Page Composer

UI PERSONALIZATION

Process Composer

BUSINESS PROCESS & LOGIC

BI Reports Composer

REPORTING & ANALYTICS

Application Composer

PERSONALIZE UI & EXTEND

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Process Content Collaboration Analytics Role-Centric User Experience

Fusion Applications Supply Chain

Projects GRC CRM

Financials HCM

Java. J2EE. SOA. XML. RSS. BPEL. BPMN. Groovy.

Standards-based J2EE Platform

Application Development Framework

Application Extensibility Framework

Oracle Fusion Applications

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Oracle Fusion Financial Management

General Ledger

Accounts Payable

Payments & Collections

Asset Management

Accounts Receivable

Cash & Expense Management

Common Modules KPIs, Dashboards, & Extensibility FW

Oracle Fusion Human Capital Management

Oracle Fusion Supply Chain Management

Product Master Data

Management

Distributed Order

Orchestration

Inventory Management

Global Order Promising

Cost Management

Shipping & Receiving

KPIs, Dashboards, & Extensibility FW

Oracle Fusion Project Portfolio Management

Project Costing

Project Billing

Project Control

Project Performance

Reporting

Project Integration Gateway

Project Contracts

KPIs, Dashboards, & Extensibility FW

Oracle Fusion CRM

Customer Master Sales Marketing

Incentive Compensation

Mobile & Outlook

Integration Territory &

Quota Mgmt

KPIs, Dashboards, & Extensibility FW

Global Human Resources

Workforce Lifecycle

Management Benefits

Compensation Management Talent Review Performance

& Goal Mgmt

Global Payroll

Network @ Work

KPIs, Dashboards, & Extensibility

Oracle Fusion Procurement

Purchasing Self-service Procurement Sourcing

Supplier Portal Spend &

Performance Analysis

KPIs, Dashboards, & Extensibility FW

Procurement Contracts

Oracle Fusion Applications 11g

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Complete, Role-centric, User Experience

What I Need to Know

Who Can Help

How to Get it Done

What I Need to Do

View performance & take action

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Oracle Fusion Applications in the Cloud A Single Code Line. Easy Upgrades.

ü  Remote Management

ü  Hosted & Managed

ü  In The Cloud Combinations

ü  On Premise

42 Copyright ©2011, Oracle. All rights reserved.

SaaS @Oracle

Oracle Customer

Oracle

Software License

Software Mgmt

Infrastructure Mgmt

Data Center

Oracle Cloud Deployment Options

@Customer

Customer

Customer

Customer

Oracle

Oracle

Private

Customer

Only Oracle Supports A Hybrid Model With Flexible Deployment Options

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In Summary Oracle Fusion Applications in the Cloud with Oracle Platform as a Service ….

Easy to Use & Extend

Complete Standards-Based

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San Francisco 2011 October 2–6, 2011

Latin America 2011 December 6–8, 2011

Tokyo 2012

April 4–6, 2012

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