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Ceri James : Sales and Marketing Director (JD Internet Consulting)
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brand (brānd)
Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
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Some Well Known Brands
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Traditional Forms of Branding
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The Evolution of the Internet...limitless opportunities
Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
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““Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).
It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-
generated media (CGM).””
Enter Social Media…
~ Wikipedia
Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
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Online Brand & Reputation Management ...If you’re not managing your online reputation, then someone else is
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9 984 Visits to Hello Peter PER DAY!
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Endorsements, Recommendations and Testimonials
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What about Brandjacking?Definition: High-jacking your company’s brand
Don’t believe it’s possible?
Think again...
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Types of Brandjacking
2. Reputation (Reputational manipulation)
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Types of Brandjacking?1. Brand (Company logo manipulation)
Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
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Brandjacking Video #1Good or Bad? – You be the judge…
Bogus Listings on Social Media Sites?
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...Would the real JZ please stand up?
Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
...The real JZ?
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Viva la Vida...or Viva las Vegas?
Chucky?
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Chuck Norris ne porte pas de...WHO?
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Brandjacking Video #2Good or Bad? – You be the judge…
Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
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If this was YOUR brand, what would YOU do?
Ignore it and hope it goes away…
OR
TAKE ACTION???
Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
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So where to from here?
Forewarned is
forearmed
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Take Action!!!
Examples of Social Media Campaigns …Develop a social media purpose & strategy, before going ahead
28Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
Guidelines for Managing your Social Media Corporate Identity: …Selecting the right social media platform to get the job done
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4 easy examples
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Monitor what others are saying about you
Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
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Using Google Alerts
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How your alerts arrive in your Inbox
Guidelines for Managing your Social Media Corporate Identity
34Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
Doing it right
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...Enhance your reputation and harvest loyal followers
Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
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Real Simple Syndication (RSS) Feeds
Advantages for Publishers:
Advantages for Subscribers:
Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
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Building Trust and Loyalty ...Listening to your customers
Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
The Place of Social Media in the Customer Engagement and Buying Cycle
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Using Social Media to build brand awareness
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40Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
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Brand Fans ...1.7 Million fans & counting
Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
Using Social Media to build brand awareness
42Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
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Newton’s 3rd law
Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
Unethical Social Media Practices …(Anti-social social media behaviour)
Tip: Keep up to date with all new Social Media platforms as they launch: Make sure you register your company there first before the brandjackers arrive.
44Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
45Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
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Building credibility through social media
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Police your brand or share it?
Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
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Fan or the real deal?
Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
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Does it really matter? ...when the power of the crowd speaks louder than your brand
Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
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Scrabble vs. Scrabulous
Mattel Hasbro word game Jayant & Rajat Agawalla2 Million users
10 Million page views
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Can a business control it’s brand? …or should you throw caution to the wind and share it?
Ceri James | JD Internet Consulting | www.jdconsulting.co.za | [email protected]
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who really controls your brand?So,
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Ceri JamesSales and Marketing Director
JD Internet Consulting &
Discover SEO
Mobile: 082-963-2703Tel: 011-807-2358
[email protected]/in/cerijames
www.jdconsulting.co.zawww.discoverseo.co.za
Ceri JamesSales and Marketing Director
JD Internet Consulting &
Discover SEO
Mobile: 082-963-2703Tel: 011-807-2358
[email protected]/in/cerijames
www.jdconsulting.co.zawww.discoverseo.co.za