JCI Denmark: Best practises for online presence_November 2014

Online presence for JCI

A GUIDE TO BEST PRACTICES FOR

LOCAL AND NATIONAL ORGANIZATIONS

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Argentina Armenia Australia Austria Bangladesh Belgium Benin Bolivia Botswana Brazil Bulgaria Burkina Faso Cambodia Cameroon Canada Catalonia Chile Colombia Comoros Congo Costa Rica Cote d'lvoire Cyprus Denmark Dominican Republic Dutch Caribbean Ecuador Egypt Estonia Finland France Gabon Germany Ghana Greece Guatemala Guinea Haiti Honduras Hong Kong, China Hungary Iceland India Indonesia Ireland Italy Japan Jordan Kenya Korea Latvia Lebanon Lesotho Lithuania Luxembourg Macao, China Madagascar Malaysia Maldives Mali Malta Mauritius Mexico Monaco Mongolia Morocco Nepal Netherlands New Zealand Nicaragua Niger Nigeria Norway Pacific Pakistan Panama Paraguay Peru Philippines Poland Portugal Puerto Rico Romania Russia Rwanda Scotland Senegal Serbia Sierra Leone Singapore Slovakia South Africa Sri Lanka Suriname Sweden Switzerland Syria Taiwan Thailand Togo Tunisia Turkey Uganda Ukraine United Kingdom United States of America Uruguay Venezuela Vietnam West Indies

Zimbabwe

CONTENT

WORDPRESS TUTORIAL ............................................................................. 4

How to update your website in WordPress.......................................................................... 4

Log into your WordPress-page........................................................................................... 4

Changing the language ........................................................................................................ 4

Dashboard – the front page................................................................................................. 5 The Dashboard menu ........................................................................................................... 6 Other menu items ................................................................................................................. 6

Write or edit news to your blog (called posts) ................................................................ 7 Create a new post ................................................................................................................ 7 Correct a post ....................................................................................................................... 8

Edit pages or create new ....................................................................................................... 8 Create a new page ............................................................................................................... 8 Edit a page ........................................................................................................................... 9

Make a link in your text .......................................................................................................... 9 Change text to a link ........................................................................................................... 10 Linking to own content ........................................................................................................ 10 PDF files ............................................................................................................................. 10

Add photos on the website ............................................................................................... 10 Details and placement ........................................................................................................ 11 Correcting the inserted photo ............................................................................................. 11

How to load pdf files on the website .................................................................................. 12 Check the link ..................................................................................................................... 12

Create a new menu (structure) ......................................................................................... 13 Pages ................................................................................................................................. 13 Links ................................................................................................................................... 13 Categories .......................................................................................................................... 13 Settings and Save .............................................................................................................. 13

How to customize the menu ................................................................................................ 14 New items in the menu ..................................................................................................... 14 Change the menu title ........................................................................................................ 14

Create new user ................................................................................................................... 15 Six levels for users ............................................................................................................. 15

Edit user profile ................................................................................................................... 16 Role – permission ............................................................................................................... 16 Show name......................................................................................................................... 16 Password ............................................................................................................................ 16

Widgets ................................................................................................................................. 17 How do I find my widgets? ................................................................................................. 17

Argentina Armenia Australia

Austria Bangladesh

Belgium Benin

Bolivia Botswana

Brazil Bulgaria

Burkina Faso Cambodia Cameroon

Canada Catalonia

Chile Colombia Comoros

Congo Costa Rica

Cote d'lvoire Cyprus

Denmark Dominican Republic

Dutch Caribbean Ecuador

Egypt Estonia Finland France Gabon

Germany Ghana

Greece Guatemala

Guinea Haiti

Honduras Hong Kong, China

Hungary Iceland

India Indonesia

Ireland Italy

Japan Jordan Kenya Korea Latvia

Lebanon Lesotho

Lithuania Luxembourg

Macao, China Madagascar

Malaysia Maldives

Mali Malta

Mauritius Mexico

Monaco Mongolia Morocco

Nepal Netherlands

New Zealand Nicaragua

Niger Nigeria Norway Pacific

Pakistan Panama

Paraguay Peru

Philippines Poland

Portugal Puerto Rico

Romania Russia

Rwanda Scotland Senegal

Serbia Sierra Leone

Singapore Slovakia

South Africa Sri Lanka Suriname

Sweden Switzerland

Syria Taiwan

Thailand Togo

Tunisia Turkey

Uganda Ukraine

United Kingdom United States of America

Uruguay Venezuela

Vietnam West Indies

Zimbabwe

Junior Chamber International Denmark

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How do I get new widgets? ................................................................................................ 17

Plugins .................................................................................................................................. 17

Guide for Slider ................................................................................................................... 18

FACEBOOK ................................................................................................ 20

TWITTER ..................................................................................................... 21

MAILCHIMP................................................................................................. 22

What is MailChimp? ........................................................................................................... 22

Setting up MailChimp account ......................................................................................... 22

Entering information ............................................................................................................ 24

Starting up... ......................................................................................................................... 26 Importing email addresses ................................................................................................. 26 The first campaign ............................................................................................................. 30 Recipients .......................................................................................................................... 30 Setup .................................................................................................................................. 30 Template ............................................................................................................................ 32 Design ................................................................................................................................ 32 Confirm .............................................................................................................................. 34

LINKEDIN .................................................................................................... 35

ISSUU .......................................................................................................... 35

YOUTUBE ................................................................................................... 36

CONTACT ................................................................................................... 36

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Zimbabwe

WORDPRESS TUTORIAL

HOW TO UPDATE YOUR WEBSITE IN WORDPRESS This is a manual for the most basic things, so you can edit the content and add new on your

website.

LOG INTO YOUR WORDPRESS-PAGE To work on your website, you must first log in to the

administration section. If you do not have a direct

link, the address is: www.dinhjemmeside.dk/wp-

admin/.

Enter your username and password that you've got

the mail from the super admin.

Be aware of uppercase or lowercase letters. When

you are finished working on your website, you can

sign out top right of the control panel.

In case you forgot your password, click on "Lost

your password" and you will be sent an email,

which you can create a new password.

CHANGING THE LANGUAGE Note! This tutorial is in English. To change the language of your admin page, do the following

after you have logged in:

Click Settings / Preferences - General

Change the language of the Site Language to English, Danish etc.


Austria Bangladesh

Belgium Benin

Bolivia Botswana

Brazil Bulgaria


Canada Catalonia


Congo Costa Rica





Germany Ghana

Greece Guatemala

Guinea Haiti


Hungary Iceland

India Indonesia

Ireland Italy


Lebanon Lesotho



Malaysia Maldives

Mali Malta

Mauritius Mexico


Nepal Netherlands



Pakistan Panama

Paraguay Peru

Philippines Poland


Romania Russia


Serbia Sierra Leone

Singapore Slovakia


Sweden Switzerland

Syria Taiwan

Thailand Togo

Tunisia Turkey

Uganda Ukraine


Uruguay Venezuela

Vietnam West Indies

Zimbabwe


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DASHBOARD – THE FRONT PAGE

Once you are logged in, you start at the Dashboard. The page gives a quick overview of your

website into different information fields:

Activities: latest release, commentary mm.

An overview: number of pages, posts, etc.

Quick draft: drafts awaiting release

WordPress news: information about WordPress

You can move the information fields around by grabbing the box and dragging it where you

want it. In addition, you can open or close the different fields by clicking on the small arrow in

the right corner of each window.

Black bar "follows you”

The black bar at the top comes with on the website as long as you are logged in. It offers

appropriate shortcuts that change according to where you are and what you are doing. See

e.g. + New.

If you are visiting the website, you can quickly edit the page you are in, or walk to a function

in dashboard via the black bar.

But otherwise you will usually use the left menu in the control panel to go to the appropriate

places.

Go to the website

At the top left area you can click to come to the public

website to see your changes. Note the little house icon - instead of “Test side” will say the

name of your page.

A good tip is to right-click and open the public page in a new tab. So you can quickly switch

between the admin page and the public page to see the results of your work. Remember to

update the site when you correct something, for example with F5.

When you are finished working on the website, log out the top right of your name.

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THE DASHBOARD MENU

The left menu in WordPress allows you to access the various

functions. The most commonly used is:

Posts: Write new posts to the blog, or edit old posts and drafts.

Media: Here you will find your media files, such as photos. Pdf

files and other documents will also be here.

Pages: Write new pages or edit existing.

OTHER MENU ITEMS Comments: Keep track of what others write on your website.

You can view or. approve comments before they appear on the

page. You can also delete unwanted spam.

Appearance: Here you can change the website theme and edit

menu. Often you can switch top photo and background. You'll

also find widgets, the small boxes on the sides with small texts,

links and the like.

Plugins are small and large programs, you can use to add extra

features on your website. There are numerous opportunities that

you can download and set up. Some require a little more

expertise than others do. Active plugins are often placed on the

main menu bar or found in Settings.

Users: See your user profile and keep track of the others, if you

are an administrator. There are different levels for users, not

everyone can edit and write new posts and pages.

Tools: Here you can make a backup of the website with Export.

Settings: Control of reading, writing, media files and more. You

can include change the text at the top of the page here. Many

plugins settles under this section.


Austria Bangladesh

Belgium Benin

Bolivia Botswana

Brazil Bulgaria


Canada Catalonia


Congo Costa Rica





Germany Ghana

Greece Guatemala

Guinea Haiti


Hungary Iceland

India Indonesia

Ireland Italy


Lebanon Lesotho



Malaysia Maldives

Mali Malta

Mauritius Mexico


Nepal Netherlands



Pakistan Panama

Paraguay Peru

Philippines Poland


Romania Russia


Serbia Sierra Leone

Singapore Slovakia


Sweden Switzerland

Syria Taiwan

Thailand Togo

Tunisia Turkey

Uganda Ukraine


Uruguay Venezuela

Vietnam West Indies

Zimbabwe


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WRITE OR EDIT NEWS TO YOUR BLOG (CALLED POSTS)

Posts to the blog as news or articles, often continuously replaced. The alternative is Pages,

which is more permanent.

Click Posts in the menu.

This will give you a list of posts you have already made:

CREATE A NEW POST

If you want to make a post,

click on the Add new or at

the +New at the top of the

page.

On the new page, type the

title in the top field and the

text of the topic in the

window below.

Have you pre-written text

into Word or similar, you

may get a lot of

unnecessary coding when

you copy it. Therefore, use

one of the Paste functions in

the toolbar. Or select the

Text tab instead of Visual. Paste the text in here and go back to Visual afterwards to continue.

If you want to make a link, mark the text and click the chain icon in the toolbar. You can insert

images or link to PDFs with the button above, Add media.

Remember to select one or more appropriate categories for the post. Otherwise you run the

risk that it does not show up in the right place on the website. Tags are good for search engine

optimization.

Click the Publish button on the right side when the ball is ready for the web. Otherwise, you

can save it as a draft. You can also set a different date for the automatic release later.

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CORRECT A POST If you want to edit a post, click on the headline to open a menu where you can select different

options. Select "Edit" and you can now edit the text, title, categories, etc. The rightmost icon

on the toolbar opens a line with more features for editing. Click on the blue button Update

when you are finished.

Images can both be inserted directly into the topic via an upload function, or added as a media

on the side. You can read more about photos here.

As an admin, it might be a good idea to set some guidelines for images on Posts, so they look

alike. These are the measurements for the theme selected by JCI Denmark:

Banner image: 1920 x 260 px.

Thumb nail: 870 x 290 px.

I can recommend the programs Paint or Microsoft Office 2010 to edit the pictures in. It's pretty

tedious in WordPress. I use image size and trim-functions to correct the images.

EDIT PAGES OR CREATE NEW In WordPress pages show

more long-term content - as

opposed to blog posts, which

are often a kind of news. A

page is usually static and

more durable content.

CREATE A NEW PAGE

If you want to make a whole

new page, click on the Add

New menu or at the top of the

page under the heading

On the new page, type the title in the top field and the text in the window underneath.

Have you pre-written text into Word or similar, you can get a lot of unnecessary coding when

you copy it. Therefore, use one of the Paste functions in the toolbar, or select the Text tab

instead of Visual. Paste text in here and go back to Visual afterwards to continue.

If you want to make

a link, mark the text

and click the chain

icon in the toolbar.

You can insert

images or link to

PDFs with the

button above, Add

media.


Austria Bangladesh

Belgium Benin

Bolivia Botswana

Brazil Bulgaria


Canada Catalonia


Congo Costa Rica





Germany Ghana

Greece Guatemala

Guinea Haiti


Hungary Iceland

India Indonesia

Ireland Italy


Lebanon Lesotho



Malaysia Maldives

Mali Malta

Mauritius Mexico


Nepal Netherlands



Pakistan Panama

Paraguay Peru

Philippines Poland


Romania Russia


Serbia Sierra Leone

Singapore Slovakia


Sweden Switzerland

Syria Taiwan

Thailand Togo

Tunisia Turkey

Uganda Ukraine


Uruguay Venezuela

Vietnam West Indies

Zimbabwe


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Each page has an area to make headlines, put a banner up and put a highlighted image on.

You must also select the page structure; this is called "Page Sidebars". As starting points, five

sidebars available for you to choose from. The great thing about the sidebars is that it allows

you to reuse inserted widgets, plug-ins, etc. on your pages. See more about this in the section

Widgets. If you need to get done several sidebars, contact your super admin.

The title will be a block of the same color as the theme, ie green on the departments' websites.

When you are finished with the page, put it up on the website with the Publish button on the

right side. Subsequently, the blue button is renamed Update.

EDIT A PAGE

You get to pages by selecting the option in the left menu. It provides an overview of the existing

pages. Click on a title to open the page for editing

Click the Update button on the right side when you are done. If you want to remove a page, it

should be moved to the trash with the link next to it.

MAKE A LINK IN YOUR TEXT Links are one of the best features on the net. Remember to link to other relevant pages of your

own or elsewhere on the Web. It’s good for everyone.

To create a link, you must be inside the specific page or post in which you want to create a

hyperlink.

This is where to find the button to make links:

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CHANGE TEXT TO A LINK

Start by selecting the text to be a link.

Then click on the icon with the link in the

toolbar (see above). This opens the Insert

/ edit link.

URL: If you want to link to another

website, type the web address here.

The title is the text that appears when you

drive over the link with your mouse. It's

best with a relevant title with good

keywords, the search engines are happy

with it.

LINKING TO OWN CONTENT

Linking to a place on your own website,

you don’t have to know the www address.

Instead, you can find it in the table below. If it’s not open, click the Or link to ...

Locate and select the place you want to link to.

Finally, click the Add link. Then it's ready to use when you update.

If you later want to edit the same link, highlight and click the link icon again. If you want to

delete a link, click the Remove link in the toolbar.

PDF FILES

In principle, you can use this method to pdf files. Then type the full address under URL. It is

far easier instead to use the Add media.

ADD PHOTOS ON THE WEBSITE It's easy to use images in your posts or pages: First place

the cursor at the point where you want to insert your

image. Then click Add media to the left of the toolbar.

This opens the Insert media, and here you can go

directly into the Media Library, if your photo is already.


Austria Bangladesh

Belgium Benin

Bolivia Botswana

Brazil Bulgaria


Canada Catalonia


Congo Costa Rica





Germany Ghana

Greece Guatemala

Guinea Haiti


Hungary Iceland

India Indonesia

Ireland Italy


Lebanon Lesotho



Malaysia Maldives

Mali Malta

Mauritius Mexico


Nepal Netherlands



Pakistan Panama

Paraguay Peru

Philippines Poland


Romania Russia


Serbia Sierra Leone

Singapore Slovakia


Sweden Switzerland

Syria Taiwan

Thailand Togo

Tunisia Turkey

Uganda Ukraine


Uruguay Venezuela

Vietnam West Indies

Zimbabwe


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Otherwise, you can upload the image from your

computer: Click the Upload tab files and drag your photo

into. Or use the Select files and find it on your computer.

It is then uploaded immediately.

DETAILS AND PLACEMENT

When you insert the image from the media library, look

to the right of the image to view and edit the details that

belong to it.

Title: Appears when you hold the mouse over the image.

Caption: Can be displayed on the page with the image.

Alt Text: Appears if the image cannot be seen, for

example, by a blind person

Description is mostly for you, otherwise it is not used.

Adjusting indicates the position in relation to the text.

Left or right moves the text next to the picture. Center

moves the text before and after picture.

Jump to: Here you usually select None. Should make

the image as a link to the original file. Custom URL

provides a common link to the image on its own page.

Size: Select one of the preset sizes, from a small

thumbnail for full size. If you want something else, you must edit the picture after it is inserted.

When you are ready, click the blue button Insert.

CORRECTING THE INSERTED PHOTO

You can easily change your photo after it is inserted.

Click on the photo to make two icons come forward, Edit

or Delete to the left.

Under Edit example, you can change the alignment link

address or size. But beware of quality if you resize. It

may be best to delete the image and put it back in.

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HOW TO LOAD PDF FILES ON THE WEBSITE Pdf files are considered a media file like images, video, etc. The easiest way is to put it in the

media library and link to it there.

Go to the place in the text where your link will be. Then click Add Media overwrite the box to

the left.

If the pdf is already located in the Media Library, you will find it in the list and select it.

Otherwise, select Upload files top of the next window, find your PDF file on your computer and

transfer it.

CHECK THE LINK In the window on the right side, you can see details about the file.

Most important is the point Link to. Here you must select Media file that provides a link that

opens the PDF file directly.

The option Side with attachment provides an independent site with a link. We do not want that

here. Title, Caption and Description are not relevant to pdf.

Finally, click the blue button Insert bottom right. This will take you back to the text, where there

is now a link to your pdf. Link text is likely the file name so you'll fix it.

It works well if you put the link to open the PDF in a new window: Select the link and select

the link icon in the toolbar. Insert the notch in Open link in new.


Austria Bangladesh

Belgium Benin

Bolivia Botswana

Brazil Bulgaria


Canada Catalonia


Congo Costa Rica





Germany Ghana

Greece Guatemala

Guinea Haiti


Hungary Iceland

India Indonesia

Ireland Italy


Lebanon Lesotho



Malaysia Maldives

Mali Malta

Mauritius Mexico


Nepal Netherlands



Pakistan Panama

Paraguay Peru

Philippines Poland


Romania Russia


Serbia Sierra Leone

Singapore Slovakia


Sweden Switzerland

Syria Taiwan

Thailand Togo

Tunisia Turkey

Uganda Ukraine


Uruguay Venezuela

Vietnam West Indies

Zimbabwe


Page 13 of 36

CREATE A NEW MENU (STRUCTURE) You find the point Menus under

in the Dashboard

left menu. Click on the link next

to the Select button to create a

new menu. Give it a name and

click Create Menu.

Now you can create menu items.

Actually, it just links, but there

are three types that you find on

the left: Pages, Links and

Categories.

PAGES Choose among the pages you've already made: Tick the ones you need and click the Add

button to the menu. Then they set up the right side. You can easily add other items for later.

LINKS

Here you can enter a common link to a site on the web. In the Label field, type the menu item

name, e.g. other news, Facebook, etc.

You can also link to your own website, for example, to an image or a PDF file. It is also the

only way to get a blog post with the menu.

CATEGORIES

You can create links to categories, i.e. parts of your blog post. A category page is a list of

messages in the category. It may be convenient to link directly to specific categories, e.g. JCI

News or minutes of meetings. Tick the categories you want to use, and add them.

SETTINGS AND SAVE

Move around so that the items fit and lastly check Menu

Settings at the bottom. If it’s the main menu, highlight it here.

You can also use the menu in a box, but it can be done under

Widgets.

You can select the new pages will be added automatically in

the menu, but I would not recommend this. It is hard to grasp

and a new item will be added at the bottom, so you have edit

it anyway.

Save in the end with the blue button on the right side.

Note! Only the Super Admin can change the theme of the

page to be able to create menus.

1: Example of adding pages

to a menu

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HOW TO CUSTOMIZE THE MENU Go to Menus in the

main menu. You

should be aware

that before this is

possible, first and

foremost a menu

must be added. If

you have already

created menus they

will be in a top bar

where you can

choose the menu

you want to work on.

Add the pages you want to add (if any are added already, they will show in the middle)

You can take hold of any point and move it. Dragging it slightly to the right, it becomes an item

to the above. Move to the left to make it a separate top menu item. In the event that this does

not appear then go to the previous item in this manual "Create menu" and start from there.

NEW ITEMS IN THE MENU If you need more points, you can add them from the

left side. There are three cases:

Pages: choose between the pages you have

published.

Links: write a path to a location on the network

or a file.

Categories: The menu shows a summary page

with posts in the selected category.

New items will be added at the bottom, so you should

probably move them into place afterwards.

CHANGE THE MENU TITLE

The text on your menu comes from the page title or

category name. However, it is often too long for the

menu. You can change the text by opening point of

the arrow to the right of the item. Write what you want

in the Menu Title.

The title attribute is what emerges when the arrow lies on the menu. You do not have to write

anything here.

You can delete an item by clicking the Remove link at the bottom left.

Once you are happy with the menu, click on the blue button on the right side, Save menu.


Austria Bangladesh

Belgium Benin

Bolivia Botswana

Brazil Bulgaria


Canada Catalonia


Congo Costa Rica





Germany Ghana

Greece Guatemala

Guinea Haiti


Hungary Iceland

India Indonesia

Ireland Italy


Lebanon Lesotho



Malaysia Maldives

Mali Malta

Mauritius Mexico


Nepal Netherlands



Pakistan Panama

Paraguay Peru

Philippines Poland


Romania Russia


Serbia Sierra Leone

Singapore Slovakia


Sweden Switzerland

Syria Taiwan

Thailand Togo

Tunisia Turkey

Uganda Ukraine


Uruguay Venezuela

Vietnam West Indies

Zimbabwe


Page 15 of 36

CREATE NEW USER

To create a new user, select

in the main menu and Add New.

Type the required information in the fields.

You should at least write username, email

address and password.

Be careful with the user name, it must be

used to login. You can only use English

characters and it cannot be changed later.

SIX LEVELS FOR USERS Choose a role that determines how much a user should have access to. There are five levels

to make use of:

Administrator, the highest level: access to edit everything, including other people's user

profiles.

Editor. Can write and publish posts and pages for others.

Author. Can write and publish pages and posts.

Contributor. Can write to the website but not publish

Subscriber. Lowest level. Adds only access to read any closed sections of the site and

edit their own profile.

A user level is not fixed it can be changed by an administrator. For example, if someone else

will write news to the blog.

If the users themselves must create a user profile on the website, you can choose the role

they automatically get from the start. You do this under Settings in the main menu.

Finally, click the Add new user.

Now you come back to user list. From here you can go into the new user profile and possibly

correct several options.

The sixth level is a super admin, as there is only one. In JCI Denmark is the communications

director who owns the super admin account.

Super Admin has

access to more menus

than regular admin

users.

This applies to e.g.:

Establishing sub-sites and assignment of admin rights

Activation of themes

Installation of plug-ins

Upload logo on the underside

Allocation of social links, i.e. the logos directly to Facebook, Twitter, etc. on the front.

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EDIT USER PROFILE You can edit your user profile in WordPress,

but you must be an administrator to create

new users or edit others' profiles.

In the menu, select first users, then Your

Profile. Now you get a list with a little more

information than at creation.

It is mostly relevant to look at Role, Display

Name and Password. AIM, Yahoo and

Jabber, you do not fill in.

ROLE – PERMISSION The user's role determines what users of

the website. There are six levels:

Super administrator. The highest

access throughout the system. In JCI

Denmark the national communications

team has this access.

Administrator. Highest level of local

branches. Access to change

everything, including other people's

user profiles.

Editor. Can write and publish posts and

pages for other Author. Can write and

publish own things and delete.

Author. Can write texts and publishing.

Contributor. Can write texts, but not publish.

Subscriber. lowest level. Adds only read access to any closed sections of the site.

The roles can be changed as required by an

administrator.

For subscribers, it may be a good idea not

to show the toolbar as it does not give

access to anything.

SHOW NAME Your username is fixed, but you do not show

it to others. If you wrote Name and

Surname, you can select them during the

Show Name Publicly as ... It is used for

example with the posts you make.

PASSWORD You can not see the password. However, you can enter a new bottom of the page. It should

be done twice a precaution.


Austria Bangladesh

Belgium Benin

Bolivia Botswana

Brazil Bulgaria


Canada Catalonia


Congo Costa Rica





Germany Ghana

Greece Guatemala

Guinea Haiti


Hungary Iceland

India Indonesia

Ireland Italy


Lebanon Lesotho



Malaysia Maldives

Mali Malta

Mauritius Mexico


Nepal Netherlands



Pakistan Panama

Paraguay Peru

Philippines Poland


Romania Russia


Serbia Sierra Leone

Singapore Slovakia


Sweden Switzerland

Syria Taiwan

Thailand Togo

Tunisia Turkey

Uganda Ukraine


Uruguay Venezuela

Vietnam West Indies

Zimbabwe


Page 17 of 36

WIDGETS

Widgets in WordPress are

plugins that adds visual or

functional properties on your

website. It may be for

example a widget in sidebar,

where you can share your

website.

HOW DO I FIND MY WIDGETS? Click Appearance and Widgets. Once you have clicked your way in, you will be presented with

this photo.

To the left is the box with the available widgets and to the right is the sidebars that are in your

theme.

To add widgets to a sidebar, simply drag Widgets "box" into a sidebar. Be aware that this may

result in the Widget being displayed to your visitors immediately!

HOW DO I GET NEW WIDGETS?

WordPress provides as standard a variety of widgets which are primarily useful for bloggers.

If you are interested in getting new Widgets, you can start by clicking here to go to

WordPress.org. At this writing, there are over 20,000 free plugins available.

Many plugins add new widgets to your website, but themes from WooThemes for example, or

Genesis gives you a number of Widgets that often works better than various free plugins.

For video-tutorial click here:

http://www.nemprogrammering.dk/Tutorials/Wordpress/wordpress_kursus9.php.

PLUGINS A plugin is an absolutely essential part of WordPress, and acts as an extension of the

WordPress original features. E.g. if you want a calendar on your website you via Plugins

arrange this, even though the calendar function is not an executive function in WordPress.

Most plugins are published in English, and therefore it can often be a good idea to search in

English. So many of the popular plugins has gradually translated into languages such as

Danish.

Find plugins in menu . Click activate. . If you need a plugin, contact your Super

Administrator.

http://www.nemprogrammering.dk/Tutorials/Wordpress/wordpress_kursus9.php

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GUIDE FOR SLIDER One of the plugins that are installed in JCI Denmark’s page

is a slider. It is an image carousel, i.e. the feature which

makes the images change on a page, and where you can

put text over images. You can also load videos into this plug-

in, but it is not included in this manual.

To put an image carousel in on a page, start by finding Revolution Slider in the left menu.

Then select the blue button with

"Create New Slider”

You give the slider a title and an alias which can be the same.

Select "Slider Layout" to be fixed and the dimensions of 860 px x 300 px. It's the size that fits

JCI Denmark theme.

This size should your images have as a minimum, otherwise they will be stretched if they are

smaller.


Austria Bangladesh

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Bolivia Botswana

Brazil Bulgaria


Canada Catalonia


Congo Costa Rica





Germany Ghana

Greece Guatemala

Guinea Haiti


Hungary Iceland

India Indonesia

Ireland Italy


Lebanon Lesotho



Malaysia Maldives

Mali Malta

Mauritius Mexico


Nepal Netherlands



Pakistan Panama

Paraguay Peru

Philippines Poland


Romania Russia


Serbia Sierra Leone

Singapore Slovakia


Sweden Switzerland

Syria Taiwan

Thailand Togo

Tunisia Turkey

Uganda Ukraine


Uruguay Venezuela

Vietnam West Indies

Zimbabwe


Page 19 of 36

Press the "Create Slider" again when you've finished

editing.

Find this short code and copy it, it states that you used as an alias.

This code must be inserted into the page

where you want the slider.

In order to get some pictures into the slider,

press the "Edit Slides”.

Then click "New Slide" and here you have

the option to either upload an image or find

one in your media library.

If you want some text over the image, press

the "Add Layer" and from here you can so

even play around with the possibilities of placement, font color, etc.

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FACEBOOK

Background: Facebook is the most used social media in Denmark – almost 50 % of the

population has a Facebook profile! This means that Facebook is also the preferred social

media for LOM’s in Denmark.

Over the years, the usage of Facebook has become very fragmented, meaning that it’s tricky

for JCI members to understand that’s going on in other chapters or regions, and it’s especially

difficult for external stakeholders to get a grasp on what JCI’s various LOMs have to offer.

Solution: By setting up simple guidelines for the usage of Facebook pages and groups, AND

providing good national examples, alongside with a high level of service and short response

times from the national communications team, we have managed to get a third of the LOMs

to improve their Facebook presence.

These are the guidelines:

Use pages for external commination and interaction with stakeholders

Addresses of pages should be www.facebook.com/jci/yourname

Pages can be added as co-hosts in event, thus you can list all local organisations’ events

on your national page, if the nationale page is added as a co-host.

Pages:

o Use the official JCI logo for respective NOM or LOM in 180 by 180 pixels as profile

photo

o Use an “active” photo of the chapter/NOM in a good resolution for the cover photo.

Alternatively, you can use the images available on www.jci.cc

o Should promote the activities which we want to shape the understanding of JCI

externally

Use groups for internal communication with JCI members

o Individual groups for LOM’s, managed by local boards

o Individual groups for regions, managed by regional presidents

o National group for Local Presidents and national board for easy communication,

managed by Local Leaders Training Manager

http://www.facebook.com/jci/yourname

http://www.jci.cc/


Austria Bangladesh

Belgium Benin

Bolivia Botswana

Brazil Bulgaria


Canada Catalonia


Congo Costa Rica





Germany Ghana

Greece Guatemala

Guinea Haiti


Hungary Iceland

India Indonesia

Ireland Italy


Lebanon Lesotho



Malaysia Maldives

Mali Malta

Mauritius Mexico


Nepal Netherlands



Pakistan Panama

Paraguay Peru

Philippines Poland


Romania Russia


Serbia Sierra Leone

Singapore Slovakia


Sweden Switzerland

Syria Taiwan

Thailand Togo

Tunisia Turkey

Uganda Ukraine


Uruguay Venezuela

Vietnam West Indies

Zimbabwe


Page 21 of 36

TWITTER

The symbol ‘#’ (called hashtags) is used to channel tweets into feeds, sorted by the

hashtag.

We propose to define a range of # in the beginning of the year, related to the national

goals and activities. The examples below refer to national projects, yearly slogan and

national congresses: #jcidoitright, #jcifk2014, #jcink2014, #jcidagen, #jciibevægelse

Promote the # to your members, so they can use them in their social activity during the

year, and contribute to the news on Twitter

Instruct members to include your account in their tweets, if the tweets should be included

in the national twitter account/news feed.

Example: @jcidanmark

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MAILCHIMP

WHAT IS MAILCHIMP? MailChimp is one of the leading suppliers of newsletter tools.

There are plenty of opportunities to

create recipient lists, registration

modules and templates for your

newsletters, even if you settle for a

free subscription.

MailChimp is free of charge unless

you send many campaigns and to

many recipients. Thus, it is free to

use MailChimp up to 2000 pieces

per. month. A few tools are also

available solely to payment accounts, but again more aimed at high-volume users.

You can also give more people access to the account, and thus it is very flexible in an

organization like JCI, where we change roles all the time: You can easily work on the previous

year's work, because you can see all the old newsletters and recipient lists. See more in the

section "Entering Information".

SETTING UP MAILCHIMP ACCOUNT Go to www.mailchimp.com and click "Sign Up Free"

Select the e-mail address, username

and password. Please note that the

selected password must be

approved before you can set up the

account (see all the requirements for

the password during field)

Example of password:

http://www.mailchimp.com/


Austria Bangladesh

Belgium Benin

Bolivia Botswana

Brazil Bulgaria


Canada Catalonia


Congo Costa Rica





Germany Ghana

Greece Guatemala

Guinea Haiti


Hungary Iceland

India Indonesia

Ireland Italy


Lebanon Lesotho



Malaysia Maldives

Mali Malta

Mauritius Mexico


Nepal Netherlands



Pakistan Panama

Paraguay Peru

Philippines Poland


Romania Russia


Serbia Sierra Leone

Singapore Slovakia


Sweden Switzerland

Syria Taiwan

Thailand Togo

Tunisia Turkey

Uganda Ukraine


Uruguay Venezuela

Vietnam West Indies

Zimbabwe


Page 23 of 36

Then click "Create my account"

You will receive an activation email,

which you need to open to verify your

email address.

Go to your inbox and find the email

from MailChimp. It could possibly

end up in spam, so look here if it has

not appeared within a few minutes.

Click the "Activate Account".

Then you need to verify that you are

human by typing a code on the login

page. Note that there is usually only

one number, even though it says that

you must enter two numbers.

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ENTERING INFORMATION Entering personal information is used, among other

things to write the sender information in your emails.

Entering organizational information is primarily used

for statistics for MailChimp. Here I have chosen to

use an imaginary local organization as an example.

My starting point is JCI Andeby.

Choose the number of people in your

organization -> number of paying members

(juniors, seniors, senators)

Choose the age of organization -> how long have

you been around?

Do you have a list of email addresses that you

can import into the list of recipients of your

newsletter? Probably yes, since we have a

section of members.

Do you work for another organization or client?

Probably no.

Industry type: JCI is a ”Non-Profit organisation”

Choose your timezone (it’s ”Central European” in

Danmark)

Upload to a photo of yourself to make it easier to

distinguish between profiles if more people have

access to the account.

Finish with "Save and Get Started". You will now

be prompted to log in again.


Austria Bangladesh

Belgium Benin

Bolivia Botswana

Brazil Bulgaria


Canada Catalonia


Congo Costa Rica





Germany Ghana

Greece Guatemala

Guinea Haiti


Hungary Iceland

India Indonesia

Ireland Italy


Lebanon Lesotho



Malaysia Maldives

Mali Malta

Mauritius Mexico


Nepal Netherlands



Pakistan Panama

Paraguay Peru

Philippines Poland


Romania Russia


Serbia Sierra Leone

Singapore Slovakia


Sweden Switzerland

Syria Taiwan

Thailand Togo

Tunisia Turkey

Uganda Ukraine


Uruguay Venezuela

Vietnam West Indies

Zimbabwe


Page 25 of 36

You can give more people

access to use your MailChimp

account under Accounts /

Account settings / User details.

Here you can click on “Invite a

user”, and thus add more

editors.

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STARTING UP... The first time you log on MailChimp suggests 3

functions that are good to start with:

1. Import of email addresses

2. Make your first campaign, i.e. newsletter

and distribution of the

3. Build an audience, i.e. registration forms,

and integration with, for example a website

or Facebook page.

We’ll take it one thing at a time

IMPORTING EMAIL ADDRESSES

Before you start putting receivers into your list,

it is important that you think about who you

want to add. I made a mistake at first calling it

JCI Andeby members, and later it dawned on

me that I really wanted to share the newsletter

with both internal and external recipients.

Therefore I have made a completely

comprehensive list, which is for ALL interested

in my organization, which I can then create sub-

groupings and then I can send campaigns to a

part of my receivers, such as my local

members.

This I have described in the name of the list,

"Interested in JCI Duckburg", and also in the

text that accompanies when recipients get an

email that they have been added to the list, see "Remind people how ...".

Last part of the page is called "Notifications", and here I would suggest that you start to turn

as many notifications as possible to the beginning. You can always downgrade to "Daily

Summary" in your personal settings (see section "Settings").


Austria Bangladesh

Belgium Benin

Bolivia Botswana

Brazil Bulgaria


Canada Catalonia


Congo Costa Rica





Germany Ghana

Greece Guatemala

Guinea Haiti


Hungary Iceland

India Indonesia

Ireland Italy


Lebanon Lesotho



Malaysia Maldives

Mali Malta

Mauritius Mexico


Nepal Netherlands



Pakistan Panama

Paraguay Peru

Philippines Poland


Romania Russia


Serbia Sierra Leone

Singapore Slovakia


Sweden Switzerland

Syria Taiwan

Thailand Togo

Tunisia Turkey

Uganda Ukraine


Uruguay Venezuela

Vietnam West Indies

Zimbabwe


Page 27 of 36

Finish by clicking "Create List And Go To Import".

This will take you to the page where you can import email addresses. You can from several

different file formats or applications to help you.

For example if you have your mail addresses stored in a spreadsheet, you can choose "Copy

Paste from Excel" and if they're on Google Drive you can also download them from there.

Note that MailChimp later allows you to sort the information, but one important thing is to first

names and last names must be separated into two columns or fields. It gives the best results

for making campaigns personal.

Here's an example via

import from spreadsheets

The blue box with the

disclaimer is a reminder that

you can only import contacts

that have given you

permission to add them your

list. This could be your

members in the local

organization who have

agreed to receive

information from you when

they first registered.

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Click "Copy Paste From Excel"

Go into your spreadsheet and select the appropriate cells

Copy the cells in your clipboard (Ctrl + C)

Put them into the box in MailChimp (Ctrl + V) and click "Import List"

Now you need to match the information with the correct field names, so MailChimp in

control of what information is first name, last name, email address, etc.

If you have more information in your spreadsheet must also be matched or skipped.


Austria Bangladesh

Belgium Benin

Bolivia Botswana

Brazil Bulgaria


Canada Catalonia


Congo Costa Rica





Germany Ghana

Greece Guatemala

Guinea Haiti


Hungary Iceland

India Indonesia

Ireland Italy


Lebanon Lesotho



Malaysia Maldives

Mali Malta

Mauritius Mexico


Nepal Netherlands



Pakistan Panama

Paraguay Peru

Philippines Poland


Romania Russia


Serbia Sierra Leone

Singapore Slovakia


Sweden Switzerland

Syria Taiwan

Thailand Togo

Tunisia Turkey

Uganda Ukraine


Uruguay Venezuela

Vietnam West Indies

Zimbabwe


Page 29 of 36

In this example, select "First Name" the first column, "Last Name" in the last column and "Email

Address" at the end. Click "Save" after each election.

Once you have matched all the information message "Hooray ..."

Finish by clicking "Complete Import"

Once you have completed the import of the list you will see a pop-up message on how to apply

in your list of recipients. This information is really smart when you start getting multiple

recipients.

Note that you are now working in "Lists".

You can always come back to this area, if you later need to add more recipients or edit

information on existing users.

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THE FIRST CAMPAIGN

After you import your recipients click on the Monkey-icon to return to the main menu. Here you

will see that you have completed step 1 as the "Import Lists" is crossed out.

Click "Create Campaign" to embark on your first newsletter. Note that a newsletter is called a

campaign in MailChimp.

Note: You can always find your way back to your newsletters, both published and drafts, by

clicking on "Campaigns ".

Tip: You can reuse an already deployed campaign as a draft for the next newsletters. The

instruction can be found in “insert link to Replicate campaign”.

RECIPIENTS

The first step is to choose who should receive the newsletter – should everyone on your list

receive it or just a small select group? At this point you should select all, but when you begin

to segment your recipients can use the other features.

Click "Next" to proceed

SETUP


Austria Bangladesh

Belgium Benin

Bolivia Botswana

Brazil Bulgaria


Canada Catalonia


Congo Costa Rica





Germany Ghana

Greece Guatemala

Guinea Haiti


Hungary Iceland

India Indonesia

Ireland Italy


Lebanon Lesotho



Malaysia Maldives

Mali Malta

Mauritius Mexico


Nepal Netherlands



Pakistan Panama

Paraguay Peru

Philippines Poland


Romania Russia


Serbia Sierra Leone

Singapore Slovakia


Sweden Switzerland

Syria Taiwan

Thailand Togo

Tunisia Turkey

Uganda Ukraine


Uruguay Venezuela

Vietnam West Indies

Zimbabwe


Page 31 of 36

When you start to fill out

information about your

campaign, consider the

following:

”Name your Campaign”

What should I call the

campaign, so my co-editors

can understand what it is

about?

”Email subject”

What shall I call the campaign so the recipients will want to open it?

”From Name”

Who will be the sender? Your organization's name or your personal name? It is up to you

to decide from campaign to campaign.

Personalise the ”To” field

Should the message be personalized? This can be done by inserting the recipient's first

name, as suggested here by MailChimp

Before you proceed, make sure to get verified your email address - click on ”verify this

domain”.

This opens a popup window

where you click "Send

Verification Email" - leave the

popup box open. Open a new

browser and go to your email

inbox, where you can click on the

big "Verify ..." button and copy

the little code into the pop-up

box.

Finish with "Verify me”.

We skip the section on "Tracking"

while "Social Media" is important.

Here you can connect to your

local or national organization’s

Facebook or Twitter accounts.

If you connect with the social media, be sure to write an exciting text for your mail update. On

Twitter, it is important with the right # (hashtags), but Facebook requires a more genuine text.

See an example here of how the same newsletter is presented in two ways in Facebook and

Twitter.

2: Example of how the same campaign is presented at

Facebook and Twitter respectively

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TEMPLATE

The first campaign will take

significantly longer than the

following campaigns because

everything has to be setup for the

first time. Therefore, do not be put

off by the fact that it may take a

few hours to put the first

newsletter together. Time is

running particularly fast if you are

so detailed that it could be used

as a template for future e-mails -

but it is time well spent!

Since many people today read mails on their phones, it is important to choose a template that

does not require too much width. Most are comfortable with scrolling down the cell phone while

it quickly becomes annoying to have to scroll sideways.

In JCI Denmark, we have used the template "Right Sidebar - drag and drop" for many years

and we base this manual on this - click "Select”.

DESIGN

Once a template is

selected, there are a lot of

predefined fields, which are

mandatory fields. You need

to complete this - it is

simply done by clicking on

the box, and then edit in the

editing window on the right

side. In this example I am

editing the "Designing Your

E-mail" field.

Note that there are three

different tabs, which you can edit by "Content", "Style" and "Settings".

In addition, you can drag as many fields into the newsletter that you need. You can watch a

video on how to do right here or on this link:

http://kb.mailchimp.com/campaigns/design/design-a-campaign-in-mailchimp

I would suggest that you start to correct the things that are standard and rarely changes. E.g

the top picture, text in the sidebar to the right and the small text at the top.

Once this is done, you can save the campaign as a template, click the "Save As Template" at

the top of the page.

http://kb.mailchimp.com/campaigns/design/design-a-campaign-in-mailchimp


Austria Bangladesh

Belgium Benin

Bolivia Botswana

Brazil Bulgaria


Canada Catalonia


Congo Costa Rica





Germany Ghana

Greece Guatemala

Guinea Haiti


Hungary Iceland

India Indonesia

Ireland Italy


Lebanon Lesotho



Malaysia Maldives

Mali Malta

Mauritius Mexico


Nepal Netherlands



Pakistan Panama

Paraguay Peru

Philippines Poland


Romania Russia


Serbia Sierra Leone

Singapore Slovakia


Sweden Switzerland

Syria Taiwan

Thailand Togo

Tunisia Turkey

Uganda Ukraine


Uruguay Venezuela

Vietnam West Indies

Zimbabwe


Page 33 of 36

Now you can begin to

add the specific

content of the

newsletter including

adding more boxes for

content.

Photos are essential,

and can be uploaded

from your PC or

insertet via URLs. You

can watch a video on

the subject at this link:

http://kb.mailchimp.com/campaigns/image-videos-files/upload-and-edit-images-in-campaigns

Another important thing in your newsletters is social media. Be sure to make it easy for your

recipients to visit you in your social media and also share things on social media. There are

two blocks of content specific to it among the 'content blocks'.

When you are about to finish, you can see an example by clicking 'Preview' at the top. There's

a preview shown here:

In addition to the existing fields I have added ...

'Social Follow' box with links to Facebook, Twitter and website

A text box below the introduction

Two 'Dividers' over / under the new textbox to highlight it

'Social Share' box (bottom)

When you are finished with your newsletter, it's a good idea to send a test e-mail, so you can

check the setup and links etc. works. This is done by opening the 'Preview And Test' \ 'Send

a test email'.

http://kb.mailchimp.com/campaigns/image-videos-files/upload-and-edit-images-in-campaigns

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CONFIRM

Once you have tested your mail, you must send it. In the 'Confirm' section MailChimp checks

out a whole range of things for you, so you have the maximum chance of getting through to

your receiver.

One of the key elements is Social Cards, which allows you to select an image for when the

promotion will be posted on Facebook or Twitter. Click the "Resolve" to select an image and

add a little text.

Once done, you are completely ready for broadcast.

You can choose to send the campaign immediately

or schedule the broadcast, for example, the next

day. This is done by clicking ’Schedule’.

REMEMBER: Check your time zone when you

select the date and whether it is AM or PM time!

Send via schedule

Send immediately


Austria Bangladesh

Belgium Benin

Bolivia Botswana

Brazil Bulgaria


Canada Catalonia


Congo Costa Rica





Germany Ghana

Greece Guatemala

Guinea Haiti


Hungary Iceland

India Indonesia

Ireland Italy


Lebanon Lesotho



Malaysia Maldives

Mali Malta

Mauritius Mexico


Nepal Netherlands



Pakistan Panama

Paraguay Peru

Philippines Poland


Romania Russia


Serbia Sierra Leone

Singapore Slovakia


Sweden Switzerland

Syria Taiwan

Thailand Togo

Tunisia Turkey

Uganda Ukraine


Uruguay Venezuela

Vietnam West Indies

Zimbabwe


Page 35 of 36

LINKEDIN

LinkedIn is a strong platform globally. In order to ensure the ownership and governance on

LinkedIn, it’s important to create a company page and link it to your official web domain.

Example: JCI Denmark on LinkedIn is linked to www.jci.dk, meaning that only LinkedIn

members with an [email protected] email address can appear as employees on the page and become

administrators. This is really practical in an organization like JCI, where the positions change

very often.

An additional feature for the company pages is the ability to present them in multiple

languages, reusing images, domains etc.

ISSUU

All national publications are made available on the online platform Issuu. This makes it easy

to share, members can subscribe to it and it’s easy to google documents.

In JCI Denmark, we have published plans of action, quarterly report, job descriptions for the

national positions and much more. Feel free to get inspired at www.issuu.com/jcidanmark - it’s

easy to get started!

http://www.jci.dk/

mailto:[email protected]

http://www.issuu.com/jcidanmark

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YOUTUBE

To ensure that only relevant and correct videos are distributed under the JCI brand, we have

created an official channel on YouTube: www.youtube.com/jcidanmark.

In this way, we ensure that the viewer does not receive suggestions based on personal activity;

it is only related to correct JCI activity. The channel contains multiple playlists for various types

of videos, e.g. local organizations, projects, conferences and congresses etc.

We suggest that you make it possible for members to add videos, but ensure that an admin

approves them before they are posted on the channel.

A further great feature on YouTube is the subscribe functionality, which means that you show

which other channels you follow. For JCI Denmark, we have decided to follow the international

JCI channel.

CONTACT

If you have any questions to this publication, feel free to contact us via the contact form @

http://www.jci.dk/kontakt/ or send an email to one of the authors.

Happy branding and best regards

Andreas Høyer Jørgensen, PR & Branding Manager 2014 - [email protected]

Kathrine Nygaard Stannov, Communications Manager 2014 - [email protected]


http://www.youtube.com/jcidanmark

https://www.youtube.com/channel/UCtUlNeWxFA_3b4KGN-TLpWw

https://www.youtube.com/channel/UCtUlNeWxFA_3b4KGN-TLpWw

http://www.jci.dk/kontakt/



Documents

JCI Denmark: Best practises for online presence_November 2014