JCB Presentation

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Joseph Cyril Bamford

The first backhoe Fordson Model F,

CHAIRMAN SType Industry Founded Headquarters Products Private Heavy equipments 1945 Rocester, United Kingdom Construction, Demolition & Agriculture Machinery 1.35 billion(2009) Approximately 8,000

Revenue Employees

Sir Anthony Bamford

Website www.jcb.com

JCB INDIA

JCB come to India in 1979

The company has a turnover of US $ 335 million

The company is growing by 25 to 30% annually JCB India is a subsidiary of JC Bamford Excavators LTD. (JCB) The products range form backhoe loaders , wheeled Loaders to excavators and skid steer loaders.

JCB INDIAThe company has a 70% market share in he backhoe loader segment and around 13% market share in the overall Indian CE industry

It has facilities at Ballabgarh in Haryana and Pune in Maharashtra

JCB has a 38 dealers and 206 outlets

JCB has a dedicated part centre in Ballabgarh and part destitutions in Chennai, Pune and Kolkata

COMPATITOR IN INDIA

PRODUCTION AND SALES VOLUME

2005-06 2006-07 2007-08 2008-09 2009-10 0 1000 2000 3000

4171 4392 4495 4731 sales 5037 5293 6019 6012 5857 6156 4000 5000 6000 7000 Prodction

KEY GROWTH DRIVERS AND USER INDUSTRIES

Real Estate 2003-05 2006-08 0% 20% 40% 60% 80% 100% Infrastructure industrial

MACHINERY INFORMATIONCompactors Two models of compactor called Vibromax VM115 and VMT 850, which are widely used in construction of roads and highways. Telehandlers Two models in telehandlers namely 506C and 528S which are widely used in construction of multi-storyed buildings, material handling at ports, industrial purpose, etc. Skid Steers Three different Robotic Skid Steer Loaders, viz. 160/170/190 all of which come with a wide range of attachments to suit specific customer needs. Excavators JCB best and India's finest Excavator range includes JS 80 (8 ton), JS 140 (14 ton), JS 200 (20 ton). JS 210 LC (21 ton) and JS 330 (33 ton) and recently launched JS200HD (Quarry Machine) suited to diverse weight requirements. Wheel Loaders The options in the exceptional two wheeled loaders are 430Z (127 HP. 1.7 cu.m), 432ZX (150 HP, 2.3 cu.m) and 456ZX (216 HP, 3.3 cu.m).

SWOT ANALYSISSGRENGTHSStrong brand name. Good reputation among customers. Exclusive access to high grand natural resources. Favorable access to distribution network. World's top three manufacturers of construction equipment. Employ 7,000 people on 4 continents and sell our products in 150 countries through 1,500 dealer depot locations. Produces a range of over 300 machines and maintains a reputation for unrivalled customer service Today JCB is the fastest growing company in the Indian earthmoving and construction equipment industry.

WEAKNESSESLack of patent protection. High cost structure. Lack of access to key distribution channels . An unfulfilled customer demand fast. JCB India Limited started operations in 1979 as a joint venture company. In 2003 JCB, UK acquired 100% shares in the joint venture . In 1979 government regulation is very high in India so JCB start joint venture.

OPPORTUNITIESArrival of new Technologies. Remove of international trade barriers. JCB STRATEGY JCB strategy is to always deliver the best." Extraordinary customer satisfaction JCB India believes in extraordinary customer satisfaction, as they are the principal force guiding all JCB initiatives and endeavours.

THREATSShifts in consumer tastes away from the firm products. Emergence of substitute products. New regulation. Increases trade barriers.