Jasper County’s Action Plan for the Knowledge Economy Presentation to Hardeeville Chamber of Commerce February 2, 2010 Karen Woodfaulk, Director of Student

Jasper County’s Action Plan for the Knowledge

EconomyPresentation to

Hardeeville Chamber of Commerce

February 2, 2010

Karen Woodfaulk, Director of Student ServicesSC Commission on Higher Education/ Colleague, SC Higher

Education Foundation

Garrison Walters, Executive DirectorSC Commission on Higher Education / Colleague, SC Higher

Education Foundation

Reminder: Reminder: The Knowledge Economy is a shift The Knowledge Economy is a shift

to to knowledge-based contentknowledge-based content

Product

Percent Traditional

Inputs (cost at farm or factory of materials,

energy, unskilled

labor)

Percent Knowledge

Content (cost at farm or factory

of design, engineering,

R&D, administration,

technical support)

Bushel of wheat in 1800

100% 0%

Model T Ford (~1920) ~90% ~10%

New BMW 2008 ~75%~25% and rising

(over 50% by 2015 per BMW)

Intel processor 2008 ~10% ~90%

Microsoft Office software 2008

~1% ~99%

South Carolina is South Carolina is Behind in the Behind in the

Knowledge EconomyKnowledge Economy

How bad is it?How bad is it?

South Carolina is far South Carolina is far behind economically and behind economically and

needs to catch upneeds to catch up 1. Connecticut 1. Connecticut $ 25,504$ 25,504 2. New Jersey 2. New Jersey 24,572 24,572 3. New York 3. New York 23,523 23,523

12. Virginia12. Virginia 20,499 20,499 19. Florida19. Florida 19,564 19,564 29. Georgia29. Georgia 17,603 17,603 34. North Carolina 34. North Carolina 17,24617,246 40. South Carolina 40. South Carolina 15,89415,894 44. Kentucky 44. Kentucky 15,437 15,437

1. Connecticut 1. Connecticut $ 56,272$ 56,272 2. New Jersey 2. New Jersey 51,35851,358 3. Massachusetts 3. Massachusetts 51,254 51,254

7. Virginia7. Virginia 44,22444,224 21. Florida 21. Florida 39,26739,267 35. North Carolina 35. North Carolina 35,34435,344 38. Georgia38. Georgia 34,89334,893 45. South Carolina 45. South Carolina

32,66632,666

47. Kentucky 47. Kentucky 32,07632,076

Per Capita Person

al Incom

e

1990 2008

1. Massachusetts 1. Massachusetts 37.7%37.7%

2. Maryland 2. Maryland 35.1%35.1% 3. Colorado 3. Colorado 35.0%35.0%

6. Virginia6. Virginia 33.2%33.2% 21. Georgia21. Georgia 27.0%27.0% 27. Florida27. Florida 25.7%25.7% 31. North Carolina 31. North Carolina 25.6%25.6% 40. South Carolina 40. South Carolina

23.2%23.2% 47. Kentucky47. Kentucky 20.0%20.0%

1. Connecticut 1. Connecticut 27.2%27.2%2. Massachusetts 2. Massachusetts 27.2%27.2%3. Colorado3. Colorado 27.0%27.0%

6. Virginia6. Virginia 24.5%24.5%25. Georgia25. Georgia 19.3%19.3%29. Florida29. Florida 18.3%18.3%36. North Carolina 36. North Carolina 17.4%17.4%41. South Carolina 41. South Carolina

16.6%16.6%48. Kentucky 48. Kentucky 13.6%13.6%

Percent of Population 25 & Over

with a Bachelor’s Degree or

Higher

* SC has similar

results for other

degree levels,

including increasingly

critical Associate Degrees

1990 2008

South Carolina is Behind South Carolina is Behind Because We’re Under-Because We’re Under-

educatededucated

*ACS, 2006-08, 3-year estimates

PER CAPITA PERSONAL

INCOME

1997(County Rank)

2007(County Rank)

Jasper County$15,430

(41)$26,415

(27)South Carolina $20,651 $31,103United States $25,298 $38,615

Where Does Where Does Jasper County Jasper County

Stand?Stand?

Per Capita Personal Income as a % of the United States

SC

Jasper

Unemployment and Education in

Jasper County

(Population 25-64, 2006-08 ACS 3-Yr Estimates)

Less Than High

School Graduate

High School

Graduate

Some College

or Associate’s Degree

Bachelor’s Degree or Higher

EDUCATIONAL ATTAINMENTJASPER COUNTY 23.6% 42.9% 25.2% 8.3% South Carolina 14.5% 32.3% 28.8% 24.4%

United States 13.0% 28.4% 29.3% 29.3%

UNEMPLOYMENT RATESJASPER COUNTY 9.0% 10.4% 1.0% 0.6% South Carolina 12.5% 7.1% 4.9% 2.5%

United States 9.7% 6.2% 4.7% 2.6%

(Population 25 years and older, 2006-08 ACS 3-Yr Estimates)

Less Than High

School Graduat

e

High School

Graduate

Some College

or Associat

e’s Degree

Bachelor’s

Degree or

Higher

Graduate and Prof.

Degrees

POVERTY STATUSJASPER COUNTY 20.5% 14.5% 7.2% 6.4% 1.2%

South Carolina

27.4% 13.5% 8.1% 4.0% 2.5%

United States 23.6% 11.5% 7.8% 4.1% 3.0%

MEDIAN EARNINGS JASPER COUNTY

$19,892

$21,426

$26,032

$28,206

$47,917

South Carolina

$18,837 $25,815 $31,342 $42,217 $52,670

United States $19,989 $27,448 $33,838 $47,853 $63,174

Study completed by USC’s Darla Moore Study completed by USC’s Darla Moore School of Business, Division of ResearchSchool of Business, Division of Research ObjectiveObjective - Provide a better understanding of the - Provide a better understanding of the

benefits of higher education and the costs in achieving benefits of higher education and the costs in achieving the goal of becoming a more educated statethe goal of becoming a more educated state

Target AnalyzedTarget Analyzed – Return achieved in moving SC from – Return achieved in moving SC from 23% to 30% of the working population with bachelors 23% to 30% of the working population with bachelors degrees by 2030 degrees by 2030

Key MetricsKey Metrics – Compared additional benefits (personal – Compared additional benefits (personal income, statewide gross domestic product, employment, income, statewide gross domestic product, employment, and SC revenue collections) to costs (tuition/fees, state and SC revenue collections) to costs (tuition/fees, state appropriations/lost earnings while in college)appropriations/lost earnings while in college)

How Do We Know Education How Do We Know Education Makes a Difference? Makes a Difference?

Analyzing the Return on Educational Analyzing the Return on Educational InvestmentInvestment

Benefits to the individualBenefits to the individual – Lifetime income – Lifetime income of the average full-time worker in SC with a of the average full-time worker in SC with a bachelor’s degree is $2.5 millionbachelor’s degree is $2.5 million

Striking pay-off for the SC’s economy Striking pay-off for the SC’s economy after reaching the goal in 2030. Annual after reaching the goal in 2030. Annual Gain for SCGain for SC:: $6.9 billion in total personal income$6.9 billion in total personal income $7.8 billion in gross state product$7.8 billion in gross state product An additional 44,514 permanent jobsAn additional 44,514 permanent jobs

Each Each $1$1 spent boosts SC’s annual gross state product spent boosts SC’s annual gross state product

by by $25 $25

Highly Educated South Carolina Highly Educated South Carolina StompsStomps

Under-Educated South Carolina on Under-Educated South Carolina on Every MetricEvery Metric

Additional Benefits for Additional Benefits for Highly Educated South Highly Educated South

CarolinaCarolina Educated individuals pay substantially more Educated individuals pay substantially more

taxes and place significantly lower burdens on taxes and place significantly lower burdens on government programsgovernment programs

Positive impacts of higher education that add Positive impacts of higher education that add to the return are associated with:to the return are associated with:

lower unemploymentlower unemployment less povertyless poverty better healthbetter health less incarcerationless incarceration

The Big Barrier to Educational The Big Barrier to Educational SuccessSuccess

is Povertyis Poverty

We have to change these numbers… and fast !We have to change these numbers… and fast !

The Poorer You Are, The Less

Likely You Will

Succeed to a College Degree

Source: Postsecondary Education Opportunity, #209, Nov. 2009

How Does South Carolina How Does South Carolina (& Jasper County) (& Jasper County)

Become Highly Educated ? Become Highly Educated ?

11 South Carolina must make a South Carolina must make a competitive investment in education—competitive investment in education—pre-K, K-12, pre-K, K-12,

and higherand higher Critical, but not our topic todayCritical, but not our topic today

22 Citizens take charge and create change Citizens take charge and create change

Our state lacks a pervasive education Our state lacks a pervasive education cultureculture

What’s An Education Culture?What’s An Education Culture?

Belief that, for people like Belief that, for people like me, higher education is me, higher education is attainable and really attainable and really matters for a successful lifematters for a successful life

Why Don’t We Have Why Don’t We Have A Pervasive Education Culture? A Pervasive Education Culture?

-1 -1 American economic history American economic history

Historically, Americans (overall) did well Historically, Americans (overall) did well without educationwithout education

Legacy of economic success—Many still Legacy of economic success—Many still believe that all will be great when we get believe that all will be great when we get that new factorythat new factory

When the new plant opens, the good old days When the new plant opens, the good old days will return and the community will again be will return and the community will again be showered with well-paying jobs that require showered with well-paying jobs that require just going through the motions to get a high just going through the motions to get a high school diplomaschool diploma

A dangerous, but very widespread illusion A dangerous, but very widespread illusion


-2 -2History of Discrimination and Lack of SupportHistory of Discrimination and Lack of Support

Nearly all want education success for children but many don’t believe it’s Nearly all want education success for children but many don’t believe it’s possiblepossible

White Parents

Black Parents

Do you think that a college education is necessary for a person to be successful in today’s work world, or do you think that there are many ways to succeed in today’s work world without a college education?

College education is necessary

55% 54%

There are many ways to succeed without a college degree

44% 46%

Do you think that currently, the vast majority of people who are qualified to go to college have the opportunity to do so, or do you think there are many people who are qualified to go, but don’t have the opportunity to do so?

Have the Opportunity 43% 16%

Don’t Have the Opportunity 56% 84%

Source: Excerpted from--The National Center for Public Policy and Higher Education, Policy Alert: Is College Opportunity Slipping Away? http://www.highereducation.org/pa_college_opp/concern.shtml

Reality Check: Are There Really Many Reality Check: Are There Really Many

Ways to Succeed Without a College Ways to Succeed Without a College

Education? Sure. Education? Sure.

Just Plan for Your Kid to Be as Successful Just Plan for Your Kid to Be as Successful

as Bill Gates! as Bill Gates! (Of course, the odds would probably be better if you just bought lottery (Of course, the odds would probably be better if you just bought lottery

tickets for your kids)tickets for your kids)


-3 -3 Skepticism about the value and Skepticism about the value and

attainability of higher education rests attainability of higher education rests on understandable foundationson understandable foundations

ButBut times have changed and our views times have changed and our views have to change with themhave to change with them

That change will occur over time, That change will occur over time, but we can’t wait—we’re in an but we can’t wait—we’re in an economic competition for jobs and economic competition for jobs and quality of lifequality of life

Can Bad Economic Things Happen Can Bad Economic Things Happen Fast?Fast?

Ask the people in Youngstown, OhioAsk the people in Youngstown, OhioManufacturingManufacturing

In 1980, Youngstown’s In 1980, Youngstown’s per capita income was per capita income was 3% greater than Austin’s.3% greater than Austin’s.

High-TechHigh-TechIIn 2000, Austin’s per n 2000, Austin’s per

capita income was 25% capita income was 25% greater than greater than Youngstown’sYoungstown’s..

Unemployment rates Unemployment rates today:today: Austin: 6.9%Austin: 6.9%Youngstown: 13.0%Youngstown: 13.0%

If Bad Economic Things If Bad Economic Things Can Happen Fast, How About Can Happen Fast, How About

Good? Good?

Experience of Experience of Kingsport, Kingsport, TennesseeTennessee says positive change says positive change

really can happen fastreally can happen fast

Education Culture Education Culture Change in Change in

Kingsport, TennesseeKingsport, Tennessee Kingsport, TennesseeKingsport, Tennessee

Economic Summit of 1999Economic Summit of 1999 Losing manufacturing jobsLosing manufacturing jobs

Educate and Grow initiative of 2001initiative of 2001 All citizens at least two years of collegeAll citizens at least two years of college

Cover 70% of cost with local scholarshipsCover 70% of cost with local scholarshipsChanged K-12 to K-14Changed K-12 to K-14

Brought in Community College/ added Brought in Community College/ added facilitiesfacilities

EducationEducation 23% increase in high school graduates23% increase in high school graduates 248% increase in HS grads going directly to college248% increase in HS grads going directly to college 27.5 % increase in adults with Associate Degrees27.5 % increase in adults with Associate Degrees 19.2 % increase in adults with Bachelor’s Degree19.2 % increase in adults with Bachelor’s Degree

EmploymentEmployment Lost 12,600 manufacturing jobsLost 12,600 manufacturing jobs Gained 22,600 jobs in service, health care, Gained 22,600 jobs in service, health care,

professionalprofessional

IncomeIncome Median family income up 20%Median family income up 20%

Kingsport Outcomes So Kingsport Outcomes So FarFar

“Advanced Learning as a Key to Unlocking “Advanced Learning as a Key to Unlocking Economic Growth”Economic Growth”

What About That 23% What About That 23% Increase Increase

in High School Graduation?in High School Graduation? NoNo additional money invested in Kingsport additional money invested in Kingsport

schoolsschools Change without new money?Change without new money? Yes—Change Happens at the Kitchen TableYes—Change Happens at the Kitchen Table

1995--Parents tell eleventh grader it’s OK to 1995--Parents tell eleventh grader it’s OK to take the car to hang out with friendstake the car to hang out with friends

2005--Parents say ‘no.’ You’re not doing well 2005--Parents say ‘no.’ You’re not doing well in school and that really matters because you’ll in school and that really matters because you’ll need to go to college. Stay home and studyneed to go to college. Stay home and study

How Can How Can Jasper County Jasper County

Be As Successful Be As Successful As Kingsport ?As Kingsport ?

Step 1Step 1 Leaders get together and consider Leaders get together and consider actionaction Critical to have all players on boardCritical to have all players on board

USC-B and TCL will be key leaders, but also USC-B and TCL will be key leaders, but also include others, e.g. First Steps, RECsinclude others, e.g. First Steps, RECs

Personal Pathways a big step toward culture change—Personal Pathways a big step toward culture change—helps kids understand the value of educationhelps kids understand the value of education

At this point, strongly suggest making your At this point, strongly suggest making your effort a four-county alliance, to include effort a four-county alliance, to include Beaufort, Hampton and ColletonBeaufort, Hampton and Colleton Need exists in all fourNeed exists in all four Leadership exists in all fourLeadership exists in all four Beaufort brings a resource potential that could be Beaufort brings a resource potential that could be

criticalcritical Call it the Ocean Counties Alliance?Call it the Ocean Counties Alliance?

How Can Jasper County Be as Successful as Kingsport?

Step 2Step 2 Leaders do some Leaders do some benchmarkingbenchmarking Basic data—South Carolina’s Higher Basic data—South Carolina’s Higher

Education Foundation (SC HEF) can help*Education Foundation (SC HEF) can help* Especially, where are we losing people in the Especially, where are we losing people in the

educational pipeline? educational pipeline? Focus groups—SC HEF will work with Focus groups—SC HEF will work with

universities to assistuniversities to assist Good focus group work requires Good focus group work requires

knowledgeable peopleknowledgeable people Focus group information brings the numbers Focus group information brings the numbers

alive, helps provide insights into real world alive, helps provide insights into real world problemsproblems

* More on SC HEF in Appendix A* More on SC HEF in Appendix A


Step 3Step 3 Leaders set some Leaders set some tentative goalstentative goals Goals matter—that’s where the Goals matter—that’s where the

energy comes from; same as a energy comes from; same as a football team that wants to winfootball team that wants to win

Discuss goals informallyDiscuss goals informally


Step 4Step 4 Do a systems analysis—what Do a systems analysis—what are the most important barriers to are the most important barriers to success? How can we deal with them?success? How can we deal with them? Process: series of inclusive meetingsProcess: series of inclusive meetings

Examples: what other communities are Examples: what other communities are doing: doing:

− Mentoring programsMentoring programs− Financial aid advisingFinancial aid advising− Parent awareness/supportParent awareness/support− Last-dollar grantsLast-dollar grants− Local government financial aidLocal government financial aid− Many more (see Appendix B)Many more (see Appendix B)


Step 5 Step 5 Formally launch a planFormally launch a plan

Get community attention and commitmentGet community attention and commitment Commitment matters—leaders have to say we Commitment matters—leaders have to say we

will find a way to succeedwill find a way to succeed

SC HEF will help in planning and SC HEF will help in planning and implementationimplementation

Lots of experience and ideas about what to Lots of experience and ideas about what to do, but ultimately people in communities do, but ultimately people in communities will have to decide what works best for will have to decide what works best for them them

SC HEF will try to provide a challenge grantSC HEF will try to provide a challenge grant


Government has to do more to support education—Government has to do more to support education—we’re working on thatwe’re working on that

But real change requires people to changeBut real change requires people to change Imagine a classroom where every child came to school Imagine a classroom where every child came to school

believing that:believing that: getting an education was essential to a successful lifegetting an education was essential to a successful life success required only a reasonable amount of hard success required only a reasonable amount of hard

workwork learning is interesting and funlearning is interesting and fun

Would our schools be different if this was true?Would our schools be different if this was true? Would more kids go on to college and succeed in getting Would more kids go on to college and succeed in getting

degrees?degrees? Would the community, the state, and the nation be better Would the community, the state, and the nation be better

off?off? To get where we need to be, the whole community To get where we need to be, the whole community

will have to be involvedwill have to be involved

Summary

Appendix AAppendix A

Information on the Information on the SC Higher Education SC Higher Education

FoundationFoundation

SC Higher Education Foundation Board of

Trustees

M. Craig Garner Jr.President

Kathy BighamVice President

Jimmy E. AddisonSecretary./Treasurer

Luther Fred Carter

Dianne Chinnes

Dalton B. Floyd Jr.

Linda Floyd

Cathy B. Harvin

Mike LeFever

Lessie B. Price

Alexander Sanders

Carolyn Beasley Shortt

Andrew Sorensen

Garrison Walters (ex officio)

Marshall “Sonny” White

Kenneth B. Wingate

“We make a living by what we get; we make a life by what we give.” ~ Sir Winston Churchill

1333 Main Street, Suite 200Columbia, SC 29201

803.737.2275www.schighered-foundation.org

The SC Higher Education Foundation is a not-for-profit organization that was founded in 2000 to advocate for and support higher education statewide.

Partnering with the SC Commission on Higher Education, the Foundation seeks to enhance the quality of higher education in SC and foster institutional collaboration through various activities it sponsors.

The Foundation’s provides funding for statewide programs that fall outside the scope of state funding and for those programs that promote activities and strengthen statewide cooperation and collaboration across the state’s public and independent colleges and universities.

“We make a living by what we get; we make a life by what we give.” ~ Sir Winston Churchill

Activities of The SC Higher Education FoundationThe Harry M. Lightsey Jr Society was created by the foundation in 2006 to provide support for foundation activities. Through the SC Higher Education Hall of Fame, the society recognizes and honors individuals who have made lasting contributions to higher education, and by example, encourage others to do the same. To date, inductees into the Higher Education Hall of Fame have included Dr. Harry M. Lightsey, Jr., the society’s namesake, and The Honorable Richard W. “Dick” Riley.

In November 2009, the Foundation committed to the Local College Access Network Model as an initiative in assisting efforts to increase higher education rates in South Carolina. As part of these efforts the foundation expects to assist in the creation of local college access programs (LCAPSs) by providing advice and guidance for start up of LCAPs; seed money needed for LCAPs to obtain local donor and grant funding; continuous improvement assistance to LCAPs; and advocacy for role of LCAPs in higher education.

Other on-going projects sponsored by the foundation: Annual Linda B. Floyd Campus Safety Conference; SC Professors of the Year Awards and Banquet; and the Annual Conference for SC Public and Independent College and University Trustees.

Appendix B Appendix B

Local College Access Program Local College Access Program List of Possible ActivitiesList of Possible Activities

Local College Access ProgramsLocal College Access ProgramsArray of Possible Activities -1Array of Possible Activities -1

Early Awareness Activities Early Awareness Activities Offer opportunities for elementary, middle and high school students and their Offer opportunities for elementary, middle and high school students and their parents to be made aware of and plan for postsecondary education.parents to be made aware of and plan for postsecondary education.

Parental AdvisingParental AdvisingAssist parents in preparing for their children's postsecondary education Assist parents in preparing for their children's postsecondary education through educational activities, workplace visits, and one-to-one advising.through educational activities, workplace visits, and one-to-one advising.

College Resource CenterCollege Resource CenterMaintain a centralized location for community members to research higher Maintain a centralized location for community members to research higher education opportunities. Trained staff offer assistance in identifying colleges education opportunities. Trained staff offer assistance in identifying colleges and programs that match a student's interests, search for financial aid, and and programs that match a student's interests, search for financial aid, and offer a step-by-step procedure through the admissions and financial aid offer a step-by-step procedure through the admissions and financial aid process.process.

Financial Aid AdvisingFinancial Aid AdvisingProvide trained advisors for personal and confidential advising services to high Provide trained advisors for personal and confidential advising services to high school students and their families, supplementing the financial aid information school students and their families, supplementing the financial aid information provided by school guidance departments' staffs and maximizing each provided by school guidance departments' staffs and maximizing each student's financial aid opportunities.student's financial aid opportunities.

Career AdvisingCareer AdvisingOffer students of all ages exposure to a range of postsecondary Offer students of all ages exposure to a range of postsecondary educational and career opportunities.educational and career opportunities.

MentorsMentorsCoordinate mentors to work one-on-one with students, serving as Coordinate mentors to work one-on-one with students, serving as academic coaches, providing emotional and social support, academic coaches, providing emotional and social support, encouraging productive academic efforts, and serving as positive encouraging productive academic efforts, and serving as positive role models.role models.

College Applications and Related Paperwork AdvisingCollege Applications and Related Paperwork AdvisingProvide trained advisors to high school students and their Provide trained advisors to high school students and their parents regarding all aspects of the transition from high school parents regarding all aspects of the transition from high school to postsecondary education.to postsecondary education.

Peer TutorsPeer TutorsCoordinate student tutors to aid students who need academic Coordinate student tutors to aid students who need academic assistance.assistance.


Community WorkshopsCommunity WorkshopsOffer workshops at various sites in the community to assist Offer workshops at various sites in the community to assist families regarding early awareness of college planning, financial families regarding early awareness of college planning, financial aid services, and meeting other requirements to prepare for a aid services, and meeting other requirements to prepare for a postsecondary educationpostsecondary education

Services to College StudentsServices to College StudentsSupport a network of college access program representatives on Support a network of college access program representatives on campus whose job it is to help students make the transition from campus whose job it is to help students make the transition from high school to college.high school to college.

Adult Learning AdvisingAdult Learning AdvisingAdvise and counsel adult learners who did not begin higher Advise and counsel adult learners who did not begin higher education immediately after high school, but wish to return to education immediately after high school, but wish to return to school now.school now.

"Last Dollar" Grants"Last Dollar" GrantsAward need-based grants to high school students who are Award need-based grants to high school students who are pursuing postsecondary education.pursuing postsecondary education.


Appendix C Appendix C

Information on Information on Spartanburg’s 40/30 ChallengeSpartanburg’s 40/30 Challenge

Spartanburg’s Spartanburg’s 40/30 Challenge 40/30 Challenge

Spartanburg County is leading the state Spartanburg County is leading the state in meeting the demands of the in meeting the demands of the Knowledge EconomyKnowledge Economy

40/30 Challenge aims to have 40% of 40/30 Challenge aims to have 40% of population with baccalaureate by 2030population with baccalaureate by 2030

Taking a systems approach—engaging Taking a systems approach—engaging entire community to look at whole array entire community to look at whole array of factorsof factors

Appendix D Appendix D Links to Additional Data on Links to Additional Data on

Jasper CountyJasper CountyAnnie E. Casey Foundation Kids Count Data CenterSC Data sets and profiles - http://datacenter.kidscount.org/sc

SC Association of Counties (www.sccounties-scac.org The Jasper Profile (history, demographic and economic stats) is available at http://www.sccounties-scac.org/profiles/jasper-profile.htm

Jasper County Government Web site at http://jaspercountysc.org

US Census Bureau, American FactFinder, http://factfinder.census.gov

Documents

Jasper County’s Action Plan for the Knowledge Economy Presentation to Hardeeville Chamber of Commerce February 2, 2010 Karen Woodfaulk, Director of Student