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Accident Rehab and Recovery Inc.Jason WinickiGreg Winicki
FinalRepor
t
1730 Weston Rd, Toronto
Services(Service)Physiotherapy
Assessment costs $30.00
Treatment fee $50.00
WSIB Authorized Claim (average every day treatment for 12 weeks)
Assessment cost $40.00
Treatment fee $24.00
(Billed every visit/ treatment)
(Service) Therapeutic Massage (Have to be registered)
(30 mins) $50.00
(1hr) $80.00
(Service) Acupuncture (Specialty Service)
Choice in physiotherapy treatment. Added specialty
Products
• (Product) Orthotic inserts. $400.00 standard cost.
• (Product) TENS (electrical stimulation units) with pads. $200.00
• (Product) Back supports. $110.00
• (Product) little or big Hot and Cold packs. $5.00, $10.00
Target Markets4 types of patients/clientsWork injuries - paid by (WSIB) workers safety insure board.
MVA Motor vehicle accidents. Referred by doctorsMost essential service
Health care benefit coverage/health plans. Plans are implemented from employer for benefits and compensation. Coverage’s ranges widely, no standard coverage. Depends on employers plan and personal benefits.
Not covered clients. Walk in clients.
Seneca Student Plan Covers Physiotherapy covered up to 80%Max $300Doctor referral required
Massage TherapyNo Coverage
Orthotics are covered up to 80%Max $200Doctor referral required
Do you work or have family benefits? You could pay little to nothing.
Accident Rehab and Recovery Inc. will waive a maximum of $25 towards your deductible
The Purpose
The purpose of this project is for us to get more
involved with our fathers company, along with
helping him market more and increase his customer
base. We will be focusing on the need for more
affective marketing techniques to bring in more
clientele. We also hope to see, over a 3 month
period, a 15% to 20% increase in the number of
new clients.
Activities
• Monitoring and making updates to social media weekly
• We are currently working together to develop and design a new and improved website with more capabilities and information (current contract expires in March)
• Designed flyer and brochure• Distributing flyer and brochure• Created excel work sheet to monitor and record
clientele. • Hosted open house on November 27, 2013.
Provided food and beverages. Raffled a free one hour massage. Only had 5 people attend. Had one become a customer
• Contently networking and building contacts
Scope• Creates awareness in local community and
reaches bigger market using online marketing strategies
• Created social media foundation to build on • Makes contact with target market and informs
them of services provided• Expands network and establishes communication
with various businesses • Keeps costs low but increases market
effectiveness • Keeping records will allow us to analyze the
current strategies being used and implement new ones if needed
The Budget
Budget: Set at limit of $350
Business cards bought at beginning of semester -
$23.45
500 Flyers and 250 Brochures were - $70.00
Open house expense – $100.00
Custom cookies from Have Another! Desert Shoppe
- $20.00
Spent as of November 27, 2013 – $213.45
(Under Budget)
Facebook Page
Twitter Page
Open House – Nov 27, 2013
We have learned throughout the process of trying to increase business and awareness of our company is that it takes time, persistence, and patients. We now have a better understanding of setting realistic goals and time frames. The amount of knowledge we have learned and experience gained throughout this process is crucial in us helping our father and entering more important roles when our program at Seneca is finished.
Thank you for listening