Jason Shankey Expert Training Manual

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The Daily Ten...

Jason Shankey Expert is a simple, 10 minute grooming regime for men based around the daily

shower and shave. It helps your skin look, and feel great.

It is enjoyable to use and solves many of the shaving problems which men experience such as razor

bumps, ingrown hairs and shaving rash.

The morning shower and shave regime is already a familiar process for most men, but Jason

Shankey Expert makes the process more enjoyable and ensures exceptional results!

The 10 minute regime is really simple to understand:

1) After you wake up, jump in the shower.

2) Shampoo all over with Jason Shankey Expert Energising Hair and Body Wash. Allow the cleanser to

sit on your face and scalp for at least 30 seconds to wake up your skin. Rinse off. (5 minutes)

3) If you haven't used a scrub for a few days, use some Jason Shankey Expert Exfoliating Face and Scalp

Scrub to get rid of the dead skin cells that are making your skin look tired and grey. This will help you

achieve a closer, smoother shave as well as treating a flaky scalp. (1 minute)

4) With your face still wet from the shower, apply Jason Shankey Expert Smoothing Shave Cream in a

circular motion over your beard area. (30 seconds)

5) Take a sharp razor and shave in the same direction as your hair growth.

6) Complete the shave and splash your face with cold water. This closes down the pores, helps prevent

blackheads and prepares the face for moisturiser. (1.5 minutes)

7) Pat your face dry and apply a small amount of Jason Shankey Expert Skin Soothing Moisture Balm.

Massage this over your face, forehead and neck, especially in areas where you have shaved. (30

seconds)

8) Rub Jason Shankey Expert Warming Muscle Rub into sore muscles or areas of dry skin to completely

prepare you for the day ahead. (30 seconds)

9) Dry off your hair. (30 seconds)

10) Apply a pea sized amount of Jason Shankey Expert Styling Paste to your fingertips and rub between

both hands. Apply to your hair sparingly working from the back to the front to avoid build up and

mould your hair into shape. (30 seconds)

As you'll see on the following pages, each product serves a dual purpose to help men look great and

provide solutions to his shaving problems in less time...


Jason Shankey Expert Energising Hair

& Body Wash 200ml:

Description:

This highly active formula cleanses and

conditions the hair, scalp and body to

leave you feeling totally invigorated. It

removes dirt without robbing the skin of

moisture and it energises overtired,

stressed- looking skin and hair, helping to

rejuvenate their appearance.

USP:

Maximum Cleansing for Hair and Body/

Helps improve micro circulation

(improved oxygen supply & removal of

toxic or inflammatory cells)/ Revitalises

skin/ Hair detangling.

Duality:

Professional Grade Hair and Body Wash /

Helps prevent loss of skin elasticity.

Active Ingredients:

Ginger special

Secondary warming ingredient/ Improves

micro circulation (improved oxygen

supply & removal of toxic or

inflammatory cells)/ Revitalises skin/

Native to Southern Asia.

African Pepper

Energises overtired skin/ Inhibits the

release of inflammatory mediators/ Free

radical scavenger/ Spice which grows

around the gulf on new Guinea.

HOW TO USE: In the shower, apply first

to the hands and then shampoo all over

hair and scalp.

Allow the cleanser to sit on your scalp while you continue showering. Use in conjunction with

smoothing shave cream and skin soothing moisture balm for the ultimate grooming regime.


Jason Shankey Expert Exfoliating Face and Scalp

Scrub 125ml:

Description:

An advanced, revitalising formula, designed to

thoroughly cleanse, exfoliate and refresh your face

and scalp. Ground olive stones and pumpkin extracts

work with gentle abrasion to remove dead skin cells

and debris from your face and scalp, revealing bright,

healthy and younger looking skin and hair.

It cleans up the skin’s surface, clears pores and

ingrown hairs and refines skin texture leaving skin

smooth and soft to touch. A stimulating blend of

ginger and African pepper energises tired looking

skin exposed to shaving, pollution and stress.

USP:

Natural based Exfoliating power/ Helps reduce

inflammation/ Cleansing/ Natural skin conditioner.

Duality:

Scalp and face.

Active Ingredients:

Ground olive stones : Main exfoliator and Lufa -

Secondary exfoliator.

Sugar Beet - Derived from Sugar Beet/ Aids cell renewal/ Protects scalp/ Conditioning/ Moisturiser/

Protector/ Improves skin elasticity/ Hair strengthening.

Ginger special - Secondary warming ingredient/ Improves micro circulation (improved oxygen supply

& removal of toxic or inflammatory cells)/ Revitalises skin.

Margosa Leaf - Anti inflammatory/ Anti microbial/ Anti bacterial/ Based on Ayurvedic healing.

Vitamin E - Anti oxidant.

Glycerin - to maintain water balance.

African Pepper - Energises overtired skin and inhibits the release of inflammatory mediators/ Free

radical scavenger/ Spice which grows around the gulf on new Guinea.

HOW TO USE: Use weekly. In the shower, apply first to the hands and then scrub both face and scalp

using gentle circular motions. Allow 30 seconds before rinsing off. Use in conjunction with

smoothing shave cream and skin soothing moisture balm for the ultimate grooming regime.


Jason Shankey Expert Smoothing Shave

Cream 125ml:

Description:

This multi-functional shave cream contains a

groundbreaking complex of botanical extracts,

peptides and moisturising agents. It hydrates and

conditions the beard area, softening rough and

dry stubble and smoothing out the skin to ensure

the closest and cleanest shave. The Antibacterial

formula with cleansing and soothing extracts

helps to clear pores, de-grease the skin and

nourish dry and sensitive skin during shaving.

USP:

Maximum razor glide factor/ Provides close

shave/ Helps slow down beard re-growth/ Helps

reduce inflammation/ Helps regulate sebum (oil)

flow/ Contains skin soothers to calm skin.

Shaving everyday is one of the causes of red,

inflamed skin. The hair growth inhibitor

contained within both the Shave cream and

Moisture balm aims to slow down re-growth,

helping to give you more time between shaves.

Duality:

Moisturises skin and acts as a perfect base for

shaving/ Contains a hair growth inhibitor.

Active Ingredients:

Margosa Leaf - Anti inflammatory/ Anti microbial/ Anti bacterial/ Based on ayurvedic healing.



Cocoa - Hair growth inhibitor derived from the cocoa plant can help slow down beard growth.

Sesame - Regulates sebum (oil) flow.

HOW TO USE: For daily use. Dampen skin with warm water and squeeze cream onto hands. Work

into skin in a circular motion and shave in the direction of hair growth. Once shave is finished, splash

face with cold water. Pat dry and apply skin soothing moisture balm.

Go to www.jasonshankey.com/expert for professional advice on shaving.


Jason Shankey Expert Skin Soothing Moisture Balm

75ml:

Description:

A light, nourishing balm, packed with vitamins, antioxidants

and soothing extracts, which tightens pores and moisturises

dry skin to reduce the appearance of redness after shaving.

Enriched with a groundbreaking complex of botanical extracts

and peptides, it helps to soften rough and dry stubble that

gives an unclean look, so that you can relax between shaves.

It leaves a matt appearance on the skin, reducing surface

shine, and protects the skin from moisture loss keeping it in

tip top condition.

USP:

Hair growth inhibitor can help slow down the hair growth

cycle/ Nourishes and hydrates/ Rich in anti-oxidants/

Cushioning support for skin/ Regulates and balances sebum

(oil) flow/ Helps calm and may help reduce inflammation.

Duality:

Softens stubble and moisturises.

Shaving everyday is one of the causes of red, inflamed skin. The hair growth inhibitor contained

within both the Shave cream and Moisture balm aims to slow down re-growth, helping to give you

more time between shaves.

Active Ingredients:

Shea Butter - Nourishing and hydrating/cushioning on skin.

Margosa Leaf - Anti inflammatory/ Anti microbiol/ Anti bacterial/ Based on Ayurvedic healing.


Cocoa - Hair growth inhibitor derived from the cocoa plant can help slow down beard growth.

Sesame - Regulates sebum (oil) flow.

Tamanu Oil - Skin hydration/ Antibacterial/ Elasticity/ Anti-oxidant/ Softens beard re--growth.

Reguseb (based on North American Saw Palmetto) - Regulates the production of sebum (oil) from

the skin.

HOW TO USE: For daily use. Rub a small amount of balm between your palms and immediately

apply to your face and neck, especially after shaving. For best results, use in conjunction with

smoothing shave cream.


Jason Shankey Expert Warming Muscle Rub

200ml:

Description:

Massage this soothing gel into the body to help

relax muscles and ease tension in stress zones,

particularly after exercise. It instantly hydrates and

protects the skin by reinforcing its natural moisture

barrier. Warming actives, including African Pepper,

seaweed and menthol give skin an energised

appearance, while conditioning oils maintain

healthy looking skin.

USP:

Gentle skin warming – with algae and ginger (see

individual ingredients)/Increases skin temperature

up to 1 degree/Easy and smooth application/Non

sticky/Quick dry.

Duality:

Body moisturiser/ Helps relieve tired muscles.

Active Ingredients:

Aldavine - This is the main warming active from the

western tip of Brittany, rich and vast in eco systems.

Red and brown algae/ Increases micro capillary

dilation and hence increases skin temperature up to

one degree.

Ginger special - Secondary warming ingredient/

Improves micro circulation (improved oxygen

supply & improved removal of toxic or

inflammatory cells)/ Revitalises skin.

Margosa Leaf - Anti inflammatory/ Anti microbial/

Anti bacterial/ Based on Ayurvedic healing.



African Pepper - Energises overtired skin/ Inhibits the release of inflammatory mediators/ Free

radical scavenger/ Spice which grows around the gulf on new Guinea.

HOW TO USE: Use daily. Rub liberally onto body after showering and massage in well.


Jason Shankey Expert

Styling Paste 75ml:

Product Description:

The ultimate everyday style

paste offering medium to firm

hold and all day flexibility.

Absorbs excess oil from your

scalp and gives your hair a

matt appearance, helping it to

look thicker and fuller.

USP:

Flexible/workable style/

Provides texture/ Provides

thickness and volume/ Low

shine/ Medium to firm hold.

Duality:

Styles hair and thickens hair in

appearance.

Active Ingredients:

Polymers - which provide a flexible hold.

China Clay - Gives hair a Matt appearance adding texture and thickness.

Reguseb (based on North American Saw Palmetto) - Regulates the production of sebum (oil) from

the scalp.

HOW TO USE: For best results, wash and dry your hair. Melt a small amount down between your

fingers and apply to hair as necessary to add texture, or apply lightly all over. This paste works best

on dry hair.

For further information about Jason Shankey Expert, please visit the website

www.jasonshankey.com/expert or call Jason Shankey Limited on 0845 124 9071.

Documents

Jason Shankey Expert Training Manual