Jason Murillo SD Corporate Services Guide 2015

LEARNING & PERFORMANCE PROGRAM & PRODUCT DEVELOPMENT

2015 Corporate Services Guide www.SignificantDesignConsulting.com

HELPING RAISE

EXPERTS THE BAR

JASON JOHN MURILLO

Page 2 Corporate Services Guide │ © 2015 Jason John Murillo / CSDLP

www.SignificantDesignConsulting.com

INSPIRE │ DESIGN │ INFLUENCE │ ACTIVATE

SIGNIFY PUBLICATIONS A Division of the Center for Significant Design in Learning & Performance LLC

Corporate Services Guide │ © 2015 Jason John Murillo / CSDLP Page 3


Jason John Murillo Founder & Principal

Center for Significant Design In Learning & Performance (CSDLP)

(540) 413 - 7411 [email protected]

January 14, 2015 Dear Prospective Client: I truly appreciate your considering my services for your team and company. I am excited about the great things you and your team are seeking to accomplish in the coming years, and I believe that in one form or another, this is the start of a truly significant and powerful partnership! Aligning the way we have has made for a promising beginning. It would be a privilege to play a role in assisting your efforts and ultimately the people you serve, to fulfill your mission more effectively and continue making the difference your company already creates for so many. Many initiatives are just waiting for the right minds and the most dedicated hearts to become the change that’s needed and to take the most meaningful actions that will make a significant difference. I’m proud that we are seizing this opportunity. In this guide you’ll learn more about my focus, how I work, the kinds of programs and products I specialize in, testimonials I’ve received, and visuals of some of my work. As you will read inside, I can demonstrate more in-person, but I do hope that this guide and the content therein begin to give you a sense of my abilities. My passion is helping people Learn, Grow & WIN! To do this I strive to be the best consultant, counselor, trainer, coach, and designer that I can be—helping people and companies create irresistible results for their lives and businesses. I am truly honored and motivated to work with you and make a significant difference together. I look forward to speaking with you. Respectfully, Jason John Murillo




"Your new learning and performance programs

will ignite brilliance in others and max-out the

bottom line for everyone!"

- JASON JOHN MURILLO


Page 4 Corporate Services Guide │ © Jason John Murillo / CSDLP

My Significance is offering you my gifts and expertise to help you do just that! When you work with me you get—

Someone who genuinely cares about people and lives to help experts make an impact.

A Learning & Performance program and product design and development expert with 22 years of experience and expertise in Health & Human Performance Improvement who has added massive value to thousands of lives nationally and internationally.

An expert trainer, facilitator, coach, and counselor who has a truly unique, artful, and powerful approach to instructional design & performance-driven program creation.

A Johns Hopkins trained expert in human behavior, interpersonal dynamics, and organizational change & transformation.

All my experience and subject matter expertise in leadership and management developed while working with experts like Jack Welch, Joe Gibbs, and Pierre Campbell, as well as organizations like the U.S. Military, National Headquarters of the American Red Cross, the U.S. Department of State, and many others.



LEARNING & PERFORMANCE PROGRAM & PRODUCT DEVELOPMENT

JASON JOHN MURILLO





“I had the great opportunity to work with Jason

on several important projects ... It was a great

pleasure working with Jason on these time-

sensitive initiatives. Jason consistently

impressed me with his insights, attention to

detail, and quick responses. I look forward to

any opportunity we may have to work together

again!"

- DR. DANIEL SZPIRO

BUSINESS STRATEGY & FINANCIAL EXPERT,

SPEAKER & AUTHOR

[email protected]



CONTENTS

SECTION 1

Significant Design Consulting Overview

Your Principal Consultant ................................................................................................................. 9

My Mission ....................................................................................................................................... 9

Our Functional Goals ....................................................................................................................... 9

The Significant Design Success System (SDSS) ............................................................................... 11

Learning & Performance Program & Products Chart ..................................................................... 13

High-Caliber Program & Product Consulting Services ................................................................... 15

Premium Program & Product Design Services ............................................................................... 17

SECTION 2

Work Samples

Jack Welch’s Welch Way Management Training ........................................................................... 19

Jack Welch’s Leadership Boot Camp & Seminars ........................................................................... 21

Joe Gibbs Racing Management Certificate with Strayer University .............................................. 23

U.S. Navy MSC Leadership Training ............................................................................................... 25




“It has been a great privilege to work with

Jason on several projects. I found him to be

both highly capable and very accommodating,

always seeking to deliver an outstanding

service. His design skills and willingness to go

above and beyond when deadlines were tight

helped our team to deliver a consistently high-

quality product to our customers."

- JEFFREY MCCULLOUGH

VICE PRESIDENT

JACK WELCH MANAGEMENT INSTITUTE

[email protected]



SECTION 1 Significant Design Consulting Overview

Your Principal Consultant, Jason John Murillo

Sixteen fantastic years of my twenty-two year career in human services has been spent in various Learning & Performance capacities. Today, and every day, I declare for my clients that I am the "Premier Significance Designer." I specialize in providing high-caliber instructional program design & delivery consulting services & premium instructional program & product design services to leaders, teams and companies who strive to deliver superior training value in the areas of Business, Leadership, and Personal Development.

My Mission

INSPIRING, DESIGNING & INFLUENCING to ACTIVATE Transformation

I maintain a laser-focus on helping YOU implement proven and innovative high-performance strategies, techniques and technologies for DESIGNING training programs and products that generate your desired metrics, INFLUENCING learners and ACTIVATING irresistible results among them and your business, creating excitement about your initiatives and loyalty to your brand.

Our Functional Goals

My aim is to help you significantly increase the caliber of your existing education & training programs & products or help you create new impact-filled, legacy-worthy learning & performance programs and products that make a difference with people and maximize your brand-power for business success. Specifically we will:

Obtain “gross-clarity” and deep conviction on your programs’ significance for the organization or marketplace, the difference you want to make, with whom, and how you will do it most effectively

Shift your mindset and image from that of an amateur or standard professional to one of an industry thought leader and expert

Create new high-caliber, winning training programs and products (and all the associated components necessary) or significantly increase the overall perceived and actual performance-value of your existing program(s), products and delivery capabilities

Differentiate your programs in the “marketplace” (yes, even internally)

Build your brand and programs’ Significant Value Proposition, especially by leveraging key data captured from your participants and beneficiaries

Refine and grow as you go




“As a small IT consulting firm, we have had no infrastructure for training-related contracts. We went through two consultants before finding Mr. Murillo. We’d lost time, but Mr. Murillo leveraged his expertise to help us accomplish nothing short of a miracle for the Navy’s Military Sealift Command! Leading the way, he helped us not only save our contract, but accomplish in less than two months what normally takes three to six months and did so with greater quality and results than the client had experienced in years past. Mr. Murillo is a gifted designer and an exemplary trainer; we would highly recommend him and hope to utilize him again in the future."

- LEX SEQUIN FORMER PROGRAM MANAGER

DYNOLOGY CORPORATION [email protected]



The Significant Design Success System (SDSS)TM

Informed by experience and driven by inspiration, I developed the following success model against which I have been able to evaluate, Significantly Design, deliver many influential learning and performance programs and products.

Together we will use this as a tool to ensure your program is Significantly Designed for deep impact. The Model considers the 5 Significant Foundations for ALL Success and the 4 Significant Design Keys to addressing 22 human, psychological, social, existential, and environmental success factors as well as the 11 strategies necessary for creating the fulfillment people desire and the performance we seek in our work.




“I would want Jason John Murillo as an instructor or facilitator

for every class, training, or facilitated discussion that I host. He

has an ability to set students at ease and get them to

participate and interact with one another that creates an

enjoyable and productive learning environment. Jason brought

his background and experience to the course that he taught for

me, but he also quickly mastered and superbly instructed on

new material. Some of the student comments: “Fantastic

Instructor! He was very intelligent and a great orator.

Definitely knew his stuff!”; “Excellent choice for instructor;

extremely knowledgeable of the material. It was apparent he

was a seasoned instructor.”; “Jason was an excellent

presenter.”; “Inspirational instruction.”; “Over the years and

multiple training courses, the instructor was certainly one of the

most engaging and personable that I have experienced.” I

would highly recommend Jason John Murillo as an instructor or

facilitator and know that any students would benefit from his

abilities, no matter the course content."

- FLORENCE CHICHESTER

PROGRAM MANAGER

FEDERAL BUREAU OF INVESTIGATIONS



8 Key Learning & Performance Programs & Products Chart

The following chart lists the types of learning and performance programs and products that are associated with one another and that I specialize in designing.

PROGRAMS PRODUCTS (*Publishing included)

1. Keynotes, TED-Style Talks & High-Impact Presentations

a. Speechwriting/Scripts

b. Handouts

c. Slide/Image Presentations

2. Seminars, Workshops and Instructor-led Training

a. *Leader-Guides

b. *Participant Guides/Handouts

c. Slide/ Image Presentations

d. Event Displays

e. Marketing Materials

f. Evaluation Materials

3. E-Learning and Web-based Training

a. Online and Web-based Courses

b. Video/Voice Production/Editing

c. *Accompanying Physical and Electronic Course Materials

d. Marketing Materials

e. Electronic Surveys and Evaluations

4. Webinars and Tele-seminars

a. Agendas & Scripts

b. Slide Presentations

c. *Guides or Handouts

d. Marketing Materials

e. Electronic Surveys and Evaluations

5. Coaching programs for individuals and groups

a. Marketing Materials

b. Program Proposals/Agreements

c. Program Guides

d. *Coach and Client Guides

e. Accompanying Program Tools/Materials

f. Surveys and Evaluations

6. Audio Training Programs a. Marketing Materials

b. Program Guides & Bonuses

c. Product Package Designs

d. Audio Production Guidance

e. *Product Publishing

7. Video-DVD Courses a. Marketing Materials

b. Program Guides & Bonuses

c. Product Package Designs

d. Audio Production Guidance

e. *Product Publishing

8. Books, e-Books and Instructional Guides

a. Cover and Template Design

b. Outline and Writing Guidance

c. *Book Publishing




“… Great enthusiasm, subject matter

knowledge, and ability to engage course

members in the comprehensive topics presented

had a lasting impact … Jason John helped us to

find optimal methods of implementing course

concepts during our daily work activities …

without hesitation, I would recommend Jason

John to other organizations. He is an

outstanding instructor, and passionate about

his work!"

- PAUL P. TREMER

DEPARTMENT OF HOMELAND SECURITY



High-Caliber Program and Product Consulting

I am available to offer my expertise in assessing, advising, and providing guidance to assist clients on their programs and products or their development efforts.

SERVICE

Expert Program & Product Consultation

A. Deliver expert program & product assessment, recommendations and implementation guidance

Design Planning Facilitation

B. Facilitate a Significant Design Planning “Intensive” (immersive, high-performance workshop) for program & product concept, strategy or design plan development

Half-Day Design Seminar

C. Create a significant shift in design thinking among your staff with engagement in the 3-hour, “Be a Significance Designer” seminar. I come early and I stay after. With my message, model and tools, I inspire with my personal story, examples of significant design in our industry, and deliver engagingly The 4 Keys to Unlocking the 11 Strategies of High-Performance Program & Product Development

Design Coaching

D. Provide individual Significant Design Coaching packages for new designers, experienced designers who are stuck, burned-out, or need to crush their status quo, as well as designers who are just eager to further cultivate their capacity.




“Jason John is an excellent trainer. Of course, he

is thorough and covers the material. What sets

him apart from other trainers is the fact that he

concentrates on the most important factor in a

successful organization: the people. The human

beings in front of Jason come in expecting a

normal training, but because of the open forum

for communication between participants that

he creates, they leave knowing their

organization better, making new contacts and

friends, and having had loads of fun."

- ROGERS LEWIS




Premium Program and Product Design Services

I also offer the following direct program and product design services.

SERVICE

E. Development of your program or product Significant Design Plan and Project Map. includes:

Existing materials and content review

Half-day to multi-day Significant Design Planning Intensive

Delivery of a complete design plan and project map for the development of your program or product

F. Branding and product template designs: Logo Design Full Slide Presentation Template E-learning Templates Product Guide Templates Product Packaging Templates Evaluations & e-Survey Templates Print-book Covers & Templates,

e-Book Covers & Templates Product Marketing Materials Templates

o Program Guides and Proposals o Program Business Card Design o Posters o Flyer/Store/shop displays o Event Displays o Web-based marketing design

G. Other ongoing project-related design and content development: Keynote consulting/speechwriting/book writing guidance All other program and product design tasks

o Full presentation design o All instructional design o Content writing & activity development o Providing voice-over narration o Design & content review and editing o Desktop publishing




“Jason John is energetic, enthusiastic and most

of all; knowledgeable. He brings so much

energy and motivation to his seminars and

makes learning fun … I didn’t know what to

expect, I was kind of intimidated by the

material being covered, however; he broke it

down into manageable, relatable, retainable

pieces that made learning effortless. He is the

model instructor."

- HALA S. AYALA




SECTION 2 Work Samples

Jack Welch’s, Welch Way Management Training (6 Course Curriculum)

Due to Significant contractual confidentiality requirements with this and other clients and the companies involved, the best I can do is distribute screenshots of various elements of programs. However, in-person I can show and demo various program and products.




“I found Jason John Murillo to be a thorough,

imaginative, and well-organized designer, as

well as an excellent classroom instructor …

Jason has the ability to perform exceptionally at

any level for a training organization, whether it

requires development of an entire training

program from the ground up or simply

conducting classes."

- JOHN ANGLE, PH.D.

PRINCIPAL INSTRUCTIONAL DESIGNER

AVAYA GOVERNMENT SOLUTIONS



Jack Welch Leadership Boot Camps & Seminars




“Jason John Murillo is an expert facilitator &

designer who brought a skilled, human touch

that has brought life to our program and been

essential to our expansion! We thank Jason for

helping us increase our dialogue with our

students and enhance our learning outcomes."

- SUSAN HANSCHE, CISSP-ISSEP, CISM

FORMER IA PROGRAM DIRECTOR, DEPT. OF STATE

INFORMATION ASSURANCE EXPERT, SPEAKER & AUTHOR



Joe Gibbs Racing Management Certificate with Strayer University




“This was one of the most beneficial classes that I have ever

attended … Jason John has a presence and a demeanor that

draws the student’s attention and keeps them engaged … he

has the ability to take the driest most uninteresting subject

matter and relate it to real world applications so that the

student sees its relevance and importance as it relates to

their duties and responsibilities … he gets students to

become more interactive with each other, which builds a

team mentality within the members of the class itself. I

made contacts in that class that I continue to keep in touch

with and meet with on a regular basis. These relationships I

started there directly impact and I believe, improve the

performance of my function … I am deeply appreciative of

Jason’s passion for the subject, willingness to engage the

tough questions and obvious love for teaching. I give Jason

my highest recommendation and full endorsement."

- ANDY CALDWELL




U.S. Navy Military Sealift Command (MSC) Leadership Training




“It has been a pleasure to work with Jason

Murillo! His positive attitude, quick

turnarounds, and most of all, willingness to

accept feedback and improve from it is greatly

appreciated. I hope we’ll have a chance to

continue working together. When you find a

good content development partner, you want

to hang onto them!"

- MARIE GRANT

CONTENT QUALITY ASSURANCE MANAGER,

SKILLSOFT CORPORATION

[email protected]




For a consultation or

to book for speaking or coaching

please contact Jason John Murillo

(540) 413-7411

[email protected]

mailto:[email protected]




© 2015

JASON JOHN MURILLO

SIGNIFY PUBLICATIONS www.SignificantDesignConsulting.com

Documents

Jason Murillo SD Corporate Services Guide 2015