january 2020

CS january 2020

innovations & emerging brands

january 2020 january 2020

UPC: 037000782827 UPC: 037000782797

OFFERS THE CLEAN, LEMON-LIME SCENT OF OLD SPICE® PURE SPORT.

www.headandshoulders.com

*Itch and flakes associated with dandruff

Give male shoppers the power to stop the toughest flakes with Head & Shoulders®.

LIFTS AWAY ITCH, FLAKES,

& DOUBT.*

Help patients maintain their self-confidence and wellbeing by carrying Fixodent® Ultra.

UPC 037000756057

SPECIAL, CONCENTRATED FORMULA GUARANTEES EXCEPTIONAL GRIPPING POWER THROUGHOUT THE DAY AND SEALS OUT FOOD PARTICLES

STRONGEST EVER* FORMULA FOR ALL DAY HOLD

*In Fixodent line-up

www.fixodent.com

NO PARABENS.NO COLORANTS.

REAL BOTANICALS.HERBAL ESSENCES® BIO:RENEW IS

90% NATURALLY DERIVED

Offer shoppers Herbal Essences® bio:renew – with botanist-approved botanicals.*

*vetted and authenticated by Royal Botanic Gardens, Kew

www.herbalessences.com

UPC: 190679000118

UPC: 190679000019

UPC: 190679000187

UPC: 190679000088

BRIGHTER TEETH. LONG LASTING

FRESHNESS.

www.crest.com

UPC: 037000785217 UPC: 037000785552

PROFESSIONAL LEVEL INGREDIENTS LIFT SURFACE STAINS TO GENTLY WHITEN, PLUS

ACTIVE MINERAL COMPLEX FORTIFIES TEETH.

Add Crest® 3D White Charcoal and Crest® 3D White Coconut to your oral care shelves.

Order these products from your wholesaler now. © 2020 Procter & Gamble

january 2020 january 2020

Introduce Your Patients to Safer Intermittent Fasting with ™

Fasting is a top U.S. trend. Until now, consuming food would break a period of fasting, stopping its benefits . Fast Bar® is clinically shown to signal fasting at the cellular level even though the body is being nourished.1

Nuts & HoneyUPC 856083006084 - 5ctUPC 856083006091 - 10ct

Cocoa NutsUPC 856083006114 - 5ctUPC 856083006121 - 10ct

3 Delicious and Wholesome

Options

PHARMACY BENEFITSPHARMACY BENEFITS• Offers strong profit margins

(up to 40%)

• Drives fasting consumers to the weight management aisle

• Provides ongoing revenue stream

PHARMACY ACTION PLANPHARMACY ACTION PLAN1. Order Fast Bar® direct: 1-877-230-7126

or customerservice@L-nutra.com

2. Place in the weight control/nutritional foods section

3. Recommend to customers to help them achieve their fasting and weight management goals

• Plant-based protein, non GMO, and without gluten, soy, and dairy

• No other snack bar keeps the body in a nourished state for fasting goals, such as:

Managing weight More energy Healthy aging

1. Fast Bar was part of the clinically-tested Fasting Mimicking Diet (FMD®) but was not tested separately from the full FMD program

Nuts & NibsUPC 856083006145 - 5ctUPC 856083006152 - 10ct

Science-Based Products That Support Longevity and a Healthy Lifestyle.L-nutra.com l fastbar.com

Fuels these indicators: focus, accuracy, memory, concentration, reasoning, and learning*

Be among the first stores to offer Neuriva® and place your wholesale order now!

Backed by a $60mm marketing spend to drive consumers to shelf.UPC 647865995470UPC 647865995494 UPC 647865995500 UPC 647865995517

Reckitt Benckiser • Morris Corporate Center IV • 399 Interpace Parkway • P.O. Box 225 • Parsippany, NJ 07054-0225 • 1-866-252-5327

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. + In the food, drug, and mass channels | ++ Brain Derived Neurotrophic Factor | ˆ Data on file

THE ONLY BRAIN PERFORMANCE SUPPORT* SUPPLEMENT WITH CLINICALLY-PROVEN NEUROFACTOR+

THE SCIENCE1. BDNF++ (a neuroprotein) is reported to play an important role in developing, maintaining, and repairing neurons

2. Neuriva® contains Neurofactor which is clinically-proven to increase BDNF levels in ` 90 minutes (faster than anything else)ˆ

3. Clinically-proven to increase activity and connectivity in the brain (visible on MRI)ˆ

©2020 Nature’s Way Products, LLC. All Rights Reserved. | fortifyprobiotics.com

DISCOVER THE FORTIFY™ DIFFERENCE

Note: Logos and brand names are trademarks of their respective manufacturers.

High CFU (>258 CFUs)

Contains 10+ Strains

Contains Prebiotics

Non-GMO Project Verified

TRU-ID™ DNA Certified

Select SKUs Select SKUs

Select SKUs Select SKUs

Select SKUs��������������������������

DAILY PROBIOTIC 30ct033674102947AGE 50+ PROBIOTIC 30ct033674115824WOMEN’S PROBIOTIC 30ct033674102954

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Recommend FortifyTM to promote digestive balance and support a healthy immune system* – order from your wholesaler.

Neuriva® 7ctNeuriva® Plus 7ct

Neuriva® 30ctNeuriva® Plus 30ct

january 2020 january 2020

More Differin® Now Available for Acne Prone Skin!

*

Satisfy customers by stocking these new, dermatologist-tested products from Cetaphil®.www.cetaphil.com

DO THINGS

UPC 302993931195

PRO Purifying Clay Mask• Removes pore clogging impurities• Minimizes the appearance of pores• Absorbs oil and reduces shine

UPC 302993914938

Ultra-Healing Lotion with Ceramides• Clinically-tested intense skin solution, specifically

developed with ceramides to hydrate skin

• Helps smooth and soothe the roughest, flakiest skin for 24 hours

UPC 302993914945

Restoring Lotion with Antioxidants• Smooths skin’s appearance for even

texture and tone

• Improves skin’s elasticity and suppleness

CLEANSE

• Clinically proven to gently cleanse

• Helps maintain skin’s natural pH balance

UPC 302990220506

MOISTURIZE

• Reduces appearance of redness and visibly improves skin texture by rehydrating dry skin for 24 hours

UPC 302990220490

TREAT

• Helps lighten post-acne marks

UPC 302994608010

BEFORE AFTER

PHARMACISTS TRUST THEIR PATIENTS’ SKIN WITH CETAPHIL®

Build on the strong Differin® brand heritage by ordering these new products.www.differin.com

From The Makers Of

Galderma Laboratories, L.P. • 14501 North Freeway • Fort Worth, TX 76177 • 1-866-735-4137 • galdermausa.com

Order Differin® and Cetaphil® products from your preferred drug wholesaler.

Cetaphil® Ultra Healing Lotion

Unique, Profitable Products for your Incontinence Aisle

With Natural Witch Hazel

B-SURE® products are designed to preserve dignity, restore confidence and allow patients to maintain active and fulfilling lifestyles.

Absorbent Pads

• A thin, effective solution for light accidental bowel leakage that absorbs 13 times its weight in water

• Excellent for applying topical skin protectants such as zinc oxide

Pre Moistened Witch Hazel Pads &Witch Hazel Towelette - Traveler

• Cooling, soothing relief for hemorrhoidal and vaginal discomfort

• Saturated with 50% Witch Hazel, a natural astringent that helps to shrink swollen or inflamed tissues and relieve irritation

UPC 350289922013Item #: 14-7031-224

Item #: 92505

Item #: 92501

UPC 350289925052

UPC 350289925014

Offer discreet and convenient solutions to very personal health concerns – order B-SURE® products from your wholesaler or call 800-328-6156.

Birchwood Laboratories LLC • www.birchlabs.com • 800.328.6156

january 2020 january 2020

305732450421

®

®

Place an order with your wholesaler today. Place an order with your wholesaler today.© 2020 Pfizer Inc.

For more information visit Centrum.comThese statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

300054862754

300054860767

300054861757

Feeding your patient’s cells with essential micronutrients is a necessaryand critical component to keeping their body in balance and supporting their

immune system. Micronutrients are vitamins and minerals that are vital for cell health and growth. That’s why Centrum, the #1 doctor recommended multi-vitamin brand, works hard to provide them with a wide range of micronutrients that perform hundreds of important roles in their body.

ENHANCEDIMMUNE SUPPORT*

Formula with Vitamin C PLUSVitamin D and extra Zinc

HELP YOURPATIENTS EMERGETHEIR BEST WITH

DAILY IMMUNE SUPPORT*Powerful blend of B Vitamins,

Electrolytes and moreVitamin C than 10 oranges^

076314302970

885898000413 Use as directed.© 2020

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.^Based on using the USDA.gov nutrient database value for a large, raw orange

EmergenC.com

Nexium® 24HR reduces your patients’ frequentheartburn related sleep disturbances:

Use products as directed. Nexium® 24HR may take 1-4 days for full effect.Nexium24hr.com

Frequent heartburn affectsof sufferersat night1

as many patients achieved completeresolution of nighttime heartburnafter just 1 week of treatment2*†

of frequent heartburn-related sleepdisturbances for most patientswas on their first night2*‡

TIME TO

See the data at PUTTHEBEASTTOSLEEP.COM

PROTECTIONTHAT LASTS

ALL DAY &ALL NIGHT§

*Based on a post hoc analysis of 2-week data from 2 previously published identical phase 4, multicenter, randomized, double-blind, placebo-controlled trials that demonstrated efficacy and safety of esomeprazole 20 mg once daily in the morning in subjects with sleep disturbances due to reflux and frequent nighttime heartburn.†Complete resolution of heartburn was defined as 7 consecutive 24-hour days without heartburn.‡First resolution defined as a study day when patients recorded “NO” sleep disturbances due to frequent heartburn on daily diary card.§Use as directed one pill in the morning for 14 days. May take 1 to 4 days for full effect.

References: 1. Ease heartburn at bedtime. National Sleep Foundation Web site. https://sleep.org/articles/ease-heartburn-bedtime/. Accessed September 13, 2018. 2. Johnson DA, Le Moigne A, Hugo V, Nagy P. Rapid resolution of sleep disturbances related to frequent reflux: effect of esomeprazole 20 mg in two randomized, double-blind, controlled trials. Curr Med Res Opin. 2015;31(2):243-250.

FIRST &ONLY withFIRST &ONLY with

POWERFULPAIN FIGHTINGINGREDIENTS

POWERFULPAIN FIGHTINGINGREDIENTS RELAXES TIGHT MUSCLES

& IMPROVES FLEXIBILITY

Use as directedDo not use Cream and HeatWrap together.

ThermaCare.com

305733010037

305733023143

Recommend Your Patients Treat Their Tough Pain Two Ways

Recommend Your PatientsFeed Their Cells

with Centrum® Micronutrients

Nexium® 24hr ThermaCare® Heatwraps

january 2020 january 2020

The cough drop category has been steadily growing since 2013, and 65% of the growth has been driven by Ricola®.1

Very incremental to the category

High index with millennial consumers2

Ricola® in the shopper’s basket increases basket ring by 58%3

UPC 036602460850

NEW FOR SEVERE COLDS

• Soothes severe sore throat and cough + cools nasal passages

• 3x more menthol for powerful symptom relief

Also available:Cool Relief Icy Menthol 19ct UPC 036602420540

COOL RELIEF Lemon Frost

Stock the Ricola® line of natural cough drops – place your order with your wholesaler.

Ricola USA, Inc. | 6 Campus Drive | Second Floor South | Parsippany, NJ 07064 | ricola.com

1. IRI Total US Drug FY 2013 – 2018 2. Millennial consumers 125 Index as compared to Ricola

consumers – National Retailer Loyalty card data3. Data on file

REINVIGORATE SALES WITH WHITENING THAT WORKS

Questions? Please email: colgatedrug@west.com

®

®

Deeply whitens up to 4 shades in 4 weeks*

UPC 035000469793 UPC 035000469779

A D V A N C E D

CONTACT YOUR WHOLESALER TO GET THESE PRODUCTS ON YOUR SHELVES.www.colgate.com

*When brushing twice daily

Consumer NeedMost whitening toothpastes only work on the surface and can’t reach deep stains inside teeth

Product TechnologyRemoves 10 years of yellow stains in just 4 weeks with 3% hydrogen peroxide*

Shelf PlacementReplace current Colgate® Platinum® product and shelve vertically in the center of the set

R E N E W A L

Our Full RENEWAL Line Up:

Renewal 3oz High ImpactRenewal 3oz Lasting FreshRenewal 3oz Enamel Strength

1ct035000970084035000469793035000469779

2pk035000972231

-035000972248

Our Full ADVANCED Line Up:

Advanced 0.75oz Sparkling WhiteAdvanced 1.45oz Sparkling WhiteAdvanced 3.2oz Sparkling WhiteAdvanced 3.2oz Icy FreshAdvanced 3.2oz Vibrant CleanAdvanced 4.5oz Sparkling WhiteAdvanced 4.5oz Icy FreshAdvanced 4.5oz Vibrant Clean

1ct035000972767035000972712035000971623035000971593035000971654035000971616035000971609035000971647

2pk--

035000972293035000972255035000972330035000972316035000972279

-

3pk--

035000972309035000972262035000972347035000972323035000972286

-

Also available:

Stain Fighter 1.3oz 035000972729

UPC 035000971654

UPC 035000972293

UPC 035000971593

Optic White® Advanced Icy Fresh 4.5oz 1ct

january 2020 january 2020

DISCOVER EUCERIN’S CLINICALLY PROVEN SKINCARE SOLUTIONS

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UPC: 0-72140-01208-3Reimbursement: 72140-0012-08

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UPC: 0-72140-11016-1Reimbursement: 72140-0110-16

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UPC: 0-72140-63378-3Reimbursement: 72140-0633-78

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UPC: 0-72140-02461-1Reimbursement: 72140-0024-61

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UPC: 0-72140-11020-8Reimbursement: 72140-0110-20

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UPC: 0-72140-01187-1Reimbursement: 72140-0011-87

Order from your wholesalerEucerinUS.comQuestions? 1-800-233-2340

Eucerin products may be covered for insurance reimbursement if certain requirements are met. Patients should check with their insurance providers.

UPC: 0-72140-02049-1Reimbursement: 72140-0020-49UPC: 0-72140-02049-1

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UPC: 0-72140-63482-7Reimbursement: 72140-0634-82

Original Healing Lotion Eczema Relief Cream

‡

ONLY PreserVision® AREDS 2 formula contains the exact nutrient formula recommended by the National Eye Institute.*†2,3

Contact your drug wholesaler today to order PreserVision AREDS 2.

†To help reduce the risk of progression in people with moderate to advanced age-related macular degeneration. ‡Easier to Swallow versus original PreserVision AREDS 2 Soft Gel. 1 Data on File for #1 Doctor Recommended Brand, Bausch + Lomb. 2Age-Related Eye Disease Study 2 Research Group. AREDS2 randomized clinical trial. JAMA. 2013;309(19) 2005-15. 3https://nei.nih.gov/areds2 PreserVision is a trademark of Bausch & Lomb Incorporated or its affiliates. AREDS2 is a registered trademark of the United States Department of Health and Human Services (HHS). © 2019 Bausch & Lomb Incorporated or its affiliates. PN09323 PV2.0079.USA.19

Same AREDS 2 formula in a great-tasting chewable

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

The AREDS 2 formula backed by20 years of clinical studies*†2,3

3-24208-69762-7 120 ct.3-24208-69760-3 60 ct.

3-24208-69763-4 60 ct.

Same AREDS 2 formula plus a daily multivitamin

3-24208-69864-8 100 ct.3-24208-69866-2 80 ct.

PreserVision.com

®

W W W . T H E R A B R E A T H . C O M

UPC: 69702947100UPC: 697029421437 UPC: 697029192030UPC: 697029101165 UPC: 697029100162

We’re growing fast, and we’d like you togrow with us!

Our brand sales are up across the board from last year. Get some of our dentist-formulated, clinically-proven products on your shelves today!

*

* Nielsen Data Latest 26wks End 9/7/19, xAOC

NEWTOP

SELLER*UP17%* UP70%*

UP33%*

UP11.5%*

BRAND UP19% @ xAOC*

®

W W W . T H E R A B R E A T H . C O M

UPC: 69702947100UPC: 697029421437 UPC: 697029192030UPC: 697029101165 UPC: 697029100162

We’re growing fast, and we’d like you togrow with us!

Our brand sales are up across the board from last year. Get some of our dentist-formulated, clinically-proven products on your shelves today!

*

* Nielsen Data Latest 26wks End 9/7/19, xAOC

NEWTOP

SELLER*UP17%* UP70%*

UP33%*

UP11.5%*

BRAND UP19% @ xAOC*

PreserVision® AREDS 2 120ct

january 2020 january 2020

NEW ITEM WRAP UP - NEW ITEM WRAP UP - 20192019HRG REVIEWS THOUSANDS OF NEW HEALTH, BEAUTY, AND WELLNESS ITEMS HRG REVIEWS THOUSANDS OF NEW HEALTH, BEAUTY, AND WELLNESS ITEMS

EACH YEAR TO DETERMINE THEIR SUITABILITY FOR INDEPENDENT PHARMACIESEACH YEAR TO DETERMINE THEIR SUITABILITY FOR INDEPENDENT PHARMACIES

3,139 393UP 23% from 2018 across 26 health, beauty,

and wellness categoriesUP 42% from 2017

TOTAL ITEMS REVIEWED

TOTAL BRANDS REVIEWED

TOP TRENDS

Innovative eye preparations

Charcoal products within Hair Care, Oral Care, and Skin Care

Mainstream products marketed as natural

timely topic did you know?

Be sure to watch for these upcoming issues of IN.depth

Feb. Category Spotlight: Skin Care, First Aid & Sun Care Information on products with a specialty focus or for inclusion

in upcoming category assortments

Mar. Category Spotlight: Seasonal Solutions Information on products with a specialty focus or for inclusion

in upcoming category assortments

Mar. Natural Spotlight Information on products with a specialty focus or for inclusion

in upcoming category assortments

AMERICAN HEART MONTHis almost here

In Fe�uary, it’s time to spread the word about strategies for preventing heart disease and encourage people to live heart healthy lives. Since 1963, American Heart Month has encouraged Americans to join the battle against heart disease.

FAST FACTS• Leading cause of death in U.S.• 1 in 4 deaths are caused by heart disease• Can be prevented

Heart healthy info for your newsletter or blog

Ready-made tweets

Event ideas

Web badges

Resources (videos, health tools, etc.)

The U.S. Department of Health & Human Services has made it easy to make a difference with their toolkit which includes:

Find the toolkit by visiting: healthfinder.gov/NHO/FebruaryToolkit.aspx

Here are some of the changes based on FDA requirements effective 1/1/20:

DAILY VALUE:To limit consumer confusion, the term Daily Value (DV) is used to designate both the Daily Reference Value (DRV) and Reference Daily Intake (RDI). Because of new RDI and DRV increases and decreases, DV percentages may be changing.

Vitamin CVitamin DVitamin ECalciumPhosphorusMagnesiumManganesePotassium

Vitamin B6Vitamin B12ThiaminRiboflavinNiacinBiotinPantothenic AcidSodiumZincSeleniumCopperChromiumChloride

The full lists of RDI and DRV increases and decreases are available at: www.fda.gov/media/99069/download and www.fda.gov/media/99059/download Adults and children ≥ 4 years

Children 1 through 3 years

Infants through 12 months

Pregnant and lactating women

LIST ORDER:

SUB POPULATIONS:

Vitamins and minerals are listed in a new order.

DRV for all sub populations was updated.

SUGAR:SUGARS IS NOW LISTED AS TOTAL SUGARS.

VITAMINS

CalciumIronPhosphorusIodineMagnesiumZincSeleniumCopperManganeseChromiumMolybdenumChlorideSodiumPotassiumFluoride

MINERALS

Vitamin AVitamin CVitamin DVitamin EVitamin KThiaminRiboflavinNiacinVitamin B6FolateVitamin B12BiotinPantothenic AcidCholine*

*New to the list

UNITS OF MEASURE:

IngredientVitamin AVitamin EVitamin DFolate

WasIUIUIU

mcg

Nowmcg RAEmgmcg (IU)mcg DFE

TAKEAWAY

Pharmacists should learn about the changes to help patients understand accurate dosing. Learn more at www.fda.gov.

SUPPLEMENT FACTS PANELS ARE CHANGING

POTENTIAL DECREASE

IN % DV(due to RDI increase)

POTENTIAL INCREASE

IN % DV(due to RDI decrease)