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Business plans
Company research◦ Competitors◦ Non-profits◦ Manufacturers, suppliers, distributors
Market research◦ Supporting your idea
Statistics◦ Demographics, financial performance data
Legalities ◦ Copyright, Patents
Advertising◦ Successful campaigns, Costs
Citing & Writing
Topics
Managing Expectations
1.Why would this information be collected? Who, what?
2.Would it be published? Why, when?
3.Remember to look outside the box – search for broader categories rather than just a niche market
Business Plans See how others have started their businesses.
• Library Catalogue
Title: Business Plans Handbook• 26 volumes of business plans • Businesses from all industries types
For costing out your business – use Financial Performance Data
The Competition
Identify who is in the industry.
Public Companies
Thomson One
Capital IQ
Factiva
Bloomberg
MergentOnline
MarketLine
Analyst Reports
Screening
Screening
Private or Subsidiary Sources
PrivCo Lexis NexisAcademic
Company Dossier
D&B Million Dollar
Database
Angel Investing
Venture Capital
Non-Profit & NGO Sources
Imagine Canada
Foundation Center
Canada Revenue
Grant Connect
Manufacturers & Suppliers
Encyclopedia of Products & Industries
Mergent Online – Horizon tab
Frasers
Market ResearchDetermine successful means by which you can identify, attract, and convince your customers
Mintel + Mintel GMN
eMarketer
MarketLine
PassportPrint
Measurement Bureau
IBIS World
Statista
The Customer – By the numbersFind data on demographics, household spending habits by geographic regions
Statistics Canada
National Household
Survey
Statista Western Facts
Legalities
Copyright Patents
• Canadian Intellectual Property Office
• www.cipo.ic.gc.ca
• Scopus
• LexisNexis
AdvertisingDiscover successful advertising strategies from other companies including costs.
CARDWARC
ArticlesSRDS
Dotting the “i”s and Crossing the “t”s
• Use the library CITATION guide
• Assess your sources Are they Relevant, Reputable, Accurate, Unbiased, Current
Google may not be unbiased or reliable
• Explore the resources available to you via the library
Chat with us for help!!
Writing Help
• Writing Support Centre• Student Development Centre • Room 4100• www.sdc.uwo.ca/writing
• Sign up for an appointment – call 519-661-3655• 1 hour-long• One-on-one meeting with a writing counselor
Chat with us for help!!
Mine the expertise of the library staff Hands on practice
We are here to help you – please ask if you need assistance!
Thank you!
