January 2011 E-Magazine

8/8/2019 January 2011 E-Magazine

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GeRi of

HoliaweiGH

HoCoCoa anPRofessional

RefleCion

Rea oCReae 2011o be oR

bes sales eaR eveR?

VICKIE L. BUNZEY

JANET ANDERSON

Pinner Judy Weathering the EconomicStorms with great customer service

ROCHELLE TOGO-FIGA



2

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Dear Readers,

I am very excited about 2011! Women With Know

How is expanding this year and offering franchise

opportunities.

If you know someone looking for a fantastic businesshave them contact me! Also, watch for great speakers

and networking with our Elite Networking group.

Our January 18, 2011 speaker is Mic Alexander, author

of “Image is Power”!

As we all start the new year, don’t forget to follow your

dreams and your passion! Set realistic goals, if you

haven’t done so already.

Lets us all remember to support each other and make

2011 the year for small businesses to make it big!

Have a great month,

Mimi

fRom tHe PublisHeR Mimi Zelman

“”

Don’t orgetto ollow yourdreams and your passion



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wellness

Get Rid of

Holiday Weight

22

PRofessional

Sp

Mic Alexander

Contents

Fu

MM 6Robyn Crigger

CMMuC 8

Janet Anderson

SS 12 Rochelle Togo-Figa

pSFCS 20 Marcie Williams-Browing

16

CoveR Sy

Judy Pinner

36

foo

Italian Meatballs

Dpm

BuSSSCFC26Vilma Betancourt-O’Day

SSuS 30Mitzi Kincaid

SpS 32Mary Elizabeth Murphy



4

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ServingCharlotteandCharleston

publih/piD

Mimi L. [email protected]

Dig D pg poDuio

SPARK [email protected]

Dio oF wwkh li

Margo [email protected]

ou XuiV

Leslie Wilson Pearce

oibuig wi Mary Elizabeth Murphy

Marcie Williams- BrowningRobyn Crigger

Janet Andersonof Anderson PC Training

Kim Hughesof 704events.com

hlo

Contact Mimi Zelman704-491-1207

[email protected]

For more advertising information callMimi at 704-491-1207 or email her at:

[email protected]

Copyright ©2010

Cover photography: Episode Studios

®

Whether you’re heading to your

company’s board meeting or your

daughter’s soccer practice, you’ll be stylin’ when you show the world that

you are a Woman With Know-how.

We’ve handpicked a select group of

items all in rich black, to showase

the gorgeous fuchsia pink and silver

metallic embroidered message that

tells everyone you are truly a woman to be reckoned with.

You know your stuff,now show the world!

Visit Our NewOnline Store

www.womenwithknowhow.com

®





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MO R E I N FO

oi partners inc. – ass

areer manageent

lutns

www.casscareer.com(704) 849 -2500

[email protected]

What Is Your Strategy To Strengthen Your

Proessional Future In 2011?

manaGement Robyn Crigger, CEO Compass Career Management Solutions–OI Partners Inc.

weter y ere affected

y te ecnc recessn

r nt, t s aays se

t “e ractve n annn yr

rfessna ftre”. bt sness

ners and crrate rfessnas

need t nvest n s/errfessna careers r snesses.

we are faced t en “cance-

tye crcstances”.

For your 2011

calendar, map out

a “Positive Growth

and Development

Calendar”. Alwaysallow for some

exibility, possibly

switching efforts or

events around as needed.

Don’t forget to use any holiday

down-town to make any preparations.

Here are some possible ideas:

JuY: With some earlier prep efforts,

have a list of areas in which you need

improving. For instance, how effective are

you with presentations or communication

skills? Since you will surely want to

increase sales or need to be out

marketing to others, consider settingaside sometime this month to improve

these skills. If your presentations include

Power Point, perhaps you need a class on

Power Point. You only have one chance

at making a good “rst impression”; you

should position yourself to deliver your

best Power Point presentation.

FbuY: Networking is criticalto business and careers. In what

organizations do you currently belong,

AND are they benecial to you? Take the

time to list and evaluate each organization.

Time is money, and spending a lot of

time where there is no return is a waste,

especially if you nd yourself always short



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on time. Use business publications and the

community calendar to reconsider where to

invest your time and effort. Also, getting into

new organizations will expand your network.

mh: Professional organizations

are great, but also consider selectively

targeting key professionals for whom

you have much respect and from

whom you could learn a lot. As you

schedule your calendar, take time to

research professional publications and

newspapers to identify talented and

successful individuals, especially if thisperson could educate you or connect

you with other great resources. This is

another way to invest in yourself and

expand your network.

pil: Education can deepen your

capabilities and benet those around you.

People should be “learning” every day of

their lives. There is always something tolearn. The topic could inform you of new

ndings in your own industry, or you could

be expanding your sphere of knowledge.

There are lots of excellent educational

institutions in a community. Check online

or visit one of your choices and learn

about their educational offerings. Taking

a class or two from time to time will

sharpen intellect and the new data youattain could readily be implemented in

your career or business.

mY: Technology is woven into all aspects

of business and careers. It is a lifeline for

communication. However, technology is

also a very uent and ever-changing part

of our everyday lives. Keeping current with

this is a real challenge. As part of your

development and as a very important

component of business, it is critical to

locate a dependable resource in this area.Look for someone who can not only assist

with your own technological needs but

also someone, who can educate you and

advise you.

Ju: How do you market yourself or

your business? What venues do you use?

When was the last time you evaluated

your “image”? Do you need a new photoof yourself? How old is your marketing

material? How much marketing do you

do online? Locate some professional and

straight-forward contacts, who might share

with you some observations or insight of

how to accentuate your strengths and

diminish or reduce your weaknesses.

Perhaps turning to those professionals

whom you admire and ask them to helpyou revamp your own image.

If you continue to make the most of each

year, nding ways to grow and improve

you and/or your business, success should

follow you. There are many old sayings,

which are based on truth or experience.

One saying, “what goes around, comes

around”, shouldn’t be seen as a selshapproach in helping others. Instead, it

should remind us that just as we need

help, so do others. We should really think

of others rst. So if you have planted

some good seeds, their growth could

easily come back to benet you. Be

proactive, taking positive steps forward.



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CommuniCation Janet Anderson, Anderson PC Training

it ay e a recrd cd seasn

ts year. Y can ae te

est f t. it s te est te t

cr n a cfy car, t a re,

ae se t cca and r

yr sness. wat, at as

tat ast ne, y say? Yes, ryr sness.

So often we are in such a rush to

get things done; go to this

meeting, complete

that project, go to

networking events,

we often don’t take

the time to evaluateour professional

journey in life.

The cold winter months may

be a perfect time to reect on the

past year and envision hopes for the

New Year. These thoughts can be both

professionally and personal. This month

let’s look at your business.

Yr sness:

The rst hard look should be your

business itself. Are you providing needed

products or services? Are some areas ofyour business doing better than others?

Why? Do you need to add to what you

offer or change the focus on the things

you offer now? How can your products

or services be improved? How can they

be more competitive? Are you charging

the right amount? Could you offer more

value to your product or service? A lot of

questions, but these are crucial to staycurrent with the climate of the economy.

As you look at the bottom line of your

business, assess what you spend on

marketing. Take a hard look at all of the

things you do to market your business;

both with time and money.

Hot Cocoa andProessional Reection

MO R E I N FO

nderson p ranng

w w w.andersonpc training.com

980.428.2066



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Overture introduces you and your colleagues to

potential clients using our acclaimed multimedia

presentation. Many businesses, especially those

in professional services, need more than a website

and print collateral.

The prospect has to meet you. Establishing personal

chemistry is the key to cultivating a relationship, then

earning a client’s business.

Business Development Opportunity With Every Email.

To find out more, call Karen Hund at 704.907.4376 or visit our website — www.cv-vision.com

Meet Anyone, Anytime, Anywhere.

maretn:

What ads you are placing? Do you

have a variety? Are they in print, on

the web, and electronically sent? Are

they compatible with all media? Dothey give you the exposure to the right

future client? Are they describing your

business correctly? Do they provide

enough bang for your buck? In other

words, are you spending $400 for

each successfully captured client who,

on average, does only $200 worth

of business?

Newsletters can be great way of

‘touching’ your future and current

customers. Evaluate whether they

are truly representing your current

company and offering new and

interesting things so that the readers

will enjoy and look forward to them.

onne exsre:

For those of you who are new to

business, what is your current exposure

online? If you are not there, get there.

And today, a web site is not enough.

Add Facebook, LinkedIn and Twitter

to your marketing arsenal. These are

the primary ways the public evaluatesyour legitimacy. The critical rst step is

creating a web site.



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There are very easy ways of quickly

creating a web site to give the reader

information about your company, your

services and products as well as how to

reach you. It is a virtual brochure. Youcan search in a search engine ‘how can

I create a website easily’ to get started.

Along with a website, you may want

a blog, email accounts, and the basic

social networks, Facebook, Linkedin

and Twitter. If you are already there,

evaluate how you are managing them

to create value. Does it make senseto hire a person to take care of all of

your on line media to free you up to get

more business?

yees and taff:

This is a tough one. If you haveemployees, take a good look at what

tasks they provide for you. Is everyone

pulling their weight? Can you continue

to have the number you have or is

the bottom line not supporting their

employment? Salary is not the only

thing to evaluate of course. What

benets are you providing your

employees? Can you afford to decreaseor increase health benets? Do you

provide a savings account for them?

Should this be adjusted? These are the

hardest things to consider because

they affect people, their motivation,

loyalty and motivation, all of which

affect your bottom line. A lot of times,

employees are willing to accept fewer

benets or even fewer hours, and stillbe a benet to the company.

For those of you who have no employees,

is this the year you hire a few? It is a big

step to increase your ‘work family’ but

at times it is a good business decision.

Could you hire someone to do some of

the paperwork you currently do to enable

you to sell, market, and accomplish yourcompany’s goals? If you spend 10 hours

a week ordering, paying bills, invoicing,

and so on, those are 10 hours a week you

are not out their getting new business

or growing existing accounts. Evaluate

whether your time spent would pay for a

part time or full time employee.



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Could some tasks be bartered? Often

your services might be appropriate to

swap with someone else’s services. For

example, I will help you with your email

for 2 hours in exchange for your helpingme with organizing my billing system.

Consider contract personnel who can

perform a function or take on projects

and don’t require taking on the burden

of paperwork for part-time or full-time

employee. Using a CPA to do your taxes,

or keep your books, may be money

well spent. Many other vendors andcontractors have been created because

of an enormous number of small

businesses being created. Could you

use a virtual assistant? A bookkeeping

service? Someone to help you master

Excel? Consider these for a cost

effective way of freeing up your time.

prfessna oranzatns:Do you belong to the right professional

organizations? Again, is your

involvement reaching the right

customer? Is the time and money spent

worth the resulting income? Take a

really hard look at this one. Professional

organizations can be a big, non-

productive drain on both your time and

money, especially for women. Of coursethere is a professional growth factor

here as well, not just a marketing one.

Take this into consideration when you

evaluate a professional organization.

njyent Factr:

Probably the MOST important factor is

your reward factor. Are you still enjoying

your work? Are you excited when you

wake up to start another day? Dig deeply

to get at the core of this question.

Recently I had a client whose wife

died of a heart attack unexpectedly. Itreminded me how precious life is. If you

don’t like what you are doing, gure out

a way to get out of doing it, OR revise

how you do it now.

I have adopted a new thought every

time I think of what to do next. People

before business. For example, if it is

someone’s birthday, I will call or senda card BEFORE I work on my business.

I will always try to be considerate of

others time and effort and let them

know how much I appreciate their

efforts. It only takes a second to

say ‘Thanks’ or ‘I’m sorry’ or ‘I really

appreciated how you handled that’.

These actions go further to promote

who you are and what your businessstands for more than any marketing.

Of course if you are not content

personally, your business cannot

ourish. We will take a look at your

reecting on your personal life next

month. Meanwhile enjoy your cocoa.

Evaluate whether your timespent would pay or a part time

or ull time employee.



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sales Rochelle Togo-Figa, the Breakthrough Strategist

s e ve nt 2011, n

s te te t decde at

y ant yr sness t

e. l at at y ave n

yr sness n. if y dn’t e

at y see, y can cane t. if

y ant t aceve er as,y can d t. it starts y sten

tsde yr sness, n at

y’ve een dn sness,

and ten creatn a ne

vsn f at y

ant yr sness

t e. Y can

accs c

re en yave a cear and

cncse saes an.

Let me share a story about

my client, Ann. She’s the owner of

a growing tile business. Ann came to

me because she wasn’t closing enough

sales—she was overwhelmed with the

details of running a business. Instead

of running her business, she felt as

though her business was running her.

Her lack of focus and direction was

hindering her productivity and slowing

down her sales growth.

Ann had big dreams for growing her

business. She wanted to design a

brochure, build a website, and sign

on more clients. However, all the

details that arise for solopreneurs

can often push our dreams into the

Ready to Create 2011 to be Your Best Sales Year Ever?

MO R E I N FO

ocelle ogo -Fga

R TF Pro fessional Co

aching

rochelle@salesbreak throughs.com

w w w.salesreak trougs.com

704.207.0434

Am I doing the work I really love or amI doing what others

expect o me?



®

realm of “maybe someday.” So early

in the coaching relationship, Ann and

I created a detailed plan of everything

that she wanted to accomplish.

We started with Ann creating a clearvision of what she wanted her business

to look like. I had her answer these

questions, “What is it I really want to

do? Am I doing the work I really love

or am I doing what others expect of

me?” In order to create her vision,

she needed to put her business

owner hat on, step back, and see the

whole picture. It’s not uncommon toget caught up in the “doing” of our

business and lose sight of seeing a

bigger picture, including all of our

dreams and goals.

She then listed and claried all her

goals and indicated next to each goal

the date to reach the goal. We then

dened action steps for each goal, witha due date next to each action step. We

looked at all of the steps and we listed,

by priority, which steps she needed

to tackle rst. Creating due dates for

her goals and action steps, gave Ann

a clear and specic plan by when they

would be accomplished.

Immediately, Ann felt energized andexcited. Finally, she was focused and

had gained clarity. She was able to

envision each of the steps on the way

to each of her goals. With her new plan

in place, Ann completed her brochure,

implemented her new website, and

actively began pursuing new clients.

She felt a sense of accomplishment

seeing all the projects she’d been

working on for several years nally

being completed. Ann is now running

her business with condence, guided

by a clear vision of what she needs todo going forward. By anchoring herself

and grounding herself, she became the

image of success she’d dreamed of.

I’m sure many of you can relate to

Ann’s story. You’re strong in certain

areas, but in other areas you’re

totally overwhelmed with all the

things involved in running a business.

When you create a clear, specicplan and stick to it, you cease to be

overwhelmed and make tremendous

strides towards realizing your vision.

The wonderful thing about having a plan

In order to create her vision , sheneeded to put her business owner hat

on, step back, and see the whole picture



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is gaining a sense of control over the

direction of your business and life. With

a plan, you steer your business in the

direction you want it to go. You are no

longer caught up in the details of theday-to-day work.

Here are 9 simple steps to create your

own comprehensive plan towards

achieving your sales success:

1. reate yr vsn: Take a good

look at your business. Maybe it’s time

to change your vision. Are you doingwhat you really want to do? What is it

you want to accomplish? What is it you

provide? When you begin to answer

these questions, you’re creating a clear

vision of what you want to accomplish.

2. ee te e ctre: Much too

often, we are caught up in the everyday details of our business rather than

seeing the whole picture. Make the

time to step back from the “doing” and

see the whole picture of what you want

to achieve.

3. arfy yr as: Goals are the

pathway to getting to where you want

to take your business. Make a list of all

the goals you want to accomplish and

ensure they relate to your business.

4. ear and secc as: Asyou write your goals, are they as clear

and specic as possible? This means

projecting sales revenue numbers,

percentages, number of new clients, etc.

5. ctn stes: To fulll each of

your goals, there must be an action

step connected to the goal. The action

step is the “doing” part of your plan.Without taking action, the goal is just a

good idea.

6. De dates: To ensure you reach

your goal sooner than later, list a due

date to reach your goal and do the same

for each action step. This eliminates

procrastination because you’re

committing to a deadline to reachyour goal.

7. prrtze: Take a good look at each

goal and list the goals that matter most

rst. Prioritize the top 3 goals as “A”

goals. This means you want to achieve

these goals in the next 90 days.

The wonderul thing about having aplan is gaining a sense o control overthe direction o your business and lie.

Do what you said you would do, when yousaid you would do it.



®

8. Jst d t: Now that you’ve created

a plan, it’s time to work your plan. Do

what you said you would do, when you

said you would do it. As Nike says,

“Just do it!” 97% of people write goalsand never take action. If you want this

to be your best year ever, be in the 3%

who take action and reach their goals!

9. persevere: Do not allow anything

to get in the way of fullling your plan

and reaching your goals. No matter

what life throws at you, keep your eye

on your plan and persevere.

Now is a good time to begin to create

your sales plan. Follow the 9 steps

and begin to design your plan. With

a comprehensive sales plan in place,

you’re ready to hit the ground running

in 2011!

No matter what lie throwsat you, keep your eye on your

plan and persevere.



Weathering the Economic Stormswith great customer service

16

Judypinner



a, ed and are

szed snesses, n ne

s ne t te crrent

ecnc cate. bsnesses

tat ave een ere snce i ved

ere n 1997 and ave een arnd

frever are n ne.

This is where Judy Pinner founder

of Preferred Billing & Management

Services, Inc. in Rock Hill is different.

Judy started her own business in 1989

and has managed to weather the

storms. Her business size and number of

employees has changed over the years,

but she is persevering and continuingto give great customer service to her

doctors and their patients!

The mission statement on her brochure

states “In today’s fast-changing health

care environment, an efcient and

professional approach to your accounts

receivable is more vital than ever

before. But professional management of

your accounts takes time – time better

spent with your patients or your family.”

strtg th u

When asked why she started thebusiness she replied, “I inherited

some money from my dad, and it

wasn’t money that was counted on

and needed for the family. Preferred

Billing & Management Services. Inc.

was started in my home in 1989 in one

room.” “But I found distraction with

home chores a stumbling block.” “So I

found a space where I could move thebusiness.” As it grew, they added more

rooms and more employees. There have

been times when they had as many as

15 people. “I had done medical billing

before and had a vision providing better

service by owning and working in my

own business.”

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By Leslie Wilson Pearce

As you drive down our roadsin this time o economicunrest it is so sad to see somany businesses have closed.



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18

a tht

dpt t chg “I am a woman who is not afraid to

try something new. I was in medical

billing before starting my own business.

Prior to that I was a paralegal, I sold

real estate, and was a mortgage loan

originator. Most of my business comesby word of mouth, referrals from clients

and I do advertise. There is always room

for more clients. Sometimes the needs

of the doctors change causing the need

for our business to change as well.”

a gd chc u We used to say that if you were

working in computers or in the medical

profession you would always have a job.

However, we know what happened to

a lot of the .com businesses and big

computer jobs? Unfortunately, people

are always going to get sick and need

medical treatment. With the downsizingand outsourcing of accounting

departments, this has created a huge

need for Judy’s services.

My staff and I have great compassion

for the patients of our Doctor clients.

Our company won accolades with the

SC Quality Forum, which is patterned

after the national Malcom BaldridgeAward. I have been an examiner for this

award where we take an application and

conduct a site visit to determine if they

are a winning candidate for the award.

I was awarded the Business Woman

of the Year by the Rock Hill Chamber

of Commerce, now known as the York

County Regional Chamber. Judy is also

a member of the Chamber and is ViceChair of the Small Business Council.

“I am a woman who is not araid to try something new.”

“Sometimes theneeds o the doctorschange causing the

need or our business

to change as well.”



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Moving south and a new chapter

Judy is from Okemah, Oklahoma, and

then lived in Cleveland, Ohio where

her husband Steve grew up. When

they moved south, away from the coldclimate, she was glad to escape! They

have 2 daughters, one in California

and the other in New Jersey. Steve was

transferred to a job in Fort Mill, SC and

they moved to Tega Cay, SC. After the

girls went off to college, we bought a

house here in Rock Hill, SC. Steve helps

Judy with some of the forecasting

and accounting for her business whichshe welcomes!

When asked about retirement…

“Retirement plans? They keep raising

the retirement age, so I will just go

to work on my cane”, Judy laughs. “I

have so many things I am interested

in such as beading, I like to paint, and

have studied Art. Some days my Innermuse goes off and it is a day in the

craft room, where I may not come out

all day, even to eat. I have to be in the

mood to be creative. An “outside of

the box” type thinker that says I don’t

think like other people? I have taken

on projects to challenge myself. One

year I took on the Chair of a state

convention to get some experiencewith preplanning. I knew I couldn’t

get away with procrastination. My

husband Steve and I do Ballroom

Dancing for fun”

Judy has an upbeat positive attitude

and I can tell she laughs a lot and

she enjoys her life. Her

favorite things include: St.

Jude Children’s Research

Hospital, Ballroom

dancing, painting andbeading. “I love a challenge.”

Judy embodies what WOMEN

WITH KNOW HOW i s all about!

MO R E I N FO

pre ferred bllng er vce

pinner j@na vacore.ne t

803.329.6570



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PeRsonal foReCast Marcie Williams-Browning

2011 is All About Aligning Yoursel WITH Your Goals

MO R E I N FO

r ysals h ynoss en ter

w w w.mndbod yr tbz.com704.631.9540

begn at te begnnng

It’s hard to believe we are in 2011 already!

What a ride the last two years have been

and I can hardly express how excited I am

that we are now in a year that will represent

growth and positive momentum. It is in

that line of thought that I have chosen the

theme for the year 2011 and that theme

is alignment. January is the time that weexamine our goals for the coming year.

We make resolutions and resolve to start

fresh with our challenges. It is the time that

we look toward the future with

optimism and motivation.

wat’s important?

If you work on nothing

else this year it is vitalthat you incorporate

integrity, truth and

authenticity in every area

of your life and especially in

your business. This year is all about

coming from the truth and love in your

heart and sharing that caring nature with

the world. If you will incorporate these few

things you will nd success and fulllment.

wat aot algnment?

This time of year we are generally thinking

through our goals, sometimes writing them

down and sometimes even looking at

them regularly. This is all positive; however,

we tend to get caught up in the day to day“merry-go-round” of focusing on all of the

things that we don’t want in our lives.

We tend to spend more time thinking about

what we don’t want than what we do want.

When we spend the most time on what

we don’t want that is where the majority

of our energy is expended. That puts us in

alignment with what we don’t want. Thenthe vicious cycle continues and we wonder

why we even work on goals to begin with.

wat to algn yorself t ts mont?

Each month I will share some areas

for you to focus self-alignment. These

areas are prominent within the month



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and therefore the energy behind them

is already strong. When you add your

energy to the strength of the earth’s

energy it makes the alignment easier.

For January explore anything that helps

you feel your future is secure. Find

your inner strength to handle all of your

responsibilities. Look forward to reaching

your goals and then receiving the success

and recognition from that achievement.

Step up and be the leader that is within

you and be the type of leader who leads

from truth and authenticity.

ho do yo algn yorself

t yor goals?

I began a ritual in July of 2010 that has

helped me be in alignment with money

which was a challenge for me in the

past. I would like to share that ritual with

each of you in the hopes that it will help

you shift your energy toward your goalsrather than toward what you don’t want.

Each month on the rst day of the month

I write down a word that expresses how

I want to feel about money that month.

These are positive, emotional words that

express the energy that I wish to feel

around money. Then I write down the

dollar amount that I would like to earn orreceive that month.

Throughout the month I check to see

what events or circumstances have

occurred during the month to cause me to

feel the emotion that I chose to feel about

money. These events and circumstances

are not always around money, but each

month I have felt the emotion that I chose

to feel and each month I have earned the

amount of money I chose or more!

Going back to the beginning of this article, I

would encourage you to choose words that

are meaningful and fullling and honor your

own truth, love and integrity. Then I would

request that you look at your word often and

write down the events and circumstances

that allow you to feel that emotion.

This ritual can be used for any area of yourlife and not solely for money. It can be about

relationships, career, spirituality, physical

challenges, mental or emotional growth.

There are several websites that have lists of

positive emotion words. Explore and have

fun as you choose your theme word for

each month and write down what the word

you choose represents for you.

Every decision we make is based in

emotion. Using this technique brings more

positive emotion into your life. The more

you review your word, focus on what the

word means for you and the goal you’ve

made in association with the word - the

faster you will see positive results.

This process brings all parts of you intoalignment with your goals. The continued

focus throughout the month keeps you

in alignment. The focus on the word

keeps you positive and writing down the

experiences of that emotion builds on the

emotion itself. When you are in alignment

with your goals they will happen!



22

®

u ut yur u

ckgrud, d h yugt d rkg

th ig wth mgt.

In 1990 I journeyed to Charlotte

and became CEO of the Overow

Corporation – my family’s newly

formed commercial printing company.

When I arrived, the company had a

$25,000 decit and one customer.

The place was like a ghost town. Myfather’s vision was to build a business

that would offer opportunities to those

who would normally not have access

to careers in the printing industry

[previously incarcerated individuals,

recovering addicts, single moms &

high school drop outs]. Over 17 years,

we grew the business from the red

to a multi-million dollar corporation,maintained a staff of 21 [but employed

over 100 people throughout the years],

and won several business awards

and honors including the Chamber’s

Entrepreneur of the Year.

It was during this training period as

PRofessional sPotliGHt by Mimi Zelman

Mic Alexander



®

CEO that I began to pay attention to

the role that image plays in building

wealth and achieving success. I

realized that image begins with

understanding who you are and whatgame you are playing. Many of the

people we hired were eventually

released from their positions because

they were not only unwilling to study

the game of printing, but they did not

understand their role as employee, my

role as CEO, or the client’s role.

So after I retired my parents in 2005and sold the business in 2008, I

decided to play a new game – teaching

others how to create the life they want

by building a powerful image from the

inside out. I created iMAGE Wealth

Management, LLC (iWM) and wrote a

workbook called Image is Power.

ur u, t u ut

ht kd rc t prd

Firstly, all my clients are referred to as

students because powerful people are

always willing to learn something new.My students learn the iWM technology.

In the system iMAGE is an acronym for

Individual’s –Moods –Abilities –Games

–Ethics. By focusing on these areas,

Clarity ♦ Organization ♦ Accountability ♦ Support

Life is full of foggy roads.We help you find your way

to where you want to go.

TM

Over 17 years, we grew thebusiness rom the red to a

multi-million dollar corporation.



24

®

(704) 849-2500

[email protected]

www.CompassCareer.com

Compass Oers:TALENTMANAGEMENT

Assess your workforce & determine potential leaders.

Provide training for growth & leadership opportunities.

Clarify company expectations for leaders.

Provides ERISA 404C requirementsUnbiased nancial education, valued by employees.

RETIREMENTWORKSHOPS

OUTPLACEMENT: We remain Experts in thisindustry of Change Management.

LEADERSHIPDEVELOPMENT

Perform SWOT analysis on management team

Select members of your “A-Team” & recruit othersCustomize programs for all to reach full potential

Develop a Strong Organization -

Invest in Your Talent

CONFLICTMANAGEMENT

Conrm core preferences (values) of workforce

Identify and address major conicts of workforceStress importance of mutual respect and communication

EXECUTIVE COACHING

One-on-One support for future leaders

Enhance performance, productivity & eectivenessStrengthen & expand talent

Improve communication skills

The winds of change bring oppor tunity. TM

students learn processes that help to

systematically build a more powerful

image and use that image to create

“wealth” [an abundance of anything you

desire that will not cause harm to you

or others].

Our services include iWM workshops &seminars customized to meet the needs

of a group or team. We also have PHWs

which are Private Home Workshops in

which a host [called honor student] will

invite up to 8 individuals to their home for

a customized and interactive workshop.

I currently have several private students

who have retained my services for

transition coaching or vision clarity.

what nsprd you rt your book?

I realized that the technology was in

depth and that the students needed

a post workshop reference guide.

However, the book became popular

amongst several people who had never

attended the workshops and it has now

become a stand alone product.

wht ud yu y

yur grtt ttr?

Fear!!! Now that I have developed this

system, I have come to understand and

appreciate fear. I realize that fear is not the

truth but the energy it creates is a powerful

vehicle for change. It was fear that caused

me to build a successful printing company.My parents had invested their retirement

and they were close to losing it [not to

mention it was also my inheritance - lol].

They worked so hard all of my life and I was

afraid for them, so the fear cause me to

move here and help. I could talk about my

fear factor successes forever!



®

whr d yu yur 5

yr r ?

In Fiji, Panama, or Barcelona on a

yacht helping my students virtually!!! If

you could choose any other professionfor yourself besides the one you are in,

what would that be, and why?

I wouldn’t do anything else if it meant that I

wouldn’t teach Image Wealth Management.

I would have never thought I would end up

teaching and coaching but it is the greatest

love of my life…so far. Now, if I could have a

second love [and it wasn’t a man], it would

be home renovations and interior designwhich will have to remain a hobby for now.

wht dc d yu h

r h r jut

trtg ut u?

Hire Me! It’s what we all want to say in

these types of interviews but it is notpolitically correct, right? Seriously, if

you don’t hire me, hire someone

who can help you clarify your

vision, map out a game plan,

set your intentions and

manage your mood through

the process of getting what

you want! Trust me, it will be

a bumpy ride but the victory willbe sweet.

MO R E I N FO

iage weal t manageen t

mic@image weal th.com

w w w.age eal t.com

704.953.9596



26

®

business CeRtifiCation Vilma Betancourt-O’Day, Women Wrule

Achieving Women OwnedBusiness Certifcation

MO R E I N FO

woen wrule

vilmaoda [email protected]

803.517.4030

wht u

crtct? a

u crtct

dct tht th ppct

h uttd th pprprt

dcutt d h t th

rqurt th crtyggrt gcy r thrd

prty rgzt.

Business documents to be

submitted are usually

based on the entity’s

structure (Sole

Proprietorship,

LLC, Partnership,Corporation) along

with capability

statements, resumes,

tax returns, and other

personal documents.

The business records are examined

very carefully in order to determine

if the applicant meets the eligibility

requirements of ownership, industry

experience, licensing, management and

control of the business.

A certied business has the credentialsconrming that it is truly a Woman

owned company. They have been

carefully vetted and have met the

parameters of the certifying agency.

Government Contracting Ofcers and

buyers for the private sector with set-

aside or supplier diversity programs

encourage the participation of certied

vendors in order to meet their yearlypurchasing goals.

If the applicant sells products or services

to government entities, a Local or State

Government Certication is acceptable.

When selling to the Federal Government,

Orca’s self-certication application is



®

completed. If marketing to the private

sector, a third-party, national Certication

is preferred (see Types of Certications:

NWBOC, NMSDC). For vendors who

sell to the private industry and the

government, both a Government agency

and a third party Certication is ideal.

Once it is determined that theparameters of a specic Certication

are met, a checklist of all required

documents must be prepared.

Assembling the application and

corresponding documents in the exact

order as requested by the certifying

organization will help expedite the

processing of the application and its

attachments. Gathering the requireddocuments can be very time consuming

and challenging, but with the assistance

of an experienced consultant

you can succeed at Achieving

Business Certication.

Crtd w od

Cp exc

As documented in the “OFFICE FORHISTORICALLY UNDERUTILIZED

BUSINESSES PURCHASING (GOODS

AND SERVICES) AND CONSTRUCTION

PROJECTS REPORT; FY2008-09 (July

1, 2008 - June 30, 2009), Women

Contractors were issued 10.25% or

$69,412,488 in construction contracts.

The City of Charlotte Small Business

Enterprise Utilization Report F/Y/E June

30, 2010 states that 836 companies are

certied as Small Business Enterprises

(SBE) through the City’s Small BusinessOpportunity Program. Subcontracting

Non-Minority Female Contractors received

12.74%, or $6,661,669.

For 2011, the City has set an informal

(contracts less than $100,000 for goods

and services, less than $200,000 for

construction) SBE utilization goal of 12% - a

very ambitious and attainable target. The

Federal Government’s Set-Aside Programfor Women Owned Businesses is 5%.

st-ad d suppr

rty Prgr

Promoting Small Business growth and

development is one of the reasons why

set-aside programs are implemented for

Certied Companies. These programs

(or goals) may provide exclusiveopportunities and the potential for

increasing sales signicantly. However,

Certication is not a guarantee that

the business will increase its sales and

revenue; promoting the company’s

A certifed business has the credentialsconfrming that itis truly a Womanowned company.



28

®

services or products to government

agencies and/or corporations must be

part of the overall marketing plan in order

to maximize the acquired Certication.

Government agencies and private

industry may keep track of contracts

issued to certied businesses based on

the type of Certication.

A goal of at least 10% of goods and

services to be provided by HUB certied

rms was enacted by North Carolina

Governor Beverley Eaves Perdue in

Executive Order No. 13 on May 7,

2009. It has been Governor Purdue’s

desire to “eliminate any barriers which

may have acted as impediments toequal opportunities for HUBS in doing

business with the State.”

Women Business Enterprise (WBE)

or Women Owned Small Business

(WOSB) - Any for prot woman-owned

business can apply for WBE Certication

if the company meets the criteria of

majority ownership and control of thebusiness. By law, majority ownership

means at least 51% of the business is

owned by a woman or women. This is

established through the legal paperwork

associated with the business. Also

by law, but perhaps less exact, is the

concept of control of the business. A

woman has control of the business if

she is the nal decision maker for allaspects of the business - nancial,

production, contracting, etc. - or she has

delegated that authority to an employee

manager or another partial owner. WBE

Certication is gender-based, not race-

based, so a woman of any race can

apply. (www.nwboc.org)

Achieve Business Certication in 2011Thousands of contracting opportunities

are available with the Local, State

and Federal Government and large

corporations - Achieve Business

Certication and increase your business

revenue in 2011. It’s a wonderful time to

be a Certied Woman Owned Business!

Smart Business

Isn’t Child’s Play

Contact us at 704.201.3354

or [email protected]

InYourSandbox.com

WE CAN HELP YOU...

Fill your buckets with new business

Reduce your printing expenses

Develop an effective social media strategy

Improve your marketing presence

S O L U T I O N S

sandb x SM

By law, majority ownership meansat least 51% o the

business is owned by a woman or women.



®



30

®

MO R E I N FO

kincaid and ssociates, ll

301 McCullough Dr. 4th Floor

Charlotte, NC 28262

(866) -435 -5971

To Keep or not to Keep;Records Retention

leGal issues Mitzi Kincaid, Attorney at Law

a 2010 c t

c, t t

trt 2011 th rh

utk d pcy

c d rgzd dk d

c. sc rgzt

ur d, t’ tk rcrdrtt, r h g yu h

t kp crt dcut

rtg t yur u.

I must warn you that I take a

conservative approach to records

retention so if you have any

doubt on how long to keep a

document, keep it as long asyou feel comfortable.

Every business should have a

records retention policy and a

document that outlines the types

of documents (whether electronic or

hardcopy) produced or kept in their

normal course of business and how long

those documents should be kept. In my

experience, many businesses do not

take the time to draft this policy and it

usually costs them at some point in the

future. The costs come in many forms;

not being able to nd a key documentneeded for litigation, an audit or simply

to collect an old accounts receivable

account. The cost of storing too many

documents can also be high. Having

a policy and reviewing the document

destruction schedule this time of

year can keep your business free of

unnecessary and costly clutter.

The basis of a good records retention

policy hinges on state and federal

laws including the applicable statute

of limitations for causes of action

involving the documents that could be

the subject or evidence in a lawsuit. I

advise my clients to make a list of all



®

the electronic and hardcopy documents

they produce and keep in their business

and then we categorize the documents

in to groups and name a person who

is responsible for those documents.For example, there may be nancial

statements, payroll records, timesheets,

tax returns, etc. Those would be

grouped as “Finance” and the Chief

Financial Ofcer or accountant would be

responsible for those documents.

Next we determine how long we should

keep each document. For example, Ihave my clients keep tax returns for ten

(10) years. I have them keep nal or

audited nancial statements for as long

as they own their business plus ten (10)

years. We put all of this information in a

spreadsheet and this is the beginning of

their records retention policy.

A well crafted and managed document

retention policy will keep your business in

compliance with state and federal laws and

allow you to destroy documents that could

be taking up expensive storage space in

your ofce. Any time you are interpreting

state and federal laws, you should contact

an attorney who has experience in this

area to help you create the policy or reviewyour existing policy at a minimum. The

policy should be reviewed and enforced

each year and all employees should know

and understand it.

I wish all of you a healthy and prosperous

new year and look forward to helping you

grow your business and meet your goals

in 2011!

All Local, All The Time.

Local Business Profiles

Local Coupons

Event Email Blasts

Website Banner Ads

Event Postings

Rsvp Management

Event Tracking

Direct Response

Have you seenThe new...

[email protected]

Meet The new owner:

complete online advertising options

Every business should have a recordsretention policy and a document tha

outlines the types o documents



32

®

RelationsHiPs Mary Elizabeth Murphy, Managing Director of S.T.A.R. Resources

Dear mary zaet, i’at t face a e

transtn. n-ter

reatns f ne s at t

cane drastcay, and ay n

fact end. one tn s fr sre,

and tat s tat y fe – at east

n te sness arena – cannt e

te sae tt ts nte

sness artner. s e enterte e Year, i’ strn t

ve frard nn tat ts

transtn s nevtae. h d i

te ay i at ts

transtn t see t as an

rtnty?

ncerey,

mvn and annand ervs

Dear Nervous,

I think the best way to RESET your

perceptions for any life- or path-altering

transition is to walk through the ve

steps to the RESET method. For you

and for others who are facing changeas we enter the second decade of the

twenty-rst century, I’ll review the full

RESET model. We’re not Resetting

our Transition Button; rather, a major

change like this requires us to RESET all

of our buttons.

Rcgz – First and foremost,

recognize that although you are andshould be joyful for your friend and

colleague and the new discoveries

and opportunities that await him or

her, you are also deeply saddened and

frightened about your journey ahead

without that presence. In a similar

situation, I recently used the metaphor

of a bird being pushed from its nest.

While I was excited at the thought ofying and soaring on my own, I found

myself instead clinging to the twigs

and branches lled with the fear of the

fall if I do, in fact, let go.

Expectations – All good things must

come to an end. Everyone knows that

Transition Button

MO R E I N FO

. t.a.. esources

704.535.5610

in [email protected]



®

nearly every relationship has an end

date. When it comes in the form of a

business partnership, the client must

realize that the company has a business

to run and that someday that modelwould change. Secretly, though, most

of us hope that the fateful day would

never come. Now that it has, take the

time to create new expectations. Create

realistic expectations of how you can

best transition the relationship, of

how to move forward, of whom to hire

next. Most importantly, take the time

with your colleague to discuss yourexpectations, in order to best meet

each of your needs and to more easily

move forward.

s s – What really causes

and allows a productive relationship

to thrive is an understanding not only

of your own strengths and limitations,

but also those of your partner. Realizeand recall what expertise and what

vulnerability you brought into the

relationship at its outset. Remind yourself

that you still bring those strengths to

the table no matter who you next form a

relationship with.

ex Cr vu – In keeping

with my own core values I am trulythrilled when my friends face new

opportunities and challenges. I know

that they know what is best for them and

I wish them even greater success and

joy in their lives. Examine yourself and

you will probably nd that you feel the

same way. At the same time, you may

be saddened by the way the relationship

is changing. Allow yourself the time and

space to mourn or grieve the loss. Take

time to examine your core values and

consider where shared values supportedand enhanced your relationship and

enabled it to thrive. This exercise will help

you as forge new relationships.

k stck – This is the biggest

step when it comes to transitioning

successfully. How do we stay self-

directed during times of transition?

Take time to thoroughly think throughthe consequences of the choices you

may make. To what exactly are you

agreeing or disagreeing? How will

those agreements or disagreements

impact your future, the future of the

transitioning relationship and future

relationships, the future of your

business? Most importantly, honor

the relationship the two of you haveshared. How will your choices best

serve that goal?

The most difcult part of transition is

what I like to refer to as “limbo land”.

It’s the place where indecision and

uncertainty thrives. It is key to be

aware of destructive interior voices that

whisper or roar at you. Hold tight to theRESET Your Buttons steps. Remember

that what made you great as a team

will carry you forward and holds all the

potential to have you be great in what

can or will be your next relationship.

Until next time, I am joyfully yours.



34

®®

wellness Vickie L. Bunzey, Certied Holistic Health Coach

os, i dd t aan. re yr

ne f te any en

tat ave nce aan ade

te e Year’s estn t se

et and et ac n trac fr a

eater year? i dd ts fr years. i

d d retty e, aye and

dn a tte tr te year, tten cae nter and te days

and a tat cfrt fd and

seets. by te te Janary t i

d ave aned anyere

fr 3 t 4 nds and

setes a tte re. I could always get most

of the weight off with theexception of maybe that

3 or 4 pounds and over

the years just that little bit

extra each year added up to a

tummy and thighs that didn’t belong to

me. I’ve learned to maintain a healthy

weight throughout the year with a

healthy lifestyle that doesn’t change

whether it is July and I have a two-

piece on or it’s Christmas day and I

have all the food and drink that one

could wish for.

My New Year’s wish for you would be

that you live without thinking aboutwhat your scales say. Here are 5 simple

practices that will help you manage

your weight and not let those numbers

on the scale creep up on you.

1. bd ean sce. Lean muscle is

a huge key to keeping your metabolism

working at its optimum level and

burning fat. Build lean muscle by doingresistant and strengthening exercises.

Working out with weights is great and

will keep you challenged.

2. at re n fds. You are

less likely to overeat or indulge if you

are feeling full. Fill your tummy with

It’s January…Ready toget rid o Holiday weight?

MO R E I N FO

Vickie l. bunze y

Certi ed Holistic Health Coach

vickie@ yourbalancedhealthst yle.com w w w. Yourbalancedheal

ts t yle.com

704.995.1951



®

ber by eating fruits, vegetables,

whole grains.

3. pan yr eas n advance.

It’s a lot easier to watch what you areeating if you know meal-by-meal what

you are going to eat. This keeps you on

track and keeps your calories in line.

4. measre yr rtns. This is a

skill that becomes very easy once you

know what your portion sizes look like.

Learn the basics. An example is 3 to

4 oz of meat is the palm of your hand.Practice measuring at home so that

you can eyeball your portions and not

have to worry about overeating.

5. let yr ate de y. I

don’t like getting hung up on calorie

counting. It is often more about what

you are eating. Divide your plate into

4 sections. One-half of your plateshould be vegetables. Rule of thumb

is the two remaining sections are

your serving size of lean protein and a

serving size of whole grains. Play with

your proteins. It doesn’t always have

to be an animal protein. Plan to have

vegetarian meals using beans, tofu,

and tempeh for protein. Protein is also

found in whole grains. Add fruit forsnacks or a dessert.

Practice these tips consistently and

maintaining a healthy weight becomes

much easier. This doesn’t mean that

you can’t eat whatever may come

along and tempt you. Denial usually

only leads to disaster. I use the 90 –

10 rule. 90% of the time I eat for the

tummy and thighs that I want to be

mine. 10 % of the time (just once in a

while) that piece of carrot cake thatI love is going to be fully enjoyed (a

normal serving size, of course.)



36

®

n rsg

scrt



®

wo years ago, Japanese supermarkets

couldn’t keep bananas on the shelves after

a man revealed the secret of his weight-

loss success on a leading social network. Now

a healthier version of his diet is catching on in

America, thanks to the fruit and nutrition experts

at Dole.

The Go Bananas 2-A-Day Challenge was originally

created in 2009 by the Dole Nutrition Institute as a

healthier sequel to Japan’s phenomenally popular

Morning Banana Diet.

Dole nutritionists created a comprehensive two-

week regiment of lunches, dinners and snacks to

help participants boost their energy, increase theirintake of fruits and vegetables, and improve their

overall health while they lose weight.

Go Bananas 2-A-Day Challenge participants begin

each day with two bananas and at least eight

ounces of water, a combination that specically

aids in weight loss.

The Go Bananas Challenge follows the morning

banana routine with a medley of 14 lunch and dinnerrecipes that combine lean chicken or sh with fresh

Dole® fruits and vegetables, low-fat cheeses, wheat

pasta, long-grain rice and salads.

While participants can choose among fresh fruit,

vegetables and nuts for their daily afternoon snack,

sugar-based desserts and alcohol are strictly off-limits

The plan also advocates that followers drink water only

with every meal, nish eating by 8 p.m. each day andgo to bed by midnight.

Special dishes included in the plan range from Curried

Spinach Soup and Warm Thai-style Scallop and

Mango Salad to Spinach and Chicken Stir Fry with

Raspberries and Honey Mustard-glazed Salmon with

Fruit Salsa.

For more information, recipes, serving suggestionsand nutritional information, go to www.dole.com/

bananas. You can also follow Dole Bananas on

Facebook at www.facebook.com/DOLEbananas.

pneae asa cen

6 boneless, skinless chicken breasts2 cups chunked, fresh Dole

Tropical Gold Pineapple*

1/4 cup Dole Pineapple juice

1/2 cup nely chopped Dole

Red Bell Peppers

1/4 cup nely chopped Dole

Green Bell Pepper

1 tablespoon chopped Dole

Green Onion2 teaspoons chopped fresh

cilantro or parsley

2 tablespoons chopped

jalapeño chilies

•Grill or broil chicken 5 to 10 minutes on

each side or until chicken is no longer pink

in the center.•Combine pineapple chunks, juice, bell

pepper, onions, cilantro and chilies in bowl.

Serve salsa with grilled or broiled chicken.

*May substitute 1 can (20 ounces) Dole

Pineapple, chunked, drained.



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l li h r r t r - v lu t th ir

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. . . .CORPORATE

SUCCESSNEVER

TASTEDSO GOOD

Stephanie R. Dawkins

i t h r m rl l ni r ic r i nt r lv , th r t

n n l ri c n m r i c n t h l t hi i ti n i n t h- l u r hi t r t hi c n i n vi n c m n . r m

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c untri n 1 m r t n v r m r th n1 , m l rl i . t h ni i n th t ric n m r ic n l r n t i t r r u n

t h r l .ri r t h r iti n ith lv , t h ni r

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