Feelgoodapartments.com“Reaching the local segmentation”

Content index

• Process & Objectives• Navigation flow: Path /Template / Target• Home: Changes

o Explanations

• City Home: Changeso Explanations

• City Category: Changeso Explanations

• Place : Changeso Explanations

• Search District: Changeso Explanations

• District listings: Changeso Explanation

• Category: Changeso Explanations

• Add-ons: Blog / 301 redirection / local access

Process & Objectives

Long tail

Core

Keyword target

2nd browsing menu“Accomodation”+place+city

On site Changes

Browsing Optimization

Listings by city

Home by City“Accomodation”+city

Home by City Bookings+city

Blog Ping

Off site Objective

links Grow

Navigation flow

Home (1)

Category (7)City (2)

City + category(3)District search (5)

Apartment (4)

District Listing (6)

New Pages

Actual Pages

Navigation flow

Page Meta des. Meta key. Title URL Target

Home (1) Bookings and rentals in Spain and Portugal. Apartments ad hostels in Barcelona, Valencia, Lisbon

Spain Rentals, Portugal rentals, bookings portugal, bookings spain

Boonkings and Rentals in Spain and Portugal | Feelgoodapartments

Samehttp://www.feelgoodapartments.com

Bookins & Rentals+CountryEx (rentals spain)

Category (7) “category” rentals in Spain and Portugal. “category” in Barcelona, Valencia and Lisbon.

Category, category barcelona, category valencia, category lisbon, spain, portugal

“category”rentals in Spain and Portugal ”| feelgoodapartments(

(…).com/category Category + Spain, PortugalEx (Apartmens spain)

City (2) Bookings and rentals on “city” Apartments and hostels on “city”

Bookings “city”, rentals”city” apartments, hotels, hostels, “city”

Booking - rentals in “city” “country”| feelgoodapartments

(…).com/city Rentals CityEx (rentals lisboa)

City Category(3) category” rentals on “city” “category” prices and chek in

“category” in “ciy”, “country”. Prices and booking in “city”

“category”rentals in “city” “country”| feelgoodapartments

(…).com/category-city Category + cityEx (apartments barcelona)

District search(5) (only: Meta Robots content noindex/ follow)

(only: Meta Robots content noindex/ follow)

Search by district | feelgoodapartments

(…).com/city-search Index District listings

District listing (6) Bookings and rentals on “city””district” Apartments , hotels and hostels in “city” “district”

“category” in “ciy”, “district”. Prices of apartmens, hotels and hotels in “city”

rentals in “city” “district” “country”| feelgoodapartments

(…).com/rentals-city-district Apartments /Hostels + city+ districtEx (Hostels ramblas barcelona)

Apartment (4) (first 200 characters of text) “category city”, “city booking”, “rentals city”

“name”- “city” | feelgoodapartments

(…).com/name-apartment-city

Name / name+location

1.- Home http://www.feelgodaparmentes.com

Barcelona - Valencia - LisbonLinks to different city home

On Every link rel=“nofollow”

1b.- Home Explanations

Changes Objective How ToRel=nofollow Link Juice. Focus strength

on relevant links.This change will be set on every page.

Add Rel=“nofollow” on links.<a href=“…” rel=“nofollow”>anchor</a>

City Links Strength and access to new “city homes”

Links on html

2.- Home By city http://www.feelgodaparmentes.com/city

Festured Apartment in “city”Apartment Sagrada FamiliaBrief descriptiona about the featuresd listing Brief descriptiona about the featuresd listing

“City” apartments photos

Bookings In city

Apartments> bookins in “city”

Link to www.feelgoodapartments

Link to place

Search by address

Avoids duplicated content on city-home

Raise keyword density

2b.- Home By city Explanations

Changes Objective How ToSearch”booking/ rental in “city”

Raise keyword density for Targeted Keywords

Plain text on same CSS than “search-text”.City will be substitute by the name of the “actual city”

Bread Bunch Give navigation path to users.Give proper back links to users and search engines

Link to Higher level of navigation. Actual level is plain text with styles

Search by address Gives access to district listings

Html link

Featured apartment As “city home” have the same content. We need some plain text to avoid duplicated content

Insert Title and Brief description of best performance apartment / available apartment. Link only on title.

“city” apartment photos Raise Keyword density and different content for the “city home”

Thumbnails of relevant apartment photos. “city” will be changed to the “actual city”

3.- City Category http://www.feelgodaparmentes.com/city-accomodation

Apartments> city

Link towww.feelgoodapartments

Link towww.feelgoodapartments/city

Bookings In city

3b.- City Category Explanations

Changes Objective How ToSearch”booking/ rental in “city”

Raise keyword density for Targeted Keywords

Plain text on same CSS than “search-text”.City will be substitute by the name of the “actual city”

Bread Bunch Give navigation path to users.Give proper back links to users and search engines

Link To main page and higher level of navigation

4.- Place http://www.feelgodaparmentes.com/category/name-apartment-city

Apartments> city>Apartmet + Name

Link as previous

address

“Apartmet + Name + address” localization

Photos+ Name

Other apartments in “city”

Up to 4 links to other apartments /hostel same city

Bookings In city

Raise keyword density

4b.- Place Explanations

Changes Objective How ToSearch”booking/ rental in “city”

Raise keyword density for Targeted Keywords

Plain text on same CSS than “search-text”.City will be substitute by the name of the “actual city”

Bread Bunch Give navigation path to users.Give proper back links to users and search engines

Link to Main page, city and category. Actual page as plain text with styles

Address Local segmentation Plain text

Photos+ Name Raise keyword density Change “Name”

Footer links and text Raise Keyword density and give search engines direct access to similar content

Links on html to other “relevant” places.

5.- Search district http://www.feelgodaparmentes.com/city-search

Apartments> city>bookings by address

Link as previous

Apartment +nameBrief descriptiona brief description Brief descriptiona brief descriptionBrief descriptiona brief description

Apartment +nameBrief descriptiona brief description Brief descriptiona brief descriptionBrief descriptiona brief description

Apartment +nameBrief descriptiona brief description Brief descriptiona brief descriptionBrief descriptiona brief description

Apartment +nameBrief descriptiona brief description Brief descriptiona brief descriptionBrief descriptiona brief description

District

District

Bookings In city

This page needs:Noindex/follow on the meta rotobs(avoid duplicate tontent)

Link to district page

Lik to aparrtment

5b.- Search district Explanations

Changes Objective How ToDistrict Access to district pages. Short places by disctrict.

The name of the district will be an html link to district listings.

Bread Bunch Give navigation path to users.Give proper back links to users and search engines

Link to Main page, city. Actual page as plain text with styles

Noindex This page has nearly the same content than main “category listings” Its important to avoid this page being indexed.

Add on the html <meta name="robots" content="noindex,follow" />

6.- District listing http://www.feelgodaparmentes.com/rentals-city-district

Apartments> city>Apartments and hostes on”city” “district”

Link as previous

Apartment +nameBrief descriptiona brief description Brief descriptiona brief descriptionBrief descriptiona brief description

Apartment +nameBrief descriptiona brief description Brief descriptiona brief descriptionBrief descriptiona brief description

Apartment +nameBrief descriptiona brief description Brief descriptiona brief descriptionBrief descriptiona brief description

Apartment +nameBrief descriptiona brief description Brief descriptiona brief descriptionBrief descriptiona brief description

Acomodations on “City” “District”tBookings In” city”

Lik to aparrtment

Other Acomodations on “City””

Lik to district1 Lik to district2 Lik to district3

6b.- District listing Explanation

Changes Objective How ToSearch”booking/ rental in “city”

Raise keyword density for Targeted Keywords

Plain text on same CSS than “search-text”.City will be substitute by the name of the “actual city”

Bread Bunch Give navigation path to users.Give proper back links to users and search engines

Link to Main page, city. Actual page as plain text with styles

Acomodations on “city” Raise keyword density Plain text. Change “city” and “district” by atual ones.

Footer links and text Raise Keyword density and give search engines direct access to similar content

Links on html to other “relevant” districts.

Apartments> Category

Link towww.feelgoodapartments

Bookings

Barcelona - Valencia - Lisbon

7.- Category http://www.feelgodaparmentes.com/category

Link towww.feelgoodapartments/city-category

7b.- Category Explanations

Changes Objective How ToSearch”booking/ rental Raise keyword density for

Targeted KeywordsPlain text on same CSS than “search-text”.City will be substitute by the name of the “actual city”

Bread Bunch Give navigation path to users.Give proper back links to users and search engines

Link to Main page, Actual Category as plain text with styles

City Links Direct acces to local listings on same category

Html links to same category city pages

8.- Corporate Blog

• A corporate blog sends pingbacks more frequently than a static page.• Those pingbacks will bring different search engines to the site.• The blog has to be installed on the same servers in

blog.feelfoodapartment.com.• The blog has to be updated at least twice a week.• One the design is finish I will provide plugins and settings• The design is up to designers / company. A wordpress theme will be effective.

9.- Friendly URL

• In order to give semantic relevance to the url is recomended make a rewrite of the url.

• Once the rewrite is made. It´s necesary to make a 301 redirection from old URL to the new one. See xls for migration

• The redirection will avoid loose traffic for those pages. (first 15 days will be a little drop of 15% of traffic)

10.- Different country access

• It´s recommended to translate feelgoodapartments.com into every language (fr,sp…)

• Those pages should be located under regional carpets /sp/, /fr/…• The translation will follow the sames rules for meta descriptions, meta

keywords, meta tilte and url (category name).• The country segmentation will be located on google webmasters• Its recomended to add links on top or footer to same level destination

o (/en/apartments should be linking to /es/apartamentos….)