Janel Pettit Resume 2011-07 · Janel Pettit [email protected] Resume 503.915.9025 Page 3 Section 1. Formal Academics 1.1 2011 Digital Marketing Strategies Portland State University,

Janel Pettit [email protected] Resume 503.915.9025

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Janel Pettit [email protected]

503.915.9025 690 NW 4th Avenue

Canby OR, 97013 www.linkedin.com/in/janelpettit

(Writing samples and recommendations) http://janelpettit.weebly.com

(Portfolio of work) www.oregon.gov/DHS/children/data/sacwis

(Work writing sample to the public)

● July 2011


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Contents

Section 1. Formal Academics .............................................................................. 3

Section 2. Professional and Activist Development .............................................. 4

Section 3. Professional Licenses and Certifications ............................................ 5

Section 4. Specialized Professional Competencies ............................................. 6

4.1 Project Management ........................................................................... 6 4.2 Management ....................................................................................... 6 4.3 Marketing ............................................................................................ 7 4.4 Public Relations .................................................................................. 8 4.5 Government Affairs ............................................................................. 8 4.6 Training/Teaching ............................................................................... 8 4.7 Research and Presentation Development .......................................... 9

Section 5. Technical Proficiencies ..................................................................... 10

Section 6. Communication Proficiencies ............................................................ 11

Section 7. Office Management Experience ........................................................ 12

Section 8. Human Resources Experience ......................................................... 13

Section 9. Nonprofit Experience ........................................................................ 14

Section 10. Board Memberships (Nonprofit Experience continued) ................... 16

Section 11. Published/Public Record Work and Media Appearances ................. 18

Section 12. Employment Chronology ................................................................... 19

Section 13. Professional References ................................................................... 20

* Some sections are omitted.


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Section 1. Formal Academics

1.1 2011 Digital Marketing Strategies Portland State University, Portland OR 1.2 1994 Bachelor of Arts, Management of Human Resources, GPA 4.0 George Fox University, Newberg, OR

1.3 1986 Associate in Computer Science, GPA 3.83 Chemeketa Community College, Salem, OR


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Section 2. Professional and Activist Development

2.1 2008 Conversational Spanish I and II Rogue Community College, Medford, OR 2.2 2007 Nonprofit Series Rogue Community College, Grants Pass, OR

Writing Effective Grant Proposals Volunteer Recruitment and Training Board Development and Compliance Issues

2.3 2007 Southern Oregon University, Ashland, OR

Autism Treatments and Diagnostics Beginning Spanish Language and Culture Small Business Start-up and Management Nonprofit Conference, October, 2007

2.4 1999 Associate in Underwriting and Marketing Designation American College, Bryn Mawr, PA 2.5 1995 Associate in Automation Management Designation American College, Bryn Mawr, PA


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Section 3. Professional Licenses and Certifications 3.1 2009 iGrafx Flowcharting Certification

iGrafx campus, Tualatin, OR 3.2 2009 Studio and Field Producer Certification Capital Community Television, Salem, OR 3.3 2007 Studio and Field Producer Certification Rogue Valley Television, Ashland, OR 3.4 2004 Long-Term Care Professional (LTCP) Designation America’s Health Insurance Plans, Washington, D.C.

3.5 2004 Series 6 and 63 Registered Representative

3.6 2004 Property, Casualty, Life & Health Insurance Representative License

State of Oregon, Department of Consumer and Business Services


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Section 4. Specialized Professional Competencies

4.1 Project Management

Led work on communications deliverables for the OR-Kids child welfare project.

Participated in requirements validation sessions.

Participated in gap analysis to reconcile requirements with cost (level of effort – LOE) and time to contain scope creep.

Preparing child welfare staff in statewide field offices for business transition.

Developing business process models to support child welfare policy.

Delivering cross-topic project communication through integrated functional teams.

Communicating system design, user acceptance testing, verification and validation and implementation planning to internal stakeholders from executive sponsors to union membership.

Executing external communication plan to foster parents and other project stakeholders including media.

Reporting to project dashboard with communications metrics.

4.2 Management

Supervised team of nine computer operators and technicians in State Farm’s Salem OR Data Center on third shift where I was the only management staff on-site.

Organized schedule to offer development to my employees with accomplishments and progress documented in performance reviews to support promotional opportunities.

Kept employees apprised of expectations and their work performance with a plan in place to build on progress or correct deficiencies through daily 15 minute start-up meetings, monthly team meetings, individual quarterly reviews, and frequent communication.


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Able to perform every job within the unit while working along-side employees to capitalize on training opportunities and build team comradery.

My team received recognition and praise from Data Center management and our customers for excellent service and consistent system availability.

During decentralization of the Salem OR Data Center, each of my employees was placed at a new position either in the Salem OR office, or by relocation to the new DuPont WA or Phoenix AZ offices through strategic identification of opportunities and targeted skills and interview development.

Supervised a team of 14 personal computer and telecommunications technicians in State Farm’s new WA office of 500 employees, remote from my management in OR.

My team received many compliments for outstanding service which included off-shift and weekend project work.

I received appreciation and respect from my employees for my commitment to their professional development and the team environment created in our workplace.

4.3 Marketing

I increased sales of my product line (Long-Term Care Insurance) by 200 percent in 2002.

With my team of Interns we brought our district to number eight out of 750 offices in multi-line sales in 2006.

Designed new direct mail pieces maintaining our brand, image, and message for a five percent lift in response.

Customized plans for six southern Oregon DMAs with an integrated multi-layered media mix for reach and frequency.

Developed budget analyses for State Farm’s six state Pacific Zone, and locally for 38 southern Oregon agents.

Led a six state telemarketing survey with an outsourced firm to measure message recognition and target demographic.

Utilized focus group results of customer trends and preferences in my marketing strategies.


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4.4 Public Relations

Led a team to implement an internal communication plan that increased employee referrals by 300 percent.

Produced agent and customer testimonials for the PR component of our campaigns.

Developed marketing plans to supplement PR campaigns including a partnership with the Social Security Administration about the importance of retirement planning.

4.5 Government Affairs

Passed driver safety legislation as a Legislative Liaison/Lobbyist for State Farm during the 2000-01 Washington state session.

Led a coalition of insurance industry lobbyists for Transportation Committee issues to develop strategy.

Created white papers and other tactical internal & external public relations material to support our strategy.

Interacted with our Legal Counsel for policy positions and approach that I then reported to State Farm Leadership Council with progress reports.

Coordinated the Action Network of employee volunteers to contact their Legislators as constituents.

Engaged in negotiations and meetings with Legislators, Political Action Networks, Industry Associations, lobbyists in the Capitol Campus hallways, and many other stakeholders.

4.6 Training/Teaching

Prepared and presented a continuous cycle of marketing, product sales, and customer service training to employees, interns, and agents in six states.

Instructed Long-Term Care Professional classes including four very complex parts to demonstrate credibility in sales; I earned my teaching certification after completing my LTCP designation, punctuated by my product and sales training/knowledge, and sales success of our team; each of my students earned their designations.


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4.7 Research and Presentation Development

Prepared data and presentations for, and gave on behalf of, the State Farm Executive Office to Leadership Council and other internal and external audiences in six states.

Worked on the Executive Office team requiring strict confidentiality for pro-forma planning.


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Section 5. Technical Proficiencies

All Microsoft Office products through the Windows 10 release including Microsoft Project and work breakdown structure/resourcing development Adobe Creative Studio Suite

Web content development

HTML newsletter and brochure design

Search engine maximization for expedient research results Networked systems and Linksys file sharing

Wireless mobile systems (4G technology, smart devices)

Teleconference facilitation

Webinar hosting (GoTo Meeting)

FTP file transfers

Field and studio video filming and production (Final Cut Pro, Captivate)

Audio/visual equipment set-up and operations

Keyboard 75wpm

Google applications


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Section 6. Communication Proficiencies

Accurate spelling, punctuation, grammar, and formatting following A.P. Stylebook Editing, formatting, word content, and self-publishing tools

Presentation research and preparation

Presentation delivery to large and small audiences

Presentation coaching Meeting preparation/event coordination and facilitation

Networking and collaboration; resource development

Internal and external communication plan development and delivery

Timely execution

Confidentiality and integrity

Effective negotiator

1:1 customer relations management


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Section 7. Office Management Experience

Invoicing; accounts receivable/payable; cost basis and accrual accounting Inventory/LIFO/FIFO; suppliers and distributors

Records management and retention

Compliance

Efficient office workflow systems and file organization Scheduling and automated calendaring systems

Meeting deadlines and managing multiple priorities


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Section 8. Human Resources Experience

Recruiting, interviewing and hiring permanent and temporary employees Performance reviews and supporting documentation

Promotion and salary increases

Training and employee development

Benefits and Workers Compensation administration Liaison with temporary employee services

Progressive discipline and documentation

Termination

Management of confidential and sensitive issues

Training for and adherence to organizational policies

Company-initiated decentralization and employee transition

Job placements (employee skills assessments and development/interview skill building)

Early retirement and severance packages

Relocation packages


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Section 9. Nonprofit Experience

-- Awarded Oregon Mega-conference for Disabilities Volunteer of the Year, May 31, 2008

-- Lead an Autism Support Group that meets monthly with scheduled guest presenters;

through social media, increased the participation list from 30 to 150 parents, professionals,

educators, and self-advocates from January, 2007 to present

-- Organized “Come Walk in My Shoes” at Ashland Middle School on April 13, 2007 so that

students could experience hearing, sight, sensory, and mobility impairments at stations

run by parent volunteers, Southern Oregon ESD, and school assistants; teen band Jet

Fuel Only founded by two brothers with autism played outside at lunchtime

-- Co-organized the Inaugural Southern Oregon Autism Awareness Gala in April 2007 with

volunteers where we had 206 guests and raised $5,000; co-planned the 2008 event on

April 18

-- Organized the first Southern Oregon Autism Walk-a-thon with volunteers, music, kids

activities, and a resource fair on April 21, 2007 and the 2008 Walk on April 19

-- Co-organized a Health and Nutrition Seminar for biomedical treatments with three highly

regarded clinicians presenting to an audience of 50 at Southern Oregon University on

June 30, 2007

-- Organized Emergency First Responder training with proceeds raised from the 2007 Walk

to present autism emergency preparedness by a national expert to parents, educators,

police, fire, and paramedic units from three counties, and Search & Rescue volunteers at

Rogue Valley Medical Center and Southern Oregon University

-- Publicity is generated for all events through Press Releases to media resulting in PSA and

civic rate exposure in local newspapers, on TV and radio, and reporting from the event for

broadcast

-- I have requested and received funding for events and silent auctions through grants,

sponsorships, and the support of local businesses for tax deductible donations in return for

publicity and event tickets based on sponsorship level

-- Presented at the Jackson County Early Intervention Resource Program on April 24, 2008

-- Presented First Responder training to Asante Child Development Services on May 7,

2008


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-- Engage in community outreach with public access programming as a certified field and

studio producer at Rogue Valley Television where two programs (one featuring “Come

Walk in My Shoes) just received 2007 Community Access TV (CAT) awards

-- Produced and hosted two live hour-long programs on RVTV featuring a legislator panel on

April 4, and a panel from Asante Child Development and parents of children with autism

on May 9, 2008. I received a 2008 CAT award as an RVTV program producer.

-- Produced a live program on RVTV featuring Stand for Children now airing on RVTV and

Capital City TV (CCTV), and is posted on legislator Web sites.

-- Managing Director for Great Expectations Theater for Youth with Neuro and Other

Diversities; our first 8 week session is February 23 – April 12, 2008; we have 8 participants

from age 12 to 21

-- Represent Oregon Parent Training and Information (OrPTI) through advocacy and support

to families for their children’s Individualized Education Plan (IEP) preparation and

meetings

-- Co-leading the Oregon Autism Alliance in a grassroots public awareness and lobby

campaign to reach consumers and legislators; we are monitoring implementation of SB1

and HB2918 through consumer education, data collection, and legislative/lobbyist

networking to develop a strategic plan for execution in the 2009 legislative session.

-- Presented at Rebooting Democracy on January 12, 2008 with Rep. Buckley garnering

volunteers for the Oregon Autism Alliance; momentum is building through the Internet,

traditional media, and getting in front of people

-- Completed filings for 501(c)3 status and bylaws


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Section 10. Board Memberships (Nonprofit Experience continued)

-- Ashland Supportive Housing (ASH), October 2006 to April 2010

Ashland, Oregon, Sue Crader, Executive Director, 541.488.2870

Mission Statement: The ASH Board and Staff supports persons with disabilities to live a

rich, fulfilling, and productive life of purpose with dignity and respect.

Led the Board’s community outreach plan for Ashland Supportive Housing resulting

in record donations for 2007 and am chair of 2008 marketing and brand awareness

Co-organized a holiday open-house for the community and legislators to meet

residents and care providers in our three homes

Initiated a Board Retreat to review our mission statement and objectives for

community recognition, related services (respite care), resident job programs, to

identify and attract major donors, both in our 2008 and five year plans

Fiduciary responsibility for transparent financial reporting

I serve as the Real Estate sub-committee chair for the sale of a property from which

we plan to create an endowment fund in 2009 for sustainability to our residents and

families

Advised on the addition of a Health Savings Account for our care providers as part of

a complete review of an attractive and flexible benefits package within our budget

Engage in legislative policy change in funding and programs for people with

disabilities and to attract, train, and retain committed care providers

-- Living Opportunities, Inc., Development and Foundation Boards, October 2006 to

May 2008

Medford, Oregon, Roger Hassenpflug, CEO, 541.772.1503

Our Mission: For people with developmental disabilities to work for the same employers,

live in the same neighborhoods, and have the same experiences everyone aspires to in

our community.

Execute development events to support a $5,000,000 annual operating budget and

plans to increase financial independence from state funding

Leverage the Benevon fundraising model at Point-of-Entry (POE) and Ask events

including a POE event that I organized and hosted at my home for 15 guests


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Write and edit for the quarterly Living Opps newsletter to increase awareness and

impact in-kind and financial donations

Engage in activities to acquire major donors and planned giving for our endowment

fund managed through the Oregon Community Foundation

Wrote and distributed a Press Release for an Excellence in Housing Award

presented to Living Opportunities in May, 2007 by Oregon Housing and Community

Services


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Section 11. Published/Public Record Work and Media Appearances

-- Wrote the feature story for the June, 2008 Jefferson Monthly Magazine

-- Wrote three cover stories for The Autism Perspective magazine in 2007

-- Wrote a freelance article in the December 15, 2007 Ashland Daily Tidings newspaper

-- Develop stories of interest (write, photo shoot, interview) for the Living Opps newsletter

-- Create and disseminate electronic communications, brochures, and flyers regarding

events of interest to the Autism Support Group and community

-- Script writer for PSA produced by Charter Media for 2008 Autism Gala and Walk

-- Writing Press Releases for the Autism Society of Oregon, Living Opportunities, The

Autism Group Foundation, Rep. Peter Buckley (D-Ashland), and the Oregon Autism

Alliance

-- Interviewed for the Jefferson Daily National Public Radio program that aired on February

19, 2008

-- Interviewed live on the February 20, 2008 KDRV NewsWatch 12 This Morning program

-- Recruited to write the cover story for the June edition of the Jefferson Monthly magazine

-- Wrote proclamations for the Cities of Ashland and Medford to recognize April 2008 as

Autism Awareness Month

-- Apprising legislators in the Autism Caucus of grassroots and stakeholder activity

-- Produced a Public Access program where I hosted a legislator panel to discuss activity for

children’s health issues, specifically autism, from the recent session and plans for 2009 in

a live broadcast that accepted viewer calls on April 4 at RVTV channel 9

-- Produced a second edition of Autism Evolution live programming on RVTV May 9, 2008

featuring a panel of parents and professionals from Asante Child Development Services

regarding Early Intervention for children with autism

-- Contributed content for the www.orautismcoverage.googlepages.com advocate website -- Uploaded my YouTube media clips of Autism Emergency First Responder training that are

now used in nationwide presentations

-- Presented House Bill 3000 at the Southern Oregon Autism Awareness Gala April 17,

2009 and contributed to Rogue Valley media coverage


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Section 12. Employment Chronology

-- Department of Human Services OR-Kids Project, 2008-current ($4,448/month)

3991 Fairview Industrial Drive SE

Salem, OR, 97302

503-480-7347

Communications Officer

-- Representative Peter Buckley, 2008 ($1,200/month)

71 Dewey Street

Ashland, OR, 97520

541-488-9180

Policy Advisor to drive autism-related legislation for 2009

-- State Farm Insurance Companies, 1986-2006, (ending salary $78,422.44/annual)

P.O. Box 5000

DuPont, WA, 98327

253-912-7000

Agency Field Specialist

Marketing and Public Affairs Analyst

Legislative Liaison/Lobbyist

Executive Office Planning and Information

Technical Services Supervisor IV

Technical Services Management Trainee, Technician, Operator

-- Oregon Department of Transportation, 1985-1986

355 Capitol St. N.E.

Salem, OR, 97301-3871

503-986-3432

Data Center Operator


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Section 13. Professional References

Rep. Peter Buckley, Ashland-D, 541.488.9180

Nancy Latini, PhD, Assistant Superintendent, Office of Student Learning and Partnerships;

Oregon Department of Education, 503.947.5702

Eric Richards, Director, Special Education, Office of Student Learning and Partnerships;

Oregon Department of Education, 503.947.5786

Sue Crader, Executive Director, Ashland Supportive Housing (ASH), 541.488.2870

Spencer Soderlind, Program Manager, Self Sufficiency Modernization; Children, Adults and

Families division, Oregon Department of Human Services, 503.602.8717

Angela Ward, Business Process Modeling Manager, OR-Kids project; Office of Information

Services, Oregon Department of Human Services, 503.480.7353

Dennis Hahn, Adjunct Professor – Digital Marketing Strategies, Portland State University,

503.330.4332


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Janel Salazar

p.1

FACT SHEET

Contact

Janel T. Pettit

SNAIL

690 NW 4th Avenue

Canby, Oregon 97013

E-MAIL / IM/Smartphone

[email protected]

SMS / MMS / MOBILE

503-915-9025

LAND

n/a

BROADCAST

@janelpettit

Behind Communications: Why should the State of Oregon invest in a communications officer? Janel Pettit, OR-Kids Project Communications Officer

Why has the State of Oregon invested in a

communications officer on the OR-Kids project? To

publish a newsletter every week? To record and

document the amazing hard work and expertise

that is building a modernized child welfare tool for

children and families? That is certainly part of it.

The discipline of communications is to identify key

target audiences and to develop relevant message

points at the right time, with the right delivery, and

from the right messenger. It’s accomplished

through a complex matrix, or communication plan,

that is constantly evaluated for effectiveness. As an

innovative Project Management Professional

(PMP), OR-Kids Project Manager, Debra Herrli is

on the leading edge of embedding

communications. Organizations have traditionally

embarked on “IT projects” void of change

management or transition for internal end-users or

external partners. Information technology is one

tool used to do the work of child welfare.

Communications and public relations facilitate

organizational readiness and the way we do

business.

An effective communications plan includes

integrated and consistent messaging throughout

stakeholder groups. The message will be tailored to

resonate with an audience, but it will be consistent.

For example, message points are developed for

district managers that are heard by program

managers, supervisors, and line staff in branch

offices. It is important to stay just in front of a three

month horizon of events to prepare stakeholders

with key points that impact them. Talk to them

about what they are interested in, and what they

need to know but may not know they need to know.

Help them understand why it’s important in concise

sound bites with practical applications. In

September we are preparing stakeholders for User

Acceptance Testing. The same information about

UAT is factual regardless of a user group, but the

points that are emphasized and how they are

delivered is different for the field, for central office,

and, for OR-Kids project staff. This is accomplished

through a formal schedule of presentations to

informal conversations between OR-Kids business

analysts and partners to transition leaders in

branch offices to the OR-Kids All Hands meetings.

(Read more on page 2)

click to

Contact P.1

Communications P.1

Skill Sets/Positions Held P.2

Experience P.2

Janel Pettit


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p.2

Skill sets

Project management

Event organizer

Political campaigner

Autism advocate

Community leader

New media technologist

Website architect

Media/Advertising strategist

Nonprofit developer

Board member

Public orator

Positions held

Project Manager

Government Relations Liaison

Financial Planner

Communications Officer

Marketing Consultant

Metrics Analyst

Graphic Designer

Information Technology Manager

Editor

Author

Communications (From cover page)

Public relations are important. We

have to continually measure

perception and reality. We have to

sell ourselves to Executive

sponsors and the Legislature.

Communications provides

reconnaissance that keeps us on

track with time, scope and budget.

It includes an external media plan

to community partners and

providers in coordination with CAF

child welfare communications. It

identifies change saturation in the

organization. It includes a branded

look for the OR-Kids project. It

includes leveraging new media

(social networking, broadcast

messaging, video and audio

streaming, remote meetings) to

support business applications and

objectives

Communications is about

connecting resources and people.

“Emergency first responders are becoming educated about autism.” July 2007, four sessions held for law enforcement, search and rescue, parents and educators.

Academics

Private/Public/Nonprofit S t

Activism

2008 Southern Oregon University

Nonprofit Management

Autism Education

Small Business Management

1994 George Fox University

B.A. Human Resources

2008 – 2010 State of Oregon

2008 Autism Policy Advisor Rep. Buckley

2006 – 2010 Autism Advocacy

1986 – 2006 State Farm Insurance

2008-2009 Oregon Legislative Autism Caucus

2008 Oregon Disabilities Volunteer of the Year

2008 Rebooting Democracy Presenter

2007-2008 ORPTI Parent Advocate

2007-2008 Rogue Valley Autism Support Group Leader

2006-2007 Contributor: The Autism Perspective magazine

1995 Partners in Policymaking

Published Media

The Autism Perspective Magazine Jefferson Monthly Magazine Ashland Daily Tidings Rogue Valley Parent Magazine Rogue Valley Television Capital City Television Jefferson Public Radio KDRV – ABC Channel 12 KOBI – NBC Channel 5

Documents

Janel Pettit Resume 2011-07 · Janel Pettit [email protected] Resume 503.915.9025 Page 3 Section 1. Formal Academics 1.1 2011 Digital Marketing Strategies Portland State University,