Jamestown MallSt. Louis County, Missouri

Presentation to: St. Louis County

and St. Louis County Economic CouncilSeptember 25, 2009

Panelists:Abby FerrettiPartners for Economics SolutionsWashington, DC

Donna LewisMercer CountyTrenton, NJ

Scott HallVirginia Beach Department of Economic Development Virginia Beach, VA

Chuck BerlingBerling Equities, LLCMorrison, CO

Arun JainDesign ConsultantPortland, OR

Dan QuintoRoaring Brook Development Co.Colleyville, TX

Dr. Philip HartHart Realty AdvisorsLos Angeles, CA

Ray BrownRay Brown ConsultingMemphis, TN

Chair:Ray BrownRay Brown ConsultingMemphis, TN

Understand existing conditions

spending habits/ patterns – retail

rents/pricing- office & residential

Determine type and amount of commercial

Retail

Office

Other commercial

How many new units & what type ?

Purpose of Market Analysis

Addressing Myths

It’s dangerous at the Jamestown Mall with gangs 

of teenagers.

We have money and can support the Jamestown Mall if the right stores were there. 

More  multifamily/ apartments means big 

problems for our community.

If the stores come people will shop here. 

We are cheating on Jamestown Mall if we shop at the Galleria & other malls.

Existing Conditions$61,200 Median HH Income 170,000 residents

8.7 % unemployment rate

1973 PMA TMASMA

Retail DemandRegional Malls Standard Needs North County

Residents 200,000 – 250,000 170,000

Area Workers 180,000 +/‐ Less than 80,000

Traffic (ADT) 30,000+ 20,000

Mall Competition1974-- St. Claire Square1976 -- Chesterfield Mall1978 – Alton Square1986 -- St. Louis Galleria1987 -- Mid Rivers Mall2003 -- St. Louis Mills

Total Retail Supply

Total Retail Demand

Total Unmet Retail Demand

‐ =

Measuring Retail Potential

Surplus Supply

TOO MUCH

Customer Trade Areas

Lindbergh Place – What’s Possible??

New sit-down restaurants

New furniture or home furnishings stores

A stand-alone or center-operated pharmacy with urgent care medical services

Specialty grocer with beer and wine sales

A year round farmer’s market; and

Other retail opportunities.

Surplus of Supply for speculative office

Overall 15% percent vacancy

Office

Always potential ……

Institutional user

Neighborhood service

Back office operations

Low-rise rental buildings - garden and senior complexes

Single Family Homes - High $200,000 to $400,000

Residential Inventory

Villas /attached

Senior active living

Ownership lofts over retail

The Actual Story

There is a market!Lindbergh Place will reorient itself to meet the

needs of:

Existing residents (families, young professionals, seniors)

New residents,Existing employees,

New employees,Students

And the broader business community (retailers, office users, institutions)

BREAKING THE STATUS QUO!

• Inefficient Sales Tax System/Fragmented Local Government

• Unsustainable development practices

• Can be Overcome • Identify new revenue and funding sources• Be strategic in using tools

Two Plan Solution

• Coordinated Vision• Across jurisdictions

• Participation from Local Residents

Broad strategic approach is not

sufficient!

• Detailed Development Plan• Set the Standards

• Be Specific (size, density, use, programming, community involvement)

• Control the Process• Seek out best possible development partner• Create most advantageous financing program• Keep focus on successful implementation

Two Plan Solution

• Gain control of the land

• Demolish the Jamestown

Mall

• Install initial infrastructure

• Create key public places in accordance with the plan

County Primes the Pump

• Designed for and Welcoming to Everyone

• Meets Shared Community Needs

• Place of Community Ownership• Safe & Comfortable• Dynamic Programming & Technology• Built for All Generations• Generates Jobs

A Great Place

Economic Engine• Establish Small Business Development Program

• Assist From Incubator to Sustainability• Provide Small Professional Office Space

• Establish Retail Development Program

• Coordinate a Fragmented Process

• Create New Business Opportunities

• Healthcare Services• Recreation Athletic Tournaments

Economic Engine

• Environmental Engineering Technology Center

• Research• Education• Applied Engineering• Combines with North District Green Technology Initiative

• Not Found Anywhere Else• Belongs to YOU!

The panel’s goal:

Inspire the county and the community to transform a “dying mall”and site to a vibrant, mixed-use community development.

Suggest synergistic potential land uses that can included in the Vision Plan for the future Lindbergh Place:

1. Senior living and activities

2. Lifestyle and boulevard shopping

3. Professional, small business offices

4. Community Recreation Venues

5. Family-oriented and organized activities

6. Youth facilities and organized activities

7. Child day care

8. Medical and healthcare

9. Entertainment and food

10. High-tech center11. Small business

incubator12. Agriculture and a

farmer’s market

Propose that the County aggressively and proactively take the lead by:

1. Using their eminent domain powers to take control and ownership of the property

2. Build a North County District Office building and infrastructure as the first steps in a new and exciting journey of renewal in this area.

Imagining Lindbergh Place

A big, & unique vision for the community’s identity

A basis for growth & reinforcement

Cumulative & adaptive change

Integration

Creating a place to be

Five Ideas

The Plan

The  Plan

The Green

North County District Office 

Day Care

Assisted Living

The “Screen”

The “Y”

Environmental Green Tech

Ice Hockey Pond

Movieplex

Farmer’s Mkt

Agriculture

The Plan

The “Screen”

Campanile

The “Green”

North County District Office 

ImagineA day of your life in Lindbergh Place

Morning coffee

Walking around

The Market

Lunch

A “Green” Break

Sunday Afternoon

The Screen

Evening

Pond Ice Hockey

Be Brave…

Imagine Lindberg Place!

Questions?