James Cook University Brand Manual - Events' banners & signage

Events banners & signage design direction

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JCU brand manual | 2014 99

Generic brand banner

Where multiple banners are used, do not over-use the curve. For example an image banner without a curve can support a curved banner with no image.

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Generic brand banner - colour varations


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Course banner

Law, Business & the Creative Arts• Business

• Creative Industries

• Information Technology

• Laws

• New Media Arts

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Law, Business & the Creative Arts• Business • Creative Industries • Information Technology • Laws• New Media Arts

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Course banner - colour variation

Science & Engineering

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Science & Engineering• Biotechnology

• Business and Environmental Science

• Engineering

• Geology

• Marine Science

• Planning

• Science

• Science Advanced

• Sustainability

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Science & Engineering• Biotechnology

• Business and Environmental Science

• Engineering

• Geology

• Marine Science

• Planning

• Science

• Science Advanced

• Sustainability

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Text heavy banner - subject area

When using images for subject areas, referring to the brand guidelines to help select the most appropriate image is recommended. Ensure legibility of the logo and avoid logo intersecting with peoples head, faces, hair etc.


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Tradeshow - single panels

Global ranking: top 4%

Global ranking: top 4%


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MID TIER- Top level brand message, to include tri city lock up - Blue panels - No use of the curve

TOP TIER- Corporate brand message - White panels with logo

LOWER TIER- Small curve to be at top of panels when over an image, containing message - Gradient panels with curve below, can include logo reversed - The panels should be broken up up with image only panels with no use of the curve

Tradeshow - brand panels


Tradeshow - full panels

Geology • Planning • Environmental Management • Geography • Geology

Law • Legal Studies • Visual Arts • Media Design • New Media Arts

Earth and Environmental Science

Law, Business, Information Technology & Creative Arts

Please refer to following page for in situ examples

The tri-city lock up sits within the curve when the image is not abstract and the lock up is lost in the image.

The tri-city lock up sits on the far left panel when the image is abstract and is clearly visible on the image.




Tradeshow - course panels

COURSE PANELS- Full image to travel over the 4 panels - Large curve graphic to sit over 2 panels on either left of image or right, dependent on image crop- The curve should include course information and the logo- Brand message can also be included where appropriate


Signage - marine vessels

Challenger IV

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Logo: locked up with Campus Stack (see page 12)

Research: Bliss Bold, Caps

Vessel name: Bliss Light, title case


Signage - motor vehicles

Logo: locked up with Campus Stack (see page 12)

Documents

James Cook University Brand Manual - Events' banners & signage