Jamaluddin

www.precisiontechcorp.com Phone: 732-658–4226 Email:[email protected]

JAMALUDDIN PROFILE

Qualified professional with 7+ years of experience as a Business Analyst in Retail, Supply Chain, Ecommerce and Digital Media with solid experience working with the technical staff to implement management and staff's business requirements into the software application in retail and e-commerce and digital marketing environments.

Proficient with Ecommerce Content Management System, Order Management, Oracle ATG and Point of sale.

Good knowledge in Creating Dashboards using Micro strategy. Experience capturing requirements for web application development specifically in eCommerce Payment

Transactions. Possess strong knowledge of digital marketing and analysis of individual campaigns. Extensive knowledge of System Development Life Cycle (SDLC) methodologies like Agile Scrum, Rational

Unified Process and Waterfall. Worked closely with project stakeholders, Subject Matter Experts (SMEs) to understand business

requirements and analyze specifications for new applications, and to modify existing applications. Experience in web analytics using different tools like Adobe/ Omniture Web Analytics and Google

Analytics. Provided full index search, organization, personalization capability for content, transforms streaming

media into rich media & creates self-assembled synchronized rich-media. Extensive experience in Requirements Gathering, Surveys/Questionnaire Development, Business

Requirement Documents (BRD), Functional Requirement Specifications/Documents (FRS/FRD). Skilled at facilitating Joint Application Development (JAD) sessions with Business User Groups, conducting

meetings with IT Groups, and Conflict Management with Project team members. Excellent in performing GAP Analysis to check the compatibility of the existing system infrastructure with

new business requirements. Create Wireframes for User Interface designs using tools such as Snagit and Justinmind. Quality Assurance (QA) experience in developing and Reviewing Test plans, Test Scripts, Test

requirements, Test Cases, Test Reports, and in using Defect Tracking Tool to address bugs/issues as required by the project.

Strong experience in performing Functional Testing, Smoke Testing, Regression Testing, Progression Testing and user acceptance Testing (UAT)

Good experience with technical skills in SQL to extract data from the database for data analysis and testing.

Technical Skills:Requirements Management Tools Power Designer, Rational Rose, Rational Suite EnterpriseMethodologies Agile Scrum, RUP, Waterfall, UMLGraphic Tools Just In Mind, SnagIt, Smart Draw, MS Paint, MS VisioDefect Tracking Tools Silk Central, Jira, BugzillaLanguages SQL, XML, HTML, CSS, JAVA, C++Database MS SQL, MS ACCESS, Oracle 9i,Operating Systems Windows 7/ Vista/ XP/95, Mac OS X

Project Management Tools MS Project, MS Office ( Word, Excel, PowerPoint, Access), MS Share Point

BI Tools Adobe Web Analyst / Omniture Site- Catalyst, Google Analytics, Oracle ATG

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http://www.precisiontechcorp.com/


Education: (Bachelors in Technology) City University of New York, NY

Professional Experience:

GAP Inc, Rockville, MD March 2014 - PresentBusiness Analyst

Domain - RetailGap Inc. is a leading global retailer offering clothing, accessories and personal care products for men, women and children under the Gap, Banana Republic, Old Navy, Athleta and Intermix brands. Gap Inc. products are available for purchase in more than 90 countries worldwide through about 3,300 company-operated stores, almost 400 franchise stores, and e-commerce sites.

Responsibilities: Conducted Interviews and Brainstorming Sessions with stakeholders (application users, subject matter

experts etc.) to gather requirements and end user perspectives in order to identify deficiencies and areas for improvement & enhancement.

Documented and analyzed the business process for receiving and processing customer sales based on "Opportunity to Order" and covers business-to-business (B2B) and business-to-consumer (B2C) sales.

Providing ecommerce business analysis for a large multi-national implementation of ecommerce websites on including Endeca MDEX search engine integration and playing a key role during requirements gathering, analysis and testing.

Creation of business and functional requirement documents and use cases supporting them with wireframes and other visual documentation as required.

Rebuild customer review system and integrate the payment methods to improve customers' experience by shorten the payment process.

Involved in development and testing of POS systems and applications for Payment Card Industry (PCI) Compliance initiative.

Developed task flows and wireframes for an upgrade to a system used by underwriters to manage excess policies.

Responsible for gathering requirements to build prototype wireframes for new applications. Using Google Analytics, conduct SEO and enhanced the existing web portal by re-engineering search,

sort, list, shopping cart, cancellation, payment processor and payment gateways. Identified As-is and To-be process maps as part of Gap Analysis for new functionality requirements, and

thereafter prioritized them in order to align them with the project roadmap. Conducted JAD sessions with supply chain management and development team to brain storm Point of

Sale (POS). Participated in Daily Standup Scrum meetings and worked with the team in resolving issues that could

potentially cause delays in the sprint completion. Served as a Scrum master and conducted sprint planning, review and retrospective meeting. Removed impediments that obstruct a team’s pursuit of its sprint goals while serving as a Scrum Master As a scrum master I was a key player in taking vital decisions during the sprint meetings. Provided analytical support and recommendations on stocking strategies and inventory placement. Developed process flows and procedures for purchasing and forecasting functions.

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Collaborated with the inventory manager in Forecasting and Replenishment process for Rockville region.

Worked with B2B ecommerce with advance online selling, merchandizing, personalization and targeting capabilities.

Collaborated with Product Owners to write up and prioritize customer centric documents like User Stories for Product Backlogs.

Accountable for creating, maintaining and ensuring User stories to have coverage on business values, story points and acceptance criteria.

Decompose high level concepts and requests into Epics and User Stories that are consumed by agile teams across multiple parts of organization that directly lead to on-time deployments through agile release planning efforts.

Prepared and documented Sprint Backlogs to identify and monitor the activities performed in the time boxes.

Developed digital strategy plans for B2B clients following the Digital Analytics skills. Analyzed and managed Supply Chain reports, dashboards and performance metrics. Wrote copy for the digital team site and encouraged user adoption of the site. Worked as a digital analyst for management and development of creative services and digital marketing. Created Burn-down Charts to monitor the completion of work within the time-boxes. Extensively used Task board, Poker Planning for better teamwork and results. Optimized and deliver content for mobile devices for B2B and B2C models. Facilitated the developers in creating a user friendly website by adding more filters and also optimized

navigation to help customers in locating the products easily. Good knowledge on content delivery network

Participated in the testing of B2B and B2C websites, including creating test plan and test cases, executing test cases(including regression and ad-hoc testing), and defect management.

Create and review test plans and test case for UAT sessions. As well as conducting UAT sessions. Strong experience in preparing User Manual to ensure successful training and knowledge transfer to

Client Service Representative Management.

Environment: Agile Methodology SCRUM, MS Visio, MS Office Suite, E Commerce, ATG, Java, SQL, Just In Mind, Smart Draw, Jira

Amazon.com, Seattle, WA Sept 2012 - Feb 2014 Business Analyst

The systems allows merchants to create as many separate web stores as they want — and manage all the stores in one single, integrated account, maintaining one consistent set of operations and greatly improving efficiency. Each store can have its own product set, branding, look and feel, shopping rules, store-specific shopping carts and "my account" areas for customers.

Responsibilities:

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Lead solution design and support efforts for Sterling Order Management solution. Overseeing the offshore endeavors of a 5 member offshore team. This included:

1. Identifying the issues/bottlenecks faced by the team and address/report them via interfacing on a daily basis with the onsite team.

2. Status reporting on behalf of the offshore team to the onsite team/client. Worked with Business Users, Customers and Subject Matter Experts (SMEs) to understand the existing

system and the current business process and methods to identify deficiencies and areas for improvement and enhancement.

Gathered requirements for Order management, Warehouse management system (WMS), Ecommerce B2Cand B2B portals.

Requirement Analysis with Use Case Diagrams, Activity Diagrams, GUI Screen Mockups, Wireframes and Workflow analysis for Web Based Application Development.

Create workflows and wireframes using MS Visio. Diverse experience in IT industry with focus on Ecommerce, Retail and Supply chain domain. Helped in implementing the catalog shopping cart and payment gateway. Worked with the internal ecommerce and web development teams to design the most effective ecommerce

solution to meet business objectives. Proficient with E-commerce Content Management System and POS – Point of Sale systems. Excellent understanding of Multi-Channel Fulfillment & Inventory Management, Order Management and

Omni-channel retailing operations. Collaborated with on-shore and off-shore development team and business users to create and implement

EPIC/User stories for desktop/mobile application features like Buy Online, Product Comparison and Product Bundle, Guest Check out and Persistence Shopping cart.

As a scrum master I conducted one-to-one meetings and web-Conferences as well as JAD sessions with different stakeholders; analyzed and came up with suggestions providing consistent process for the communication, escalation, and resolution of issues.

Support for a major effort to improve the Warehouse Management System (WMS) capabilities of Supply Chain.

Extensive use of Adobe Web Analyst/Omniture Site-Catalyst for web-site analysis. Experience with data mapping for migrating the commerce website from the old platform to ATG. Facilitated daily Scrum meetings, Sprint review meetings and Sprint retrospective meetings. Served as a Scrum Master in developing project timelines/deliverables/strategies for effective project

management during Sprint Meetings Experienced working with Content Management System (CMS) and their third party vendor. Involved in implementing Omni channel point of sale (POS) and upgrading Order Management System

(OMS) with third party vendor support. Helped marketing team to significantly improve traffic on all selling channels. Worked on analytics tool

Google analytics to track and report marketing efforts. Worked in digital marketing on social media (Facebook, Twitter, Google+) and actively involved in Search

Engine Optimization (SEO), synonym mapping and product categorization for creating and implementing new digital marketing campaign.

Experience in social media marketing on the platforms like Facebook, Twitter, Google+ and YouTube. Worked closely with the QA Team and played a key role bringing in best practices of test driven development

in an Agile environment. Conducted User Acceptance Testing (UAT) to ensure all the business requirements have been fulfilled by the

application.

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Partnered with Ad Sales, Digital Content/Production, Brand Marketing, Research and On-Air Marketing Teams to respond to RFPs (TV, WMS and 360) that maximized client ROI and fulfilled the objectives of the advertiser and the USA brand.

Actively participated in Smoke Testing, Post Production Validation (PPV) and handled issues appropriately. Prepared detailed user manuals and conducted training sessions. Acted as SPOC (Single-point-of-contact) at offshore for any functional aspect of the IBM Sterling OMS

application and its features for the assigned module.

Environment: Agile Scrum Methodology, Smart Draw, Microsoft Visio, JIRA, Oracle DB, Java, SQL, IBM Sterling Order Management System (OMS)

Direct Tv, EI Segundo, CA Jul 2010 - Aug2012 Business Analyst

DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. The Project was involved in the production and marketing, entertainment and services to global customer base. Its satellite service, launched on June 17, 1994,) It is a world-leading provider of digital television entertainment services.

Responsibilities: Conducted JAD Sessions with the SMEs and managers to understand the business processes and functional

details. Identified gaps in the existing systems by performing GAP Analysis on the As-is business process maps. Created the To-be business process maps to communicate the solutions to the entire team as well as to

gain the approval of the SMEs and the management team. Supported multiple advertising agencies’ user bases in managing the full Broadcast media lifecycle within

the Mediaocean Spectra OX system for Broadcast and Legacy Datatech Broadcast, Print & Production systems.

Served as a Business Analyst for a web-based Subscription Management system targeted for stock market investment groups.

Performed backlog grooming maintained user stories and generated status reports in JIRA. Successfully implemented system for the Marketing department including Creative, Graphics, New Media,

Program Planning, Production, Editing, Post-Production. Involved extensively with Production Applications team through the full life cycle, from justification

through implementation and training, while partnering with international cross-functional team management across developers, broadcast operations, media services and executive leadership.

Create process flows and wireframes for new features to be developed. Worked closely with the Digital marketing Ecommerce and strategic partnership teams to identify business

questions and drive campaign growth. Integration projects have included development of custom digital web series and Trans media experiences. Translated Business Requirements into functional and non-functional requirements using industry standard

documentation processes like Data Flow Diagram (DFDs) and UML Diagrams (Use Case, Sequence and Activities Diagrams).Used Power Designer for Business Requirement Documents Preparation.

Created Use Cases, Process Flow diagrams, User-Interfaces and sequenced user Work Flow steps for the Subscription Management System.

Assisted in developing a subscription management system using Microsoft Access.

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Assisted marketing department in implementing user profile and subscription management system that ensured the company adheres to the Consumer Privacy regulations.

Participated and contributed in daily scrums, Sprint meeting and Sprint review meetings Facilitated scrum master in taking important decisions during the sprint meetings. Involved in Defect Life Cycle to Validated and monitored all documented defects and progress. Conducted Smoke test after each build. Performed SQL queries for retrieving data from the database, generating ad-hoc reports, and conducting

data validation testing. Assisted in the development of User Training materials for the upgraded version of the existing system

technology and process improvements.

Environment: Agile Methodology, MS Visio, Scrum, UML, Power Designer, Axure Prototype, MS Project, Java, HTML, Silk Central, Oracle, MS SharePoint

Target Corporation, Minneapolis, MN April 2009 - June 2010 Business AnalystE-commerce & Web Analytics Implementation: Target Corporation operates general merchandise stores in the United States. The primary goal of the project was to implement new features such as Buy Online Pick up in Store (BOPUS), Guest checkout, Auto Refill, Compare Products, Product Bundle, Persistence shopping cart etc. I was a part of website redesign and worked closely with stakeholders from different departments to gather and document requirements for the development team for the redesign project. The company distributes its merchandise through a network of distribution centers, as well as third parties and direct shipping from vendors. It provides general merchandise through its Store, Website and mobile application- Target.com. Responsibilities:

Responsible for requirements gathering, analysis, detailed process flow design, user acceptance testing and rollout of new & modified feature functionality deployed on the e-commerce website applications.

Involved in implementing homemade (POS) Point Of Sale system for US retail/Online stores. Provided strategic direction and leadership to product area including engineering, quality, supply chain,

and manufacturing support for sales / marketing. Worked on Gathering and documenting PCI regulations and requirements for credit card payments. Also involved in E-Commerce testing [Product Search, Payment System, Online transaction processing and Inventory management]. Collaborated with on-shore and off-shore development team and business users to create and

implement EPIC/User stories for desktop/mobile application features like Buy Online Pick up in Store, Auto Refill, Product Comparison and Product Bundle Guest Check out Persistence Shopping cart

Used IBM Websphere for Mobile application in giving seamless shopping experience to guest in selecting products, shopping cart, check out, bill payments modes.

Involved in the creation of new e-commerce products, arrival notices and customized reporting.The aim of the project was to enhance the functionalities of various existing applications linked to

ecommerce.Analyzed the business process as Business Process Automation

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Experience in walkthrough session with development team to ensure the business requirement are clear.

Walkthrough session with QA team to ensure the test plan and a test case meets the business requirement.

Create and review test plan and test case for UAT session. As well as conducting UAT session. Performed Post Production Validation after the Application was released into production.

Environment: Agile Methodology, Scrum, Smart Draw, Uml, Microsoft Office Suite, Microsoft Visio, SQL Server, HTML, Quick Test Professional, Rational Clear Case, Rational Rose, ATGATG

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