Jamaica Case Study

Outreach and Communication Techniques

1

The Change ProcessTen Steps

Createguiding

coalitions

Developvision

Phase I: National Assessment

Generateshort term

winsCreatebroad-based

actions

Analyzekey

decisions

Institution-alize

changes

Communi-cate vision

Verifyachieve-ment ofgoals

Phase II: ClusterAnalysis and Process

Phase III: Pilot Project Designand Implementation

Create asense ofurgency

Decodifycurrent

strategies

The goal of the outreach and communication strategy is to create the necessary pre-conditions for change.

Source: OTF Group

LeadershipLeadership

It is crucial to understand a country’s current preparedness in terms of the five conditions for change, and study what levers may exist to influence them

Moral Purpose

InsightReceptivity

Tension

Jamaica Case Study

Outreach and Communication Techniques

Five Preconditions for Change:

Jamaica Case Study

Outreach and Communication Techniques

Mental Models Action Consequences

Making Mental Models explicit:

We must go beyond analyzing behavior and identify the antecedents to that behavior so that it can be made explicit and openly discussed.

Source: Chris Argyris

Jamaica Case Study

Outreach and Communication Techniques

Critical Success Factors

The importance of trust cannot be overstated.

Related Technologies

All of the above

Inclusive & iterative process

Anchored by a shared vision

Data driven

Mental models made explicit

Trust

Mental Model Surveys

Outward looking research

Balanced Scorecard

Cluster process

3. Overreliance on Basic Factors3. Overreliance on Basic Factors

4. Lack of Customer Focus4. Lack of Customer Focus

5. Poor Understanding of Relative Position5. Poor Understanding of Relative Position

6. Lack of Forward Integration6. Lack of Forward Integration

7. Poor Inter-firm Cooperation7. Poor Inter-firm Cooperation

2. Defensiveness2. Defensiveness

1. Paternalism1. Paternalism

Jamaica Case Study

Outreach and Communication Techniques

Challenges: patterns of uncompetitive behavior.

These patterns must be quickly identified and overcome if change is to take effect.

Source: OTF Group