Jalene Stradling Portfolio

PORTFOLIOJalene Stradling

Jalene Stradling:723 N. Radio Rd. Apt. C6Saint Anthony, ID [email protected]

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BrochureMontageFlier LogosPhotodesignLetterheadBusiness CardWeb PageArt PosterEvent Ad

Table of Contents

Description:Create a two sided (duplex) folding brochure.

Date: December 5, 2015

Course/Instructor:Comm 130 Section 12Emily Kunz

Program(s)/Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

Objectives:Create a two sided (duplex) folding brochure.

Process: I set up a quad fold Adobe InDesign, with a finish size of about 8.5 x 14 inches. I split my layout into four sections with the concept that the girl is the front of the brochure and the tail of the plane is the back of the brochure. and it opens fully to display all the information on the outside and inside of the brochure. I wanted the airplane to be on the outside so it would grad attention to others passing by when the inside information is being read. The body of the brochure gives more information about the airline, the flights and how to become a frequent flyer.

I created a new logo in Adobe Illustrator that was the base of the whole brochure. Once I had the logo and colors created I took the plane image into Adobe Photoshop to change the name and logo on the plane to match the theme of my brochure. I also adjusted the colors and sized it to fit the 3 sections of the brochure to help grab attention of the reader.

I then pulled in other images in photoshop and adjusted them to fit the coloring and theme of the brochure and placed them where I wanted them in Adobe InDesign along with the body copy.

Brochure

Outside

Inside

Description:Inspirational Montage created from 3 blended images and design elements.

Date: October 25, 2015


Program(s)/Tools: Adobe IllustratorAdobe Photoshop

Objectives:Create an inspirational message by using images blended together to form a montage with an inspirational typography quote.

Process: 1. I cropped the background image of the Temple to 8.5×11.2. I selected the couple image and sized them appropriately with in the rule of thirds for the image and moved them to the background image, then I added a mask.3. With black paint and a 100% opacity, soft-edged brush, I painted away the hard image edges.4. With a larger black brush at 42% opacity and 55% flow, I blended the image into the background, so it looks like they are walking into the scene to the temple.5. I repeated the process with the sheet music except I went heavier with the mask/paint brush over the temple and couple so they would stand out some more in the image.6. I added some type with two contrasting fonts to help portray my message better, I also added a drop shadow layer style to make the text more legible.

Montage

Description:black and white mock flier.



Program(s)/Tools: Adobe Photoshop, Adobe Illustrator

Objectives:Create a black and white mock flier used to promote an upcoming Graduate Leadership Conference. Use the tools learned in the Adobe program to complete the project.

Process: The final mock up was created primarily in Adobe Indesign and partially in Adobe Photoshop. I first started with some ideas in my head that I sketched out to get a better idea of the layout and space I had to use. I chose to focus the design and layout of the flier based on the word edge that was used in the wording for the flier. I aligned my elements with edges and angles so it grabbed your attention and directed you to the overall message of the flier.

Flier

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Description:Create a logo for a company.

Date: November 1, 2015


Program(s)/Tools: Adobe Illustrator

Objectives:Sketch and then create three logo concepts for a mock company.

Process: When creating this logo I brainstormed some ideas for a mock company that I could create a logo for. Once I had some ideas I started sketching out some thoughts and then took those sketches and recreated them in Adobe Illustrator. I used the pen tool for almost all of the logo and then started to add color to the logo. I then chose a typeface that went with the message and theme of the logo. I finished it all off with aligning it how I wanted and tried to make it have a painted effect to go with the theme of the logo.

Logos

paint

Farm Fresh

pAintFarm Fresh

Farm Fresh Paint

Description:Use photography skills to create a beautiful image in photoshop and add design elements.



Program(s)/Tools: Adobe PhotoshopCanon DSLR Camera

Objectives:Demonstrate my photography and photoshop editing skills with an original image by adding color and design elements.

Process: I planned my photo by setting up the color scheme and message I wanted my audience to receive. Then I used my digital SLR camera to take the photo. I had my daughter just play and I took lots of photos. This picture was exactly what I was envisioning and worked perfect for this project. Next I used photoshop to adjust the color settings and image size to create the angles I wanted. I added in the quote so it would go well with the image and complete the overall message. Finally I added the design elements and color scheme to finish the photo.

PhotoDesign

Description:Matching letterhead and business card designed using a personally created logo.



Program(s)/Tools: Adobe InDesignAdobe Illustrator

Objectives:Create a new logo for a new company, once the logo is designed create a matching letterhead and business card set.

Process: I first thought about what logo I could create. This was the most difficult part of the process, but then I thought about creating a logo for a hair stylist and came up with a few sketches of scissors and other hair tools. The scissors was the strongest of my sketches and once I had and Idea I went to work making it in digital format. I used Adobe Illustrator to create the logo and then I transferred the logo to Adobe indesign to put the letterhead and business card together. I wanted a clean repeating pattern and after finding the typeface I got to work making the matching set. I am very pleased with the final outcome.

LetterHead

Description:Matching letterhead and business card designed using a personally created logo.



Program(s)/Tools: Adobe InDesignAdobe Illustrator

Objectives:Create a new logo for a new company, once the logo is designed create a matching letterhead and business card set.

Process: I first thought about what logo I could create. This was the most difficult part of the process, but then I thought about creating a logo for a hair stylist and came up with a few sketches of scissors and other hair tools. The scissors was the strongest of my sketches and once I had and Idea I went to work making it in digital format. I used Adobe Illustrator to create the logo and then I transferred the logo to Adobe indesign to put the letterhead and business card together. I wanted a clean repeating pattern and after finding the typeface I got to work making the matching set. I am very pleased with the final outcome.

Business Card

Description:A web page designed to showcase a personally created logo.



Program(s)/Tools: Brackets and Adobe Photoshop

Objectives:Size and optimize an original logo as a .png for a web page.Write content to describe the process of creating your logo and how it appeals to a target audience.Acquire a working knowledge of HTML and a basic understanding of CSS when creating a web page.Identify hex colors for web design.Compress multiple files in a zipped folder to attach as one file.

Process: I created this web page using only Brackets. I have had a little experience with HTML/CSS. I think that by working with a larger skill set I was able to challenge myself to create something that brought more visual interest to the page.

After I created the page in html format I was able to use more skills learned to style the page and make it fit with the theme of the logo I was showcasing. This is my favorite part of working with a webpage because you get to see the different parts that are created in html have some style and organization on the page. I love that you can style almost every aspect of the page and make it unique.

Web Page

Description:Create a new project to showcase some skills learned with the Adobe programs and design skills.

Date: December 10, 2015


Program(s)/Tools: Adobe IllustratorAdobe Photoshop

Objectives:Create a new project to add to your portfolio.

Process: I created this art print poster to add to my portfolio and show case my skills in Adobe Photoshop and Adobe Illustrator. I wanted to create a art piece that I could display in my home and share with friends. I also wanted to make a piece that showcased some design skills I learned thoughout the course of this communications class. I researched and found elements that would go with the vintage theme and modern audience I was trying to appeal to.

Art Poster

Description:Create a full color bleed Event Ad.



Program(s)/Tools: Microsoft WordScanner

Objectives:Create a full color bleed Event Ad for a company whose only design resource is Microsoft Word.Scan the Image into Microsoft Word and use the basic tools with in the program.

Process: I scanned the image of the little girl from a old magazine ad. After getting the sizing that I needed to have the picture bleed off the page I imported it into Microsoft word and enlarged it to 8.5 x 11 inches. After seeing what I had to work with I planed out the message and how I wanted it to be portrayed. I got to work adding the event information and then picking the right font choices together. Then after some good critique sessions I refined the message and added in some color. Lastly I printed it out and mounted it on a thick chipboard and then trimmed the edges so it would be a full color bleed ad.

Event Ad

Are you my Christmas

angel?

Come support The Salvation Army’s Angel Tree and help make a child’s Christmas wish come true. Every donation goes to help a child like Megan get the clothing and toys they need. Children’s needs range in age from infant to 18 years of age. Be an angel and support our local angels this year. Sponsored by The Salvation Army and Dillard’s Located in the Grand Teton Mall by Dillard’s. Pick out your angel tag from November 20th - December 24th, 2015. .

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Jalene Stradling Portfolio