| www.jaipurrugs.org | info@jaipurrugs.org | +91 141 239 8948 |

“JRF’s well-tested and respected training model, on average, increases the daily income of artisans from $1 to $3 a day, with a potential to go up to $5 a day.” - Vinod Kaushik, Chief Executive Officer

Problem Statement:

There are 2.5 million carpet artisans in India earning less than $2 a day. Living mostly in rural areas, they are exploited by petty contractors and have inadequate skills. They are unorganized, work under difficult conditions and have little access to markets. This leads to a lack of bargaining power, resulting in low produc-tivity and wages.

Theory of Change:

Jaipur Rugs Foundation provides training for Indian carpet industry artisans, increasing their productivity and income, thereby developing their dignity and self-esteem.

Headquarters: Jaipur, Rajasthan India

Established: 2004

Impact Areas: India

Type: Non-Profit/NGO

Sectors: Economic Development, Equality & Social Justice

Staff Size: 32 with 5 part-time consultants and 15 volunteers

Annual Budget: $3.5 Million

Major Funders: Government organizations, Jaipur Rug Company & CSR, Individual donors

Awards: Sankalp Award in 2010, Recognition from FICCI on CSR activi-ties, Best SME for CSR by Business Today & YES Bank

Jaipur Rugs Foundation - GSBI™ Class of 2010

TRANSFORMING RURAL INDIA BY PROVIDING ARTISANS WITH OPPORTUNITIES TO INCREASE

THEIR INCOME

Solution:Through development and training of carpet weaving artisans, Jaipur Rugs Foundation is transforming rural villages in India to develop greater efficiency and higher income and economic prosperity for weavers and their communities. JRF enables the artisans to have ownership of the production process by devel-oping production units and Common Facility Centers. This will create local employment catalyzing the rural economy. We bring our expertise in the carpet industry to influence the entire sector to benefit the rural artisans.

This profile was developed during the 2010 Global Social Benefit Incubator™, the signature program of Santa Clara University’s Center for Science, Technology and Society. Updated 8/26/2010. www.scu.edu/sts/gsbi

Investment Required:Grants totaling $10 million over the next five years.

Cost vs. No. of Beneficiaries:

Annual Budget vs. No. of Beneficiaries:

$83

5-Year Growth Plan:• Set up 500 village level Production

Centers • Upgrade skills of existing 40,000

artisans and skill development training for 60,000 new artisans

• Establish 10 artisan owned Com-mon Facility Centers all over India ( 80 % equity held by artisans)

• Provide management training to 10,000 artisans who will own CFCs and Production Centers

• Develop Self Help Groups (SHG), inculcating saving habits and capi-tal formation which will enhance their bargaining power

Impact to Date:• Trained 40,000 artisans in 800 villages from 10 states in

India• Increased average income from $1 to $3 per day • Hundreds of success stories of artisans earning $3-10 per

day• Organized more than 5,000 artisans in 500 Savings and

Thrift Groups generating $25,000 in total savings

Milestones Achieved:2007: Received first external grant for capacity building of carpet artisans

2008: Created the first production center, shifting weaving activities from the house-hold to the center

2009: Launched innovative model of ag-gregating the carpet weaving processes under one roof (Common Facility Center)

2010: Progressing to full implementation of CFC model

| www.jaipurrugs.org | info@jaipurrugs.org | +91 141 239 8948 |

“I attended carpet weaving training organized by JRF and it was a life changing experience and it made a huge difference in my life, earlier I could earn hardly $ 2 per day now I earn more and can dream big, thanks to JRF” - Khairatilal, weaver from Piplai village in Thanagazi, Rajasthan.

TRANSFORMING RURAL INDIA BY PROVIDING ARTISANS WITH OPPORTUNITIES TO INCREASE

THEIR INCOME