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School of Natural Cuisine, International Shiatsu School
Residencial seminar (islands of Hvar and Brač)
Publishing houseand bookshop
Gourmand Cook book Award -second place for the vegetarian cook-book “Summer”, author Jadranka Boban Pejić
The largest bio&bio in ZagrebThe largest bio&bio in Zagreb –– 160 m2160 m2The largest bio&bio in Zagreb The largest bio&bio in Zagreb 160 m2160 m2
GENERAL INFO OFFER
Original Croatian franchise About 2500 productsOriginal Croatian franchise
business conceptS
7 shops in Zagreb,
About 2500 products
Assortment: organic food, natural cosmetics, household items natural foodSplit, Rijeka, Dubrovnik
Located in city centers or
shopping moles
items, natural food supplements
More than 100 leading international and localpp g
First bio&bio - 2003
Recent Superbrands
status
international and local brands
Wide offer of fresh organic fruit and vegetablesstatus
Web shop, loyalty programfruit and vegetables
35 % local and 65% intern.products
Europe - 40 yrs. tradition of organic growth
Croatia - 20 yrs. tradition of organic growth
Western Europe – annual growth 10-15%
Croatia and Eastern Europe – 20-25%
TERMINOLOGY ORGANIC / WHOLESOME
public opinion in Croatia: certified ingredientspublic opinion in Croatia:
organic /natural/healthy =synonyms
certified ingredients
well-known origin
label – guarantee - nolow awareness of organic
growth certificates
shops – shelves marked –
g
pesticides, insecticides,
grown on soil treatedshops – shelves marked –
healthy food….. without chemical supst.
special transport
special warehousingspecial warehousing
special packaging
Challenges / organic productsChallenges / organic products
customs duties
double certification process
sign is not internationally recognized
Higher VAT in Croatia than in EU
EU countries invest much i k ti ti itimore in marketing activities
Cooperation with local Cooperation with local organic producersorganic producers
Number of farmers: 40
Number of field crops: 30
Distribution channels: bio&bio,Distribution channels: bio&bio, supermarkets and health food stores
2 home brands – bio&bio and EKOZONA
First nacional organic brand in Croatia
Home brand of Biovega
113 d i 15 i113 products in 15 categories
Fresh fruit and vegetables – 27 products
Packaged program: grains cereals beans juicesPackaged program: grains, cereals, beans, juices,
vinegar.....
Located in Konzum supermarkets throughout
Croatia and bio&bio organic product stores
Each day gives a possibility for new positive influences. Even the simplest, everyday decisions, like our choice of food, how we nurture our bodies, which household cleaning products we use, have an important impact not only on us, but
l t thi th t dalso on nature, on everything that surrounds us.
Thanks for your attention !
Looking forward to your questions...