(540) 514-0471 www.jacobsteckmann.com [email protected] Over the years, I’ve seen people diminish their own true potential. A spark of excitement is sometimes all it takes to ignite their fire. I love how influential brands are in humans’ lives and I believe through great ideas and even greater work, anyone can be inspired and energized to reach their full potential. VCU Brandcenter | 2019 Virginia Commonwealth University | 2015 M.S. Business/Branding | GPA 3.6 Honey Best Buy Created signature experiences ownable to Best Buy. With cutting edge tech experiences and easier decision/purchas- ing tools, the Client inspired customers and increased posi- tive brand perception. After rebranding, Honey wanted to share the vision with the world. Through creative gorilla marketing and a straight-for- ward approach, the team was able to grasp the client’s atten- tion and leave with the winning recommendations. Bachelor of Business Administration | GPA 3.1 education experience projects Lead and trained a team of medical claims billers while provid- ing department directors, employee performance analysis. Created team building activites to inspire and bring the team closer together. HCA Parallon | Team Lead | May 2015 - Aug 2017 Worked with strategy team on brands including Princess Cruises and Dolby. Analyzed social trends for Nickelodeon YouTube and conducted consumer research for emerging markets. Omelet | Strategy Intern | June 2018 - Aug 2018 Brand Strategist mission brand strategy consumer research data analytics design thinking photoshop illustrator video editing photography film skills loves j a c o b s t e c k m ann

Jacob Resume 2 - Jacob Steckmann€¦ · (540) 514-0471 [email protected] Over the years, I’ve seen people diminish their own true poten-tial. A spark of excitement is

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Page 1: Jacob Resume 2 - Jacob Steckmann€¦ · (540) 514-0471 jacobsteckmann@gmail.com Over the years, I’ve seen people diminish their own true poten-tial. A spark of excitement is

(540) 514-0471 [email protected]

Over the years, I’ve seen people diminish their own true poten-tial. A spark of excitement is sometimes all it takes to ignite their fire. I love how influential brands are in humans’ lives and I believe through great ideas and even greater work, anyone can be inspired and energized to reach their full potential.

VCU Brandcenter | 2019

Virginia Commonwealth University | 2015

M.S. Business/Branding | GPA 3.6

Honey

Best BuyCreated signature experiences ownable to Best Buy. With cutting edge tech experiences and easier decision/purchas-ing tools, the Client inspired customers and increased posi-tive brand perception.

After rebranding, Honey wanted to share the vision with the world. Through creative gorilla marketing and a straight-for-ward approach, the team was able to grasp the client’s atten-tion and leave with the winning recommendations.

Bachelor of Business Administration | GPA 3.1

education

experience

projects

Lead and trained a team of medical claims billers while provid-ing department directors, employee performance analysis. Created team building activites to inspire and bring the team closer together.

HCA Parallon | Team Lead | May 2015 - Aug 2017

Worked with strategy team on brands including Princess Cruises and Dolby. Analyzed social trends for Nickelodeon YouTube and conducted consumer research for emerging markets.

Omelet | Strategy Intern | June 2018 - Aug 2018

Brand Strategist

mission

brand strategyconsumer researchdata analyticsdesign thinkingphotoshopillustratorvideo editingphotographyfilm

skills

loves

jacob steckmann