Jack Wheelers Strategic Intelligence Letter #9

Page 36 AWAI Direct Mail Hall of Fame

Slightly indirect and still outrageous ... where is this letter headed?

Overview This letter makes a strong attempt to sell a potentially weak product. Its a great example of going hard after a target audience.

ADVERTISEMENT 1 over, please

A shockingexample of the Audacity Principle Being outrageous can shock a reader into reading further.

Jack Wheelers Strategic Intelligence Letter #9

2

AWAI Direct Mail Hall of Fame Page 37

Jack Wheelers Strategic Intelligence Letter #9

Page 38 AWAI Direct Mail Hall of Fame

3 over, please

The audacity continues, yet intense details make the claims seem credible.

Jack Wheelers Strategic Intelligence Letter #9

4

AWAI Direct Mail Hall of Fame Page 39

Jack Wheelers Strategic Intelligence Letter #9

Page 40 AWAI Direct Mail Hall of Fame

5 over, please

Quite a prediction He was dead right!

Jack Wheelers Strategic Intelligence Letter #9

An extra Juicy Tidbit whispered in your P.S ... or an extra FREE gift ... can make your offer even more irresistible.

Notice how easy it is to fill out this reply form.

AWAI Direct Mail Hall of Fame Page 41