Jack in the Box SSL Retrofit | beginning to endreilly... · Jack in the Box SSL Retrofit | beginning to end ... Presentation by B. Boyett of Jack in the Box and K. Reilly of Peak

DOE 2016 SSL R&D WORKSHOP

February 2, 2016

Jack in the Box SSL Retrofit| beginning to end

• Nearly 2,300 quick-serve restaurants in 21 states and Guam

• 500 company, 1,800 franchise

• Majority of locations in Southwest

• Over 600 fast-casual Mexican restaurants in 47 states and Canada

Jack in the Box| what is it?

• Established in 1951

• Operates both Jack in the Box and Qdoba brands

Prologue|obligatory pseudo-funny business diagram

• Client Perspective: Complete transformation

• Integrator Perspective: Unite stakeholders; Overcome

failures of the past

• Prototype designed to pass most restrictive code

• Exterior building lighting was not that important

• ‘Down lamping’ exterior fixtures for energy conservation

– Safety Concerns began to surface in focus groups

Questionable Decisions| made in the 90’s

The Jetson Building

• Cost to construct building led to atypical value engineering (i.e., eliminate light fixtures)

• Eliminate pole placement near the building

• Early adoption of LED decorative product aimed at curb appeal ...

… ending in failure

Questionable Decisions| made in the 90’s

Conclusion –

• Premature roll out of Solid State Lighting

• It cost a lot and really didn’t work

The Jetson Building

• 2006 Attempt to re-engineer building accent lighting

• LED considered but lamp color was too blue and fixture housing prone to heat buildup …

… ending in failure

Conclusions –

• Stay away from LED

• Don’t bring it up for years

Questionable Decisions| the new millennium version

All LED Lighting Test

• Testing shifts from new construction to retrofit

• 2009 First All LED retrofit …

… ending in partial success!

Conclusions –

• Parking lot and soffit lighting is stable and looks great!

• Product is expensive!

• Dining Room cans are stable but no brighter than CFL

• Product cannot withstand heat!

Continued Learnings| first all LED retrofit test

Exterior Lighting 2009 First All LED retrofit …

… ending in partial success!


• Replace 1000W MH in parking lot.

• Replace 100W MH soffits

Result: Partial Success, but knowing LED lumens per watt and CCT will need time to evolve.

Result: Partial Success, but construction costs are inflated due to incompatible hole size. Need to examine options for quicker install.

Interior Lighting 2009 First All LED retrofit …

… ending in mostly failure


• Replace all CFL cans in dining room

• Relamp 2x4 troffers in kitchen with LED lamp

Result: Partial Success, but 600 lumen fixture is no brighter than CFL. Product will need time to evolve lumens / watt.

Result: Significant failure. >50% failure rate in first 6 months due to heat. Lamps in coolers survived.

Learning From Las Vegas| The Empire Strikes Back

• The year is now 2011

• Competition remodel programs just underway

• Call from district manager complaining of ‘dark restaurants’ led to a field ride

• Night time field ride led to a revelation…..

• JIB restaurants are dark

Restart Attempt #1 | 4 restaurant test in Las Vegas

• Larger organization had not concluded that building illumination was a major issue

• Each restaurant wants project approached differently

• Program primarily used conventional lighting

• Cost conservative

• Poor execution of LED solution

• Only 1 of 4 restaurants showed positive results

• The one with the most complete solution

Restart Attempt #2| company remodel program

• The year is now 2013

• 50 restaurant test

• Upgrade of lighting built into scope

• Blend of SSL and conventional illumination

• Cost containment was critical

• Lighting improvement was seen as major success, remodel was not

Restart Attempt #3.1| lighting program as stand alone project

• Analysis was looked at in many different ways:

1. Redo everything with SSL to a uniform standard

• High cost and neglected to look at site specific needs and opportunities

• Cost analysis did not consider maintenance, energy savings or rebates

• Killed due to cost



2. Do it as inexpensively as possible

• Blend of SSL and conventional illumination


• Site lighting was ignored as is was considered too expensive to upgrade

• Cost analysis did not consider maintenance, energy savings or rebates

• Killed because impact would be marginal



3. Give every site exactly what it needs

Nothing more, nothing less • Surveys of existing conditions and photometric

studies leveraged to optimize design for every site


• SSL to be used exclusively

• Cost analysis considered maintenance, energy savings and rebates



3. Give every site exactly what it needs

Nothing more, nothing less • Cost-efficient fixtures for accent used to mitigate high

cost of performance fixtures

• Single source manufacturer with wide product line

• Rolled out to approximately 350 company locations over 15 months

• Light ‘quality’ of SSL is hard to describe, easy to show

• Interiors perceived as cleaner

• Sales lift during ‘dark hours’ was isolated

• Exterior results were stunning


• What ultimately led to the decision to ‘Go’?

• Each successive refinement to the scope helped familiarize leadership with the nuance differences between SSL and conventional lighting

• Testing a holistic, design-driven scope helped to prove a return

• Availability of quality lower cost fixtures

• The integration of energy savings, maintenance and rebates into the analysis shorten the payback period (ROI could not work without sales lift)

Building in Detail| rethinking new construction

• SSL starts to inform all design once general acceptance is achieved

• New thinking emerges on integrating LED into building hardware

• Can be configured as single panels or double panels

• Edge lit LED frames

Building in Detail| neighborhood sign

• Back lit with cut out letters

Building in Detail| interior review

Building in Detail| interior review

Building in Detail| exterior trim review

Building in Detail| lot lighting review

Building in Detail| lot lighting review

2014 Lighting Retrofit|The Force Awakens

•15 month Roll-out to approximately 350 corporate locations •100% Lot Lighting & Building Exterior fixture swap •100% Ground Level Signage and Menu Board Retrofit •30 Site test for complete interior LED fixture swap, including kitchens

2014 Lighting Retrofit | project metrics

#6200

LED Exterior Lighting Upgrade

Kansas City, KS

After Before

#4383


Wasco, CA

After Before

#4349


Brentwood, CA

After Before

#0036


Carlsbad, CA

After Before

#3723


Fort Worth, TX

After Before

#3929


Pearland, TX

After Before

#6909


Nashville, TN

After Before

#6923


Clarksville, TN

After Before

#6812


Concord, NC

After Before

#3834


Fort Worth, TX

After Before

#6801


Charlotte, NC

After Before

#6212


Avon, IN

After Before

#6216


Indianapolis, IN

After Before

#6151


Tulsa, OK

After Before

#6847


Monroe, NC

After Before

#6850


Charlotte, NC

After Before

#3962


Houston, TX

After Before

#6201


Overland Park, KS

After Before

#6204


Olathe, KS

After Before

#6205


Blue Springs, MO

After Before

Epilogue | rogue one: A Star Wars Story

• JIB Perspective : It’s complicated

• Integrator Perspective: Many stakeholders to consider.... It’s complicated ….


Knowledge Gap:

Taking an idea like this into a system-wide “roll-out” often means overcoming a knowledge gap between the general industry, and the end user. It requires patience, education at all levels, and an open mind where a uniform solution is not found. Multi-unit retailers want a uniform solution and vendors want to give that to them to make a sale. In terms of SSL, JIB needed to be taken to the nuance of individual needs of the site.


Internal stakeholders:

• Operations; Facilities; Construction and New Development; Corporate Projects; Architecture; R&D; Executive Management

External stakeholders:

• Customers; Shareholders; Federal & State Energy Agencies; State & Local Green Initiatives; AHJ’s; Manufacturers; Distributors; Designers; Integrators; Installers; Engineering Support; Utilities & More


What are some of the continuing hurdles?

• Lighting is a hot button within most communities

• There are many stakeholders to align

• Rapidly changing technology and part numbers (When will mine become discontinued, and how does purchasing & facilities know what to order?)

• Title 24, BUG Ratings & when has it gone too far?

• Glare – effective lot fixtures are becoming unusable

• Lack of uniformity in rebate programs

• Lack of uniformity in local codes

• Cost containment

• Making the program portable for franchisees


What should the SSL industry be thinking about?

• Title 24 restrictions on glare

If CA allowances/metrics become the norm, many well designed performance fixtures will be rendered unusable.

Perhaps glare cannot be overcome, but how we regulate it can. Mounting heights vary. Fixture optics with full cutoff reduce glare from the street side of the fixture. Perhaps these and other variables should be factored into code allowances.

The code clearly is well intended to protect offsite traffic.


What should the SSL industry be thinking about?

• Interdependence

As an industry, you are dependent on each other to produce high quality product and excellent support.

Because end users are not familiar with the technology, one bad experience reflects poorly on every manufacturer. Bad product needs to get weeded out. Every link in the SSL chain has to strive for perfection, not just for their brand, but for the industry as a whole.

Early adoption is dependant upon TRUST.

What is the partial wish list?

• Cost reduction in exterior linear products

• Product to economically retrofit large monument signs

• Lower cost per lumen

• Increased lumens/watt

• Less energy lost to heat

• Reduction in fixture size and weight


What keeps JIB up at night?

• The year 2026

- You cannot change a SSL light bulb, what happens when the fixtures useful life ends?


• Roll-out to the franchise community

- There is not a single solution for every location

- There are a large number of manufacturers, designers and installers. Some are fantastic, others may not be.

What allows JIB to sleep at night?

• They don’t. They are a 24/7 late night operation ...

… but for the corporate guys who actually get to go home at night, they sleep well because …


• Safer properties for employees and guests

• Every site passed local energy code

• Every site was permitted

• Single manufacturer with solid, long-term warranty

• Stunning looking sites at night!

#6201

Documents

Jack in the Box SSL Retrofit | beginning to endreilly... · Jack in the Box SSL Retrofit | beginning to end ... Presentation by B. Boyett of Jack in the Box and K. Reilly of Peak