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Page 1 J45961a - ICANN Global Study - Consumers Nielsen Banner 2 14 Mar 2015 Table 1 Q75. Sample source Base: All Respondents Internet usage per Ever registered Plan to register Region Gender Age Age week a domain name in next 6-12 mos Total North South Consumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) 6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410 Unweighted Base 6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410 Weighted Base 1573 702 - 871 - - 785 788 100 263 714 294 202 363 714 496 302 1271 327 1246 119 1127 26% 76% - 80% - - 23% 29% 12% 15% 28% 43% 66% 14% 28% 50% 26% 26% 14% 33% 9% 47% CEF ACEF ABCEF G I IJ IJK IJKL N NO S U HPOL 1 - - 1 - - 1 - - - - 1 - - - 1 - 1 - 1 - 1 * - - * - - * - - - - * - - - * - * - * - * Novatris - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Toluna - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - AIP 4570 223 599 214 409 3125 2616 1954 745 1507 1830 386 102 2252 1830 488 878 3692 2042 2528 1246 1282 74% 24% 100% 20% 100% 100% 77% 71% 88% 85% 72% 57% 34% 86% 72% 50% 74% 74% 86% 67% 91% 53% BD D ABD ABD ABD H JKLM KLM LM M OP P T V Survey Router Federated 6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma ___________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/V Overlap formulae used.

J45961a - ICANN Global Study - Consumers Page 1 Nielsen ...newgtlds.icann.org/en/reviews/cct/data-tables-region-29may15-en.pdf · Q75. Sample source Table 1 Base: All Respondents

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  • Page 1J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 1Q75. Sample source

    Base: All Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Unweighted Base6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base

    1573 702 - 871 - - 785 788 100 263 714 294 202 363 714 496 302 1271 327 1246 119 112726% 76% - 80% - - 23% 29% 12% 15% 28% 43% 66% 14% 28% 50% 26% 26% 14% 33% 9% 47%

    CEF ACEF ABCEF G I IJ IJK IJKL N NO S UHPOL

    1 - - 1 - - 1 - - - - 1 - - - 1 - 1 - 1 - 1* - - * - - * - - - - * - - - * - * - * - *

    Novatris

    - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - -

    Toluna

    - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - -

    AIP

    4570 223 599 214 409 3125 2616 1954 745 1507 1830 386 102 2252 1830 488 878 3692 2042 2528 1246 128274% 24% 100% 20% 100% 100% 77% 71% 88% 85% 72% 57% 34% 86% 72% 50% 74% 74% 86% 67% 91% 53%BD D ABD ABD ABD H JKLM KLM LM M OP P T V

    Survey Router Federated

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

    Sigma

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 2J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 2Q616. COUNTRY

    Base: All Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Unweighted Base6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base

    502 502 - - - - 198 304 35 103 191 85 88 138 191 173 94 408 73 429 28 4018% 54% - - - - 6% 11% 4% 6% 8% 12% 29% 5% 8% 18% 8% 8% 3% 11% 2% 17%

    CDEF ACDEF G IJ IJK IJKL N NO S UUS

    200 200 - - - - 99 101 19 39 71 44 27 58 71 71 41 159 47 153 16 1373% 22% - - - - 3% 4% 2% 2% 3% 6% 9% 2% 3% 7% 3% 3% 2% 4% 1% 6%

    CDEF ACDEF IJK IJK NO S UCANADA

    223 223 - - - - 126 97 41 73 93 13 3 114 93 16 45 178 90 133 77 564% 24% - - - - 4% 4% 5% 4% 4% 2% 1% 4% 4% 2% 4% 4% 4% 4% 6% 2%

    CDEF ACDEF LM LM LM P P VMEXICO

    101 - - 101 - - 60 41 3 19 58 13 8 22 58 21 21 80 32 69 14 552% - - 9% - - 2% 1% * 1% 2% 2% 3% 1% 2% 2% 2% 2% 1% 2% 1% 2%

    BCEF ABCEF IJ I IJ N N UITALY

    102 - - 102 - - 61 41 22 40 35 5 - 62 35 5 18 84 26 76 48 282% - - 9% - - 2% 1% 3% 2% 1% 1% - 2% 1% 1% 2% 2% 1% 2% 4% 1%

    BCEF ABCEF KLM KLM M OP P S VTURKEY

    100 - - 100 - - 63 37 1 16 71 9 3 17 71 12 22 78 25 75 16 592% - - 9% - - 2% 1% * 1% 3% 1% 1% 1% 3% 1% 2% 2% 1% 2% 1% 2%

    BCEF ABCEF I IJL I I NP S USPAIN

    112 - - 112 - - 54 58 22 22 49 16 3 44 49 19 35 77 48 64 31 332% - - 10% - - 2% 2% 3% 1% 2% 2% 1% 2% 2% 2% 3% 2% 2% 2% 2% 1%

    BCEF ABCEF J J R VPOLAND

    220 - - 220 - - 125 95 33 43 92 28 24 76 92 52 37 183 48 172 15 1574% - - 20% - - 4% 3% 4% 2% 4% 4% 8% 3% 4% 5% 3% 4% 2% 5% 1% 7%

    BCEF ABCEF J J J IJKL NO S UUK

    201 - - 201 - - 82 119 7 27 100 41 26 34 100 67 39 162 24 177 19 1583% - - 19% - - 2% 4% 1% 2% 4% 6% 9% 1% 4% 7% 3% 3% 1% 5% 1% 7%

    BCEF ABCEF G IJ IJK IJK N NO S UFRANCE

    250 - - 250 - - 159 91 2 16 131 75 26 18 131 101 48 202 78 172 11 1614% - - 23% - - 5% 3% * 1% 5% 11% 9% 1% 5% 10% 4% 4% 3% 5% 1% 7%

    BCEF ABCEF H IJ IJK IJK N NO S UGERMANY

    1110 - - - - 1110 664 446 57 358 515 154 26 415 515 180 118 992 458 652 262 39018% - - - - 36% 20% 16% 7% 20% 20% 23% 9% 16% 20% 18% 10% 20% 19% 17% 19% 16%

    BCDE ABCDE H IM IM IM N Q T VCHINA

    100 - - - - 100 59 41 58 34 8 - - 92 8 - 21 79 43 57 31 262% - - - - 3% 2% 1% 7% 2% * - - 4% * - 2% 2% 2% 2% 2% 1%

    BCDE ABCDE JKLM KLM OP VVIETNAM

    206 - - - - 206 95 111 46 72 75 12 1 118 75 13 59 147 91 115 76 393% - - - - 7% 3% 4% 5% 4% 3% 2% * 5% 3% 1% 5% 3% 4% 3% 6% 2%

    BCDE ABCDE G KLM KLM M OP P R VPHILIPPINES

    358 - - - - 358 215 143 46 70 171 40 31 116 171 71 62 296 135 223 14 2096% - - - - 11% 6% 5% 5% 4% 7% 6% 10% 4% 7% 7% 5% 6% 6% 6% 1% 9%

    BCDE ABCDE J J IJKL N N UJAPAN

    204 - - - - 204 115 89 25 74 89 13 3 99 89 16 38 166 108 96 33 633% - - - - 7% 3% 3% 3% 4% 3% 2% 1% 4% 3% 2% 3% 3% 5% 3% 2% 3%

    BCDE ABCDE LM LM P P TSOUTH KOREA

    253 - - - - 253 114 139 42 94 107 9 1 136 107 10 40 213 143 110 63 474% - - - - 8% 3% 5% 5% 5% 4% 1% * 5% 4% 1% 3% 4% 6% 3% 5% 2%

    BCDE ABCDE G LM LM LM P P T VRUSSIA

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 3J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 2Q616. COUNTRY

    Base: All Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base687 - - - - 687 401 286 156 234 243 46 8 390 243 54 135 552 327 360 245 115

    11% - - - - 22% 12% 10% 18% 13% 10% 7% 3% 15% 10% 5% 11% 11% 14% 10% 18% 5%BCDE ABCDE JKLM KLM LM M OP P T V

    INDIA

    207 - - - - 207 115 92 55 79 69 4 - 134 69 4 53 154 127 80 55 253% - - - - 7% 3% 3% 7% 4% 3% 1% - 5% 3% * 4% 3% 5% 2% 4% 1%

    BCDE ABCDE JKLM KLM LM OP P R T VINDONESIA

    201 - - - 201 - 162 39 30 108 59 3 1 138 59 4 57 144 96 105 73 323% - - - 49% - 5% 1% 4% 6% 2% * * 5% 2% * 5% 3% 4% 3% 5% 1%

    BCDF ABCDF H LM IKLM LM OP P R T VNIGERIA

    105 - - - 105 - 43 62 23 35 40 6 1 58 40 7 25 80 45 60 26 342% - - - 26% - 1% 2% 3% 2% 2% 1% * 2% 2% 1% 2% 2% 2% 2% 2% 1%

    BCDF ABCDF G KLM M P PSOUTH AFRICA

    103 - - - 103 - 86 17 27 40 32 4 - 67 32 4 13 90 59 44 31 132% - - - 25% - 3% 1% 3% 2% 1% 1% - 3% 1% * 1% 2% 2% 1% 2% 1%

    BCDF ABCDF H KLM KLM M OP P T VEGYPT

    119 - 119 - - - 65 54 8 22 54 28 7 30 54 35 40 79 49 70 38 322% - 20% - - - 2% 2% 1% 1% 2% 4% 2% 1% 2% 4% 3% 2% 2% 2% 3% 1%

    BDEF ABDEF IJ IJK N NO R VCOLOMBIA

    110 - 110 - - - 49 61 12 19 60 14 5 31 60 19 27 83 44 66 32 342% - 18% - - - 1% 2% 1% 1% 2% 2% 2% 1% 2% 2% 2% 2% 2% 2% 2% 1%

    BDEF ABDEF G J N VARGENTINA

    370 - 370 - - - 192 178 75 133 131 19 12 208 131 31 92 278 153 217 111 1066% - 62% - - - 6% 6% 9% 8% 5% 3% 4% 8% 5% 3% 8% 6% 6% 6% 8% 4%

    BDEF ABDEF KLM KLM L OP P R VBRAZIL

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

    Sigma

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 4J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 3Q620. LANGUAGE

    Base: All Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Unweighted Base6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base

    502 502 - - - - 198 304 35 103 191 85 88 138 191 173 94 408 73 429 28 4018% 54% - - - - 6% 11% 4% 6% 8% 12% 29% 5% 8% 18% 8% 8% 3% 11% 2% 17%

    CDEF ACDEF G IJ IJK IJKL N NO S UAMERICAN ENGLISH

    100 - - 100 - - 63 37 1 16 71 9 3 17 71 12 22 78 25 75 16 592% - - 9% - - 2% 1% * 1% 3% 1% 1% 1% 3% 1% 2% 2% 1% 2% 1% 2%

    BCEF ABCEF I IJL I I NP S USPAIN_SPANISH

    370 - 370 - - - 192 178 75 133 131 19 12 208 131 31 92 278 153 217 111 1066% - 62% - - - 6% 6% 9% 8% 5% 3% 4% 8% 5% 3% 8% 6% 6% 6% 8% 4%

    BDEF ABDEF KLM KLM L OP P R VPORTUGUESE (BRAZIL)

    1110 - - - - 1110 664 446 57 358 515 154 26 415 515 180 118 992 458 652 262 39018% - - - - 36% 20% 16% 7% 20% 20% 23% 9% 16% 20% 18% 10% 20% 19% 17% 19% 16%

    BCDE ABCDE H IM IM IM N Q T VSIMPLIFIED CHINESE

    201 - - 201 - - 82 119 7 27 100 41 26 34 100 67 39 162 24 177 19 1583% - - 19% - - 2% 4% 1% 2% 4% 6% 9% 1% 4% 7% 3% 3% 1% 5% 1% 7%

    BCEF ABCEF G IJ IJK IJK N NO S UFRENCH (FRANCE)

    250 - - 250 - - 159 91 2 16 131 75 26 18 131 101 48 202 78 172 11 1614% - - 23% - - 5% 3% * 1% 5% 11% 9% 1% 5% 10% 4% 4% 3% 5% 1% 7%

    BCEF ABCEF H IJ IJK IJK N NO S UGERMAN

    101 - - 101 - - 60 41 3 19 58 13 8 22 58 21 21 80 32 69 14 552% - - 9% - - 2% 1% * 1% 2% 2% 3% 1% 2% 2% 2% 2% 1% 2% 1% 2%

    BCEF ABCEF IJ I IJ N N UITALIAN

    358 - - - - 358 215 143 46 70 171 40 31 116 171 71 62 296 135 223 14 2096% - - - - 11% 6% 5% 5% 4% 7% 6% 10% 4% 7% 7% 5% 6% 6% 6% 1% 9%

    BCDE ABCDE J J IJKL N N UJAPANESE

    204 - - - - 204 115 89 25 74 89 13 3 99 89 16 38 166 108 96 33 633% - - - - 7% 3% 3% 3% 4% 3% 2% 1% 4% 3% 2% 3% 3% 5% 3% 2% 3%

    BCDE ABCDE LM LM P P TKOREAN

    253 - - - - 253 114 139 42 94 107 9 1 136 107 10 40 213 143 110 63 474% - - - - 8% 3% 5% 5% 5% 4% 1% * 5% 4% 1% 3% 4% 6% 3% 5% 2%

    BCDE ABCDE G LM LM LM P P T VRUSSIAN

    103 - - - 103 - 86 17 27 40 32 4 - 67 32 4 13 90 59 44 31 132% - - - 25% - 3% 1% 3% 2% 1% 1% - 3% 1% * 1% 2% 2% 1% 2% 1%

    BCDF ABCDF H KLM KLM M OP P T VARABIC

    100 - - - - 100 59 41 58 34 8 - - 92 8 - 21 79 43 57 31 262% - - - - 3% 2% 1% 7% 2% * - - 4% * - 2% 2% 2% 2% 2% 1%

    BCDE ABCDE JKLM KLM OP VVIETNAMESE

    206 - - - - 206 95 111 46 72 75 12 1 118 75 13 59 147 91 115 76 393% - - - - 7% 3% 4% 5% 4% 3% 2% * 5% 3% 1% 5% 3% 4% 3% 6% 2%

    BCDE ABCDE G KLM KLM M OP P R VTAGALOG

    102 - - 102 - - 61 41 22 40 35 5 - 62 35 5 18 84 26 76 48 282% - - 9% - - 2% 1% 3% 2% 1% 1% - 2% 1% 1% 2% 2% 1% 2% 4% 1%

    BCEF ABCEF KLM KLM M OP P S VTURKISH

    112 - - 112 - - 54 58 22 22 49 16 3 44 49 19 35 77 48 64 31 332% - - 10% - - 2% 2% 3% 1% 2% 2% 1% 2% 2% 2% 3% 2% 2% 2% 2% 1%

    BCEF ABCEF J J R VPOLISH

    452 223 229 - - - 240 212 61 114 207 55 15 175 207 70 112 340 183 269 147 1227% 24% 38% - - - 7% 8% 7% 6% 8% 8% 5% 7% 8% 7% 9% 7% 8% 7% 11% 5%

    DEF ADEF ABDEF JM N R VLATAM_SPANISH

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 5J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 3Q620. LANGUAGE

    Base: All Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base1413 200 - 220 306 687 830 583 261 459 505 127 61 720 505 188 295 1118 563 850 375 475

    23% 22% - 20% 75% 22% 24% 21% 31% 26% 20% 19% 20% 28% 20% 19% 25% 23% 24% 23% 27% 20%CD C C ABCDF C H JKLM KLM OP V

    BRITISH ENGLISH

    207 - - - - 207 115 92 55 79 69 4 - 134 69 4 53 154 127 80 55 253% - - - - 7% 3% 3% 7% 4% 3% 1% - 5% 3% * 4% 3% 5% 2% 4% 1%

    BCDE ABCDE JKLM KLM LM OP P R T VBAHASA

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

    Sigma

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 6J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 4Q264. In which country or region do you currently reside?

    Base: All Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Unweighted Base6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base

    110 - 110 - - - 49 61 12 19 60 14 5 31 60 19 27 83 44 66 32 342% - 18% - - - 1% 2% 1% 1% 2% 2% 2% 1% 2% 2% 2% 2% 2% 2% 2% 1%

    BDEF ABDEF G J N VArgentina

    370 - 370 - - - 192 178 75 133 131 19 12 208 131 31 92 278 153 217 111 1066% - 62% - - - 6% 6% 9% 8% 5% 3% 4% 8% 5% 3% 8% 6% 6% 6% 8% 4%

    BDEF ABDEF KLM KLM L OP P R VBrazil

    200 200 - - - - 99 101 19 39 71 44 27 58 71 71 41 159 47 153 16 1373% 22% - - - - 3% 4% 2% 2% 3% 6% 9% 2% 3% 7% 3% 3% 2% 4% 1% 6%

    CDEF ACDEF IJK IJK NO S UCanada

    1110 - - - - 1110 664 446 57 358 515 154 26 415 515 180 118 992 458 652 262 39018% - - - - 36% 20% 16% 7% 20% 20% 23% 9% 16% 20% 18% 10% 20% 19% 17% 19% 16%

    BCDE ABCDE H IM IM IM N Q T VChina

    119 - 119 - - - 65 54 8 22 54 28 7 30 54 35 40 79 49 70 38 322% - 20% - - - 2% 2% 1% 1% 2% 4% 2% 1% 2% 4% 3% 2% 2% 2% 3% 1%

    BDEF ABDEF IJ IJK N NO R VColombia

    103 - - - 103 - 86 17 27 40 32 4 - 67 32 4 13 90 59 44 31 132% - - - 25% - 3% 1% 3% 2% 1% 1% - 3% 1% * 1% 2% 2% 1% 2% 1%

    BCDF ABCDF H KLM KLM M OP P T VEgypt

    201 - - 201 - - 82 119 7 27 100 41 26 34 100 67 39 162 24 177 19 1583% - - 19% - - 2% 4% 1% 2% 4% 6% 9% 1% 4% 7% 3% 3% 1% 5% 1% 7%

    BCEF ABCEF G IJ IJK IJK N NO S UFrance

    250 - - 250 - - 159 91 2 16 131 75 26 18 131 101 48 202 78 172 11 1614% - - 23% - - 5% 3% * 1% 5% 11% 9% 1% 5% 10% 4% 4% 3% 5% 1% 7%

    BCEF ABCEF H IJ IJK IJK N NO S UGermany

    687 - - - - 687 401 286 156 234 243 46 8 390 243 54 135 552 327 360 245 11511% - - - - 22% 12% 10% 18% 13% 10% 7% 3% 15% 10% 5% 11% 11% 14% 10% 18% 5%

    BCDE ABCDE JKLM KLM LM M OP P T VIndia

    207 - - - - 207 115 92 55 79 69 4 - 134 69 4 53 154 127 80 55 253% - - - - 7% 3% 3% 7% 4% 3% 1% - 5% 3% * 4% 3% 5% 2% 4% 1%

    BCDE ABCDE JKLM KLM LM OP P R T VIndonesia

    101 - - 101 - - 60 41 3 19 58 13 8 22 58 21 21 80 32 69 14 552% - - 9% - - 2% 1% * 1% 2% 2% 3% 1% 2% 2% 2% 2% 1% 2% 1% 2%

    BCEF ABCEF IJ I IJ N N UItaly

    358 - - - - 358 215 143 46 70 171 40 31 116 171 71 62 296 135 223 14 2096% - - - - 11% 6% 5% 5% 4% 7% 6% 10% 4% 7% 7% 5% 6% 6% 6% 1% 9%

    BCDE ABCDE J J IJKL N N UJapan

    223 223 - - - - 126 97 41 73 93 13 3 114 93 16 45 178 90 133 77 564% 24% - - - - 4% 4% 5% 4% 4% 2% 1% 4% 4% 2% 4% 4% 4% 4% 6% 2%

    CDEF ACDEF LM LM LM P P VMexico

    201 - - - 201 - 162 39 30 108 59 3 1 138 59 4 57 144 96 105 73 323% - - - 49% - 5% 1% 4% 6% 2% * * 5% 2% * 5% 3% 4% 3% 5% 1%

    BCDF ABCDF H LM IKLM LM OP P R T VNigeria

    206 - - - - 206 95 111 46 72 75 12 1 118 75 13 59 147 91 115 76 393% - - - - 7% 3% 4% 5% 4% 3% 2% * 5% 3% 1% 5% 3% 4% 3% 6% 2%

    BCDE ABCDE G KLM KLM M OP P R VPhilippines

    112 - - 112 - - 54 58 22 22 49 16 3 44 49 19 35 77 48 64 31 332% - - 10% - - 2% 2% 3% 1% 2% 2% 1% 2% 2% 2% 3% 2% 2% 2% 2% 1%

    BCEF ABCEF J J R VPoland

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 7J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 4Q264. In which country or region do you currently reside?

    Base: All Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base105 - - - 105 - 43 62 23 35 40 6 1 58 40 7 25 80 45 60 26 34

    2% - - - 26% - 1% 2% 3% 2% 2% 1% * 2% 2% 1% 2% 2% 2% 2% 2% 1%BCDF ABCDF G KLM M P P

    South Africa

    253 - - - - 253 114 139 42 94 107 9 1 136 107 10 40 213 143 110 63 474% - - - - 8% 3% 5% 5% 5% 4% 1% * 5% 4% 1% 3% 4% 6% 3% 5% 2%

    BCDE ABCDE G LM LM LM P P T VRussian Federation

    204 - - - - 204 115 89 25 74 89 13 3 99 89 16 38 166 108 96 33 633% - - - - 7% 3% 3% 3% 4% 3% 2% 1% 4% 3% 2% 3% 3% 5% 3% 2% 3%

    BCDE ABCDE LM LM P P TSouth Korea

    100 - - 100 - - 63 37 1 16 71 9 3 17 71 12 22 78 25 75 16 592% - - 9% - - 2% 1% * 1% 3% 1% 1% 1% 3% 1% 2% 2% 1% 2% 1% 2%

    BCEF ABCEF I IJL I I NP S USpain

    102 - - 102 - - 61 41 22 40 35 5 - 62 35 5 18 84 26 76 48 282% - - 9% - - 2% 1% 3% 2% 1% 1% - 2% 1% 1% 2% 2% 1% 2% 4% 1%

    BCEF ABCEF KLM KLM M OP P S VTurkey

    220 - - 220 - - 125 95 33 43 92 28 24 76 92 52 37 183 48 172 15 1574% - - 20% - - 4% 3% 4% 2% 4% 4% 8% 3% 4% 5% 3% 4% 2% 5% 1% 7%

    BCEF ABCEF J J J IJKL NO S UUnited Kingdom

    502 502 - - - - 198 304 35 103 191 85 88 138 191 173 94 408 73 429 28 4018% 54% - - - - 6% 11% 4% 6% 8% 12% 29% 5% 8% 18% 8% 8% 3% 11% 2% 17%

    CDEF ACDEF G IJ IJK IJKL N NO S UUnited States

    100 - - - - 100 59 41 58 34 8 - - 92 8 - 21 79 43 57 31 262% - - - - 3% 2% 1% 7% 2% * - - 4% * - 2% 2% 2% 2% 2% 1%

    BCDE ABCDE JKLM KLM OP VVietnam

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

    Sigma

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 8J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 5Q268. Are you...?

    Base: All Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Unweighted Base6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base

    3402 423 306 604 291 1778 3402 - 430 902 1449 428 193 1332 1449 621 615 2787 1468 1934 778 115655% 46% 51% 56% 71% 57% 100% - 51% 51% 57% 63% 63% 51% 57% 63% 52% 56% 62% 51% 57% 48%BC B B ABCDF ABC H IJ IJK IJK N NO Q T V

    Male

    2742 502 293 482 118 1347 - 2742 415 868 1095 253 111 1283 1095 364 565 2177 901 1841 587 125445% 54% 49% 44% 29% 43% - 100% 49% 49% 43% 37% 37% 49% 43% 37% 48% 44% 38% 49% 43% 52%EF ACDEF AEF E E G KLM KLM LM OP P R S U

    Female

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

    Sigma

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 9J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 6Q280. Respondent Age.

    Base: All Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Unweighted Base6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base

    146 15 28 13 12 78 89 57 146 - - - - 146 - - 41 105 59 87 42 452% 2% 5% 1% 3% 2% 3% 2% 17% - - - - 6% - - 3% 2% 2% 2% 3% 2%D ABDF D D JKLM OP R V

    18 - 19

    699 80 67 77 68 407 341 358 699 - - - - 699 - - 151 548 301 398 183 21511% 9% 11% 7% 17% 13% 10% 13% 83% - - - - 27% - - 13% 11% 13% 11% 13% 9%BD D ABCDF ABD G JKLM OP T V

    20 - 24

    842 99 84 86 92 481 437 405 - 842 - - - 842 - - 160 682 414 428 186 24214% 11% 14% 8% 22% 15% 13% 15% - 48% - - - 32% - - 14% 14% 17% 11% 14% 10%BD D D ABCDF ABD G IKLM OP T V

    25 - 29

    928 116 90 97 91 534 465 463 - 928 - - - 928 - - 167 761 398 530 232 29815% 13% 15% 9% 22% 17% 14% 17% - 52% - - - 35% - - 14% 15% 17% 14% 17% 12%BD D D ABCDF ABD G IKLM OP T V

    30 - 34

    848 104 78 149 53 464 447 401 - - 848 - - - 848 - 144 704 354 494 197 29714% 11% 13% 14% 13% 15% 13% 15% - - 33% - - - 33% - 12% 14% 15% 13% 14% 12%B AB IJLM NP T

    35 - 39

    687 86 65 146 38 352 390 297 - - 687 - - - 687 - 136 551 267 420 148 27211% 9% 11% 13% 9% 11% 11% 11% - - 27% - - - 27% - 12% 11% 11% 11% 11% 11%B ABE IJLM NP

    40 - 44

    592 94 63 122 26 287 341 251 - - 592 - - - 592 - 128 464 203 389 137 25210% 10% 11% 11% 6% 9% 10% 9% - - 23% - - - 23% - 11% 9% 9% 10% 10% 10%E E E EF IJLM NP S

    45 - 49

    417 71 39 119 14 174 271 146 - - 417 - - - 417 - 70 347 127 290 86 2047% 8% 7% 11% 3% 6% 8% 5% - - 16% - - - 16% - 6% 7% 5% 8% 6% 8%

    EF EF E ABCEF H IJLM NP S U50 - 54

    394 75 42 97 7 173 239 155 - - - 394 - - - 394 75 319 115 279 77 2026% 8% 7% 9% 2% 6% 7% 6% - - - 58% - - - 40% 6% 6% 5% 7% 6% 8%

    EF AEF E AEF E H IJKM NO S U55 - 59

    287 67 19 90 6 105 189 98 - - - 287 - - - 287 52 235 72 215 43 1725% 7% 3% 8% 1% 3% 6% 4% - - - 42% - - - 29% 4% 5% 3% 6% 3% 7%

    EF ACEF ACEF E H IJKM NO S U60 - 64

    304 118 24 90 2 70 193 111 - - - - 304 - - 304 56 248 59 245 34 2115% 13% 4% 8% * 2% 6% 4% - - - - 100% - - 31% 5% 5% 2% 6% 2% 9%

    EF ACDEF EF ACEF E H IJKL NO S U65 and over

    39.4 44.2 38.4 44.5 33.0 37.2 40.5 38.0 21.7 29.7 43.1 59.1 69.7 27.1 43.1 62.3 38.8 39.5 36.8 41.0 37.4 43.0EF ACEF EF ACEF E H I IJ IJK IJKL N NO S U

    MEAN

    13.51 15.69 13.35 13.80 9.95 12.11 13.78 13.04 1.94 2.86 5.62 2.82 5.14 4.57 5.62 6.15 13.63 13.48 12.15 14.07 12.36 14.57STD. DEV.0.17 0.52 0.55 0.42 0.49 0.22 0.24 0.25 0.07 0.07 0.11 0.11 0.29 0.09 0.11 0.20 0.40 0.19 0.25 0.23 0.33 0.30STD. ERR.

    37 43 36 44 32 35 39 35 22 30 42 59 68 27 42 61 37 37 35 39 35 42MEDIAN6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410

    100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%Sigma

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 10J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 7Q600. How many hours per week do you spend using the Internet?

    Base: All Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Unweighted Base6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base

    - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - -

    0 hours to less than 1hour

    - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - -

    1-4 hours

    1180 180 159 220 95 526 615 565 192 327 478 127 56 519 478 183 1180 - 360 820 297 52319% 19% 27% 20% 23% 17% 18% 21% 23% 18% 19% 19% 18% 20% 19% 19% 100% - 15% 22% 22% 22%F ABDF F AF G JK R S

    5-10 hours

    911 163 80 189 53 426 484 427 126 230 390 121 44 356 390 165 - 911 332 579 196 38315% 18% 13% 17% 13% 14% 14% 16% 15% 13% 15% 18% 14% 14% 15% 17% - 18% 14% 15% 14% 16%F ACEF ACEF J J N Q

    11-15 hours

    929 178 81 188 48 434 494 435 111 260 383 117 58 371 383 175 - 929 361 568 184 38415% 19% 14% 17% 12% 14% 15% 16% 13% 15% 15% 17% 19% 14% 15% 18% - 19% 15% 15% 13% 16%EF ACEF ACEF I IJ NO Q U

    16-20 hours

    3124 404 279 489 213 1739 1809 1315 416 953 1293 316 146 1369 1293 462 - 3124 1316 1808 688 112051% 44% 47% 45% 52% 56% 53% 48% 49% 54% 51% 46% 48% 52% 51% 47% - 63% 56% 48% 50% 46%

    BCD BD ABCD H IL L P P Q T VMore than 20 hours

    - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - -

    Don’t Know

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

    Sigma

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 11J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 8Q640. COUNTRY QUOTAS

    Base: All Qualified

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Unweighted Base6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base

    502 502 - - - - 198 304 35 103 191 85 88 138 191 173 94 408 73 429 28 4018% 54% - - - - 6% 11% 4% 6% 8% 12% 29% 5% 8% 18% 8% 8% 3% 11% 2% 17%

    CDEF ACDEF G IJ IJK IJKL N NO S UUS

    200 200 - - - - 99 101 19 39 71 44 27 58 71 71 41 159 47 153 16 1373% 22% - - - - 3% 4% 2% 2% 3% 6% 9% 2% 3% 7% 3% 3% 2% 4% 1% 6%

    CDEF ACDEF IJK IJK NO S UCANADA

    223 223 - - - - 126 97 41 73 93 13 3 114 93 16 45 178 90 133 77 564% 24% - - - - 4% 4% 5% 4% 4% 2% 1% 4% 4% 2% 4% 4% 4% 4% 6% 2%

    CDEF ACDEF LM LM LM P P VMEXICO

    101 - - 101 - - 60 41 3 19 58 13 8 22 58 21 21 80 32 69 14 552% - - 9% - - 2% 1% * 1% 2% 2% 3% 1% 2% 2% 2% 2% 1% 2% 1% 2%

    BCEF ABCEF IJ I IJ N N UITALY

    102 - - 102 - - 61 41 22 40 35 5 - 62 35 5 18 84 26 76 48 282% - - 9% - - 2% 1% 3% 2% 1% 1% - 2% 1% 1% 2% 2% 1% 2% 4% 1%

    BCEF ABCEF KLM KLM M OP P S VTURKEY

    100 - - 100 - - 63 37 1 16 71 9 3 17 71 12 22 78 25 75 16 592% - - 9% - - 2% 1% * 1% 3% 1% 1% 1% 3% 1% 2% 2% 1% 2% 1% 2%

    BCEF ABCEF I IJL I I NP S USPAIN

    112 - - 112 - - 54 58 22 22 49 16 3 44 49 19 35 77 48 64 31 332% - - 10% - - 2% 2% 3% 1% 2% 2% 1% 2% 2% 2% 3% 2% 2% 2% 2% 1%

    BCEF ABCEF J J R VPOLAND

    220 - - 220 - - 125 95 33 43 92 28 24 76 92 52 37 183 48 172 15 1574% - - 20% - - 4% 3% 4% 2% 4% 4% 8% 3% 4% 5% 3% 4% 2% 5% 1% 7%

    BCEF ABCEF J J J IJKL NO S UUNITED KINGDOM

    201 - - 201 - - 82 119 7 27 100 41 26 34 100 67 39 162 24 177 19 1583% - - 19% - - 2% 4% 1% 2% 4% 6% 9% 1% 4% 7% 3% 3% 1% 5% 1% 7%

    BCEF ABCEF G IJ IJK IJK N NO S UFRANCE

    250 - - 250 - - 159 91 2 16 131 75 26 18 131 101 48 202 78 172 11 1614% - - 23% - - 5% 3% * 1% 5% 11% 9% 1% 5% 10% 4% 4% 3% 5% 1% 7%

    BCEF ABCEF H IJ IJK IJK N NO S UGERMANY

    1110 - - - - 1110 664 446 57 358 515 154 26 415 515 180 118 992 458 652 262 39018% - - - - 36% 20% 16% 7% 20% 20% 23% 9% 16% 20% 18% 10% 20% 19% 17% 19% 16%

    BCDE ABCDE H IM IM IM N Q T VCHINA

    100 - - - - 100 59 41 58 34 8 - - 92 8 - 21 79 43 57 31 262% - - - - 3% 2% 1% 7% 2% * - - 4% * - 2% 2% 2% 2% 2% 1%

    BCDE ABCDE JKLM KLM OP VVIETNAM

    206 - - - - 206 95 111 46 72 75 12 1 118 75 13 59 147 91 115 76 393% - - - - 7% 3% 4% 5% 4% 3% 2% * 5% 3% 1% 5% 3% 4% 3% 6% 2%

    BCDE ABCDE G KLM KLM M OP P R VPHILIPPINES

    358 - - - - 358 215 143 46 70 171 40 31 116 171 71 62 296 135 223 14 2096% - - - - 11% 6% 5% 5% 4% 7% 6% 10% 4% 7% 7% 5% 6% 6% 6% 1% 9%

    BCDE ABCDE J J IJKL N N UJAPAN

    204 - - - - 204 115 89 25 74 89 13 3 99 89 16 38 166 108 96 33 633% - - - - 7% 3% 3% 3% 4% 3% 2% 1% 4% 3% 2% 3% 3% 5% 3% 2% 3%

    BCDE ABCDE LM LM P P TSOUTH KOREA

    253 - - - - 253 114 139 42 94 107 9 1 136 107 10 40 213 143 110 63 474% - - - - 8% 3% 5% 5% 5% 4% 1% * 5% 4% 1% 3% 4% 6% 3% 5% 2%

    BCDE ABCDE G LM LM LM P P T VRUSSIA

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 12J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 8Q640. COUNTRY QUOTAS

    Base: All Qualified

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base687 - - - - 687 401 286 156 234 243 46 8 390 243 54 135 552 327 360 245 115

    11% - - - - 22% 12% 10% 18% 13% 10% 7% 3% 15% 10% 5% 11% 11% 14% 10% 18% 5%BCDE ABCDE JKLM KLM LM M OP P T V

    INDIA

    207 - - - - 207 115 92 55 79 69 4 - 134 69 4 53 154 127 80 55 253% - - - - 7% 3% 3% 7% 4% 3% 1% - 5% 3% * 4% 3% 5% 2% 4% 1%

    BCDE ABCDE JKLM KLM LM OP P R T VINDONESIA

    201 - - - 201 - 162 39 30 108 59 3 1 138 59 4 57 144 96 105 73 323% - - - 49% - 5% 1% 4% 6% 2% * * 5% 2% * 5% 3% 4% 3% 5% 1%

    BCDF ABCDF H LM IKLM LM OP P R T VNIGERIA

    105 - - - 105 - 43 62 23 35 40 6 1 58 40 7 25 80 45 60 26 342% - - - 26% - 1% 2% 3% 2% 2% 1% * 2% 2% 1% 2% 2% 2% 2% 2% 1%

    BCDF ABCDF G KLM M P PSOUTH AFRICA

    103 - - - 103 - 86 17 27 40 32 4 - 67 32 4 13 90 59 44 31 132% - - - 25% - 3% 1% 3% 2% 1% 1% - 3% 1% * 1% 2% 2% 1% 2% 1%

    BCDF ABCDF H KLM KLM M OP P T VEGYPT

    119 - 119 - - - 65 54 8 22 54 28 7 30 54 35 40 79 49 70 38 322% - 20% - - - 2% 2% 1% 1% 2% 4% 2% 1% 2% 4% 3% 2% 2% 2% 3% 1%

    BDEF ABDEF IJ IJK N NO R VCOLOMBIA

    110 - 110 - - - 49 61 12 19 60 14 5 31 60 19 27 83 44 66 32 342% - 18% - - - 1% 2% 1% 1% 2% 2% 2% 1% 2% 2% 2% 2% 2% 2% 2% 1%

    BDEF ABDEF G J N VARGENTINA

    370 - 370 - - - 192 178 75 133 131 19 12 208 131 31 92 278 153 217 111 1066% - 62% - - - 6% 6% 9% 8% 5% 3% 4% 8% 5% 3% 8% 6% 6% 6% 8% 4%

    BDEF ABDEF KLM KLM L OP P R VBRAZIL

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

    Sigma

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 13J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 9Q605. Have you ever registered a domain name?

    Base: All Qualified Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Unweighted Base6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base

    2369 210 246 281 200 1432 1468 901 360 812 951 187 59 1172 951 246 360 2009 2369 - - -39% 23% 41% 26% 49% 46% 43% 33% 43% 46% 37% 27% 19% 45% 37% 25% 31% 40% 100% - - - BD BD ABCD ABCD H KLM KLM LM M OP P Q T

    Yes

    3775 715 353 805 209 1693 1934 1841 485 958 1593 494 245 1443 1593 739 820 2955 - 3775 1365 241061% 77% 59% 74% 51% 54% 57% 67% 57% 54% 63% 73% 81% 55% 63% 75% 69% 60% - 100% 100% 100%EF ACEF EF ACEF G IJ IJK IJKL N NO R S

    No

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

    Sigma

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 14J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 10Q610. Do you plan to register a domain name in the next 6-12 months?

    Base: Haven’t Registered A Domain Name

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    3775 715 353 805 209 1693 1934 1841 485 958 1593 494 245 1443 1593 739 820 2955 -** 3775 1365 2410Unweighted Base3775 715 353 805 209 1693 1934 1841 485 958 1593 494 245 1443 1593 739 820 2955 -** 3775 1365 2410Weighted Base

    1365 121 181 154 130 779 778 587 225 418 568 120 34 643 568 154 297 1068 - 1365 1365 -36% 17% 51% 19% 62% 46% 40% 32% 46% 44% 36% 24% 14% 45% 36% 21% 36% 36% - 36% 100% - BD ABD ABCDF ABD H KLM KLM LM M OP P V

    Yes

    2410 594 172 651 79 914 1156 1254 260 540 1025 374 211 800 1025 585 523 1887 - 2410 - 241064% 83% 49% 81% 38% 54% 60% 68% 54% 56% 64% 76% 86% 55% 64% 79% 64% 64% - 64% - 100%

    CEF ACEF E ACEF E G IJ IJK IJKL N NO UNo

    3775 715 353 805 209 1693 1934 1841 485 958 1593 494 245 1443 1593 739 820 2955 - 3775 1365 2410100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% - 100% 100% 100%

    Sigma

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used. ** very small base (under 30) ineligible for sig testing

  • Page 15J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 11Q700. Which of the following domain name extensions, if any, have you heard of?

    Base: All Qualified Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Unweighted Base6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base

    5481 848 537 969 373 2754 3009 2472 762 1570 2271 606 272 2332 2271 878 1043 4438 2041 3440 1218 222289% 92% 90% 89% 91% 88% 88% 90% 90% 89% 89% 89% 89% 89% 89% 89% 88% 89% 86% 91% 89% 92%F AF G S U

    .com

    4759 786 491 872 321 2289 2607 2152 657 1374 1969 518 241 2031 1969 759 883 3876 1674 3085 1070 201577% 85% 82% 80% 78% 73% 77% 78% 78% 78% 77% 76% 79% 78% 77% 77% 75% 78% 71% 82% 78% 84%F ADEF AF AF F Q S U

    .net

    4387 825 482 854 310 1916 2429 1958 620 1272 1808 459 228 1892 1808 687 817 3570 1498 2889 972 191771% 89% 80% 79% 76% 61% 71% 71% 73% 72% 71% 67% 75% 72% 71% 70% 69% 72% 63% 77% 71% 80%F ACDEF AF AF AF L L L S U

    .org

    2542 301 264 520 203 1254 1483 1059 415 801 1033 211 82 1216 1033 293 430 2112 1070 1472 609 86341% 33% 44% 48% 50% 40% 44% 39% 49% 45% 41% 31% 27% 47% 41% 30% 36% 43% 45% 39% 45% 36%BF B ABF ABF B H KLM KLM LM OP P Q T V

    .info

    1890 306 105 392 166 921 1104 786 251 582 827 166 64 833 827 230 292 1598 822 1068 394 67431% 33% 18% 36% 41% 29% 32% 29% 30% 33% 33% 24% 21% 32% 33% 23% 25% 32% 35% 28% 29% 28%CF CF ACF ABCF C H LM LM LM P P Q T

    .biz

    909 - - - - 909 556 353 49 299 415 124 22 348 415 146 85 824 351 558 213 34515% - - - - 29% 16% 13% 6% 17% 16% 18% 7% 13% 16% 15% 7% 17% 15% 15% 16% 14%

    BCDE ABCDE H IM IM IM N Q.cn

    866 73 54 131 165 443 521 345 201 310 298 47 10 511 298 57 137 729 454 412 202 21014% 8% 9% 12% 40% 14% 15% 13% 24% 18% 12% 7% 3% 20% 12% 6% 12% 15% 19% 11% 15% 9%

    BCD B ABCDF BC H JKLM KLM LM M OP P Q T V.mobi

    587 45 49 85 14 394 294 293 102 199 226 45 15 301 226 60 71 516 331 256 124 13210% 5% 8% 8% 3% 13% 9% 11% 12% 11% 9% 7% 5% 12% 9% 6% 6% 10% 14% 7% 9% 5%

    BDE BE BE ABCDE G KLM KLM M OP P Q T V.pro

    563 75 70 87 29 302 297 266 82 180 229 41 31 262 229 72 67 496 309 254 104 1509% 8% 12% 8% 7% 10% 9% 10% 10% 10% 9% 6% 10% 10% 9% 7% 6% 10% 13% 7% 8% 6%

    ABDE L L L L P Q T.tel

    558 - - - - 558 325 233 124 183 206 37 8 307 206 45 111 447 241 317 213 1049% - - - - 18% 10% 8% 15% 10% 8% 5% 3% 12% 8% 5% 9% 9% 10% 8% 16% 4%

    BCDE ABCDE JKLM KLM LM OP P T V.in

    533 25 31 64 24 389 300 233 94 197 202 29 11 291 202 40 66 467 309 224 116 1089% 3% 5% 6% 6% 12% 9% 8% 11% 11% 8% 4% 4% 11% 8% 4% 6% 9% 13% 6% 8% 4%

    BCDE B B B ABCDE KLM KLM LM OP P Q T V.asia

    330 - - - - 330 200 130 45 66 154 38 27 111 154 65 57 273 118 212 12 2005% - - - - 11% 6% 5% 5% 4% 6% 6% 9% 4% 6% 7% 5% 5% 5% 6% 1% 8%

    BCDE ABCDE H J J IJ N N U.jp

    319 24 49 46 7 193 166 153 40 113 135 22 9 153 135 31 32 287 204 115 52 635% 3% 8% 4% 2% 6% 5% 6% 5% 6% 5% 3% 3% 6% 5% 3% 3% 6% 9% 3% 4% 3%

    BE ABDE BE ABDE LM L P P Q T V.coop

    311 - 311 - - - 159 152 66 111 103 19 12 177 103 31 77 234 121 190 95 955% - 52% - - - 5% 6% 8% 6% 4% 3% 4% 7% 4% 3% 7% 5% 5% 5% 7% 4%

    BDEF ABDEF KLM KL OP R V.br

    261 261 - - - - 111 150 24 64 95 47 31 88 95 78 41 220 41 220 15 2054% 28% - - - - 3% 5% 3% 4% 4% 7% 10% 3% 4% 8% 3% 4% 2% 6% 1% 9%

    CDEF ACDEF G IJK IJK NO S U.us

    237 - - - - 237 107 130 41 86 100 9 1 127 100 10 34 203 133 104 59 454% - - - - 8% 3% 5% 5% 5% 4% 1% * 5% 4% 1% 3% 4% 6% 3% 4% 2%

    BCDE ABCDE G LM LM LM P P T V.ru

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 16J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 11Q700. Which of the following domain name extensions, if any, have you heard of?

    Base: All Qualified Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base234 - - 234 - - 152 82 2 15 120 72 25 17 120 97 45 189 76 158 8 150

    4% - - 22% - - 4% 3% * 1% 5% 11% 8% 1% 5% 10% 4% 4% 3% 4% 1% 6%BCEF ABCEF H IJ IJK IJK N NO U

    .de

    203 - - 203 - - 115 88 31 38 87 25 22 69 87 47 34 169 42 161 13 1483% - - 19% - - 3% 3% 4% 2% 3% 4% 7% 3% 3% 5% 3% 3% 2% 4% 1% 6%

    BCEF ABCEF J J J IJKL N S U.uk

    201 201 - - - - 113 88 38 61 87 12 3 99 87 15 40 161 75 126 71 553% 22% - - - - 3% 3% 4% 3% 3% 2% 1% 4% 3% 2% 3% 3% 3% 3% 5% 2%

    CDEF ACDEF LM LM LM P P V.mx

    190 190 - - - - 95 95 19 34 69 42 26 53 69 68 39 151 42 148 15 1333% 21% - - - - 3% 3% 2% 2% 3% 6% 9% 2% 3% 7% 3% 3% 2% 4% 1% 6%

    CDEF ACDEF IJK IJK NO S U.ca

    179 - - - - 179 98 81 21 60 82 13 3 81 82 16 33 146 93 86 30 563% - - - - 6% 3% 3% 2% 3% 3% 2% 1% 3% 3% 2% 3% 3% 4% 2% 2% 2%

    BCDE ABCDE M M P P T.kr

    179 - - 179 - - 74 105 7 25 90 35 22 32 90 57 33 146 23 156 17 1393% - - 16% - - 2% 4% 1% 1% 4% 5% 7% 1% 4% 6% 3% 3% 1% 4% 1% 6%

    BCEF ABCEF G IJ IJ IJK N NO S U.fr

    166 - - - - 166 73 93 35 61 60 10 - 96 60 10 46 120 65 101 66 353% - - - - 5% 2% 3% 4% 3% 2% 1% - 4% 2% 1% 4% 2% 3% 3% 5% 1%

    BCDE ABCDE G KLM KLM M M OP P R V.ph

    165 - - - 165 - 130 35 24 91 47 2 1 115 47 3 49 116 69 96 64 323% - - - 40% - 4% 1% 3% 5% 2% * * 4% 2% * 4% 2% 3% 3% 5% 1%

    BCDF ABCDF H LM IKLM L OP P R V.ng

    165 - - - - 165 89 76 43 66 54 2 - 109 54 2 40 125 98 67 47 203% - - - - 5% 3% 3% 5% 4% 2% * - 4% 2% * 3% 3% 4% 2% 3% 1%

    BCDE ABCDE KLM KLM LM OP P T V.id

    108 - 108 - - - 58 50 8 19 47 27 7 27 47 34 35 73 42 66 35 312% - 18% - - - 2% 2% 1% 1% 2% 4% 2% 1% 2% 3% 3% 1% 2% 2% 3% 1%

    BDEF ABDEF J IJK N NO R V.co

    102 - - 102 - - 47 55 21 20 44 14 3 41 44 17 30 72 43 59 27 322% - - 9% - - 1% 2% 2% 1% 2% 2% 1% 2% 2% 2% 3% 1% 2% 2% 2% 1%

    BCEF ABCEF J R.pl

    96 - 96 - - - 43 53 9 18 52 12 5 27 52 17 26 70 36 60 28 322% - 16% - - - 1% 2% 1% 1% 2% 2% 2% 1% 2% 2% 2% 1% 2% 2% 2% 1%

    BDEF ABDEF G J N R.ar

    95 - - - 95 - 36 59 21 31 37 5 1 52 37 6 23 72 37 58 26 322% - - - 23% - 1% 2% 2% 2% 1% 1% * 2% 1% 1% 2% 1% 2% 2% 2% 1%

    BCDF ABCDF G KLM P P.za

    94 - - 94 - - 60 34 1 16 65 9 3 17 65 12 20 74 23 71 16 552% - - 9% - - 2% 1% * 1% 3% 1% 1% 1% 3% 1% 2% 1% 1% 2% 1% 2%

    BCEF ABCEF I IJ I I NP S U.es

    94 - - 94 - - 56 38 3 16 57 11 7 19 57 18 20 74 29 65 13 522% - - 9% - - 2% 1% * 1% 2% 2% 2% 1% 2% 2% 2% 1% 1% 2% 1% 2%

    BCEF ABCEF IJ I IJ N N U.it

    87 - - - - 87 51 36 53 28 6 - - 81 6 - 19 68 36 51 26 251% - - - - 3% 1% 1% 6% 2% * - - 3% * - 2% 1% 2% 1% 2% 1%

    BCDE ABCDE JKLM KLM OP V.vn

    83 - - 83 - - 45 38 19 31 29 4 - 50 29 4 12 71 16 67 42 251% - - 8% - - 1% 1% 2% 2% 1% 1% - 2% 1% * 1% 1% 1% 2% 3% 1%

    BCEF ABCEF KLM LM OP P S V.tr

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 17J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 11Q700. Which of the following domain name extensions, if any, have you heard of?

    Base: All Qualified Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base66 - - - 66 - 56 10 18 25 21 2 - 43 21 2 7 59 33 33 22 11

    1% - - - 16% - 2% * 2% 1% 1% * - 2% 1% * 1% 1% 1% 1% 2% * BCDF ABCDF H KLM LM OP P V

    .eg

    121 21 4 29 8 59 56 65 11 25 50 27 8 36 50 35 30 91 17 104 19 852% 2% 1% 3% 2% 2% 2% 2% 1% 1% 2% 4% 3% 1% 2% 4% 3% 2% 1% 3% 1% 4%C C C C G IJK NO S U

    I am not aware of any ofthese

    27161 3981 2651 5038 1946 13545 15115 12046 3957 8087 11175 2742 1200 12044 11175 3942 4824 22337 10612 16549 6053 10496442% 430% 443% 464% 476% 433% 444% 439% 468% 457% 439% 403% 395% 461% 439% 400% 409% 450% 448% 438% 443% 436%

    Sigma

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 18J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 12Q705. Which of the following domain name extensions have you personally visited when going to websites?

    Base: Heard Of Extensions

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6023 904 595 1057 401 3066 3346 2677 834 1745 2494 654 296 2579 2494 950 1150 4873 2352 3671 1346 2325Unweighted Base6023 904 595 1057 401 3066 3346 2677 834 1745 2494 654 296 2579 2494 950 1150 4873 2352 3671 1346 2325Weighted Base

    5290 826 526 912 366 2660 2917 2373 740 1523 2195 575 257 2263 2195 832 996 4294 1981 3309 1192 211788% 91% 88% 86% 91% 87% 87% 89% 89% 87% 88% 88% 87% 88% 88% 88% 87% 88% 84% 90% 89% 91%F ADF ADF S U

    .com

    3904 639 384 671 283 1927 2214 1690 539 1148 1628 405 184 1687 1628 589 672 3232 1461 2443 912 153165% 71% 65% 63% 71% 63% 66% 63% 65% 66% 65% 62% 62% 65% 65% 62% 58% 66% 62% 67% 68% 66%F ACDF ACDF H Q S

    .net

    3646 719 436 678 288 1525 2057 1589 524 1065 1519 355 183 1589 1519 538 639 3007 1276 2370 843 152761% 80% 73% 64% 72% 50% 61% 59% 63% 61% 61% 54% 62% 62% 61% 57% 56% 62% 54% 65% 63% 66%F ACDEF ADF AF ADF L L L L P P Q S

    .org

    1622 158 151 356 142 815 988 634 280 518 656 123 45 798 656 168 252 1370 766 856 390 46627% 17% 25% 34% 35% 27% 30% 24% 34% 30% 26% 19% 15% 31% 26% 18% 22% 28% 33% 23% 29% 20%B B ABCF ABCF B H JKLM KLM LM OP P Q T V

    .info

    1038 115 52 230 109 532 639 399 145 341 436 91 25 486 436 116 154 884 527 511 232 27917% 13% 9% 22% 27% 17% 19% 15% 17% 20% 17% 14% 8% 19% 17% 12% 13% 18% 22% 14% 17% 12%BC C ABCF ABCDF BC H M LM LM M P P Q T V

    .biz

    846 - - - - 846 522 324 46 285 386 108 21 331 386 129 77 769 329 517 202 31514% - - - - 28% 16% 12% 6% 16% 15% 17% 7% 13% 15% 14% 7% 16% 14% 14% 15% 14%

    BCDE ABCDE H IM IM IM N Q.cn

    517 - - - - 517 306 211 117 171 190 33 6 288 190 39 102 415 222 295 200 959% - - - - 17% 9% 8% 14% 10% 8% 5% 2% 11% 8% 4% 9% 9% 9% 8% 15% 4%

    BCDE ABCDE JKLM KLM LM M OP P V.in

    481 29 17 64 125 246 309 172 126 195 142 14 4 321 142 18 71 410 261 220 115 1058% 3% 3% 6% 31% 8% 9% 6% 15% 11% 6% 2% 1% 12% 6% 2% 6% 8% 11% 6% 9% 5%

    BCD BC ABCDF BCD H JKLM KLM LM OP P Q T V.mobi

    300 - - - - 300 189 111 41 61 137 35 26 102 137 61 51 249 113 187 12 1755% - - - - 10% 6% 4% 5% 3% 5% 5% 9% 4% 5% 6% 4% 5% 5% 5% 1% 8%

    BCDE ABCDE H J J IJKL N N U.jp

    296 - 296 - - - 150 146 63 104 99 19 11 167 99 30 73 223 117 179 89 905% - 50% - - - 4% 5% 8% 6% 4% 3% 4% 6% 4% 3% 6% 5% 5% 5% 7% 4%

    BDEF ABDEF KLM KL OP R V.br

    241 18 17 30 4 172 120 121 44 94 86 14 3 138 86 17 33 208 164 77 46 314% 2% 3% 3% 1% 6% 4% 5% 5% 5% 3% 2% 1% 5% 3% 2% 3% 4% 7% 2% 3% 1%

    BDE E E ABCDE KLM KLM M OP P Q T V.pro

    236 - - - - 236 106 130 41 86 99 9 1 127 99 10 34 202 132 104 59 454% - - - - 8% 3% 5% 5% 5% 4% 1% * 5% 4% 1% 3% 4% 6% 3% 4% 2%

    BCDE ABCDE G LM LM LM P P T V.ru

    230 6 14 22 6 182 126 104 35 98 84 11 2 133 84 13 25 205 157 73 48 254% 1% 2% 2% 1% 6% 4% 4% 4% 6% 3% 2% 1% 5% 3% 1% 2% 4% 7% 2% 4% 1%

    BCDE B B ABCDE LM KLM LM OP P Q T V.asia

    227 - - 227 - - 148 79 2 15 117 68 25 17 117 93 45 182 76 151 7 1444% - - 21% - - 4% 3% * 1% 5% 10% 8% 1% 5% 10% 4% 4% 3% 4% 1% 6%

    BCEF ABCEF H IJ IJK IJK N NO U.de

    217 17 25 36 9 130 106 111 31 81 86 14 5 112 86 19 26 191 150 67 40 274% 2% 4% 3% 2% 4% 3% 4% 4% 5% 3% 2% 2% 4% 3% 2% 2% 4% 6% 2% 3% 1%B B B AB G KLM P P Q T V

    .tel

    191 - - 191 - - 109 82 28 37 82 24 20 65 82 44 28 163 40 151 13 1383% - - 18% - - 3% 3% 3% 2% 3% 4% 7% 3% 3% 5% 2% 3% 2% 4% 1% 6%

    BCEF ABCEF J J IJKL N S U.uk

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 19J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 12Q705. Which of the following domain name extensions have you personally visited when going to websites?

    Base: Heard Of Extensions

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6023 904 595 1057 401 3066 3346 2677 834 1745 2494 654 296 2579 2494 950 1150 4873 2352 3671 1346 2325Weighted Base188 188 - - - - 108 80 35 59 80 11 3 94 80 14 38 150 71 117 68 49

    3% 21% - - - - 3% 3% 4% 3% 3% 2% 1% 4% 3% 1% 3% 3% 3% 3% 5% 2%CDEF ACDEF LM LM LM P P V

    .mx

    185 185 - - - - 93 92 19 33 68 41 24 52 68 65 38 147 40 145 15 1303% 20% - - - - 3% 3% 2% 2% 3% 6% 8% 2% 3% 7% 3% 3% 2% 4% 1% 6%

    CDEF ACDEF IJK IJK NO S U.ca

    168 - - 168 - - 71 97 6 23 85 32 22 29 85 54 29 139 22 146 16 1303% - - 16% - - 2% 4% 1% 1% 3% 5% 7% 1% 3% 6% 3% 3% 1% 4% 1% 6%

    BCEF ABCEF G IJ IJ IJK N NO S U.fr

    161 - - - - 161 87 74 19 53 75 11 3 72 75 14 29 132 84 77 28 493% - - - - 5% 3% 3% 2% 3% 3% 2% 1% 3% 3% 1% 3% 3% 4% 2% 2% 2%

    BCDE ABCDE M M P P T.kr

    157 - - - 157 - 124 33 21 88 45 2 1 109 45 3 44 113 67 90 61 293% - - - 39% - 4% 1% 3% 5% 2% * * 4% 2% * 4% 2% 3% 2% 5% 1%

    BCDF ABCDF H LM IKLM L OP P R V.ng

    151 - - - - 151 66 85 34 56 52 9 - 90 52 9 40 111 58 93 60 333% - - - - 5% 2% 3% 4% 3% 2% 1% - 3% 2% 1% 3% 2% 2% 3% 4% 1%

    BCDE ABCDE G KLM KLM M M OP P R V.ph

    150 - - - - 150 79 71 36 63 49 2 - 99 49 2 31 119 88 62 43 192% - - - - 5% 2% 3% 4% 4% 2% * - 4% 2% * 3% 2% 4% 2% 3% 1%

    BCDE ABCDE KLM KLM LM OP P T V.id

    149 149 - - - - 68 81 10 39 51 32 17 49 51 49 29 120 27 122 8 1142% 16% - - - - 2% 3% 1% 2% 2% 5% 6% 2% 2% 5% 3% 2% 1% 3% 1% 5%

    CDEF ACDEF G IJK IJK NO S U.us

    140 5 28 20 2 85 69 71 18 55 56 7 4 73 56 11 14 126 102 38 20 182% 1% 5% 2% * 3% 2% 3% 2% 3% 2% 1% 1% 3% 2% 1% 1% 3% 4% 1% 1% 1%

    BE ABDEF B ABE L P P Q T V.coop

    100 - 100 - - - 55 45 8 19 42 24 7 27 42 31 30 70 42 58 29 292% - 17% - - - 2% 2% 1% 1% 2% 4% 2% 1% 2% 3% 3% 1% 2% 2% 2% 1%

    BDEF ABDEF IJK NO R V.co

    99 - - 99 - - 45 54 21 19 42 14 3 40 42 17 30 69 40 59 27 322% - - 9% - - 1% 2% 3% 1% 2% 2% 1% 2% 2% 2% 3% 1% 2% 2% 2% 1%

    BCEF ABCEF G J J R.pl

    93 - - 93 - - 56 37 3 16 56 11 7 19 56 18 20 73 29 64 13 512% - - 9% - - 2% 1% * 1% 2% 2% 2% 1% 2% 2% 2% 1% 1% 2% 1% 2%

    BCEF ABCEF IJ I IJ N N U.it

    91 - - 91 - - 58 33 1 16 64 7 3 17 64 10 20 71 23 68 15 532% - - 9% - - 2% 1% * 1% 3% 1% 1% 1% 3% 1% 2% 1% 1% 2% 1% 2%

    BCEF ABCEF I IJL I I NP S U.es

    91 - 91 - - - 41 50 9 18 49 11 4 27 49 15 24 67 34 57 25 322% - 15% - - - 1% 2% 1% 1% 2% 2% 1% 1% 2% 2% 2% 1% 1% 2% 2% 1%

    BDEF ABDEF G J N.ar

    90 - - - 90 - 35 55 20 30 35 4 1 50 35 5 21 69 35 55 25 301% - - - 22% - 1% 2% 2% 2% 1% 1% * 2% 1% 1% 2% 1% 1% 1% 2% 1%

    BCDF ABCDF G LM L P P.za

    82 - - - - 82 47 35 51 25 6 - - 76 6 - 19 63 35 47 23 241% - - - - 3% 1% 1% 6% 1% * - - 3% * - 2% 1% 1% 1% 2% 1%

    BCDE ABCDE JKLM KLM OP.vn

    80 - - 80 - - 44 36 19 29 29 3 - 48 29 3 11 69 16 64 40 241% - - 8% - - 1% 1% 2% 2% 1% * - 2% 1% * 1% 1% 1% 2% 3% 1%

    BCEF ABCEF KLM LM OP P S V.tr

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 20J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 12Q705. Which of the following domain name extensions have you personally visited when going to websites?

    Base: Heard Of Extensions

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6023 904 595 1057 401 3066 3346 2677 834 1745 2494 654 296 2579 2494 950 1150 4873 2352 3671 1346 2325Weighted Base57 - - - 57 - 48 9 17 20 19 1 - 37 19 1 6 51 31 26 18 8

    1% - - - 14% - 1% * 2% 1% 1% * - 1% 1% * 1% 1% 1% 1% 1% * BCDF ABCDF H KLM L OP P T V

    .eg

    89 15 4 20 3 47 43 46 8 17 40 16 8 25 40 24 20 69 12 77 9 681% 2% 1% 2% 1% 2% 1% 2% 1% 1% 2% 2% 3% 1% 2% 3% 2% 1% 1% 2% 1% 3%

    C IJ IJ N N S UNone of these above

    21603 3069 2141 3988 1641 10764 12243 9360 3157 6500 8885 2136 925 9657 8885 3061 3771 17832 8628 12975 4943 8032359% 339% 360% 377% 409% 351% 366% 350% 379% 372% 356% 327% 313% 374% 356% 322% 328% 366% 367% 353% 367% 345%

    Sigma

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 21J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 13Q711. How likely are you to visit websites with the following domain name extensions in the next 6 months?

    SUMMARY TABLE OF TOP 2 BOXBase: All Qualified Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Unweighted Base6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base

    107 - - 107 - - 51 56 21 21 47 15 3 42 47 18 34 73 46 61 29 3296% - - 96% - - 94% 97% 95% 95% 96% 94% 100% 95% 96% 95% 97% 95% 96% 95% 94% 97%

    .pl

    192 - - - - 192 108 84 52 73 64 3 - 125 64 3 49 143 121 71 51 2093% - - - - 93% 94% 91% 95% 92% 93% 75% - 93% 93% 75% 92% 93% 95% 89% 93% 80%

    .id

    232 - - - - 232 102 130 39 84 100 8 1 123 100 9 39 193 128 104 61 4392% - - - - 92% 89% 94% 93% 89% 93% 89% 100% 90% 93% 90% 98% 91% 90% 95% 97% 91%

    .ru

    96 - - - 96 - 40 56 20 34 35 6 1 54 35 7 22 74 41 55 25 3091% - - - 91% - 93% 90% 87% 97% 88% 100% 100% 93% 88% 100% 88% 93% 91% 92% 96% 88%

    .za

    182 - - - 182 - 147 35 27 98 53 3 1 125 53 4 50 132 89 93 64 2991% - - - 91% - 91% 90% 90% 91% 90% 100% 100% 91% 90% 100% 88% 92% 93% 89% 88% 91%

    .ng

    181 181 - - - - 90 91 16 32 70 37 26 48 70 63 37 144 43 138 16 12291% 91% - - - - 91% 90% 84% 82% 99% 84% 96% 83% 99% 89% 90% 91% 91% 90% 100% 89%

    JL NP.ca

    184 - - - - 184 105 79 21 67 80 13 3 88 80 16 33 151 103 81 28 5390% - - - - 90% 91% 89% 84% 91% 90% 100% 100% 89% 90% 100% 87% 91% 95% 84% 85% 84%

    T.kr

    92 - - 92 - - 54 38 20 36 31 5 - 56 31 5 15 77 21 71 46 2590% - - 90% - - 89% 93% 91% 90% 89% 100% - 90% 89% 100% 83% 92% 81% 93% 96% 89%

    .tr

    89 - - 89 - - 55 34 1 16 61 8 3 17 61 11 17 72 23 66 14 5289% - - 89% - - 87% 92% 100% 100% 86% 89% 100% 100% 86% 92% 77% 92% 92% 88% 88% 88%

    .es

    198 198 - - - - 117 81 37 64 82 12 3 101 82 15 37 161 82 116 67 4989% 89% - - - - 93% 84% 90% 88% 88% 92% 100% 89% 88% 94% 82% 90% 91% 87% 87% 88%

    H.mx

    91 - - - 91 - 77 14 22 37 29 3 - 59 29 3 11 80 51 40 28 1288% - - - 88% - 90% 82% 81% 93% 91% 75% - 88% 91% 75% 85% 89% 86% 91% 90% 92%

    .eg

    5425 827 506 918 387 2787 3017 2408 751 1583 2231 596 264 2334 2231 860 1001 4424 2120 3305 1233 207288% 89% 84% 85% 95% 89% 89% 88% 89% 89% 88% 88% 87% 89% 88% 87% 85% 89% 89% 88% 90% 86%

    CD CD ABCDF ACD Q T V.com

    979 - - - - 979 605 374 54 317 453 134 21 371 453 155 97 882 416 563 232 33188% - - - - 88% 91% 84% 95% 89% 88% 87% 81% 89% 88% 86% 82% 89% 91% 86% 89% 85%

    H Q T.cn

    602 - - - - 602 349 253 135 207 217 36 7 342 217 43 116 486 286 316 218 9888% - - - - 88% 87% 88% 87% 88% 89% 78% 88% 88% 89% 80% 86% 88% 87% 88% 89% 85%

    L.in

    87 - - - - 87 47 40 49 30 8 - - 79 8 - 19 68 39 48 25 2387% - - - - 87% 80% 98% 84% 88% 100% - - 86% 100% - 90% 86% 91% 84% 81% 88%

    G.vn

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

  • Page 22J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 13Q711. How likely are you to visit websites with the following domain name extensions in the next 6 months?

    SUMMARY TABLE OF TOP 2 BOXBase: All Qualified Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base317 - 317 - - - 162 155 62 116 109 18 12 178 109 30 75 242 129 188 97 91

    86% - 86% - - - 84% 87% 83% 87% 83% 95% 100% 86% 83% 97% 82% 87% 84% 87% 87% 86%.br

    214 - - 214 - - 144 70 2 12 107 70 23 14 107 93 40 174 68 146 10 13686% - - 86% - - 91% 77% 100% 75% 82% 93% 88% 78% 82% 92% 83% 86% 87% 85% 91% 84%

    H K O.de

    188 - - 188 - - 105 83 26 38 80 25 19 64 80 44 28 160 43 145 13 13285% - - 85% - - 84% 87% 79% 88% 87% 89% 79% 84% 87% 85% 76% 87% 90% 84% 87% 84%

    .uk

    90 - 90 - - - 38 52 12 19 46 9 4 31 46 13 21 69 36 54 25 2982% - 82% - - - 78% 85% 100% 100% 77% 64% 80% 100% 77% 68% 78% 83% 82% 82% 78% 85%

    O.ar

    292 - - - - 292 179 113 37 61 137 34 23 98 137 57 48 244 114 178 13 16582% - - - - 82% 83% 79% 80% 87% 80% 85% 74% 84% 80% 80% 77% 82% 84% 80% 93% 79%

    .jp

    168 - - - - 168 73 95 36 58 63 11 - 94 63 11 50 118 72 96 66 3082% - - - - 82% 77% 86% 78% 81% 84% 92% - 80% 84% 85% 85% 80% 79% 83% 87% 77%

    .ph

    97 - 97 - - - 54 43 6 17 45 22 7 23 45 29 31 66 40 57 33 2482% - 82% - - - 83% 80% 75% 77% 83% 79% 100% 77% 83% 83% 78% 84% 82% 81% 87% 75%

    .co

    163 - - 163 - - 72 91 5 22 80 33 23 27 80 56 29 134 20 143 17 12681% - - 81% - - 88% 76% 71% 81% 80% 80% 88% 79% 80% 84% 74% 83% 83% 81% 89% 80%

    H.fr

    4928 733 469 812 368 2546 2795 2133 689 1477 2023 514 225 2166 2023 739 887 4041 2020 2908 1166 174280% 79% 78% 75% 90% 81% 82% 78% 82% 83% 80% 75% 74% 83% 80% 75% 75% 81% 85% 77% 85% 72%D D ABCDF AD H LM KLM LM OP P Q T V

    .net

    81 - - 81 - - 52 29 3 9 50 11 8 12 50 19 18 63 24 57 12 4580% - - 80% - - 87% 71% 100% 47% 86% 85% 100% 55% 86% 90% 86% 79% 75% 83% 86% 82%

    .it

    4570 781 483 772 368 2166 2595 1975 651 1392 1870 448 209 2043 1870 657 828 3742 1868 2702 1061 164174% 84% 81% 71% 90% 69% 76% 72% 77% 79% 74% 66% 69% 78% 74% 67% 70% 75% 79% 72% 78% 68%DF ADF ADF ABCDF H KLM KLM L OP P Q T V

    .org

    3305 383 332 553 266 1771 1915 1390 503 1077 1325 296 104 1580 1325 400 561 2744 1568 1737 839 89854% 41% 55% 51% 65% 57% 56% 51% 60% 61% 52% 43% 34% 60% 52% 41% 48% 55% 66% 46% 61% 37%BD B B ABCDF ABD H KLM KLM LM M OP P Q T V

    .info

    202 202 - - - - 90 112 17 43 74 40 28 60 74 68 35 167 39 163 15 14840% 40% - - - - 45% 37% 49% 42% 39% 47% 32% 43% 39% 39% 37% 41% 53% 38% 54% 37%

    M T.us

    2362 259 207 333 197 1366 1378 984 303 788 1010 198 63 1091 1010 261 383 1979 1235 1127 619 50838% 28% 35% 31% 48% 44% 41% 36% 36% 45% 40% 29% 21% 42% 40% 26% 32% 40% 52% 30% 45% 21%

    BCD B ABCD ABCD H LM IKLM ILM M P P Q T V.biz

    1957 154 182 233 218 1170 1153 804 320 696 780 136 25 1016 780 161 335 1622 1058 899 514 38532% 17% 30% 21% 53% 37% 34% 29% 38% 39% 31% 20% 8% 39% 31% 16% 28% 33% 45% 24% 38% 16%BD BD B ABCDF ABCD H KLM KLM LM M OP P Q T V

    .mobi

    1736 167 196 224 92 1057 959 777 235 575 743 149 34 810 743 183 274 1462 935 801 466 33528% 18% 33% 21% 22% 34% 28% 28% 28% 32% 29% 22% 11% 31% 29% 19% 23% 29% 39% 21% 34% 14%

    BDE ABDE ABDE LM IKLM LM M P P Q T V.tel

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

  • Page 23J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 13Q711. How likely are you to visit websites with the following domain name extensions in the next 6 months?

    SUMMARY TABLE OF TOP 2 BOXBase: All Qualified Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base1708 141 181 233 89 1064 937 771 241 568 731 135 33 809 731 168 274 1434 918 790 469 321

    28% 15% 30% 21% 22% 34% 28% 28% 29% 32% 29% 20% 11% 31% 29% 17% 23% 29% 39% 21% 34% 13%BDE BDE B B ABDE LM KLM LM M P P Q T V

    .pro

    1626 98 161 174 64 1129 913 713 222 575 676 129 24 797 676 153 255 1371 894 732 448 28426% 11% 27% 16% 16% 36% 27% 26% 26% 32% 27% 19% 8% 30% 27% 16% 22% 28% 38% 19% 33% 12%

    BDE BDE B B ABCDE LM IKLM LM M OP P Q T V.asia

    1511 122 183 188 61 957 826 685 198 513 647 123 30 711 647 153 228 1283 839 672 418 25425% 13% 31% 17% 15% 31% 24% 25% 23% 29% 25% 18% 10% 27% 25% 16% 19% 26% 35% 18% 31% 11%

    BDE ABDE B ABDE LM IKLM LM M P P Q T V.coop

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

  • Page 24J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 14Q711. How likely are you to visit websites with the following domain name extensions in the next 6 months?

    SUMMARY TABLE OF BOTTOM 2 BOXBase: All Qualified Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Unweighted Base6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base

    2773 527 276 570 222 1178 1586 1187 439 746 1090 317 181 1185 1090 498 547 2226 992 1781 560 122145% 57% 46% 52% 54% 38% 47% 43% 52% 42% 43% 47% 60% 45% 43% 51% 46% 45% 42% 47% 41% 51%F ACDF F ACF ACF H JKL J IJKL NO S U

    .asia

    2755 458 255 528 226 1288 1581 1174 448 779 1075 296 157 1227 1075 453 553 2202 1018 1737 576 116145% 50% 43% 49% 55% 41% 46% 43% 53% 44% 42% 43% 52% 47% 42% 46% 47% 44% 43% 46% 42% 48%F ACF ACF ACDF H JKL JKL O O S U

    .coop

    2598 445 250 498 205 1200 1520 1078 413 750 987 294 154 1163 987 448 520 2078 958 1640 529 111142% 48% 42% 46% 50% 38% 45% 39% 49% 42% 39% 43% 51% 44% 39% 45% 44% 42% 40% 43% 39% 46%F ACF AF ACF H JKL K K JKL O O S U

    .pro

    2596 431 239 510 199 1217 1491 1105 427 732 1015 271 151 1159 1015 422 514 2082 955 1641 536 110542% 47% 40% 47% 49% 39% 44% 40% 51% 41% 40% 40% 50% 44% 40% 43% 44% 42% 40% 43% 39% 46%F ACF ACF ACF H JKL JKL O S U

    .tel

    2472 440 249 501 129 1153 1385 1087 368 657 991 286 170 1025 991 456 485 1987 863 1609 530 107940% 48% 42% 46% 32% 37% 41% 40% 44% 37% 39% 42% 56% 39% 39% 46% 41% 40% 36% 43% 39% 45%EF ACEF EF AEF E JK J IJKL NO S U

    .mobi

    2233 397 232 427 145 1032 1248 985 377 621 840 248 147 998 840 395 469 1764 758 1475 460 101536% 43% 39% 39% 35% 33% 37% 36% 45% 35% 33% 36% 48% 38% 33% 40% 40% 36% 32% 39% 34% 42%F AEF F AF JKL JKL O O R S U

    .biz

    170 170 - - - - 67 103 11 32 63 25 39 43 63 64 32 138 25 145 7 13834% 34% - - - - 34% 34% 31% 31% 33% 29% 44% 31% 33% 37% 34% 34% 34% 34% 25% 34%

    L.us

    1600 297 170 288 96 749 882 718 225 426 649 189 111 651 649 300 343 1257 524 1076 319 75726% 32% 28% 27% 23% 24% 26% 26% 27% 24% 26% 28% 37% 25% 26% 30% 29% 25% 22% 29% 23% 31%F ADEF F IJKL NO R S U

    .info

    21 - 21 - - - 10 11 2 5 8 6 - 7 8 6 9 12 8 13 5 818% - 18% - - - 15% 20% 25% 23% 15% 21% - 23% 15% 17% 23% 15% 16% 19% 13% 25%

    .co

    15 - - 15 - - 7 8 - 7 7 1 - 7 7 1 1 14 8 7 2 515% - - 15% - - 12% 20% - 37% 12% 8% - 32% 12% 5% 5% 18% 25% 10% 14% 9%

    .it

    16 - 16 - - - 8 8 - - 10 5 1 - 10 6 5 11 6 10 7 315% - 15% - - - 16% 13% - - 17% 36% 20% - 17% 32% 19% 13% 14% 15% 22% 9%

    N.ar

    892 76 79 165 22 550 474 418 116 233 380 116 47 349 380 163 190 702 324 568 201 36715% 8% 13% 15% 5% 18% 14% 15% 14% 13% 15% 17% 15% 13% 15% 17% 16% 14% 14% 15% 15% 15%BE BE BE ABCE J N

    .org

    23 - - - - 23 14 9 5 11 7 - - 16 7 - 5 18 12 11 7 411% - - - - 11% 15% 8% 11% 15% 9% - - 14% 9% - 8% 12% 13% 10% 9% 10%

    .ph

    659 91 85 148 26 309 352 307 88 179 271 86 35 267 271 121 146 513 228 431 131 30011% 10% 14% 14% 6% 10% 10% 11% 10% 10% 11% 13% 12% 10% 11% 12% 12% 10% 10% 11% 10% 12%EF E ABEF ABEF E R S U

    .net

    21 - - 21 - - 7 14 2 5 10 2 2 7 10 4 2 19 4 17 1 1610% - - 10% - - 9% 12% 29% 19% 10% 5% 8% 21% 10% 6% 5% 12% 17% 10% 5% 10%

    P.fr

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

  • Page 25J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 14Q711. How likely are you to visit websites with the following domain name extensions in the next 6 months?

    SUMMARY TABLE OF BOTTOM 2 BOXBase: All Qualified Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base33 - 33 - - - 17 16 6 11 15 1 - 17 15 1 11 22 17 16 11 5

    9% - 9% - - - 9% 9% 8% 8% 11% 5% - 8% 11% 3% 12% 8% 11% 7% 10% 5%.br

    55 - - - - 55 33 22 11 18 19 7 - 29 19 7 11 44 29 26 18 88% - - - - 8% 8% 8% 7% 8% 8% 15% - 7% 8% 13% 8% 8% 9% 7% 7% 7%

    .in

    8 - - - - 8 7 1 5 3 - - - 8 - - 1 7 3 5 4 18% - - - - 8% 12% 2% 9% 9% - - - 9% - - 5% 9% 7% 9% 13% 4%

    .vn

    16 - - - 16 - 13 3 2 9 5 - - 11 5 - 5 11 6 10 8 28% - - - 8% - 8% 8% 7% 8% 8% - - 8% 8% - 9% 8% 6% 10% 11% 6%

    .ng

    8 - - - 8 - 7 1 3 3 1 1 - 6 1 1 2 6 5 3 2 18% - - - 8% - 8% 6% 11% 8% 3% 25% - 9% 3% 25% 15% 7% 8% 7% 6% 8%

    .eg

    27 - - - - 27 16 11 3 6 11 3 4 9 11 7 4 23 15 12 - 128% - - - - 8% 7% 8% 7% 9% 6% 8% 13% 8% 6% 10% 6% 8% 11% 5% - 6%

    T.jp

    15 - - 15 - - 11 4 3 4 4 1 3 7 4 4 4 11 1 14 1 137% - - 7% - - 9% 4% 9% 9% 4% 4% 13% 9% 4% 8% 11% 6% 2% 8% 7% 8%

    .uk

    13 13 - - - - 6 7 2 6 - 5 - 8 - 5 2 11 3 10 - 107% 7% - - - - 6% 7% 11% 15% - 11% - 14% - 7% 5% 7% 6% 7% - 7%

    K K O O.ca

    387 55 70 88 11 163 206 181 45 107 166 47 22 152 166 69 94 293 148 239 80 1596% 6% 12% 8% 3% 5% 6% 7% 5% 6% 7% 7% 7% 6% 7% 7% 8% 6% 6% 6% 6% 7%

    EF E ABDEF AEF E R.com

    14 14 - - - - 5 9 2 4 7 1 - 6 7 1 4 10 5 9 5 46% 6% - - - - 4% 9% 5% 5% 8% 8% - 5% 8% 6% 9% 6% 6% 7% 6% 7%

    .mx

    6 - - 6 - - 3 3 - - 5 1 - - 5 1 2 4 2 4 - 46% - - 6% - - 5% 8% - - 7% 11% - - 7% 8% 9% 5% 8% 5% - 7%

    .es

    6 - - 6 - - 4 2 1 3 2 - - 4 2 - 1 5 3 3 2 16% - - 6% - - 7% 5% 5% 8% 6% - - 6% 6% - 6% 6% 12% 4% 4% 4%

    .tr

    14 - - 14 - - 6 8 - 1 9 3 1 1 9 4 4 10 4 10 - 106% - - 6% - - 4% 9% - 6% 7% 4% 4% 6% 7% 4% 8% 5% 5% 6% - 6%

    .de

    61 - - - - 61 29 32 2 19 28 10 2 21 28 12 13 48 20 41 19 225% - - - - 5% 4% 7% 4% 5% 5% 6% 8% 5% 5% 7% 11% 5% 4% 6% 7% 6%

    G R.cn

    5 - - - 5 - 2 3 1 - 4 - - 1 4 - 2 3 1 4 1 35% - - - 5% - 5% 5% 4% - 10% - - 2% 10% - 8% 4% 2% 7% 4% 9%

    .za

    8 - - - - 8 4 4 2 1 4 1 - 3 4 1 2 6 2 6 2 44% - - - - 4% 3% 4% 4% 1% 6% 25% - 2% 6% 25% 4% 4% 2% 8% 4% 16%

    S.id

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

  • Page 26J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 14Q711. How likely are you to visit websites with the following domain name extensions in the next 6 months?

    SUMMARY TABLE OF BOTTOM 2 BOXBase: All Qualified Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base4 - - 4 - - 2 2 - 1 2 1 - 1 2 1 1 3 2 2 1 14% - - 4% - - 4% 3% - 5% 4% 6% - 2% 4% 5% 3% 4% 4% 3% 3% 3%

    .pl

    9 - - - - 9 3 6 1 6 2 - - 7 2 - 1 8 7 2 1 14% - - - - 4% 3% 4% 2% 6% 2% - - 5% 2% - 3% 4% 5% 2% 2% 2%

    .ru

    7 - - - - 7 4 3 1 2 4 - - 3 4 - 3 4 2 5 3 23% - - - - 3% 3% 3% 4% 3% 4% - - 3% 4% - 8% 2% 2% 5% 9% 3%

    .kr

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

  • Page 27J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 15Q711. How likely are you to visit websites with the following domain name extensions in the next 6 months?

    SUMMARY TABLE OF VERY LIKELY OR SOMEWHAT LIKELY FOR ANY DOMAINBase: All Qualified Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Unweighted Base6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base

    5806 868 550 996 404 2988 3243 2563 812 1699 2381 635 279 2511 2381 914 1095 4711 2295 3511 1328 218394% 94% 92% 92% 99% 96% 95% 93% 96% 96% 94% 93% 92% 96% 94% 93% 93% 95% 97% 93% 97% 91%

    CD ABCDF ABCD H KLM KLM OP Q T VRespondent 3 or 4

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 28J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 16Q711_1. How likely are you to visit websites with the following domain name extensions in the next 6 months?

    1. .bizBase: All Qualified Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Unweighted Base6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base

    2362 259 207 333 197 1366 1378 984 303 788 1010 198 63 1091 1010 261 383 1979 1235 1127 619 50838% 28% 35% 31% 48% 44% 41% 36% 36% 45% 40% 29% 21% 42% 40% 26% 32% 40% 52% 30% 45% 21%

    BCD B ABCD ABCD H LM IKLM ILM M P P Q T VTOP 2 BOX (NET)

    879 84 69 126 98 502 512 367 103 324 378 60 14 427 378 74 119 760 522 357 212 14514% 9% 12% 12% 24% 16% 15% 13% 12% 18% 15% 9% 5% 16% 15% 8% 10% 15% 22% 9% 16% 6%

    BCD ABCDF ABCD LM IKLM LM M P P Q T V Very likely

    1483 175 138 207 99 864 866 617 200 464 632 138 49 664 632 187 264 1219 713 770 407 36324% 19% 23% 19% 24% 28% 25% 23% 24% 26% 25% 20% 16% 25% 25% 19% 22% 25% 30% 20% 30% 15%BD BD ABCD H M LM LM P P T V

    Somewhat likely

    2233 397 232 427 145 1032 1248 985 377 621 840 248 147 998 840 395 469 1764 758 1475 460 101536% 43% 39% 39% 35% 33% 37% 36% 45% 35% 33% 36% 48% 38% 33% 40% 40% 36% 32% 39% 34% 42%F AEF F AF JKL JKL O O R S U

    BOTTOM 2 BOX (NET)

    1082 171 104 190 73 544 629 453 178 314 427 103 60 492 427 163 218 864 422 660 249 41118% 18% 17% 17% 18% 17% 18% 17% 21% 18% 17% 15% 20% 19% 17% 17% 18% 17% 18% 17% 18% 17%

    H JKL Somewhat unlikely

    1151 226 128 237 72 488 619 532 199 307 413 145 87 506 413 232 251 900 336 815 211 60419% 24% 21% 22% 18% 16% 18% 19% 24% 17% 16% 21% 29% 19% 16% 24% 21% 18% 14% 22% 15% 25%F AEF F AF JK JK JKL O NO R S U

    Very unlikely

    1549 269 160 326 67 727 776 773 165 361 694 235 94 526 694 329 328 1221 376 1173 286 88725% 29% 27% 30% 16% 23% 23% 28% 20% 20% 27% 35% 31% 20% 27% 33% 28% 25% 16% 31% 21% 37%EF AEF E AEF E G IJ IJK IJ N NO R S U

    Not sure

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

    Sigma

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 29J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 17Q711_2. How likely are you to visit websites with the following domain name extensions in the next 6 months?

    2. .comBase: All Qualified Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Unweighted Base6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base

    5425 827 506 918 387 2787 3017 2408 751 1583 2231 596 264 2334 2231 860 1001 4424 2120 3305 1233 207288% 89% 84% 85% 95% 89% 89% 88% 89% 89% 88% 88% 87% 89% 88% 87% 85% 89% 89% 88% 90% 86%

    CD CD ABCDF ACD Q T VTOP 2 BOX (NET)

    4904 770 479 787 375 2493 2743 2161 681 1442 2012 529 240 2123 2012 769 874 4030 1933 2971 1114 185780% 83% 80% 72% 92% 80% 81% 79% 81% 81% 79% 78% 79% 81% 79% 78% 74% 81% 82% 79% 82% 77%D ADF D ABCDF D L P Q T V

    Very likely

    521 57 27 131 12 294 274 247 70 141 219 67 24 211 219 91 127 394 187 334 119 2158% 6% 5% 12% 3% 9% 8% 9% 8% 8% 9% 10% 8% 8% 9% 9% 11% 8% 8% 9% 9% 9%

    BCE E ABCEF ABCE R Somewhat likely

    387 55 70 88 11 163 206 181 45 107 166 47 22 152 166 69 94 293 148 239 80 1596% 6% 12% 8% 3% 5% 6% 7% 5% 6% 7% 7% 7% 6% 7% 7% 8% 6% 6% 6% 6% 7%

    EF E ABDEF AEF E RBOTTOM 2 BOX (NET)

    115 5 12 32 1 65 64 51 16 27 52 15 5 43 52 20 26 89 44 71 27 442% 1% 2% 3% * 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2%

    BE BE ABE BE Somewhat unlikely

    272 50 58 56 10 98 142 130 29 80 114 32 17 109 114 49 68 204 104 168 53 1154% 5% 10% 5% 2% 3% 4% 5% 3% 5% 4% 5% 6% 4% 4% 5% 6% 4% 4% 4% 4% 5%

    EF EF ABDEF EF R Very unlikely

    332 43 23 80 11 175 179 153 49 80 147 38 18 129 147 56 85 247 101 231 52 1795% 5% 4% 7% 3% 6% 5% 6% 6% 5% 6% 6% 6% 5% 6% 6% 7% 5% 4% 6% 4% 7%E ABCEF E R S U

    Not sure

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

    Sigma

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 30J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 18Q711_3. How likely are you to visit websites with the following domain name extensions in the next 6 months?

    3. .infoBase: All Qualified Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Unweighted Base6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base

    3305 383 332 553 266 1771 1915 1390 503 1077 1325 296 104 1580 1325 400 561 2744 1568 1737 839 89854% 41% 55% 51% 65% 57% 56% 51% 60% 61% 52% 43% 34% 60% 52% 41% 48% 55% 66% 46% 61% 37%BD B B ABCDF ABD H KLM KLM LM M OP P Q T V

    TOP 2 BOX (NET)

    1534 152 166 252 143 821 908 626 234 530 613 118 39 764 613 157 241 1293 821 713 389 32425% 16% 28% 23% 35% 26% 27% 23% 28% 30% 24% 17% 13% 29% 24% 16% 20% 26% 35% 19% 28% 13%B BD B ABCDF ABD H KLM KLM LM OP P Q T V

    Very likely

    1771 231 166 301 123 950 1007 764 269 547 712 178 65 816 712 243 320 1451 747 1024 450 57429% 25% 28% 28% 30% 30% 30% 28% 32% 31% 28% 26% 21% 31% 28% 25% 27% 29% 32% 27% 33% 24%B AB KLM KLM M OP P T V

    Somewhat likely

    1600 297 170 288 96 749 882 718 225 426 649 189 111 651 649 300 343 1257 524 1076 319 75726% 32% 28% 27% 23% 24% 26% 26% 27% 24% 26% 28% 37% 25% 26% 30% 29% 25% 22% 29% 23% 31%F ADEF F IJKL NO R S U

    BOTTOM 2 BOX (NET)

    860 135 86 161 57 421 483 377 129 240 349 91 51 369 349 142 184 676 321 539 185 35414% 15% 14% 15% 14% 13% 14% 14% 15% 14% 14% 13% 17% 14% 14% 14% 16% 14% 14% 14% 14% 15%

    Somewhat unlikely

    740 162 84 127 39 328 399 341 96 186 300 98 60 282 300 158 159 581 203 537 134 40312% 18% 14% 12% 10% 10% 12% 12% 11% 11% 12% 14% 20% 11% 12% 16% 13% 12% 9% 14% 10% 17%F ADEF EF J IJKL NO S U

    Very unlikely

    1239 245 97 245 47 605 605 634 117 267 570 196 89 384 570 285 276 963 277 962 207 75520% 26% 16% 23% 11% 19% 18% 23% 14% 15% 22% 29% 29% 15% 22% 29% 23% 19% 12% 25% 15% 31%CE ACDEF E ACEF E G IJ IJK IJK N NO R S U

    Not sure

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

    Sigma

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 31J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 19Q711_4. How likely are you to visit websites with the following domain name extensions in the next 6 months?

    4. .mobiBase: All Qualified Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Unweighted Base6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base

    1957 154 182 233 218 1170 1153 804 320 696 780 136 25 1016 780 161 335 1622 1058 899 514 38532% 17% 30% 21% 53% 37% 34% 29% 38% 39% 31% 20% 8% 39% 31% 16% 28% 33% 45% 24% 38% 16%BD BD B ABCDF ABCD H KLM KLM LM M OP P Q T V

    TOP 2 BOX (NET)

    702 45 67 78 111 401 419 283 124 272 275 26 5 396 275 31 111 591 437 265 162 10311% 5% 11% 7% 27% 13% 12% 10% 15% 15% 11% 4% 2% 15% 11% 3% 9% 12% 18% 7% 12% 4%BD BD B ABCDF ABD H KLM KLM LM OP P Q T V

    Very likely

    1255 109 115 155 107 769 734 521 196 424 505 110 20 620 505 130 224 1031 621 634 352 28220% 12% 19% 14% 26% 25% 22% 19% 23% 24% 20% 16% 7% 24% 20% 13% 19% 21% 26% 17% 26% 12%BD BD ABCD ABCD H KLM KLM LM M OP P T V

    Somewhat likely

    2472 440 249 501 129 1153 1385 1087 368 657 991 286 170 1025 991 456 485 1987 863 1609 530 107940% 48% 42% 46% 32% 37% 41% 40% 44% 37% 39% 42% 56% 39% 39% 46% 41% 40% 36% 43% 39% 45%EF ACEF EF AEF E JK J IJKL NO S U

    BOTTOM 2 BOX (NET)

    1168 153 124 210 61 620 665 503 178 330 485 119 56 508 485 175 214 954 456 712 306 40619% 17% 21% 19% 15% 20% 20% 18% 21% 19% 19% 17% 18% 19% 19% 18% 18% 19% 19% 19% 22% 17%BE BE E BE V

    Somewhat unlikely

    1304 287 125 291 68 533 720 584 190 327 506 167 114 517 506 281 271 1033 407 897 224 67321% 31% 21% 27% 17% 17% 21% 21% 22% 18% 20% 25% 38% 20% 20% 29% 23% 21% 17% 24% 16% 28%EF ACDEF F ACEF J JK IJKL NO S U

    Very unlikely

    1715 331 168 352 62 802 864 851 157 417 773 259 109 574 773 368 360 1355 448 1267 321 94628% 36% 28% 32% 15% 26% 25% 31% 19% 24% 30% 38% 36% 22% 30% 37% 31% 27% 19% 34% 24% 39%EF ACEF E AEF E G I IJ IJK IJ N NO R S U

    Not sure

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

    Sigma

    ___________________________________________________________________________________________________________Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - G/H - I/J/K/L/M - N/O/P - Q/R - S/T - U/VOverlap formulae used.

  • Page 32J45961a - ICANN Global Study - ConsumersNielsenBanner 2

    14 Mar 2015Table 20Q711_5. How likely are you to visit websites with the following domain name extensions in the next 6 months?

    5. .netBase: All Qualified Respondents

    Internet usage per Ever registered Plan to registerRegion Gender Age Age week a domain name in next 6-12 mos

    Total North SouthConsumers America America Europe Africa Asia Male Female 18-24 25-34 35-54 55-64 65+ 18-34 35-54 55+ 5 to 10 11 or more Yes No Yes No

    (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V)

    6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Unweighted Base6144 925 599 1086 409 3125 3402 2742 845 1770 2544 681 304 2615 2544 985 1180 4964 2369 3775 1365 2410Weighted Base

    4928 733 469 812 368 2546 2795 2133 689 1477 2023 514 225 2166 2023 739 887 4041 2020 2908 1166 174280% 79% 78% 75% 90% 81% 82% 78% 82% 83% 80% 75% 74% 83% 80% 75% 75% 81% 85% 77% 85% 72%D D ABCDF AD H LM KLM LM OP P Q T V

    TOP 2 BOX (NET)

    3437 501 331 493 282 1830 2005 1432 464 1041 1429 341 162 1505 1429 503 558 2879 1508 1929 820 110956% 54% 55% 45% 69% 59