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Roadmap 2013
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J Scott Jewels Roadmap April to Nov
In any moment of decision the best thing you can do is the right thing, the next best thing the wrong thing, and
the worst thing you can do is nothing."--Theodore Roosevelt,
26th president of the U.S.
Activity Value Initiative / Owner
April 30 Due Dates
Notes
AmazonLaunch Exposure
Revenue
LB Soft Launch3 Lines
Soft Launch is April 30I50 Items from 3 Lines
Email Campaigns
ExposureRevenue
LB / Maya / Jerry
April 19th Mothers Day Blast Launches April 19 Friday
ContestDevelopment
Exposure LB KC DESIGNSstarted
Facebook Like contest underway
Develop Content
Exposure LB / Marcia April 15 Update Inventories and Content with MarciaDevelop Content for Social Media
Anchor LineI*net Products
Look For Pull Line and I*net
Items
Jerry / Maya
June 15 Look for I*net and Armadani ProductsPost Show Decisions
Armadani MeetingVegas
Talk Jerry May 30-June 3
•Pick a spot (not Dinner) where we can sit and discuss next year
EBAYRevenueExposure
Larry / Jerry / Maya
Store setupCompleteMarch 1
•Launch July 1st
•Product described, pictures Shot•Dutch Auction Sales•Unique Phone # for Ebay - LB
Beaver Skier Traffic Draw /
Community
Larry Version 2for Approval
•Beaver Skier•BeaverSkier .com
Beaver Creek Digital
Merchants
•Beaver Creek Daily•Virtual Beaver Creek•Google+ Place Offers
Short Term Action Items
Beaver Skier
Web 2.0 websites allow users to do more than just retrieve information.
Centralized Control/Mgt Technology Reuse
Allows the ability to add multiple sites leveraging previous projects and infrastructure
Spoke and Hub Control / Admin
Content ManagementOptimization
Reuse of TechnologyEconomy's of Scale
Cross PollinationSpeed to Market
Next Site
Next Site
Next Site
Activity Value Initiative / Owner
Aug 3 Due Dates
Notes
Develop Roadmap Strategy
LB Puts everyone on a map(same)
ContractCompletion
JIM / Marcus
Develop OptimisationProcedures
LB/Marcus Aug 14
Develop Content
Procedures
LB/Marcus Aug 14
Check All Websites and
Status
Develop Needs
LB/ Chris Aug 7 •Bullstickets.com has issues•Search Bug on Onlineseats
Develop 1st Outbound
CampaignEmail / Text
Kick-starts Text
Campaignand fresh
offer (TBD)
LB/ KY •Requires gathering of OLS marketing Data•Developing website and text pages module•Unique Phone # for each OLS site•Fits Marketing Campaign for q4
Ramp Up Activities
Web Puzzle and SEO activities
All Sites are connected and contribute to the visibility of J Scott JewelsSEO is Content and RelevenceOnce Success ful Google List Jscott as a Master Heading
Websites and Channels Developed
JScottJewels.com Matures April 1, 2013 Rewards US!
Once this status is indicated by Google E commerce / Visibility is Possible