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J Gold Deck for Estee-061416

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Page 1: J Gold Deck for Estee-061416

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Page 2: J Gold Deck for Estee-061416

THE OPPORTUNITY !• Cosmetic case runneth over. The average woman carries

3 - 4lbs in their makeup bag on a daily basis and whatshe does have, doesn’t work hard enough for herdemanding lifestyle.

• Trial-size products and deluxesamples are not readilyavailable and come in limitedshade ranges.

Page 3: J Gold Deck for Estee-061416

OUR MISSION !

Empower women to “have more, carry less” and look beautiful anytime, anywhere.

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• Multi-purpose/multi-tasking products work harder• Mini Mania – from travel to trial, small is all the rage• BYOD (Bring Your Own Device)

-tools that can be used in theconsumers personallife anytime, anywhere

• Customization• Mobility – anywhere,

anytime, on-the-go

WHAT’S TRENDING? !

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• $260BN – global cosmetics industry• $56.6BN – US beauty industry; US color - $34.6• $65BN – Travel cosmetic market; estimated increase to $120

by 2020

• $36BN – Tools/Implements

BY THE NUMBERS…! MARKET OVERVIEW!

Page 6: J Gold Deck for Estee-061416

THE J.GOLD ! SIGNATURE PEN!

• The lightweight application pen is smartly designed to allowwomen to carry more product with less bulk (and mess)anywhere, anytime.

• Holds universal interchangeable product cartridges for LiquidLipstick, Lip Gloss, Mascara, Liquid Blush, Eye Liner andConcealer l l .

Page 7: J Gold Deck for Estee-061416

THE J.GOLD ! SIGNATURE SYSTEM !

• Each product cartridge is designed with its own unique applicator to ensure a perfect application every time.

• The key our patent-pending product cartridges is their quick and easy swap-ability.

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!

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PRODUCT OFFERING!DESCRIPTION OF INITIAL PRODUCT

OFFERING/VALUE PROPOSITION

THE J. GOLD STANDARD COLLECTION!

The J. Gold Standard Signature Set comes with:

• 3 Signature pens• 6 Cartridges• 1 J.Gold On-the-Go Bag s s etail alue s

s s: $75 -

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THE COLLECTIONS UPSELL KIT!

THE ACCESSORIES !THE NECESSITIES!

SHOWN IN THE JET SET N’ GO COLLECTION

UPSELL KIT: 8 PACK $ .00

-

UPSELL KIT: 4 PACK $3 .00

COLOR COLLECTIONS TO ADD TO HER WARDROBE

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OUR VISION !We believe today’s woman wants more function and less bulk in her life.

We provide quality beauty and lifestyle products to the every day consumer to enhance and simplify her daily life. As a company we promote empowerment, positive thinking and the right to always feel beautiful!

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• Women who wear makeup.• She’s ageless.• She wants more function and

less fuss in her life.

In a few words… • On-the-Go• Beauty-Involved• Discerning• Confident• Chic• Savvy• Dynamic

TARGET AUDIENCE!

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CHANNELS OF DISTRIBUTION!

r o

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J.GOLD INTELLECTUAL PROPERTY!• 4 Design patents pending• 5 Utility patents pending• Pending patent regions: Canada, EU, Japan, China, Canada, US• 4 design patents issued/USD739082, USD739607,China 201530022454.4, EU 0026174800-0001

• 4 design US patents expected to issue no later than 2015• 3 Issued Trademark Japan 5745237,2015-051423, EU CTM 14183347,• 9 Pending trademarks, China, Canada, EU, US• 1 Copyright cosmetic container• 6 Copyright all design Icons

Page 15: J Gold Deck for Estee-061416

JESSICA GOLDING BIO !

Jessica Golding is the full package. She brings together a background in philanthropy, beauty application, and unique sales techniques.

How did the J.Gold Signature Pen come to fruition?

For years Jessica was that girl on the Long Island Railroad commuting to work in NYC with an overstuffed makeup bag. Not only could she barely close her cosmetic bag, but she was tired of carrying heavy bags around in her daily life. Whether it was for work, going out in the evening, or traveling, Jessica felt there had to be a better way to minimize bulk and maximize function!

MAKE-UP ARTIST | SKIN CARE EXPERT | ENTREPRENEUR | MOM

Through years of continued hard work and perseverance Jessica went out and raised the money needed to build her own business and create J.Gold Cosmetics, in order to make the dream of “Have More Carry Less” a reality in every woman’s life.

A sixteen-year veteran of the beauty industry, Jessica instantly fell in love with the beauty business.

Among her many credits in the industry, Jessica has served as a national trainer for Beauty by Clinica Ivo Pitanguy, with whom she received training in aesthetics procedures, ingredients, and formulations in Paris. Prior to that, she grew from makeup artist to educational trainer and regional cosmetic executive for Sue Devitt Beauty Cosmetics, where Jessica revolutionized their sales technique and boosted national sales.

She was also recognized as an “Exceptional Woman” for giving back to her community by combining her years of beauty expertise, make-up application, skin care treatment and philanthropy to advocate for women. Jessica credits her time with Bobbi Brown and Sue Devitt for making her a fine-tuned makeup artist.

Jessica believes women feel good when they look good and vice versa. Nothing gets her more excited than boosting a woman’s confidence, and after years of working with other talented women, Jessica is culling her beauty and sales expertise to create a new product and ensure that as many woman as possible can look and feel good inside and out – all while having more and carrying less.

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THE J.GOLD TEAM!

• Jessica Golding – Founder, J.Gold/ Tight Line Cosmetics• Bill Kunz – Global cosmetic operations expert; senior advisor• Jeff Joss – Principal/Founder, s• Shareholders – s Thomas Amadio, Christie

Halbeisen, Dillworth & Barrese LLP

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