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July 2015
PostScriptJustifying Your Attendance at the
MAILCOM Conference Attending a conference and trade show program is a cost effective method to obtain education and information. Establish a regional and national network of peers and experts. Find solutions.
Who attends?Almost everyone: managers, supervisors, executives, directors, consultants, vendors, peers, experts, and educators.
Why attend MAILCOM?• Learn from industry experts who have successfully implemented technology
solutions; implemented new processes, new solutions
• Keep up to date on new and emerging technologies
• Create a professional network
• View new product and communicate with vendors
• Obtain potential solutions to help you and your organization
• Achieve Certificate of Completion for Courses attended
• Prepare for professional certification
Improve your credibility. You will learn important information that will benefit you personally - and your organization. Your increased knowledge and network will lead to your expertise. Prepare a thorough, written report and share with your boss and team. Also do a verbal presentation of the key highlights from your report and let your excitement show through from what you gained at the conference.
Justify the investmentMake a list of the things you would like to accomplish.What is the value of finding one idea to increase revenue and/or decrease costs?
Is there a current issue at your company requiring a creative solution?
What developing technologies would benefit you and your company?
Expand your personal and professional network. Learn important information to benefit you personally - and your organization.
Become an expert!
Are you working on professional certification? MSMA hosts MDC, CMDSM, and CMDSS certifications at MAILCOM
If you are a vendor, how many appointments can you make with prospects?
MSMA members receive a discounted rate to attend the conference (usually $150 off the regular registration rate).
Home Agenda Sessions Exhibition Certification Hotel/Travel Downloads Registration Contact
The Annual Fall Convention Returns To Its New Tuscany HomeYou will be amazed at MAILCOM’s new Las Vegas address -- an all-suites
hotel that is ideal for professional conferences. Last year’s attendeesgave the facility such a high rating, we had to go back!
Unlike any other MAILCOM, the AnnualFall Convention puts you in touch with theleading executives and managers in mail,document, and distribution management.For three days you will be able to access50 seminars, keynotes, and advancedleadership programs presented by the topleaders in the industry.
The Fall Show is all about making adifference in your company -- improvingyour services, lowering company costs,and becoming more valuable in servingyour company’s customers throughefficient systems management.
Conference Sessions:§ Advanced Management
§ Automation & Technology
§ College & University Management
§ Database Management
§ Direct Mail Management
§ Distribution & Delivery Strategies
§ Facilities/Support Services
§ Government Mail Management
§ Leadership & Teambuilding
§ Mail Systems Management
§ Postal Mail Management
§ Print + Mail Strategies
§ Women In Management
Management CertificatesCome to MAILCOM Las Vegas and earn aManagement Certificate in one of fourareas of speialized study including:
§ Leadership & Teambuilding
§ Postal Mail Management
§ Mail Systems Management
§ Government Mail Management
This certificate can be used toward yourMCOM Master Certification. Learn moreon Monday, September 28, at 1:00 pm.
Conference AgendaMonday, September 28, 201512:00-6:00pm Conference Registration1:00-2:00pm Conference Kickoff2:15-3:30pm Sessions Round One3:45-5:00pm Sessions Round Two5:00-6:00pm Opening ReceptionTuesday, September 29, 20157:30-5:00pm Conference Registration8:00-9:00am Continental Breakfast9:00-10:00am Morning Keynote Address10:15-11:15am Sessions Round Three11:30-12:30pm Sessions Round Four12:30-2:00pm Keynote Luncheon &Leadership Awards2:15-3:15pm Sessions Round Five3:30-4:30pm Sessions Round SixWednesday, September 30, 20157:30-1:00pm Conference Registration7:45-8:45am Continental Breakfast
8:45-9:45am Morning Keynote Address10:00-11:00am Sessions Round Seven11:15-12:15pm Sessions Round Eight12:30-1:30pm Sessions Round Nine1:45pm Final Salute
Professional CertificationEarn your MCOM, CMDSM, or MDCprofessional certification at MAILCOM LasVegas! These certifications take yourachievements and raise them to theprofessional standards of the industry. Allprograms are Board certified and willmake a difference in your career.
Technology ExhibitionSelect technology vendor sponsors will beon hand throughout the conference. To bea sponsoring exhibitor, call Jim Williamsat 845-649-3437.
Hotel AccommodationsTuscany Suites Hotel & Casino RoomRates are $79.00 (Sun-Thur) and$110.00 Friday & Saturday nights. Clickhere to book your room.
Register Today!Register now and save $100 off yourregistration fee. Save even more whentwo people from the same companyregister! Click here to register.
2 MSMA - PostScript
President’s Message July 2015
Message from Barbara Fahy, MDC - MSMA National President
Greetings!
Check us out on the web at www.msmanational.org for more information about our organization!
Barbara
Happy Summer!! For us here in the Midwest the flowers are finally blooming and weather is
beginning to warm up! Your MSMA National Board continues to work on our defining goals/objectives to help Chapters increase membership and evolve effective marketing and branding. Our Marketing/Communications Team continues to produce new marketing pieces for MSMA National and the local Chapters
The Events Page on our Membership Website enables you to pre-register for our Educational Webinars, which are now being presented 8 times per year. The schedule is out for the rest of 2015. I encourage you to participate in our upcoming July 16th Webinar -ROI is Your Tool to Show the Value You Offer
The MSMA National Board and Chapter Presidents Group are planning to
meet in Las Vegas prior to the MAILCOM Conference for a full day Workshop. We are looking forward to new ideas/initiatives to continue to develop Chapters and National.
The Cliff Bennett Memorial Education Committee will review the nominations submitted and select a recipient. The Award will be presented at the Fall MAILCOM Conference.
This is an election year for the MSMA National Board. Please consider serving on the National Board or a National Committee. Submit a Consent to Serve form found on our national web site: http://www.msmanational.org/
The Fall MAILCOM 2015 will be at the Tuscany Suites Hotel and Casino, in Las Vegas September 28 – 30th. One of the many benefits of membership is a discounted rate to MAILCOM. In addition to the networking and educational
programs, two particular items to note is that the Mailpiece Design Consultant (MDC) Review & Exam will be offered once again at MAILCOM, along with the CMDSM/CMDSS Exam. This is a great value-add to use in promoting attendance and your professionalism. The MDC Study Guide and Exam have been recently updated.
I join your national Board of Directors in our continuing commitment to develop MSMA in every way possible. Do not hesitate to contact me or any of your MSMA National Board members with any questions or suggestions. Thank you again for your dedication and support of MSMA and I look forward to seeing you and meeting you at the Fall MAILCOM 2015 in Las Vegas.
Ohio Valley Sponsored MDC Class; June 9, 2015A Mailpiece Design Consultant (MDC) class at the Great Wolf Lodge Conference Center in Mason, Ohio. Instructing the class was Mr. Mark Hale, EMCM, CMDSM, CMDSS, MDP, MDC, who serves as Director of Certification for MSMA. Mark is an Account Manager for Onsite Management Group LLC (OMG). The day’s schedule went as follows:
• 8:00 – Healthy Start Continental Breakfast
• 9:00 – Instructor-led MDC Class by Mark Hale
• 12:00 – Lunch Box & Drink
• 1:00 – On-Line Testing 1:00-5:00
CHAPTER PROGRAMS
(continued on page 3...)
From left to right: Jason Donahue, Sidney Simmons, Derrick Moeves, Christina Fox, Amanda Andler, Mark Hale (Instructor & Director of Certification), Jason Hargett, Mike Noyes, Chris Henkel (Ohio Valley President) and Kelly Hinkle.
MSMA - PostScript 3
To participate in the on-line testing, each member provided their own internet-ready notebook or tablet. Wi-Fi was provided by Great Wolf Lodge Conference Center. There was an option for a paper test, but all participants choose to complete the test on-line.
The MDC program is designed to evaluate industry associates in postal regulations and related information to provide the knowledge to successfully design or approve mailpieces through the U.S. Postal Service and comprehend information to achieve the most cost-effective U.S. Postal Service pricing. Program provides participants with the necessary resources for future reference to excel in their industry career.
All nine Ohio Valley members completed the class and on-line test with 100% successfully passing the test.
How do you measure what you know and have achieved? How do you instantly “sell” your expertise in many management areas? Certification is a great way to accomplish this. Professional certification IS important!
Metro DC Chapter; Thursday, July 16th Baltimore, MD“The Mysteries of International Mailing Explained”and a Tour of the Johns Hopkins Hospital Mail Center July’s Lunch and Learn Meeting at the Johns Hopkins HospitalThis is our first event in Baltimore; learn about international mail and see a world-class mail center in action.
Presentation: “The Mysteries of International Mailing Explained”
Merry Law, President of WorldVu LLC and international mail expert will present International Mailing Basics and how
international mail can be handled more easily while saving time and money. Bring your questions about international mail.
Merry Law, President of WorldVu LLC, oversees their publications, consulting, and worldwide marketing programs. She is editor of the authoritative Guide to Worldwide Postal-Code and Address Formats and author of Best Practices for International Mailings. Merry is an internationally recognized expert on international postal addresses. She is a member of the Universal Postal Union POC Addressing Work Group and of the U.S. International Postal and Delivery Services Federal Advisory Committee and a founding member of the Global Address Data Association. Merry consults with organizations on international databases, postal issues, and on direct marketing, helping them to overcome their barriers to doing business internationally.
Tour of the Johns Hopkins Hospital Mail Center: Right after lunch, our host and Chapter Board member, Rod Toney, JHH Manager of Mail Distribution and Transport System will give us a tour of the Hopkins’ automated mail center and see their massive, 1020 pocket Mail Matrix mail sorter in action.
Kansas City Chapter; Wednesday, June 17th Lean Six Sigma Methodology and Process ImprovementPresentor: Lenez Hendrix, CMDSM, EMCM, MDC; Certified Lean Six Sigma Black Belt, Xerox Large Enterprise Operations – US; President Kansas City MSMA Chapter. Lenez presented detailed explanations of every facet of Six Sigma, its applications, value, usage and detailed processes.
Iowa Chapter, Wednesday June 10, 2015Change ManagementKevin Pokorny, Pokorny Consulting
Brian Brown, Drake Relays Director
There is more to change than we think. Underneath and woven through the physical and external process of change is transition. If we don't give equal consideration to transition, then we will struggle to make a successful change. Find out what are the three phases of transition and tips to manage each of them. Kevin Pokorny, owner of Pokorny Consulting, will help us learn techniques to survive and thrive in times of change and transition. Very few of us like change but there are ways to make it less painful and disrupting to our personal and professional lives. Learn more about Kevin who is a master trainer, curriculum designer, consultant, facilitator, moderator, speaker and coach at http://pokornyconsulting.com/.
We're fortunate to have a world-class track and field event in our backyard that still manages to feel like a community event and distinctly Iowan. Brian Brown, Drake Relays Director and former world-class high jumper, will talk with us about Earning the Right to Lead. Throughout his athletic career and Drake Relays work Brain's been challenged to lead and he's found leadership isn't something you're handed, but rather something you earn the right to do by virtue of your actions, words and thoughts. Weaving a behind-the-scenes look at the Drake Relays, which is a world-class track and field event that still manages to feel distinctly Iowan, Brian will share what he's learned, about leadership and provide tips on how we can become leaders who inspire and challenge.
Our next Chapter meeting is scheduled for September 9 and it include a tour of Tension Envelope.
continued. . . CHAPTER PROGRAMS
P.O. Box 1145North Riverside, IL 60546-1145
Visit the MSMA Web-site: msmanational.org
PostScriptPostScript is published quarterly by Mail Systems Management Association. It serves to educate members about activities, issues and events within our organization.
Editor ............................................. Paul Dreifuss, CMDSM National President ............................ Barbara Fahy, MDC
MSMA wishes to thank Marcia Deick and her employer, Dairyland Power Cooperative for their generous help in publishing Postscripts every quarter.
MSMA Board of Directors 2014-2015 Mail SySteMS ManageMent aSSociation
PresidentBarbara Fahy, [email protected]
Immediate Past PresidentRon Goglia, [email protected]
Executive Vice PresidentJud Thurman,CMDSM, CMDSS, [email protected]
Secretary/TreasurerLinda Ferrell, CMDSM, [email protected]
Vice President MembershipDalynnda Odom, CMDSM, [email protected]
Vice President Chapter OperationsJohn Joachim, [email protected]
Vice President EducationJane Patton, CMDSM, [email protected]
Director Certification ServicesMark Hale, CMDSM, CMDSS, [email protected]
Director of CommunicationPaul Dreifuss, CMDSM, MDC [email protected]
Regional DirectorNick Staffieri, CMDSM, [email protected]
Regional DirectorThad [email protected]
Director at LargeMarsha [email protected]
Director at LargePaul [email protected]
ROI is Your Tool to Show the Value You Offer — but it is more than telling them the response rate!
This webinar will cover 10 different ROI analysis options to report to the customer, and discuss the sample sizes needed to analyze the potential results of various campaign formats.
With countless media choices out there, every vehicle you choose to communicate your message should be justified through measured results. When you are working with multi-media/cross media campaigns, you need to report the benefits from each element of the campaign. Attend this seminar to find out how to track the ROI of your direct mail efforts through statistically sound methods that demonstrate accountability, amplify the ad spend, and measure impact of an overall marketing campaign. Testing and measurement need to be planned for as you design a campaign. Understanding how you plan to report the results to the customer to show the ROI is critical to the tracking and measurement plan.
Instructor: John Leininger has been a Professor in the Department of Graphic Communications at Clemson University for 28 years. He has taught courses in digital printing, lithography, flexography,
inks and substrates as well as the department’s management class dealing with estimating, planning, equipment purchasing, cost analysis and plant layout. Like his teaching, John’s training and presentation strategy reflects the Clemson Department of Graphic Communication’s Mission Statement: To develop dedicated, practical problem solving people for the printing, publishing, imaging, packaging and allied industries.
MSMA National Educational Webinar
Thursday, July 16th
MSMA - PostScript 5
Home Agenda Sessions Exhibition Certification Hotel/Travel Downloads Registration Contact
The Annual Fall Convention Returns To Its New Tuscany HomeYou will be amazed at MAILCOM’s new Las Vegas address -- an all-suites
hotel that is ideal for professional conferences. Last year’s attendeesgave the facility such a high rating, we had to go back!
Unlike any other MAILCOM, the AnnualFall Convention puts you in touch with theleading executives and managers in mail,document, and distribution management.For three days you will be able to access50 seminars, keynotes, and advancedleadership programs presented by the topleaders in the industry.
The Fall Show is all about making adifference in your company -- improvingyour services, lowering company costs,and becoming more valuable in servingyour company’s customers throughefficient systems management.
Conference Sessions:§ Advanced Management
§ Automation & Technology
§ College & University Management
§ Database Management
§ Direct Mail Management
§ Distribution & Delivery Strategies
§ Facilities/Support Services
§ Government Mail Management
§ Leadership & Teambuilding
§ Mail Systems Management
§ Postal Mail Management
§ Print + Mail Strategies
§ Women In Management
Management CertificatesCome to MAILCOM Las Vegas and earn aManagement Certificate in one of fourareas of speialized study including:
§ Leadership & Teambuilding
§ Postal Mail Management
§ Mail Systems Management
§ Government Mail Management
This certificate can be used toward yourMCOM Master Certification. Learn moreon Monday, September 28, at 1:00 pm.
Conference AgendaMonday, September 28, 201512:00-6:00pm Conference Registration1:00-2:00pm Conference Kickoff2:15-3:30pm Sessions Round One3:45-5:00pm Sessions Round Two5:00-6:00pm Opening ReceptionTuesday, September 29, 20157:30-5:00pm Conference Registration8:00-9:00am Continental Breakfast9:00-10:00am Morning Keynote Address10:15-11:15am Sessions Round Three11:30-12:30pm Sessions Round Four12:30-2:00pm Keynote Luncheon &Leadership Awards2:15-3:15pm Sessions Round Five3:30-4:30pm Sessions Round SixWednesday, September 30, 20157:30-1:00pm Conference Registration7:45-8:45am Continental Breakfast
8:45-9:45am Morning Keynote Address10:00-11:00am Sessions Round Seven11:15-12:15pm Sessions Round Eight12:30-1:30pm Sessions Round Nine1:45pm Final Salute
Professional CertificationEarn your MCOM, CMDSM, or MDCprofessional certification at MAILCOM LasVegas! These certifications take yourachievements and raise them to theprofessional standards of the industry. Allprograms are Board certified and willmake a difference in your career.
Technology ExhibitionSelect technology vendor sponsors will beon hand throughout the conference. To bea sponsoring exhibitor, call Jim Williamsat 845-649-3437.
Hotel AccommodationsTuscany Suites Hotel & Casino RoomRates are $79.00 (Sun-Thur) and$110.00 Friday & Saturday nights. Clickhere to book your room.
Register Today!Register now and save $100 off yourregistration fee. Save even more whentwo people from the same companyregister! Click here to register.
